Case Studies, by Napolify
Case Studies
Some brands quietly crush it on social. When we spot them, we dive in, because there's so much to learn. We will keep adding new case studies here, every month.
How Duolingo Cracked the Facebook Code
Discover how Duolingo built a viral brand presence on Facebook without ever advertising their product directly. This case study breaks down the strategies behind their 30,000-like posts, massive engagement, and cult-like community.
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How Dropship.io Sells the Dream, Not the Product
Dropship.io doesn't explain how dropshipping works — they sell why it matters. This case study breaks down how they use emotional hooks, Gen Z fluency, and raw storytelling to dominate TikTok and turn dreams into clicks.
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How Microsoft Made Corporate Content Cool Again
Think Microsoft is too corporate to win on social? Think again—this breakdown shows how they turned invisible products into viral moments.
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How to Build a Scroll-Stopping Series Like Ryanair
From memes to morning posts, Ryanair built content rituals that fans return to. Here's how consistent formats turned a low-cost airline into a social media powerhouse.
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Why Chipotle's Feed Is a Masterclass in Internet Fluency
Chipotle's feed is filled with memes, inside jokes, and visual tension. But behind the chaos is a clear, repeatable strategy. Here's how they built it.
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How Ferrari Uses Mood, Not Marketing, to Win on Social
Ferrari doesn't just sell cars—they sell a dream. This case study breaks down how the luxury brand creates emotional, high-impact content by speaking like a customer, selling lifestyle over product, and mastering visual storytelling.
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