29 Free Marketing Tools & Calculators

Marketing moves fast — and your tools should keep up. From ROI calculators to budget planners and platform compatibility tools, our suite helps you run smarter campaigns across social, search, and paid media.

Whether you're forecasting spend, estimating production costs, or tracking your campaign returns, these tools give you instant clarity. No more guesswork — just clear, data-backed insights to guide your decisions.

Plan smarter, optimize every dollar, and grow your marketing impact with confidence. Whatever your channel or goal, these tools have you covered.

Marketing Campaign ROI Calculator

Want to know if your marketing campaigns are truly profitable? With our Campaign ROI Calculator, you can see exactly how much you’re spending and earning — helping you optimize every dollar.

Stop guessing and start making data-backed decisions. This tool gives you clear insights to help refine your strategies and boost your returns.

Social Media Platform Compatibility Tool

Choosing the right platform for your brand isn’t always straightforward. Should you focus on Instagram, LinkedIn, TikTok — or go for a blend? Our Social Media Platform Compatibility Tool helps you compare your options based on your specific goals.

Whether your priority is engagement, reach, or speaking directly to your ideal audience, this tool points you in the right direction. No fluff — just clear, practical insights to shape your strategy.

Save time, skip the guesswork, and focus your efforts where they’ll have the biggest impact.

Paid Media Platform Compatibility Tool

Every ad platform has its strengths, but finding the perfect fit for your campaign goals? That’s not always obvious. The Paid Media Platform Compatibility Tool helps you compare platforms side by side for smarter decisions.

Just enter your objectives, and see which platforms match your needs — whether you care most about reach, cost-efficiency, or laser-focused audience targeting.

The right choice at the start sets you up for stronger results down the line.

Social Media Campaign ROI Calculator

Social media spend can add up quickly, and it’s easy to lose track of what you’re actually getting in return. The Social Media Campaign ROI Calculator helps you cut through the noise.

Simply enter your costs and revenue, and you’ll get an instant snapshot of your performance. It’s a fast, effective way to understand your results and identify areas for improvement.

Clarity today leads to smarter campaigns tomorrow.

Facebook ROI Calculator

If you’re investing in Facebook ads, you’ll want to know they’re working for you. The Facebook ROI Calculator delivers quick, actionable insights into your ad performance.

Use it to analyze past campaigns or plan upcoming ones with greater accuracy. With a clearer picture of your ROI, you can allocate your budget more confidently and fine-tune your strategy.

Don’t just spend — spend wisely.

Instagram ROI Calculator

Keeping a clear view of your Instagram performance is always smart. The Instagram ROI Calculator makes it easy to review past campaigns or forecast future ones.

Looking back? See exactly what drove your success and where your budget made the biggest impact. Planning ahead? Get realistic estimates for the returns you might expect before you commit.

This tool helps you stay sharp, whether you’re reviewing results or setting future goals.

Instagram Follower Growth Forecast

Estimating follower growth is tricky — we hear that all the time! While it’s not an exact science, the Instagram Follower Growth Forecast offers a grounded estimate to guide your planning.

With just a few inputs, you can set expectations and align your strategy with your growth pace. It's not about perfection; it's about direction.

No crystal ball required — just data-driven insights to help you grow smarter.

Instagram Reel Production Cost Estimator

If you’re producing Reels in-house, great news — it’s nearly free. But once you start outsourcing, costs add up fast. That’s where the Instagram Reel Production Cost Estimator comes in handy.

This tool helps you find the sweet spot between fair rates and high-quality content. Avoid overpaying, and still offer competitive rates that attract talented creators.

A quick input gets you an accurate estimate, so you can budget with confidence before negotiations begin.

Instagram Carousel Production Cost Estimator

Carousels are performing exceptionally well on Instagram right now. Naturally, the first question is: "What will this cost?" The Instagram Carousel Production Cost Estimator has your answer.

Since pricing varies based on design complexity, slide count, and creator rates, this tool gives you a customized estimate based on your needs.

Find that balance between affordability and quality, and plan your carousel projects with confidence.

TikTok Follower Growth Forecast

TikTok growth can feel like a moving target — and we get asked about it constantly! With the TikTok Follower Growth Forecast, you’ll get a clearer view of where your follower count could be heading.

No tool can fully predict algorithm shifts, but this forecast helps you set realistic goals and track your progress meaningfully.

Let data guide your journey, and see where your account could be in a few short months.

TikTok Ads CPV Estimator

CPV — or "Cost Per View" — is a crucial metric for TikTok advertisers. The TikTok Ads CPV Estimator helps you understand your potential costs before you launch.

Many factors influence CPV, from targeting and creative quality to timing and bidding strategy. This tool breaks it all down, so you can benchmark your performance more effectively.

With better insight, you can stretch your budget and improve your results.

TikTok Ads Budget Planner

Not sure how much to spend on your next TikTok ad campaign? The TikTok Ads Budget Planner helps you set smart, effective budgets with ease.

Simply enter a few details — like audience size, campaign length, and CPM — and the tool does the math for you.

Plan smarter, stay on track, and avoid those last-minute budget surprises.

TikTok Creator Rewards Earnings Estimator

There’s plenty of curiosity (and a few myths) around earnings from TikTok’s Creator Rewards Program. The TikTok Creator Rewards Earnings Estimator brings clarity to the table.

While earnings vary, this tool gives you a practical benchmark based on your content performance. No promises, just data-backed insights.

Curious if creator rewards are worth pursuing? Use this tool to make an informed decision.

TikTok Video Production Cost Estimator

If you’re producing TikToks solo, your costs are likely low. But when you involve freelancers or production teams, it pays to understand market rates. The TikTok Video Production Cost Estimator does exactly that.

It helps you balance fair pricing with quality output, giving you quick, accurate estimates to plan your content production budget.

Pop in your details and get an instant forecast — simple, efficient, and reliable.

TikTok ROI Calculator

Want to know if your TikTok campaigns are truly delivering? The TikTok ROI Calculator offers fast, accurate insights to evaluate your performance.

Look back at completed campaigns or project future outcomes — either way, this tool helps you make informed, data-driven decisions.

Cut the guesswork and make sure every dollar you spend on TikTok counts.

TikTok Ads ROAS Calculator

ROAS — Return on Ad Spend — is the go-to metric for advertisers aiming to measure success. The TikTok Ads ROAS Calculator simplifies the process.

Just enter a few key numbers, and you'll instantly see how profitable your ads are. No spreadsheets or manual calculations needed.

With quick insights like these, you’ll know when to scale up or adjust your strategy for better results.

Meta Ads Creative Cost Estimator

Planning a new Facebook ad campaign? Production costs can be hard to pin down. The Meta Ads Creative Cost Estimator provides clear, reliable budget estimates based on your creative goals.

Whether you’re aiming for quick ads or premium content, this tool helps you stay within budget while ensuring your creative stands out.

Get clarity upfront, and make every production dollar count.

Meta Ads CPC Estimator

Your CPC — Cost Per Click — is a critical metric for Facebook ads. The Meta Ads CPC Estimator helps you forecast your costs, so you can refine targeting and bidding before launch.

Since CPC varies by audience, competition, and timing, this tool gives you valuable perspective to maximize your spend.

Plan smart, launch confidently, and make each click work harder for your campaign.

Meta CPM Estimator

CPM — Cost Per Thousand Impressions — matters most when you’re focused on reach. The Meta CPM Estimator helps you predict audience exposure more accurately.

Understand how your budget translates to visibility and stay ahead of campaign surprises.

Predict smarter, manage budgets better, and reach your audience more effectively.

Meta ROAS Calculator

ROAS is your go-to metric for Facebook ad profitability. The Meta ROAS Calculator simplifies the math.

Input your numbers and get instant insights into your return. Simple, fast, and effective.

Make it part of your regular routine, and keep your campaigns sharp and profitable.

Meta Ads Budget Planner

Wondering how much to allocate for testing your Meta Ads? The Meta Ads Budget Planner helps you build a smart budget from the start.

Avoid overspending, gather meaningful data, and stay within your limits. This tool keeps your testing phase strategic and cost-effective.

Plan wisely and optimize your campaigns with clarity.

Ad Fatigue Estimator

Worried your ads are wearing out their welcome? The Ad Fatigue Estimator helps you spot the signs of declining performance early.

Stay ahead of ad fatigue by knowing exactly when to refresh your creative and keep engagement high.

With this tool, you’ll avoid wasted spend and keep your campaigns feeling fresh and effective.

Content Marketing Budget Calculator

Not sure how much to allocate for content marketing? Use our Content Marketing Budget Calculator to figure out the ideal budget for driving meaningful results.

Whether you’re just starting out or scaling your efforts, this tool provides clarity so you can plan smarter and invest confidently in your content strategy.

Customer Acquisition vs Revenue (%) Calculator

Wondering how much of your revenue should go toward customer acquisition? Our Customer Acquisition vs Revenue Calculator helps you find the right balance for growth.

Use it to determine the optimal percentage of revenue to allocate to your marketing efforts and scale your business sustainably.

Video Ad Production Cost Estimator

Planning your next video ad campaign? Estimate your production budget quickly with our Video Ad Production Cost Estimator.

Whether it’s a short, simple ad or a high-production commercial, this tool helps you understand costs based on video length and production quality — no surprises, just clarity.

Target CAC Calculator

Need to set a clear target for your Customer Acquisition Cost? Our Target CAC Calculator helps you define your goals and scale your business profitably.

Input your numbers, and get an instant estimate to guide your acquisition strategy. It’s quick, effective, and essential for growth-focused marketers.

Target CPL (Cost Per Lead) Calculator

Curious about the ideal cost per lead for your campaigns? Use our Target CPL Calculator to ensure you’re paying the right amount for every qualified lead.

Set smarter targets and keep your marketing spend efficient, all while driving meaningful results.

Customer Lifetime Value Calculator

How much is each customer really worth to your business? Find out with our Customer Lifetime Value Calculator.

This tool helps you estimate the total revenue you can expect from each customer, giving you valuable insights to improve your marketing decisions and long-term strategy.

SEO Budget Planner Calculator

SEO is a long-term investment, and knowing how much to budget can be tricky. Use our SEO Budget Planner Calculator to estimate your monthly spend based on competition and target keywords.

Whether you manage SEO in-house or through an agency, this tool provides the clarity you need to build a realistic and effective SEO strategy.