Paid Media Platform Compatibility Tool

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1. What type of business or brand do you have?

Why we ask: Different ad platforms are more effective for specific business categories.

Select business type: E-commerce/Retail B2B/Professional Services Content Creator/Influencer Local Business Non-profit/Charity Education/Training Technology/SaaS Creative Services Finance/Insurance Health/Wellness

2. What is your monthly advertising budget?

Why we ask: Some platforms have higher minimum spends and better performance at different budget levels.

Select budget range: Low ($500-$2,000/month) Medium ($2,001-$10,000/month) High ($10,001-$50,000/month) Enterprise (Over $50,000/month)

3. What is your primary campaign objective?

Why we ask: Different platforms excel at different objectives.

Select primary objective: Brand Awareness Consideration (Traffic, Engagement) Conversion (Sales, Lead Generation) Retention/Loyalty

4. How would you describe your target audience?

Why we ask: Different platforms attract different demographic groups.

Select audience type: B2C - Mass Market B2C - Niche/Specific Interests B2B - Small/Medium Businesses B2B - Enterprise/Corporate Mixed B2B and B2C

5. What is the primary age range of your target audience?

Why we ask: Different age groups engage differently across ad platforms.

Select primary age range: Gen Z (18-24) Millennials (25-40) Gen X (41-56) Baby Boomers (57-75) Seniors (76+) Mixed ages/All adults

6. How would you rate your visual creative assets?

Why we ask: Platforms like Instagram Ads and TikTok Ads rely heavily on visual quality.

Select creative asset quality: Excellent - Professional photos/videos Good - Quality visuals with some professional assets Average - Decent but not professionally produced Limited - Few visual assets available

7. How specific is your audience targeting?

Why we ask: Some platforms offer more advanced targeting options than others.

Select targeting approach: Broad - General demographic targeting Moderate - Demographic plus some interests Specific - Detailed interest/behavior targeting Custom - Using your own customer lists/lookalikes

8. What is your experience level with paid digital advertising?

Why we ask: Some platforms have steeper learning curves than others.

Select experience level: Beginner - New to digital advertising Intermediate - Some experience running campaigns Advanced - Experienced with multiple platforms Expert - Professional marketer/agency level

9. What specific outcomes are you looking for?

Why we ask: Different platforms excel at different metrics. Select all that apply.

Maximum impressions/reach

High click-through rate

Direct conversions/sales

Lead generation

App installs/engagement

Video views/engagement

10. What is your geographical targeting focus?

Why we ask: Platform strengths vary by region and targeting capabilities.

Select geographic focus: Global/International North America Europe Asia Local/Regional only

11. What is your average purchase value or client value?

Why we ask: This helps determine which platforms offer the best ROI for your price point.

Select value range: Low ($1-$50) Medium ($51-$200) High ($201-$1,000) Premium (Over $1,000) Subscription/Recurring

Paid Media Platform Compatibility Scores

Google Ads 50%

Moderate fit. Could be worth testing.

Meta Ads 50%

Moderate fit. Could be worth testing.

LinkedIn Ads 50%

Moderate fit. Could be worth testing.

TikTok Ads 50%

Moderate fit. Could be worth testing.

Pinterest Ads 50%

Moderate fit. Could be worth testing.

Snapchat Ads 50%

Moderate fit. Could be worth testing.

X Ads 50%

Moderate fit. Could be worth testing.

These are estimated compatibility scores. Actual performance depends on creative quality, audience targeting, and campaign optimization.

Should I advertise on multiple platforms or focus on one?

It depends on your budget, goals, and resources. Many advertisers start with 1-2 platforms to develop expertise and refine their approach before expanding. With limited budgets (under $5,000/month), focusing on the highest-scoring platform from our tool often delivers better results than spreading thin across multiple channels.

Once you establish consistent performance on your primary platform, you can expand using tools like our Marketing Campaign ROI Calculator to compare results across platforms.

How do I know if I'm spending enough on each platform?

Each advertising platform has different minimum effective spends based on competition and audience size. Google and Meta generally require higher minimum budgets in competitive industries, while platforms like Pinterest might deliver results with smaller budgets in specific niches.

As a rule of thumb, aim to get at least 1,000 impressions daily on each platform to gather meaningful data. Our Ad Spend Calculator can help determine appropriate budgets for your specific goals.

Which platforms offer the best targeting capabilities?

Each platform excels in different targeting dimensions. Meta Ads offers the broadest interest and behavioral targeting. LinkedIn provides the most precise professional targeting. Google Ads excels at intent-based targeting through search. TikTok and Snapchat offer strong demographic and interest targeting for younger audiences.

The best approach is to match your specific audience needs with platform strengths. For complex multi-platform campaigns, our Marketing Campaign ROI Calculator can help compare performance.

How long should I test a platform before deciding if it works?

For most platforms, allow at least 2-4 weeks with consistent daily spend to gather meaningful data. More complex B2B sales cycles may require 1-3 months of data. During testing, focus on leading indicators like click-through rates and landing page engagement before expecting final conversions.

Use our Content Marketing Budget Calculator to plan appropriate testing budgets across platforms.

Should my creative be different across platforms?

Yes, adapting creative to each platform's unique environment delivers significantly better results than using identical assets everywhere. TikTok and Snapchat perform best with native-feeling, vertical video content. LinkedIn benefits from more professional messaging. Pinterest thrives on inspirational, high-quality imagery.

While maintaining brand consistency, adjust format, tone, and call-to-action for each platform. Our Content Marketing Budget Calculator can help estimate creative production costs for multiple platforms.

How do attribution models differ between platforms?

Platform attribution varies significantly. Google and Meta use their own attribution models that tend to claim credit for conversions. Independent attribution becomes crucial when running multi-platform campaigns. Consider implementing UTM parameters and looking at overall lift rather than platform-reported ROAS.

For complex campaigns, our Marketing Campaign ROI Calculator helps normalize results across different attribution models.

Examples of common business types and recommended ad platforms