Social Media Platform Compatibility Tool (Free)
Social Media Platform Compatibility Tool
1. What type of business or brand do you have?
Why we ask: Different platforms attract different audience types and business categories.
2. How important are visuals to showcasing your product or service?
Why we ask: Platforms like Instagram and Pinterest thrive on beautiful visuals, while LinkedIn or X might be less dependent.
3. Do you create or plan to create video content?
Why we ask: Video-centric platforms like TikTok and YouTube would be essential if video is a key part of your strategy.
4. What is your content production capacity?
Why we ask: Some platforms require more frequent posting than others to maintain engagement.
5. What is the primary age range of your target audience?
Why we ask: Different age groups gravitate toward different platforms.
6. How do people typically discover and decide to buy your product/service?
Why we ask: This helps determine if discovery or search-oriented platforms will work better for you.
7. What are your business goals right now?
Why we ask: Different platforms excel at different objectives. Select all that apply.
8. What is your geographical focus?
Why we ask: Platform popularity varies significantly by region.
9. What is your typical product/service price point?
Why we ask: Higher-priced items may require different platforms than impulse purchases.
10. What type of content do you plan to create? (Optional)
Why we ask: Some platforms favor evergreen educational content while others are better for trending topics.
11. What is your monthly marketing budget?
Why we ask: Some platforms require paid advertising to be effective.
Should businesses focus on one platform or go multi-platform?
It depends on your resources and goals. Many brands start strong by focusing on one or two platforms to build momentum. Once you have consistent results, expanding makes sense — and it’s smart to track your growth with tools like our Social Media Campaign ROI Calculator to see if each platform is delivering value.
Spreading too thin too early can dilute your impact, so it’s better to go step by step.
Do many businesses try to be active on every platform?
While it might seem tempting, very few businesses manage every platform equally well. The key is alignment with your audience. For example, B2B brands often prioritize LinkedIn, while lifestyle and fashion brands thrive on Instagram and TikTok.
Using our Instagram ROI Calculator can help you check if Instagram fits your strategy, rather than spreading resources too thinly across platforms.
Examples of common business and relevant social media platforms
| Business Type | Best Social Platforms | Explanation |
|---|---|---|
| Fitness Coach | Instagram, YouTube | Visual content is key here. Instagram for daily motivation and quick tips, YouTube for longer workouts and tutorials. Both help build trust and show real progress. |
| Restaurant / Café | Instagram, Facebook | Instagram to showcase food photos and create a craving, Facebook for local discovery and events. People often check both when looking for places to eat. |
| Online Clothing Store | Instagram, TikTok | Highly visual platforms perfect for showing off styles, behind-the-scenes, and leveraging influencer collaborations. |
| Freelance Graphic Designer | Instagram, LinkedIn | Instagram to display portfolio and attract creative clients, LinkedIn for professional networking and B2B opportunities. |
| Real Estate Agent | Facebook, Instagram | Facebook for local ads and community groups, Instagram for property photos and stories that keep followers engaged. |
| Podcast Creator | Instagram, TikTok, Twitter | Instagram and TikTok for short clips and teasers to drive listens, Twitter to engage with niche communities and discussions. |
| Beauty Salon | Instagram, Facebook | Instagram is perfect for before-and-after shots and beauty tips, while Facebook helps with local marketing and bookings. |
| Tech Startup | LinkedIn, Twitter | LinkedIn for professional updates and recruiting, Twitter for industry conversations and real-time announcements. |
| Author / Writer | Twitter, Instagram | Twitter for thought leadership and community engagement, Instagram for sharing quotes and personal branding. |
| Photographer | Instagram, Pinterest | Instagram is a must to showcase photography, Pinterest extends reach through discovery and inspiration boards. |
| Wedding Planner | Instagram, Pinterest | Both platforms are idea generators for brides and grooms, helping planners visually present their past work and style. |
| Local Gym | Instagram, Facebook | Instagram for daily motivation and showcasing workouts, Facebook for local events and member community. |
| Online Course Creator | LinkedIn, YouTube | YouTube for educational content teasers, LinkedIn for reaching professional audiences interested in learning new skills. |
| Travel Blogger | Instagram, YouTube, TikTok | Instagram for stunning photos, YouTube for long travel vlogs, and TikTok for quick, viral travel hacks. |
| Beauty Influencer | Instagram, TikTok, YouTube | Instagram for curated photos, TikTok for quick tutorials and trends, YouTube for in-depth reviews and tutorials. |
| Pet Products Store | Instagram, Facebook | Instagram to showcase cute pet photos and user-generated content, Facebook for community building and ads targeting pet owners. |
| Non-Profit Organization | Facebook, Instagram, LinkedIn | Facebook for community engagement, Instagram for storytelling through images, LinkedIn to connect with donors and professionals. |
| Personal Finance Coach | LinkedIn, YouTube, Instagram | LinkedIn for credibility, YouTube for educational videos, and Instagram for quick tips and motivational content. |
| Handmade Jewelry Store | Instagram, Pinterest | Instagram for lifestyle shots and stories, Pinterest for inspirational boards and product discovery. |
| Consulting Firm | LinkedIn, Twitter | LinkedIn for thought leadership and networking, Twitter for sharing insights and staying part of industry conversations. |
| Gaming Streamer | Twitch, YouTube, TikTok | Twitch for live streams, YouTube for highlights and full videos, TikTok for short, engaging clips to attract new followers. |
| Home Decor Brand | Instagram, Pinterest | Instagram for styled shots and reels, Pinterest for inspirational content and driving traffic to the online store. |
| Legal Services | LinkedIn, Facebook | LinkedIn to establish authority and trust, Facebook for local visibility and answering community questions. |
Can multiple platforms work together with different goals?
Absolutely. In fact, it’s one of the smartest strategies. For example, you might use TikTok to build reach and awareness, Instagram for community engagement, and SEO for long-term traffic capture.
Tools like our SEO Budget Planner and Content Marketing Budget Calculator help you balance investment across channels to make sure each one supports your wider goals.
How do you know which platform is the best fit for your business?
Start by looking at where your audience already spends their time. If you’re working with influencers, our Influencer Campaign ROI Calculator can help you assess potential returns on platforms like Instagram or TikTok.
Testing small budgets across 2–3 platforms and tracking performance is a smart way to find your best fit before going all-in.
Is cross-platform content repurposing effective?
Definitely. Repurposing lets you stretch your creative investment across platforms. For example, a blog post can become Instagram carousel slides, LinkedIn thought leadership, and short TikTok videos.
Make sure you plan your production budgets with a tool like the Content Marketing Budget Calculator to get the most mileage from your content.
What’s a good way to measure overall campaign ROI across platforms?
Track both platform-specific and overall performance. Using our Marketing Campaign ROI Calculator helps you pull all your results together — ads, influencers, SEO, and content marketing — for a complete view.
This way, you can see which platforms drive awareness, which convert, and where to scale.
How do budgets typically get split across platforms?
It varies, but a good starting point is to assign around 60–70% of your budget to your primary platform, with the remainder allocated to testing secondary channels. As you gather data, you can adjust based on performance.
Our Social Media Campaign ROI Calculator can help you model different budget splits and forecast returns.