15 Free Tools To Manage Your Marketing Budget

Planning and tracking your marketing spend just got easier. From content creation to customer acquisition, our calculators help you budget smarter and measure real returns.

Estimate costs, set target metrics like CAC and CPL, and understand your campaign profitability with clear, actionable insights.

Save time, reduce guesswork, and make every marketing dollar work harder for you.

Marketing Campaign ROI Calculator

Running marketing campaigns is great, but are they really profitable? With our Marketing Campaign ROI Calculator, you can get a clear picture of your earnings versus spend.

Just plug in your numbers, and you’ll see instantly how well your campaigns are performing. Whether you’re evaluating a past effort or planning your next one, this tool helps you optimize every dollar.

No more guessing — know exactly where you stand.

Social Media Campaign ROI Calculator

Social media spending can add up quickly, and it’s not always obvious what your return is. Our Social Media Campaign ROI Calculator helps you calculate the real impact of your efforts.

Enter your costs and revenue, and get instant clarity on your ROI. It’s a fast, no-fuss way to understand if your social campaigns are delivering the results you expect.

Perfect for agencies, brands, and anyone serious about performance marketing.

Content Marketing Budget Calculator

Content marketing is powerful, but figuring out the right budget is tricky. That’s why we built the Content Marketing Budget Calculator.

It helps you align your investment with your goals, whether you’re focusing on SEO, blogs, videos, or social content. You’ll know exactly how much to spend to drive results, without burning your budget.

Plan smarter, create better — and watch your content strategy thrive.

Customer Acquisition vs Revenue (%) Calculator

Not sure what portion of your revenue should go toward acquiring new customers? The Customer Acquisition vs Revenue Calculator gives you the answer.

This tool helps you strike the right balance between growth and profitability. Enter your figures and get instant guidance on how much of your revenue is safe — and smart — to invest in customer acquisition.

It’s an essential tool for scaling efficiently and avoiding overspending on growth.

Video Ad Production Cost Estimator

Planning a new video ad? Before you dive in, use our Video Ad Production Cost Estimator to map out your budget.

Whether you’re producing short, snappy clips or high-end videos, this tool helps you estimate costs based on length and production quality. You’ll have a clearer sense of the investment required, so you can allocate your budget wisely.

A must-have for creators and marketers who want to make every dollar count.

Target CAC Calculator

Your Customer Acquisition Cost (CAC) is one of the most important numbers in your marketing strategy. With the Target CAC Calculator, you can define exactly what you should be paying to acquire new customers profitably.

This tool helps you reverse-engineer your budget based on your margins and goals, so you’re never left guessing. It’s perfect for keeping your acquisition costs sustainable as you scale.

Take control of your growth strategy today.

Target CPL (Cost Per Lead) Calculator

Wondering how much you should be paying to generate leads? Our Target CPL Calculator will give you a quick answer.

Plug in your numbers and get a clear benchmark for your lead generation efforts. This way, you can keep campaigns efficient and make sure you’re not overspending to fill your pipeline.

It’s a simple step that can make a big difference in your cost-efficiency.

Customer Lifetime Value Calculator

Curious about the total value of each customer over time? Our Customer Lifetime Value Calculator helps you measure exactly that.

Knowing your CLV helps you make smarter decisions about acquisition, retention, and how much to invest in keeping your customers engaged. It’s foundational knowledge for scaling profitably.

Understand your numbers, grow sustainably.

SEO Budget Planner Calculator

SEO is a long-term game, but budgeting for it doesn’t have to be a mystery. The SEO Budget Planner Calculator helps you estimate your monthly spend based on competition and your target keywords.

Whether you’re planning in-house efforts or agency support, this tool gives you clarity before you invest. Get a clear roadmap for your SEO strategy.

Influencer Campaign ROI Calculator

Influencer marketing can feel unpredictable, which is why we built the Influencer Campaign ROI Calculator.

It helps you understand if your influencer collaborations are driving meaningful returns. Enter your spend and results, and see exactly what you’re getting back.

Use it to justify spend, optimize future partnerships, and make sure you’re getting real value from your influencer efforts.

Meta Ads Creative Cost Estimator

When planning your next Facebook or Meta Ads, production costs can be tricky to predict. The Meta Ads Creative Cost Estimator helps you get a realistic estimate based on your desired quality and length.

Whether you’re aiming for quick-turnaround creatives or premium productions, this tool ensures you budget effectively and avoid surprises.

Plan your ad creative smarter and get the most out of every spend.

Meta ROAS Calculator

Knowing your Return on Ad Spend (ROAS) is crucial when running ads on Meta. The Meta ROAS Calculator delivers instant clarity on how your campaigns are performing financially.

With just a few inputs, you’ll know exactly how much revenue you’re generating for each dollar spent. Simple, fast, and effective for better decision-making.

Facebook ROI Calculator

If you’re running Facebook ads, it’s essential to measure your return. Our Facebook ROI Calculator makes it easy to track performance and optimize your ad spend.

Whether you’re reviewing a completed campaign or planning ahead, this tool will help you make smarter marketing choices.

See the full picture, and spend with confidence.

TikTok Video Production Cost Estimator

Thinking of producing your next TikTok video? Use our TikTok Video Production Cost Estimator to estimate costs based on video length and production quality.

Whether you’re keeping it simple or going for polished, premium content, this tool helps you budget effectively and make the most of your creative spend.

Stay efficient and create standout videos, every time.

TikTok Ads ROAS Calculator

Want to know if your TikTok ads are paying off? Our TikTok Ads ROAS Calculator gives you a fast answer.

Just input your costs and revenue, and get an instant view of your Return on Ad Spend. It’s an essential tool for optimizing your TikTok campaigns and scaling profitably.