24 viral content marketing ideas made by beauty spas
Good content marketing for beauty spas isn’t about constant promos or ultra-edited shots of your space (do that, and you’ll blend in with every other spa). It’s about creating a vibe that feels human and worth following.
The spas that win on social media today share content that’s authentic, behind-the-scenes, and real. It helps people feel like they already trust you ... before they even walk through the door. The examples below show this in action.
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More blog posts
- Viral content ideas made by beauty spas
- Viral marketing trends for beauty spas in 2025
- Viral short videos made by beauty spas
Baby's Serene Spa Day, 15M+ views
In this TikTok from Baby Spa Perth, we see an infant peacefully floating in a shallow tub with a purple neck float, eyes closed in total bliss. The baby looks so relaxed it's hypnotic.
This works because of the unusual visual - a tiny baby in a flotation device is something most people haven't seen before. That novelty creates an immediate hook that reduces early drop-off.
Plus, the universal appeal of a peaceful baby triggers what scientists call the "baby schema" effect - that instinctive "aww" response that releases feel-good hormones. That feeling makes people want to share the content with others (boosting algorithm signals).
For your spa, consider showcasing your most unique treatments or unexpected moments of deep relaxation. The contrast between the tiny baby and complete serenity is what makes people stop scrolling and keep watching until the end.
@babyspaperth When your clients are this cute! 🥰☁️ #babyspaperth #babiesoftiktok #spa #cute #sleeping #fyp #australia #perth ♬ original sound - culkinish
The Hammam Leaf & Foam Exfoliation, 9.7M+ views
This Instagram Reel from Banya No. 1 (a bathhouse and wellness spa in London) shows someone covered in an almost comical amount of foam while an attendant scrubs them with leafy branches.
The visual is immediately eye-catching - it's not just a little foam, it's an immersive cloud-like experience that makes people stop scrolling. This exaggeration creates high initial watch-through rates.
What really drives sharing is the "oddly satisfying" quality of watching the foam being manipulated and spread. The rhythmic scrubbing motions are mesmerizing and create a vicarious sensation of cleanliness that keeps viewers watching.
For your beauty spa, consider showcasing treatments with visually exaggerated elements or unusual tools that people don't see every day. The leafy branches instead of a standard loofah make people curious and keep them engaged.
The Allure of the Scrape, 12M+ views
This viral TikTok from BOHO Med Spa shows dermaplaning up close, complete with ASMR-quality scraping sounds as the blade removes fine hairs and skin cells.
The video hooks viewers with immediate sensory appeal. The crisp, repetitive scraping sounds are classic ASMR triggers that create a pleasurable tingling sensation for many viewers, significantly boosting retention.
The client's direct commentary addressing common concerns ("No, my hairs don't grow back darker, it's a myth. I'm not a werewolf") preempts skepticism and adds valuable information, driving comments and conversation.
What really keeps people watching is the "gross but satisfying" payoff when they show the tissue with removed debris. This taps into our primal desire for cleanliness while the slightly repulsive nature actually enhances satisfaction, driving comments like "so gross but I can't stop watching."
For your spa, consider featuring treatments with satisfying transformations or removal processes, and always include authentic client reactions to build trust and relatability.
@bohomedspa Our Glass Skin Princess @✨Kay and Tay✨ is back💖✨ #asmrfacial #asmrspa #kayleedudley #dallasmedspa #asmrdermaplaning ♬ original sound - BOHO Med Spa
The Med Spa Invitation, 1M+ views
This Instagram Reel from BOHO Med Spa creates immediate curiosity by starting with exclusivity: "This video is for Brianna Arsement and Brianna alone. If that's not you, feel free to keep scrolling."
This strategic celebrity call-out is brilliant. It creates a curiosity gap that keeps viewers watching even if they're not Brianna. Plus, it mobilizes a large existing fan community to tag, comment, and share in hopes of getting the celebrity's attention.
The ASMR component is equally important - the whispering voiceover, gentle sounds of product application, and close-up, intimate visuals are designed to trigger relaxing tingles in viewers, leading to higher retention and repeat views.
For your beauty spa, consider creating content that feels exclusive while showcasing visually unique treatments (like their pearl mask or facial bubble bath). Remember that unusual tools or application methods are highly shareable and memorable.
@bohomedspa Replying to @sydsssssssss If you were looking for a sign here it is🔮🫶🏻 @Brianna I would love to melt you to my table🥰 P.S. If you are not Brianna you are more than welcome to come in🤞🏻 #asmrsleep #asmrsounds #asmrslime #asmrrelaxing ♬ original sound - BOHO Med Spa
The "Don't Lose the Card" Gambit, 2.7M+ views
This TikTok from Go Place (a 5-star leisure club and spa) shows a customer checking in where the receptionist repeatedly warns "This is the most important thing. Don't lose it" about an entrance card.
The primary engine for this video's virality is expectation subversion with perfect comedic timing. The attendant's serious warnings create immediate tension and suspense - we expect something bad to happen if the card is lost.
When the customer inserts the card into a turnstile that keeps it, and exclaims "Wait... I lost my card!" the attendant calmly says "Don't worry about it. The card served its purpose." This unexpected punchline delivers a satisfying resolution that triggers likes and shares.
The video works because it plays with our expectations about spa check-ins, which are usually formal and procedural. For your beauty spa content, look for opportunities to add unexpected humor to ordinary moments in the customer journey.
@goplacetoronto Don’t lose the check-in card😏#spa #spaday #torontospa #torontolife #torontoevents #toronto #relaxtime #relaxation #luxurylife ♬ original sound - GoPlace
The Goplace Check-In Paradox, 3M+ views
Another viral hit from Go Place (a luxury 5-star leisure club and spa) shows the same clever card trick but from a different angle, proving that good content can be repurposed.
This video succeeds with the same comedic structure: establish expectations (the important card), build anticipation (repeated warnings), and deliver an unexpected twist (the card is meant to be "lost").
What makes this version also work is the clearer setup and the customer's more visible confusion when the turnstile takes the card. The shocked emoji adds a layer of internet-native humor that resonates with online audiences.
For your spa, remember that content doesn't always need to be unique - if something works, it can be filmed from different angles or with slight variations to create multiple successful posts that reinforce your brand's personality.
A Turkish Bath Escape, 5.5M+ views
In this Reel by Gulseren Kinali, two women experience a Turkish hammam package at Amethyst Hotel and are shown enjoying various elements of the experience, from foam treatments to pools and massages.
The hook is immediate and relatable: "If you can't go to therapy, go to the hammam" reframes spa treatments as mental health care, not just luxury. This problem/solution approach creates an instant connection that boosts engagement.
The rapid-fire editing is crucial - each distinct activity lasts only 1-2 seconds, keeping viewers constantly stimulated with new visuals before they can lose interest. This high-speed montage of appealing scenes maximizes information density and increases watch time.
For your beauty spa, consider pairing treatments with emotional benefits (stress relief, confidence boost) and use upbeat music with rapid cuts between different services to create dynamic, engaging content that showcases the full spa experience.
Elaborate Hair Spa Ritual, 11M+ views
This Instagram Reel from Headspa Savanna features a woman receiving an elaborate hair treatment with a pink foam mask adorned with heart-shaped gems and glitter, while a dark red liquid is poured over her hair.
The powerful visual appeal is the main driver here - the combination of pink foam, shimmering elements, and the dramatic pouring of the red liquid creates a visually striking scene that immediately stops scrolling.
The text overlay "Don't tell her. Show her. 💌😍🌹" frames the treatment as a romantic gesture or gift idea, encouraging shares and tags between partners or friends suggesting the experience.
For your beauty spa, create visually dramatic treatments with color contrasts, interesting textures, or unexpected elements. The more photogenic and unique your services appear, the more likely they'll be shared and saved for future reference.
The Allure of the Multi-Sensory Spa Ritual, 1.2M+ views
This TikTok from Healing Spa shows an elaborate treatment combining warm packs, bells, face massage, hair combing with unique tools, steam, colored lights, and ice globes.
The video works by delivering an overwhelming variety of ASMR triggers in rapid succession. The bells, gentle scraping, water sounds, and tactile elements create a rich sensory experience that keeps viewers hooked.
Each new tool or technique (shell comb, gua sha, ice globes, steam) creates a "what's next?" anticipation that significantly boosts watch time. Viewers stay to see each new element introduced.
For your beauty spa content, showcase multiple techniques within a single treatment and focus on unique tools that people haven't seen before. This novelty and sensory richness will keep viewers engaged throughout your videos.
@floramilo2503 Wash your hair, relax and go to sleep #Immersive #skincare #Skin #lipcare #head #sclaptreatment #Beauty #salon #Clinic #immersive #relax #beautysalon #remove #ImmersiveSkinCare #relieve #facespa #skintreatment #cleanface #foryou #massage ♬ nhạc nền - Healing Spa
The Alluring Head Spa Ritual, 2.6M+ views
Another successful video from Healing Spa shows a head spa treatment that starts with an unexpected twist - pouring Coke into the client's mouth - before showcasing various scalp massage tools and techniques.
The initial Coke-drinking is a perfect pattern interrupt - it's so unexpected in a spa setting that viewers immediately wonder "What's happening here?" and keep watching to see what comes next.
The array of unusual tools - wooden claw massagers, teardrop metal tools, and especially the visually striking golden "water halo" - fuels curiosity. People stay to see what each tool does, boosting watch time significantly.
For your beauty spa, incorporate surprising moments or unexpected elements at the beginning of videos to hook viewers. Then showcase your most visually distinctive tools or techniques to maintain interest throughout.
@floramilo2503 Wash your hair, relax and go to sleep #Immersive #skincare #Skin #lipcare #head #sclaptreatment #Beauty #salon #Clinic #immersive #relax #beautysalon #remove #ImmersiveSkinCare #relieve #facespa #skintreatment #cleanface #foryou #massage ♬ nhạc nền - Healing Spa
The Allure of the "Brain Detox", 1.4M+ views
In this TikTok, Jillian Gottlieb (a skincare content creator) takes viewers to Hanare Spa in Brooklyn for what she calls a "brain detox" focused on neck tension and TMJ issues.
The term "Brain Detox" is the strongest hook here - it's unusual, slightly medical-sounding but in a spa context, and immediately piques curiosity. This unique terminology sets the content apart from generic massage videos.
The creator's vulnerability when saying she "was gonna cry at some points" because some pressure points felt "emotional" creates authenticity that resonates with viewers looking for deeper wellness experiences, not just surface-level treatments.
For your beauty spa, consider giving unique, intriguing names to your signature treatments and focus on the emotional experience as much as the physical benefits. The "hidden gem" narrative makes viewers feel like they're discovering something special.
The "Surreal Spa" Snippet, 0.8M+ views
This TikTok by travel creator Katherine Palumbo showcases Sante Salt Cave and Healing Spa with the hook "Ontario's most surreal day spa" followed by rapid-fire visuals of unique spa environments.
The claim "most surreal" immediately piques interest, and the video delivers with glowing salt caves, colorful lit basins, backlit green agate panels, and futuristic spa pods. Each new scene (only 1-2 seconds each) presents something visually distinct.
The rapid editing prevents viewer fatigue while creating constant discovery - "What amazing thing will they show next?" This visual variety makes the spa seem extraordinary, increasing the desire to visit and share.
For your beauty spa, focus on your most visually distinctive spaces or treatments and present them in quick succession. The key is creating the impression of multiple unique experiences available in one location.
The "Spa Day with Bestie", 1M+ views
In this TikTok, Katie Alarcon shows a spa day at AKIRA Spa & Wellness with a friend, starting with their feet dangling in a jacuzzi overlooking a cityscape.
The text overlay "You're not stressed, you just need to go to a spa day with your bestie" immediately reframes stress as simply missing a specific experience. This problem-solution framing hooks viewers by validating their feelings.
The social connection element, explicitly mentioning "your bestie," triggers shares and tags. Viewers immediately think of who they'd bring and tag that person, significantly boosting engagement metrics.
For your beauty spa, focus on the social aspects of spa experiences and create content that encourages tagging. Showing friends enjoying treatments together makes the experience seem more accessible and fun than solitary self-care.
The "Japanese Head Spa", 1.4M+ views
This TikTok from LOCALS spa features a woman receiving a Japanese head spa treatment in Moscow, highlighting the distinctive golden arc shower head.
The opening question "Why does every girl in Moscow dream of getting this procedure?" creates an immediate curiosity gap and implies high demand, triggering FOMO (fear of missing out).
The "golden arc" shower head is visually distinctive and repeatedly featured. This unique tool becomes the visual centerpiece, making the treatment appear special and different from standard salon services.
For your beauty spa, identify your most visually unique tool or treatment element and make it the star of your content. Frame it as highly sought-after to create curiosity and desire.
The Horizontal Hydro-Therapy Experience, 3.1M+ views
This TikTok by creator NIKKI shows her trying a Vichy shower - a horizontal water therapy where multiple shower heads spray water while lying down.
The novelty and curiosity gap is significant here - "Trying a Vichy Shower 💦" immediately prompts viewers to watch to discover this unfamiliar treatment. The unusual setup (lying down under water jets) is visually distinct from typical spa treatments.
The creator's authentic reactions enhance engagement - especially her surprised "Ooo it's FREEZING!!" comment when the water temperature changes. This unexpected moment adds authenticity and humor that keeps viewers engaged.
For your beauty spa, showcase treatments from the client's perspective and include genuine reactions, both positive and surprising. These authentic moments make content more relatable and memorable than perfectly polished demonstrations.
The Allure of the Moroccan Scalp Ritual, 0.5M+ views
This Instagram Reel from Oasis Moroccan Bath Houston shows a woman receiving a scalp massage and hair rinse in a warmly lit, textured tile room.
The ASMR appeal is the main driver here - the visual of water flowing through hair, the methodical hand movements of the massage, and the warm, ambient setting create a deeply relaxing sensory experience that keeps viewers watching.
The vicarious relaxation is powerful - seeing the woman's serene expression allows viewers to project themselves into the experience, almost feeling the warm water and soothing touch. This empathic connection increases engagement.
For your beauty spa content, focus on creating a mood and atmosphere rather than just showing a procedure. The warm lighting, textured walls, and focus on the client's relaxed state make the experience seem transportive.
@oasismoroccanbath If you’re in Houston, Texas you have to check out Oasis Moroccan Bath! Learn more online now oasismoroccanbath.com #riveroaks #riveroakshouston #riveroaksdistrict #houston #houstontx #houstontexas ♬ O N E M O R E L I G H T - ll.rnzo
Precision Brow Grooming, 10M+ views
This TikTok from Peak Beauty Studio shows extreme close-ups of precise eyebrow trimming, with visible white mapping lines guiding the process.
The ASMR quality of the crisp "snip-snip" sounds combined with the visual precision creates a deeply satisfying sensory experience. This auditory-visual combination significantly increases watch time.
The mapping lines add intrigue and perceived expertise - they signal a professional, methodical approach that makes viewers feel they're witnessing skilled work. This "behind-the-scenes" glimpse into technical beauty work is fascinating.
For your beauty spa, don't be afraid to show the technical, detailed aspects of your services. Close-ups of precise work with specialized tools create both educational value and oddly satisfying content that people will rewatch.
@peakbeautystudio Trimming amd debulking brows but make it ASMR✂️ #SoloEsthetician #Esthetician #DelrayEsthetician #BocaEsthetician #Brows #BrowTrimming #browshaping ♬ original sound - Peak Beauty Studio
The Contractor's Catnap, 10M+ views
Another viral hit from Peak Beauty Studio shows a contractor who built their spa receiving a facial treatment - and falling into such deep relaxation that he's loudly snoring.
The humor is the immediate hook here - loud snoring in a typically quiet, serene spa environment creates a funny contrast. The esthetician's subtle knowing glances at the camera make viewers feel in on the joke.
The text overlay adds a charming narrative: "POV you give your contractor, who built your spa, a facial and you accidentally put him in a trance." This specific context turns a simple funny moment into a more memorable story.
For your beauty spa, look for authentic human moments that showcase the effectiveness of your treatments in unexpected ways. Humor that highlights how relaxing your services are can be more convincing than any claim you could make.
@peakbeautystudio Nothing more beautiful than a natural, defined brow🙈 #EsthiTok #esthetician #estheticiantok #ClinicalEsthetician #soloesthetician #waxing #brows #browtinting #browshaping #browwaxing #browtint ♬ original sound - Peak Beauty Studio
The Serene Skin Ritual, 4.4M+ views
This TikTok from Puka Skin Care shows a facial treatment focusing on massage, product application, and a satisfying mask peel.
The visual ASMR is powerful - the slow, deliberate hand movements, the smooth application of products, and especially the perfect, clean peel of the mask are captivating. These visuals create a "brain massage" effect that keeps viewers watching.
The music choice ("Close Your Pretty Eyes") enhances the experience significantly. This lullaby-like track creates a deeply calming atmosphere that amplifies the visual experience and distinguishes it from generic spa content.
For your beauty spa, focus on creating a complete sensory package with visually satisfying techniques, perfect product application, and carefully selected music that enhances the mood rather than just filling silence.
@puka.skincare Get the facial of your life here💫☁️✨🌙 #fyp #facial #skincare #spa #massage #aesthetician #mask #relax ♬ Butterfly's Repose - Zabawa
Laser Hair Removal: Expectation vs. Reality, 9M+ views
This TikTok from SapphireSkinLtd uses humor to contrast what people imagine laser hair removal positions are like (exaggerated awkward poses) with the more dignified reality.
The Expectation vs. Reality format is immediately engaging. It creates a mini-narrative arc that boosts watch time, as viewers are compelled to see how the reality differs from the exaggeration.
The humor in the exaggerated "expectation" scenes taps into shared anxieties about intimate cosmetic procedures. This emotional resonance triggers likes and shares as people tag friends who might have similar concerns.
For your beauty spa, consider using humor to address unspoken concerns about treatments. Showing that reality is less intimidating than imagination can make services more approachable and shareable.
@sapphireskinltd When people imagine laser hair removal, they picture all sorts of awkward positions—like a yoga class gone wrong! But in reality? Just sit back, relax, and enjoy our VIP treatment while we zap your hair away. Who knew getting hair-free could feel like a day at the spa? ✨ #HairTodayGoneTomorrow #luxury #spaexperience #skin #vip #LaserHairRemovalMagic ♬ original sound - Günther Krabbenhöft
The "Look Busy" Ballet, 0.7M+ views
This TikTok from SoulSensesSpa&Wellness shows an employee playfully following a manager's instruction to "keep working even when there are no customers."
The extreme relatability is the key driver - being told to "look busy" during downtime is a near-universal experience in customer service. This immediately creates connection and shared understanding with a vast audience.
Instead of showing frustration, the employee embraces the directive with exaggerated, dance-like movements - pretending to offer oils to imaginary guests or meticulously arranging items for non-existent customers.
The music choice ("Somebody's Watching Me") perfectly complements the theme of being under managerial scrutiny, turning mundane tasks into a performance.
For your beauty spa, don't be afraid to show personality and humor in behind-the-scenes content. Relatable workplace moments humanize your brand and create connection with viewers.
@soulsensesspa Us pretending to be busy when the manager walks by! #tiktokviral #vibe #tiktok #explore #comedyvideo #funnyvideos #funny #stressrelief #tiktokviral#relatable #luxuryspa #wellnessjourney #massage #dubai #dubaispa
♬ original sound - SoulSensesSpa&Wellness
The Nit Pickers, 3M+ views
This TikTok from The Scalp Spa shows the removal of head lice nits through meticulous combing, with visible results on the comb after each pass.
The disgust-fascination paradox drives engagement - head lice evoke instinctual disgust, yet watching their removal is strangely captivating. Viewers are repulsed but can't look away, significantly increasing watch time.
The "oddly satisfying" quality is powerful - the methodical combing and visible results of "cleaning" or "extracting" something undesirable can be deeply satisfying for viewers. This satisfaction encourages rewatching.
For your beauty spa, consider showcasing "problem-solution" content that shows visible results. The contrast between "before" and "after" or the visible evidence of a treatment working creates compelling, shareable content.
@thescalpspa Do you have this scalp issue? We can help you 🤗 ASMR dandruff buffing for a squeaky clean scalp 💆♀️🧖🏼♀️ #thescalpspa #headspa #headspasydney #japaneseheadspa #sydney #ASMR #dandruff #dandruffremovel #spa ♬ original sound - The Scalp Spa ™
The Indulgent Pedicure Journey, 1.6M+ views
This Instagram Reel from Yanny B Nails shows an elaborate pedicure with multiple stages: callus removal, e-file work, polishing, soaking, paraffin wax, and massage.
The comprehensive nature of the treatment is the hook - it's not just a quick polish but a multi-stage spa ritual. Each new step adds intrigue and sensory appeal, preventing viewer drop-off.
The professional expertise displayed is impressive - sterilized tools, specialized equipment (e-file, steamer, paraffin bath, heated booties), and precise techniques create a sense of authority and trustworthiness.
For your beauty spa, showcase the full journey of your signature treatments rather than just the results. The process itself - especially with specialized tools and multiple stages - creates content that beauty enthusiasts will watch completely.
The Synchronized Salon Serenity, 61M+ views
This massively viral TikTok from Head Spa Beauty shows three women receiving hair washing treatments with colored LED lighting in the basins and specialized water tools.
The multi-sensory ASMR experience is the main driver - the sounds of water and lather combined with the visual of smooth, deliberate movements trigger relaxation in viewers. This sensory appeal significantly increases watch time.
The novelty of the LED-lit basins and unique yellow water wand creates curiosity and desire. These unusual elements make the experience seem special and prompt comments asking where to find this service.
The music choice (a cover of "Dernière Danse" by Indila) adds emotional depth that generic spa music wouldn't achieve, creating a dreamlike atmosphere that makes the content more memorable.
For your beauty spa, invest in visually distinctive equipment or lighting that makes standard treatments look special. These unique elements become visual signatures that distinguish your content from countless other spa videos.
More blog posts
- Viral content ideas made by beauty spas
- Viral marketing trends for beauty spas in 2025
- Viral short videos made by beauty spas