23 viral short videos made by beauty spas
These short-form videos show how quick, punchy content (when done right) can pull people into your spa's vibe in just seconds.
They’re light, engaging, and designed for watch time, whether it’s Reels or TikTok.
And if you’re ready to step up your short-form game, we’re here to help.
Napolify's Resources
- More than 500 viral content pieces analyzed
- Case Studies of viral accounts (Tiktok, Instagram and Facebook)
- Free Marketing Tools & Calculators
- Latest Tiktok Trends
More blog posts
- Viral marketing trends for beauty spas in 2025
- Viral social media strategies for beauty spas
- Viral marketing strategies for beauty spas
The Hammam Leaf & Foam Exfoliation, 9.7M+ views
In this Instagram Reel from Banya No. 1 (a London bathhouse and wellness spa), we see a person covered in an almost comical amount of foam while an attendant scrubs them with leafy branches.
The sheer volume of foam is the key hook here. It's not just a little soap, it's cloud-like and excessive, immediately grabbing your attention when scrolling.
This creates what's called an "oddly satisfying" visual experience. The rhythmic motion of the scrubbing combined with the foam texture is mesmerizing, so people keep watching and even rewatch (boosting retention rates).
It matches a pattern we’ve identified in some of the most successful viral posts.
The treatment looks exotic to many viewers - using leafy branches instead of a standard loofah triggers curiosity ("What is that?" "What does it feel like?"). That curiosity gap keeps people engaged as they try to understand the process.
For your spa's content, consider showcasing treatments that have a visual "wow factor" - something excessive, unusual, or visually distinctive that stops people from scrolling. Also, genuine client reactions (like the person's laughter in this video) signal that unusual treatments are enjoyable, not uncomfortable.
The Med Spa Invitation, 1M+ views
This TikTok from BOHO Med Spa uses a clever tactic - it directly calls out to a well-known personality, Brianna Arsement, with text saying this video is "for Brianna Arsement and Brianna alone."
This creates immediate intrigue. Viewers who aren't Brianna are told to scroll, but human nature makes them do the opposite. Plus, Brianna's fans would tag her and share the video trying to get her attention, amplifying reach.
The ASMR component is also key here. The whispering voiceover, the gentle sounds of product application, and the close-up visuals trigger that relaxing, tingling sensation that ASMR fans crave, leading to higher retention.
It’s a recurring element we’ve seen in multiple viral case studies.
Visually satisfying elements like the pearlescent mask, pearl application, and foamy cleanser are memorable and shareable. People are drawn to processes that look clean, precise, and luxurious.
For your spa, consider creating content that combines unusual visuals with ASMR sounds. Also, showing client testimonials ("Everything feels so smooth") serves as powerful social proof that encourages engagement.
@bohomedspa Replying to @sydsssssssss If you were looking for a sign here it is🔮🫶🏻 @Brianna I would love to melt you to my table🥰 P.S. If you are not Brianna you are more than welcome to come in🤞🏻 #asmrsleep #asmrsounds #asmrslime #asmrrelaxing ♬ original sound - BOHO Med Spa
Baby's First Spa Day, 3M+ views
This TikTok from BOHO Med Spa shows an infant receiving a gentle facial treatment, and it's engineered for maximum emotional impact.
The primary hook is obvious - babies. Our brains are hardwired to respond to infantile features (big eyes, round face). This triggers immediate feelings of tenderness and creates an instant emotional connection.
What makes this more engaging than just a cute baby video is the unexpected concept - a sophisticated spa treatment for an infant. This novelty factor creates curiosity that boosts initial watch time.
The baby's overwhelmingly positive reactions - smiles, giggles, looks of contentment - create emotional contagion. Viewers mirror these feelings, making the viewing experience pleasurable and extending watch duration.
For your spa content, unexpected juxtapositions (like luxury treatments for unusual clients) can create scroll-stopping moments. The emotional response these generate drives engagement metrics like comments ("so cute!") and shares to friends.
@bohomedspa Had so much fun making these Wicked facials💚🌸 @✨Kay and Tay✨ #dallasmedspa #asmrfacial #wickedmovie #glinda #elphaba #asmrspa ♬ Elphaba and Glinda from Wicked - FallonTonight
A Viral Waxing Tease, 2.6M+ views
This Instagram Reel from Dallas Esthetician + Educator uses an unresolved tension that keeps viewers hooked and generates comments.
The video shows a wax-laden stick being inserted into someone's nostril, sets up anticipation for the pull, then abruptly ends before showing it. This creates a powerful curiosity gap - viewers are desperate for resolution.
By denying the expected climax (the wax pull), it compels people to rewatch (increasing watch time) or comment things like "Where's the pull?!" or "Part 2!" This desire for completion is a fundamental psychological need.
The audio "I think I'm losing my mind" perfectly syncs with the visual of someone undergoing an uncomfortable beauty ritual. This audio-visual match creates a humorous, relatable moment that increases share-ability.
For your beauty spa content, consider "teasing" treatments with clear before-but-no-after moments to generate anticipation. The cliffhanger approach can dramatically increase comment rates as viewers demand resolution.
The "Don't Lose the Card" Gambit, 2.7M+ views
This TikTok from Go Place (a 5-star leisure club and spa) uses expectation subversion and comedic timing to create a perfect viral moment.
The receptionist's repeated warnings about not losing the card create immediate narrative tension. Viewers become invested in the fate of this seemingly crucial item, boosting retention as they wait to see what happens.
When the customer inserts the card into a turnstile that retains it and panics ("I lost my card!"), the receptionist's calm "Don't worry, the card served its purpose" delivers a satisfying punchline that resolves the built-up tension.
This comedic structure - establish a premise, build anticipation, and then deliver an unexpected twist - is incredibly effective at triggering shares as people want others to experience the same satisfying surprise.
For your spa content, look for opportunities to create mini-narratives with unexpected twists. The feeling of being "in on the joke" after the reveal encourages sharing, especially humorous situations that subvert expectations about spa experiences.
@goplacetoronto Don’t lose the check-in card😏#spa #spaday #torontospa #torontolife #torontoevents #toronto #relaxtime #relaxation #luxurylife ♬ original sound - GoPlace
The Goplace Check-In Paradox, 3M+ views
This Instagram Reel from Go Place (a luxury 5-star leisure club and spa) uses the same clever premise as their other viral video.
The receptionist repeatedly warns a guest about the importance of a card ("Don't lose it"), creating anticipation about its significance. When the card is immediately taken by a turnstile, the customer's panic is met with the receptionist's calm "Don't worry, the card served its purpose."
The psychological trigger is the establishment of a rule ("don't lose the card") that viewers internalize. When this rule is immediately broken by the system itself, it creates surprise and humorous incongruity.
This well-executed comedic twist subverts a carefully built-up expectation, leading to a satisfying and shareable humorous release.
For your spa content, building expectations and then cleverly subverting them creates memorable moments. This technique works especially well when portraying guest interactions that play with common anxieties about following spa protocols.
A Turkish Bath Escape, 5.5M+ views
This Instagram Reel from Gülseren Kınalı frames a Turkish bath experience (hamam) as a therapeutic alternative, using text: "If you can't go to therapy, go to the hamam."
This clever framing immediately establishes relatability by acknowledging a common modern need (mental well-being) and offers a tangible, indulgent solution. This creates an instant connection that hooks viewers.
The rapid cuts between different spa elements - the marble hamam, the cave pool, massage, foam treatment - keep viewers constantly stimulated with new visuals, maximizing information density.
The presence of two friends genuinely enjoying themselves adds social proof and relatability. Their visible happiness (jumping, high-fiving, dancing) reinforces the positive emotional tone and makes the content more engaging.
For your spa videos, framing treatments as solutions to common modern problems (stress, mental fatigue) rather than just luxury indulgences can create stronger emotional connections and shareability.
The Synchronized Salon Serenity, 61M+ views
This Instagram Reel from Head Spa Beauty (a hijab-proof women's hair spa in Heerlen) showcases a multi-sensory experience that's hypnotically engaging.
The video presents three women getting salon treatments with color-changing LED lights in the basins - immediately establishing visual novelty that stops scrolling.
The rhythmic routine creates powerful ASMR triggers - gentle sounds of water, soft squishing of lather, and deliberate movements by the gloved hands. These sensory cues trigger relaxation in viewers, significantly increasing watch time.
The unique yellow water wand and LED lighting are unfamiliar elements that create curiosity ("What is this? Where can I get this?"). This intrigue drives comments asking about the treatment name or location.
For your spa videos, incorporating unusual equipment or lighting effects can create visual interest. Multiple clients shown simultaneously also provides subtle social proof that this is a sought-after service.
Elaborate Hair Spa Ritual, 11M+ views
This Instagram Reel from headspasavanna combines sensory richness with romantic imagery to create a shareable moment.
The video shows a woman with a pink foam mask adorned with heart-shaped gems and pearls, while red liquid is poured ceremonially over her hair and shoulder.
The text overlay "Don't tell her. Show her. 💌😍🌹" frames this as a romantic gesture, expanding the appeal beyond just beauty enthusiasts to include those looking for gift ideas or romantic inspiration.
The visual drama - pink foam, heart embellishments, red liquid pouring - creates an immediately eye-catching aesthetic that stops scrolling and triggers curiosity about the treatment.
For your spa content, creating visually dramatic treatments with romantic or celebratory themes can expand your audience beyond typical spa clients. Content that suggests "gift this experience" often drives shares and saves.
The Art of the Head Spa, 2.4M+ views
This TikTok from Healing Spa shows a comprehensive head treatment with a variety of tools and techniques that maintain viewer curiosity.
The video's strength is its constant introduction of new tools - wire head massager, horn-shaped gua sha combs, warming stones, steam, and a distinctive "water halo" device. This variety keeps viewers wondering "what's next?" and significantly boosts retention.
The relatable human moment when the client signals the water is too hot, then too cold, adds authenticity that viewers connect with. Such small, realistic touches make the content feel less staged and more trustworthy.
The practitioner's green turtle-shaped watch becomes a memorable visual anchor that adds personality and can spark comments or discussion.
For your spa content, showcase a progression of techniques rather than just one method. Rapid transitions between different tools or approaches prevent viewer fatigue and create a "toolbox tour" that satisfies curiosity while highlighting your expertise.
@floramilo2503 Wash your hair, relax and go to sleep #Immersive #skincare #Skin #lipcare #head #sclaptreatment #Beauty #salon #Clinic #immersive #relax #beautysalon #remove #ImmersiveSkinCare #relieve #facespa #skintreatment #cleanface #foryou #massage ♬ nhạc nền - Healing Spa
The Allure of the Multi-Sensory Spa Ritual, 1.2M+ views
This TikTok from Healing Spa showcases an impressively comprehensive treatment combining multiple sensory experiences.
The video begins with preparing the client - placing a warm pack on her stomach, wrapping her feet, ringing small bells - then progresses through facial massage, scalp work with various tools, steam treatments, joint manipulation, face masks, ice globes, and hair washing.
The sheer variety of tools and techniques creates a "what's next?" anticipation. Each segment is just long enough to be satisfying but short enough to prevent boredom, significantly boosting watch time.
The non-verbal nature of the video makes it universally accessible, transcending language barriers and broadening its potential audience.
For your spa content, showcasing the breadth of a comprehensive treatment can be more engaging than focusing on one technique. Rapid transitions between distinct elements create curiosity that keeps viewers watching to the end.
@floramilo2503 Wash your hair, relax and go to sleep #Immersive #skincare #Skin #lipcare #head #sclaptreatment #Beauty #salon #Clinic #immersive #relax #beautysalon #remove #ImmersiveSkinCare #relieve #facespa #skintreatment #cleanface #foryou #massage ♬ nhạc nền - Healing Spa
The Alluring Head Spa Ritual, 2.6M+ views
This TikTok from Healing Spa begins with an unexpected pattern interrupt - the client mistaking a head spa appointment for a pedicure, followed by the stylist pouring Coke into her mouth.
This unusual opening immediately hooks viewers - it's unexpected in a spa setting and makes people question "why?" and "what's next?", preventing them from scrolling past.
The video then showcases unique tools - wooden claws, the metal teardrop tool, and especially the striking golden water halo. Each new implement fuels curiosity, keeping viewers watching to see how each is used.
The intense ASMR experience (can opening, water flowing, lather squishing) creates a deeply satisfying auditory experience that complements the visual elements.
For your spa videos, consider starting with something unexpected that defies spa conventions, then transition to showcasing your most visually distinctive tools and techniques. The contrast between the playful opening and professional treatment creates memorable content.
@floramilo2503 Wash your hair, relax and go to sleep #Immersive #skincare #Skin #lipcare #head #sclaptreatment #Beauty #salon #Clinic #immersive #relax #beautysalon #remove #ImmersiveSkinCare #relieve #facespa #skintreatment #cleanface #foryou #massage ♬ nhạc nền - Healing Spa
The Allure of the "Brain Detox", 1.4M+ views
This Instagram Reel from Jillian Gottlieb (a skincare content creator) uses powerful language and genuine emotion to generate interest in a niche treatment.
The term "Brain Detox" is the strongest hook - it's unusual, slightly medical-sounding but applied to a spa context, and immediately piques curiosity about what this treatment entails.
Framing the treatment as addressing common problems like stress, neck tension, and TMJ issues makes it highly relatable and solution-oriented. Most viewers can connect with at least one of these issues.
The creator's vulnerable admission that she "felt like she was going to cry" because some pressure points felt "emotional" adds authentic depth. This suggests a deeper, more profound experience than a standard massage, tapping into desires for emotional release.
For your spa, creating content that names and addresses specific problems (rather than generic relaxation) can be more engaging. Also, framing treatments in unique, intriguing ways ("brain detox" vs. "head massage") can significantly boost curiosity and engagement.
The "Surreal Spa" Snippet, 0.8M+ views
This Instagram Reel from Katherine Palumbo (a travel writer and digital creator) uses visual diversity and rapid pacing to showcase a unique venue.
The claim "Ontario's most surreal day spa" immediately creates curiosity, and the initial visuals of glowing salt caves substantiate this claim, making viewers want to see more.
The rapid-fire editing style, showing diverse environments in quick succession (orange cave, blue cave, green agate sauna, futuristic pod, red light room), prevents viewer fatigue and creates constant discovery - "What amazing thing will they show next?"
The strategic location reveal "And, it's located in the GTA!" adds accessibility for a local audience, triggering the thought "this is near me, I could go!" and increasing shareability among local networks.
For your spa content, showcasing multiple unique environments in quick succession can be more effective than lingering on one space. This visual variety makes your facility seem expansive and full of discovery potential.
The "Spa Day with Bestie", 1M+ views
This Instagram Reel from Katie Alarcon cleverly reframes stress as something easily solved through friendship and self-care.
The overlaid text "You're not stressed, you just need to go to a spa day with your bestie" immediately hooks viewers by validating feelings while offering an appealing solution.
The social connection element, explicitly mentioning "bestie," is a powerful trigger for shares and comments. Viewers are highly likely to tag their friends or DM the video, significantly boosting engagement.
The music choice "This Will Be (An Everlasting Love)" is upbeat, joyful, and universally recognized, instantly elevating the mood of the video and making it highly shareable.
For your spa, creating content that specifically encourages tagging or sharing with friends can multiply your reach. Videos that frame spa visits as social experiences rather than solo treatments often gain more traction.
The "Japanese Head Spa", 1.4M+ views
This Instagram Reel from LOCALS (a Moscow spa) creates powerful FOMO (Fear Of Missing Out) with its opening text: "Why does every girl in Moscow dream of getting this procedure?"
This immediately hooks viewers with a curiosity gap and implies this is a highly sought-after experience that they're potentially missing out on.
The golden arc shower head is a visually captivating element that's not commonly seen, making the procedure look unique and luxurious. This novelty drives comments asking what the treatment is called.
The rapid pacing between different stages ensures the viewer is constantly presented with new visual information, maintaining attention throughout the 1.5-hour treatment demonstration.
For your spa videos, creating a sense of exclusivity or highlighting treatments that aren't widely available can trigger FOMO and increase engagement. Unusual tools or techniques become natural conversation starters in comments.
The Contractor's Catnap, 10M+ views
This TikTok from Peak Beauty Studio (a clinical esthetician and brow specialist) captures an unplanned, humorous moment that feels authentic.
The video shows an esthetician performing a facial on a man who's snoring loudly. The text explains "POV you give your contractor, who built your spa, a facial and you accidentally put him in a trance."
The humor is immediate and powerful - loud snoring in a typically serene spa environment creates amusing contrast. This benign violation of social norms (making noise during a professional service) is inherently funny.
The esthetician's subtle, knowing smiles at the camera act as social cues, validating the viewer's amusement and creating a shared, conspiratorial experience that encourages likes and shares.
For your spa content, genuine, unplanned moments often outperform scripted ones. The authenticity of this moment - it doesn't feel staged for attention - makes it more relatable and engaging than perfectly produced content.
@peakbeautystudio Nothing more beautiful than a natural, defined brow🙈 #EsthiTok #esthetician #estheticiantok #ClinicalEsthetician #soloesthetician #waxing #brows #browtinting #browshaping #browwaxing #browtint ♬ original sound - Peak Beauty Studio
The Salon Scalp Massage Loop, 2.3M+ views
This TikTok from Premium Head Spa (Sydney & Canberra) creates a hypnotic ASMR experience that viewers can't stop watching.
The video shows hands massaging shampoo through someone's hair with a text overlay: "You know when your getting your hair washed at the hair salon and your sitting there wishing it never ends... THAT'S what we do."
The close-up visuals of sudsy hair being massaged, combined with the tactile sounds of shampoo squishing, directly stimulate ASMR responses in viewers. This sensory immersion is captivating and leads to increased watch time.
The relatability of the message taps into a universally acknowledged pleasure. Many people consider the salon hair wash to be a highlight of their salon experience, creating an immediate connection.
For your spa videos, focusing on a single, universally loved sensation can be more effective than showcasing complex treatments. The tight framing keeps viewers immersed in the tactile experience without distraction.
@thescalpspa Replying to @Lynette Marcel Kassi for more than an hour 🤗💆♀️💆♀️ if you don’t fall asleep more than once during this treatment then we haven’t done it right #thescalpspa #headspa #headspasydney #hairwash #japaneseheadspa #ASMR #spa #thingstodoinsydney ♬ original sound - The Scalp Spa ™
The Serene Skin Ritual, 4.4M+ views
This TikTok from Puka Skin Care combines perfect ASMR elements with an intensely satisfying visual payoff.
The video layers multiple sensory experiences - the steam, gentle massage, oil application, and the uniquely satisfying application and removal of a rubber mask. These visual ASMR triggers create a "brain massage" effect for viewers.
The climax of the mask peeling off in one clean, intact piece is the most powerful moment. This visual payoff provides a sense of completion and cleanliness that is highly addictive and shareable, triggering comments like "the peel was everything!"
The ethereal lullaby-like music ("Close Your Pretty Eyes") enhances the calming atmosphere. This specific music choice is more evocative than generic spa music and significantly boosts the emotional impact.
For your spa content, build toward a visually satisfying payoff moment. Treatments that have a clear "before and after" or a satisfying removal technique perform particularly well because they provide visual resolution.
@puka.skincare Get the facial of your life here💫☁️✨🌙 #fyp #facial #skincare #spa #massage #aesthetician #mask #relax ♬ Butterfly's Repose - Zabawa
Laser Hair Removal: Expectation vs. Reality, 9M+ views
This TikTok from Sapphire Skin Ltd uses the classic expectation vs. reality format to demystify a treatment that many find intimidating.
The video begins with the "expectation" - exaggerated, almost acrobatic positions during laser hair removal that play on anxieties about vulnerability. This humorous exaggeration immediately hooks viewers through emotional response.
The contrast with the "reality" - comfortable, dignified positioning - provides informational value and reassurance. This educational element makes the content useful as well as entertaining.
The format creates a mini-narrative arc that significantly boosts watch time and retention, as viewers are compelled to see the comparison play out.
For your spa, consider addressing unspoken anxieties about treatments through humor. The combination of amusement and reassurance is highly shareable, especially for procedures that new clients might feel nervous about.
@sapphireskinltd When people imagine laser hair removal, they picture all sorts of awkward positions—like a yoga class gone wrong! But in reality? Just sit back, relax, and enjoy our VIP treatment while we zap your hair away. Who knew getting hair-free could feel like a day at the spa? ✨ #HairTodayGoneTomorrow #luxury #spaexperience #skin #vip #LaserHairRemovalMagic ♬ original sound - Günther Krabbenhöft
The "Look Busy" Ballet, 0.7M+ views
This TikTok from SoulSensesSpa&Wellness (a UAE spa sanctuary) taps into universal workplace experiences with a playful twist.
The premise - "The manager said that we should keep working even when there are no customers" - is instantly relatable to anyone who's worked in customer service or retail, creating an immediate connection.
Rather than showing frustration, the employee embraces the directive with exaggerated, playful diligence - arranging apples for non-existent customers or applying massage oil to an empty bed - turning mundane tasks into performance art.
The music choice "Somebody's Watching Me" perfectly complements the theme of being under managerial scrutiny, adding another layer of humor to the scenario.
For your spa content, finding humor in behind-the-scenes moments can humanize your brand. Content that shows the personality of your staff and the lighthearted side of spa operations often performs well because it's unexpected and authentic.
@soulsensesspa Us pretending to be busy when the manager walks by! #tiktokviral #vibe #tiktok #explore #comedyvideo #funnyvideos #funny #stressrelief #tiktokviral#relatable #luxuryspa #wellnessjourney #massage #dubai #dubaispa
♬ original sound - SoulSensesSpa&Wellness
The Nit Pickers, 3M+ views
This TikTok from The Scalp Spa harnesses the power of the disgust-fascination paradox to create compelling, if unusual, content.
The video shows a detailed lice removal process, with the comb repeatedly filling with tiny white specks (nits). This creates a powerful tension - viewers are repulsed yet captivated, significantly increasing watch time.
It also taps into the "oddly satisfying" phenomenon. The methodical action of combing and the visual of "extracting" something undesirable can be deeply satisfying for a segment of the audience.
The problem-solution visual is immediate and potent. Each stroke of the comb presents the "problem" (nits in hair) and offers an instant, visible "solution" (nits on the comb).
For your spa, consider showcasing transformation processes, even less glamorous ones. Content that shows clear "before and during" moments of problems being solved can be surprisingly engaging when executed professionally.
@thescalpspa Do you have this scalp issue? We can help you 🤗 ASMR dandruff buffing for a squeaky clean scalp 💆♀️🧖🏼♀️ #thescalpspa #headspa #headspasydney #japaneseheadspa #sydney #ASMR #dandruff #dandruffremovel #spa ♬ original sound - The Scalp Spa ™
The Indulgent Pedicure Journey, 1.6M+ views
This Instagram Reel from Yanny B Nails provides a comprehensive look at a multi-stage luxury pedicure that appeals to aspirational viewers.
The video's strength is its thoroughness - showing a pedicure as a multi-stage spa ritual rather than just a quick polish. Each new step (steam, paraffin wax, heated booties) adds intrigue and prevents viewer drop-off.
The professional presentation - sterilized tools, gloves, specialized equipment - creates trust and authority, making the process seem legitimate and the results more desirable.
Close-up shots on intricate work highlight skill and satisfy viewers' desire for detail, while the fast pacing ensures no single action drags on too long.
For your spa content, showcasing the comprehensive nature of your treatments can differentiate you from competitors. Revealing the full process, with all its specialized steps and tools, helps justify premium pricing and creates aspiration.
Napolify's Resources
- More than 500 viral content pieces analyzed
- Case Studies of viral accounts (Tiktok, Instagram and Facebook)
- Free Marketing Tools & Calculators
- Latest Tiktok Trends
More blog posts
- Viral marketing trends for beauty spas in 2025
- Viral social media strategies for beauty spas
- Viral marketing strategies for beauty spas