24 Free Tools To Grow Your Brand On Social Media
Choosing the right platforms and creators is crucial, but it doesn’t need to be complicated. Our tools give you fast, clear answers for smarter marketing.
Compare platforms, forecast ROI, and estimate influencer costs to make every decision count.
Spend less time guessing, and more time growing your impact across channels.
Social Media Platform Compatibility Tool
Choosing the right platform for your brand isn’t always obvious. Should you focus on Instagram, LinkedIn, TikTok — or maybe a mix? Our Social Media Platform Compatibility Tool helps you compare your options based on your goals.
Whether you’re prioritizing engagement, reach, or targeting a specific audience, this tool points you in the right direction. No fluff, just practical guidance for shaping your social media strategy.
Save time, avoid guesswork, and focus your efforts where they matter most.
Paid Media Platform Compatibility Tool
Every ad platform has its strengths, but finding the one that fits your campaign goals? That’s not always easy. With our Paid Media Platform Compatibility Tool, you can compare platforms side by side and make smarter decisions.
Input your objectives and see which platforms align best with your needs — whether it’s reach, cost-effectiveness, or audience precision.
Because the right choice upfront means stronger results down the line.
Social Media Campaign ROI Calculator
Social media campaigns can rack up spend fast, and it’s easy to lose track of what you’re actually getting in return. Our Social Media Campaign ROI Calculator gives you instant clarity.
Just enter your costs and revenue, and you’ll see exactly where you stand. It’s a simple, effective way to understand if your campaigns are driving results — and what to improve next time.
Facebook ROI Calculator
If you’re investing in Facebook ads, you need to know they’re performing. With the Facebook ROI Calculator, you’ll get fast, actionable insights into your ad performance.
Use it to track completed campaigns or plan future ones with more precision. By understanding your return on investment, you can allocate your budget with confidence and keep your strategy sharp.
Don’t just spend — spend smart.
Instagram ROI Calculator
Having a clear view of your Instagram performance is always a wise move. With our Instagram ROI Calculator, you can easily assess past campaigns or forecast future outcomes.
Looking back? This tool helps you pinpoint what really drove your results and highlights where your budget made the biggest impact. It’s a great way to learn from your data and sharpen your strategy for next time.
Planning ahead? The calculator offers a helpful estimate of the returns you might expect. Wondering if your goals are realistic or if your budget’s on track? This tool gives you clarity before you take the plunge.
Instagram Follower Growth Forecast
Predicting follower growth is no easy task — it’s something we’re asked about all the time! While it’s never an exact science, our Instagram Follower Growth Forecast provides a reliable estimate to guide your plans.
Rather than chasing perfection, this tool focuses on giving you a practical sense of direction. With just a few key inputs, you’ll be able to set realistic expectations and align your content strategy accordingly.
It won’t replace a crystal ball, but it will keep you from flying blind. Use it to make smarter choices and track your progress as you grow.
Instagram Reel Production Cost Estimator
Creating Reels in-house? That’s basically free. But once you start outsourcing, costs come into play — and that’s exactly where the Instagram Reel Production Cost Estimator becomes invaluable.
You want to avoid overpaying for basic projects, yet still offer a competitive rate to attract talented creators. This tool helps you strike that balance with confidence.
It’s quick to use and gives you a clear picture of expected costs, factoring in both the length and production quality of your Reel. Knowing what to budget before you negotiate puts you a step ahead.
Instagram Carousel Production Cost Estimator
Carousels are thriving on Instagram right now — they consistently deliver strong engagement, and many of our clients are eager to invest in them. The first question is always: "What’s this going to cost?" That’s where the Instagram Carousel Production Cost Estimator proves its worth.
Because costs vary so widely based on design complexity, slide count, and the creator’s rates, having an estimate is essential. This tool allows you to input your specifics and get a tailored cost projection.
Just like with Reels, it’s all about balance. You want an offer that’s fair yet attractive enough to secure high-quality work. This estimator helps you get there, with less guesswork and more confidence.
TikTok Follower Growth Forecast
TikTok growth often feels like a puzzle — we get asked about it all the time! With the TikTok Follower Growth Forecast, you can finally get a grounded estimate of where your follower count might be headed.
No tool can fully predict how the algorithm will behave, of course. But this forecast helps you set achievable goals and understand your potential for growth. Whether you're building your brand or simply creating for fun, it's incredibly helpful to know what you can expect.
It's always better to have some data guiding your journey rather than navigating blindly. Give it a try and see where your account could be in just a few months!
TikTok Ads CPV Estimator
CPV — or "Cost Per View" — is a key metric for anyone running ads on TikTok. With our TikTok Ads CPV Estimator, you’ll get a clearer view of how much you're actually spending for each view.
Many advertisers wonder if their CPV is on the high side, right on target, or surprisingly low. The answer depends on several factors: your targeting, creative quality, bid strategy, and even the time your ads run. This tool breaks it down, so you can better understand your performance.
Armed with this insight, you’ll be able to fine-tune your ads and make smarter decisions to stretch your budget further.
TikTok Ads Budget Planner
Trying to figure out how much to spend on your next TikTok campaign? The TikTok Ads Budget Planner simplifies the process and removes the guesswork.
Just enter a few details — like your audience size, campaign duration, and expected CPM — and the tool will handle the rest. Whether you're testing the waters with a smaller campaign or planning something big, this helps you balance your spend and expectations with ease.
Planning your budget upfront like this keeps you on track, avoids last-minute surprises, and ensures your spend aligns with your goals.
TikTok Creator Rewards Earnings Estimator
There’s plenty of curiosity — and let’s be honest, a bit of myth — around how much creators actually earn from TikTok’s Creator Rewards Program. Some claim to make a fortune, while others see minimal returns. To clear things up, we created the TikTok Creator Rewards Earnings Estimator.
While it’s tough to predict exact earnings, this tool gives you a realistic snapshot based on your content performance. It’s not a guarantee, but it offers useful benchmarks to help you assess if it’s worth your time.
Whether you're curious about turning your passion into income or simply want to understand the earning potential, this tool sheds light on what's possible.
TikTok Video Production Cost Estimator
If you're handling your TikTok videos solo, your costs might be low to none. But once you bring in freelancers or production teams, understanding market rates becomes crucial. That’s where the TikTok Video Production Cost Estimator proves its value.
You want to avoid overspending, but you also need to offer a fair rate to attract talented creators. This tool helps you strike that balance, giving you clear insights into typical costs.
Just enter your details, and you’ll get an instant estimate to guide your production budget confidently.
TikTok ROI Calculator
Tracking the return on your TikTok campaigns is essential to know what's really working. With our TikTok ROI Calculator, you’ll gain fast, accurate insights into your performance.
Use it to review past campaigns and see where you succeeded, or to forecast future efforts and check if your budget aligns with your goals. Either way, it equips you with valuable data to make better decisions.
Take the uncertainty out of your strategy and ensure your TikTok efforts are truly delivering value.
TikTok Ads ROAS Calculator
ROAS — or "Return on Ad Spend" — is one of the first metrics advertisers check to see if their TikTok campaigns are paying off. Our TikTok Ads ROAS Calculator makes this calculation fast and straightforward.
Simply enter a few key numbers and you’ll instantly see your profitability. No complicated formulas, no endless spreadsheets.
With this quick insight, you’ll know whether it’s time to scale your ads or adjust your strategy for better results. It’s an essential tool for anyone serious about optimizing TikTok ad performance.
Meta Ads Creative Cost Estimator
Planning your next Facebook ad campaign? Production costs can often feel like a mystery. The Meta Ads Creative Cost Estimator gives you a clear, realistic budget estimate based on the length and quality of the content you have in mind.
Whether you’re keeping it quick and simple or going for a polished, premium look, this tool helps you land in the right budget range. Avoid overspending, while still investing enough to make your creative stand out.
It’s a small step, but it brings big clarity — making sure every dollar in your production budget counts.
Meta Ads CPC Estimator
Your CPC — cost per click — is a key metric when it comes to running Facebook ads effectively. The Meta Ads CPC Estimator offers a fast and easy way to estimate your potential costs, helping you refine your targeting and bidding strategies.
Since CPC can swing widely based on factors like audience, competition, ad quality, and timing, it’s no surprise advertisers are always asking about it. Knowing your CPC helps you better predict how far your budget will stretch.
Use this tool before you launch to fine-tune your approach and make every click count from day one.
Meta CPM Estimator
CPM — cost per thousand impressions — is essential for Meta Ads, especially when reach is your priority. With the Meta CPM Estimator, you’ll get a clearer forecast of how your spend translates to audience exposure.
It’s a smart way to understand how many people your ads can realistically reach, whether you're focused on building brand awareness or simply keeping tabs on costs.
Predict with more confidence, manage your budget wisely, and stay ahead of unexpected surprises.
Meta ROAS Calculator
Return on Ad Spend (ROAS) is one of the simplest yet most powerful ways to measure your Meta Ads performance. With our Meta ROAS Calculator, you’ll quickly see how profitable your campaigns really are.
Just input your numbers, and you’ll instantly understand the return you’re getting for every dollar invested. It’s an easy, effective way to stay on top of your marketing performance.
Make it a regular habit to track your ROAS, and you’ll be well-equipped to scale smart or adjust when needed.
Meta Ads Budget Planner
Not sure how much to set aside for testing your Meta Ads? The Meta Ads Budget Planner takes the guesswork out of budgeting and gives you a clear starting point based on your goals and audience size.
It’s easy to overspend during testing phases, but this tool keeps you grounded. You'll know exactly how much to invest to gather meaningful data, without draining your entire ad budget.
Plan smart, test strategically, and get actionable insights without unnecessary spend.
Ad Fatigue Estimator
Concerned that your ads are wearing thin with your audience? You're definitely not alone. Ad fatigue is a common issue, especially as campaigns scale. The Ad Fatigue Estimator helps you spot the warning signs early.
By anticipating when performance might start to decline, you can refresh your creatives at the right time and keep your results strong. No more guessing games — this tool gives you a clear signal when it’s time for a change.
Stay ahead of fatigue, keep your campaigns lively, and avoid wasting spend on ads that have lost their impact.
Influencer Campaign ROI Calculator
Influencer campaigns can sometimes feel like a bit of a gamble. That’s why we created the Influencer Campaign ROI Calculator — to give you the clarity you’ve been looking for.
Whether you’re teaming up with micro-influencers or partnering with well-known creators, this tool shows you exactly how your spending compares to your returns. No more guesswork or vague projections.
Just enter your costs and earnings, and you’ll get a clear snapshot of your performance. It’s quick, accurate, and incredibly useful for shaping smarter future campaigns.
Influencer Rate Calculator
Figuring out a fair budget for influencer collaborations can be tough. Aim too low, and you risk getting overlooked. Go too high, and you could end up overpaying. The Influencer Rate Calculator helps you strike the right balance.
By factoring in audience size, engagement rates, and expected reach, it provides a fair estimate to guide your negotiations. Whether you’re budgeting for a campaign or finalizing a deal, this tool gives you confidence in your numbers.
When both you and the influencer feel the rate is fair, you’re setting the stage for a smoother, more successful partnership.
Influencer Audience Quality Score Estimator
Follower count alone doesn’t tell the whole story. An influencer might boast big numbers, but is their audience genuinely engaged and valuable to your brand?
The Influencer Audience Quality Score Estimator goes beyond surface-level stats. It dives into audience authenticity and engagement to give you a fuller picture.
Before you commit your budget, make sure the influencer’s audience truly aligns with your goals. It’s a smart way to steer clear of inflated follower counts and focus your efforts on partnerships that drive real impact.
Better insights lead to better decisions — and ultimately, stronger collaborations.