21 viral content ideas made by beauty spas
These Instagram and TikTok posts from small beauty spas prove you don’t need glamorous photos or complicated ideas to grab attention.
What actually works? Content people *relate to*, funny client moments, little behind-the-scenes surprises, or everyday spa situations they’ve experienced themselves. It’s not about showcasing your service list (what 99% of beauty accounts do ... that’s why they go unnoticed), it’s about making someone pause mid-scroll.
If your content’s been falling flat lately, don’t stress. You can draw inspiration from these ideas … or if you want us to take a look at your feed and help out, we’ve got you ... just reach out.
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- Viral Instagram Reels made by beauty spas
- Viral Tiktok videos made by beauty spas
- Viral marketing trends for beauty spas in 2025
A Japanese Head Spa ASMR Experience
This Instagram Reel from SPA CAPILAR JAPONES, a beauty and wellness spa, reached 2.4M views by masterfully leveraging ASMR and sensory triggers. The video shows a client receiving an elaborate Japanese head spa treatment featuring multiple specialized tools.
What makes this content work is its "Multi-Sensory ASMR Amplification" - it doesn't rely on just one sound type but layers distinct, crisp sounds from various tools (ice globes clinking, combs scratching, foam squishing, gentle water cascading).
This rich soundscape creates an immersive experience that triggers deep relaxation in viewers.
When we think of it, it’s a recurring blueprint in viral content we’ve studied.
The "What's Next?" factor drives watch time and retention as viewers are compelled to see what each unique tool does. The distinctive circular "halo" shower with integrated LED lights acts as the most memorable visual hook, creating curiosity and differentiation from standard hair-washing videos.
For your spa, the takeaway is to showcase specialized treatments with unique tools, highlight distinct sounds for ASMR value, and build a narrative of complete, luxurious care that extends beyond a simple wash or massage.
A Viral Waxing Tease
This Instagram Reel from DALLAS ESTHETICIAN + EDUCATOR received 2.6M views by masterfully creating tension without resolution. The video shows the setup for nostril waxing but abruptly ends before the pull.
The video went viral primarily due to its "Unresolved Action & Curiosity Gap." By showing the preparation but denying viewers the resolution (the wax pull), it creates powerful tension, compelling people to rewatch or comment asking "Where's the pull?!" or "Part 2!" This desire for completion drives both watch time and engagement.
The audio-visual synergy helps too - the "I think I'm losing my mind" soundtrack perfectly matches the slightly uncomfortable beauty ritual, creating a relatable emotional beat that makes viewers more likely to share with friends.
For your spa, consider using this "cliffhanger" approach by showing preparation for a treatment while withholding the satisfying conclusion, paired with relatable audio that captures the emotion of the experience.
Baby's First Facial Delight
This TikTok from Elevate Medical Spa, an aesthetic experience provider in South Tampa & Plant City, accumulated 13M views through an unexpected juxtaposition - a baby receiving a spa facial.
The content thrives on pattern interruption - combining something familiar (a spa facial) with something unexpected (a baby as the client).
This novelty immediately hooks viewers' attention. It’s a recurring element we’ve seen in multiple viral case studies.
What keeps them watching is the baby's exceptional reactions - genuine smiles and visible delight as different tools touch their face.
The video's progression creates a mini-narrative that keeps viewers engaged. Each new tool (pads, hands, brushes) introduces a new segment of anticipation and payoff as viewers stay to see the baby's reaction.
For your spa, consider showcasing unexpected contrasts or unique client experiences, and focus on capturing genuine, positive reactions that showcase the enjoyment of your services.
@elevatemedispa Baby’s first “facial.” 🫧🤍✨ Never too young to enjoy some pampering! Thank you @injector_alyssa for the cutiest patient of the day. #facial #esthetician #medspa #babyfever ♬ A Summer Place - Hollywood Strings Orchestra
Baby's Serene Spa Day
This TikTok from Baby Spa Perth, a hydrotherapy and infant massage provider, reached 15M views by showcasing a peaceful baby floating in water with a neck float.
The primary driver of virality is the unusual visual of the neck float paired with the baby's profound calmness. This immediate novelty piques curiosity, creating a powerful hook. The baby's apparent bliss triggers a strong "tenderness response" in viewers, releasing dopamine and oxytocin, making people feel good and want to share.
The video excels with its mini-narrative progression: peaceful floating, gentle handling, drying, and relaxing massage culminating in an adorable yawn. This sequence keeps viewers engaged through distinct, short segments while maintaining the serene mood throughout.
For your spa, consider showcasing uniquely peaceful moments that trigger emotional responses, and create a simple narrative arc that delivers a satisfying conclusion (like the baby's cute yawn).
@babyspaperth When your clients are this cute! 🥰☁️ #babyspaperth #babiesoftiktok #spa #cute #sleeping #fyp #australia #perth ♬ original sound - culkinish
Couples' Spa Day Montage
This Instagram Reel from SPA Kamarim - Head SPA garnered 1.2M views with its couples spa experience featuring hair washing, massages, and relaxation.
The content succeeds through aspirational framing and relational identification. The "POV: you and your boy came to relax with us" text immediately positions viewers within the narrative, inviting them to project themselves and their partner into this luxurious scenario.
The sequence of activities—hair washing, massage, facial treatment, foot soak with refreshments—presents a complete experience. The multi-stage reveal creates a mini-narrative arc compelling viewers to watch through to see the "full" experience.
The final scene of the couple toasting during their foot soak is a powerful visual of connection and mutual enjoyment, highly shareable between partners as relationship goals ("we should do this!").
For your spa, showcase complete experiences rather than individual treatments, emphasize couples' connection moments, and use POV framing to help viewers imagine themselves in the experience.
Laser Hair Removal: Expectation vs. Reality
This TikTok from SapphireSkinLtd reached 9M views using a comedic "expectation versus reality" format about laser hair removal procedures.
The video's virality stems from its Expectation vs. Reality structure, which creates an immediate cognitive hook. By presenting outlandish, exaggerated positions for the "expectation" (awkward, acrobatic positions during treatment) versus the calm, professional "reality," it addresses unspoken anxieties about intimate cosmetic procedures.
The humor derived from the exaggerated scenes generates an immediate emotional response—laughter—while simultaneously offering informational value by debunking misconceptions. This combination drives both entertainment value (likes, shares) and utility (comments, saves).
For your spa, consider using the E vs. R format to address common misconceptions about treatments, especially those clients might be anxious about. Exaggerate the "fear" scenario while showcasing how comfortable the reality actually is.
@sapphireskinltd When people imagine laser hair removal, they picture all sorts of awkward positions—like a yoga class gone wrong! But in reality? Just sit back, relax, and enjoy our VIP treatment while we zap your hair away. Who knew getting hair-free could feel like a day at the spa? ✨ #HairTodayGoneTomorrow #luxury #spaexperience #skin #vip #LaserHairRemovalMagic ♬ original sound - Günther Krabbenhöft
Nail Salon Serenade
This Instagram Reel from Herbalnails Spa reached an impressive 20M views showcasing a woman enthusiastically lip-syncing to Vietnamese music during her manicure.
The video's success comes from authentic joy and infectious enthusiasm. The woman's genuine, uninhibited enjoyment creates strong emotional contagion - viewers mirror her happiness, making them feel good and increasing watch time.
The situational contrast works beautifully - a typically mundane nail salon environment transformed by an unexpected performance creates a pattern interrupt. Many people relate to the feeling of wanting to sing along when their favorite song plays, fostering connection through comments expressing identification ("me AF").
The direct-to-camera engagement creates a perceived personal connection with each viewer, making the experience more intimate than passively observing someone.
For your spa, capture genuine moments of joy and authentic client reactions rather than overly polished content. These real, relatable moments create stronger emotional connections than staged perfection.
Precision Brow Grooming
This TikTok from Peak Beauty Studio, showcasing meticulous eyebrow trimming, garnered 10M views through satisfying precision.
The content's appeal hinges primarily on ASMR triggers. The crisp, distinct "snip-snip" sound of scissors cutting hairs is a classic auditory ASMR trigger, inducing relaxing sensations that increase watch time and encourage looping.
Visually, the content taps into the "oddly satisfying" phenomenon. The precision of trimming, the visible transformation as unruly hairs align with mapping lines, and the creation of a clean, defined brow shape provide a sense of order and completion that viewers find deeply rewarding.
The professional mapping lines contribute to curiosity and perceived expertise, making viewers feel they're witnessing high-level skill, which triggers likes and comments inquiring about the process.
For your spa, showcase precise techniques with clear, close-up angles. Emphasize both the visual transformation and the satisfying sounds of your treatments to create content that people want to watch repeatedly.
@peakbeautystudio Trimming amd debulking brows but make it ASMR✂️ #SoloEsthetician #Esthetician #DelrayEsthetician #BocaEsthetician #Brows #BrowTrimming #browshaping ♬ original sound - Peak Beauty Studio
Swiss Serenity
This Instagram Reel by Steffi, a digital creator, achieved 1.5M views featuring a luxurious Swiss spa with stunning mountain views.
The primary virality driver is the powerful combination of aspirational escapism and visual gratification. The video immediately transports viewers to a seemingly perfect, luxurious environment, triggering the desire to experience that tranquility and beauty.
The opening text, "It seems this is the most beautiful SPA in Switzerland..." acts as a subtle curiosity hook and implicit call to engagement. It invites viewers to form their own opinion, increasing watch time and encouraging comments.
The editing pace with rapid cuts showcasing different perspectives - infinity view, indoor-outdoor transition, architecture, mountain focus, broader landscape - prevents visual fatigue and packs multiple "wow" moments into a short timeframe.
For your spa, create content that emphasizes breathtaking views or unique features of your space, use subtle questions to encourage engagement, and maintain dynamic editing with multiple perspectives of the same beautiful environment.
The "Spa Day with Bestie"
This Instagram Reel from Katie Alarcon garnered 1M views showcasing two friends enjoying a spa day at AKIRA Spa & Wellness.
The content's success comes from blending relatability with aspiration. The opening text "You're not stressed, you just need to go to a spa day with your bestie" directly addresses a common pain point (stress) while reframing it as simply "missing" a desirable experience.
The social connection element explicitly mentioning "your bestie" triggers shares and comments as viewers tag friends or DM the video. It taps into the desire for shared experiences and strengthens social bonds through the content.
The rapid-fire sequence of aesthetically pleasing clips creates a dynamic montage that prevents viewer drop-off, while the upbeat, universally recognizable soundtrack ("This Will Be" by Natalie Cole) elevates the mood and makes it highly shareable.
For your spa, frame services as solutions to common problems, emphasize the social aspect of shared experiences, and use widely recognized, uplifting music to enhance emotional impact.
The Allure of the Moroccan Scalp Ritual
This TikTok from Oasis Moroccan Bath Houston receiving 500K views shows a woman getting a relaxing scalp treatment in a dimly lit, textured-wall space.
The video taps deeply into ASMR triggers. The gentle water sounds, slow hand movements during the massage, and overall atmosphere of personal attention create a tingling, relaxing sensation for viewers, increasing retention as they become absorbed in the sensory experience.
The content offers powerful vicarious relaxation. The woman's visibly relaxed state allows viewers to project themselves into the scene, almost feeling the warm water and soothing touch. This empathic connection significantly increases watch time.
The aesthetic appeal enhances engagement - the glistening wet hair, the contrast against the white towel, and the clean look of the shower head create a visually pleasing composition that contributes to rewatches.
For your spa, focus on creating immersive sensory experiences in your content. Film treatments from angles that help viewers imagine receiving the treatment themselves, and maintain clean aesthetics with good lighting that enhances the ambiance.
@oasismoroccanbath If you’re in Houston, Texas you have to check out Oasis Moroccan Bath! Learn more online now oasismoroccanbath.com #riveroaks #riveroakshouston #riveroaksdistrict #houston #houstontx #houstontexas ♬ O N E M O R E L I G H T - ll.rnzo
The Allure of the Scrape
This TikTok from BOHO Med Spa showing a dermaplaning facial reached 12M views through satisfying skincare transformation.
The main appeal lies in its powerful ASMR qualities. The crisp, repetitive scraping sounds are classic ASMR triggers, inducing pleasurable sensations that keep viewers watching. The gentle unwrapping of the sterile blade also contributes to this effect.
The "Oddly Satisfying" and "Gross-Out" psychological interplay drives engagement. Similar to pimple-popping videos, there's a voyeuristic fascination with impurity removal. The visual of dead skin cells being scraped away provides a sense of cleansing, with the reveal of accumulated debris as the payoff moment.
The client's direct myth-busting ("my hairs do not grow back darker... I'm not a werewolf") preempts skepticism and provides valuable information. Her final "that's so gross, but like, also satisfying" perfectly articulates the viewer's complex feelings, creating connection.
For your spa, incorporate direct client commentary during treatments, focus on capturing the satisfying ASMR sounds of your procedures, and don't shy away from showing the "results" even if slightly gross - that payoff drives engagement.
@bohomedspa Our Glass Skin Princess @✨Kay and Tay✨ is back💖✨ #asmrfacial #asmrspa #kayleedudley #dallasmedspa #asmrdermaplaning ♬ original sound - BOHO Med Spa
The Art of the Head Spa
This TikTok from Healing Spa reached 2.4M views showcasing a comprehensive head spa treatment with multiple tools and techniques.
The content succeeds through "trigger stacking" - continuously introducing new tools and techniques that create both visual and auditory interest. From wire head massagers to gua sha combs to specialized water features, each new element maintains viewer engagement.
The pacing is masterful - no single action overstays its welcome. The sequence progresses logically but swiftly from dry massage to wet treatment, maintaining high retention as viewers wonder what tool or technique comes next.
Small human elements like the practitioner removing her turtle watch and the client signaling about water temperature add personality and relatability, creating micro-narratives that enhance the viewing experience.
For your spa, showcase a variety of tools and techniques in sequence rather than focusing too long on one action. These transitions maintain interest while still allowing viewers to appreciate each unique element of the treatment.
@floramilo2503 Wash your hair, relax and go to sleep #Immersive #skincare #Skin #lipcare #head #sclaptreatment #Beauty #salon #Clinic #immersive #relax #beautysalon #remove #ImmersiveSkinCare #relieve #facespa #skintreatment #cleanface #foryou #massage ♬ nhạc nền - Healing Spa
The Case of the Snoring Contractor
This TikTok from Peak Beauty Studio reached 5M views showing a facial that puts a contractor into such deep relaxation that he begins snoring loudly.
The video works through the Benign Violation Theory of humor. The loud, uninhibited snoring violates typical serene spa etiquette, but it's benign because no one is harmed. This incongruity between expectation and reality is inherently funny.
The narrative setup "POV you give your contractor, who built your spa, a facial and you accidentally put him in a trance" creates a specific, amusing backstory that makes the moment more memorable than a generic "client snores" video.
The esthetician's relatable, slightly awkward but amused reactions create a sense of shared experience with the viewer. Her glances at the camera acknowledge the humor, making the audience feel like conspirators in the funny situation.
For your spa, don't be afraid to show authentic, imperfect moments that highlight the effectiveness of your treatments. These genuine human reactions often perform better than polished perfection.
@peakbeautystudio Safe to say he’ll be coming back LOL #SoloEsthetician #bocaratonspa #Esthetician #Facialist #facialbocaraton #EstheticianLife #facialmassage ♬ original sound - Peak Beauty Studio
The Escalating Feast
This Instagram Reel from Go Place, a luxury leisure club and spa, garnered 600K views with its playful restaurant service escalation.
The content succeeds through initial pattern interruption and escalating reveals. The "miso soup only" gag acts as a brilliant hook, creating curiosity about how the situation will resolve. Each subsequent dish becomes more impressive, creating a dopamine-releasing anticipation loop.
The waiter's charisma is essential - his friendly demeanor and playful attitude make the interaction feel authentic and enjoyable. He's creating an experience, not just serving food, which drives positive comments.
The high-quality food cinematography enhances shareability - the close-ups of sushi and Wagyu, along with brief preparation shots, provide visual satisfaction that makes viewers want to share the content.
For your spa, consider creating escalating reveals of increasingly luxurious treatments or results, use charismatic staff to enhance the narrative, and ensure high-quality visuals of your services.
The Horizontal Hydro-Therapy Experience
This Instagram Reel by N I K K I showcasing a Vichy shower experience received 3.1M views through an educational yet personal approach.
The content leverages novelty and curiosity - "Trying a Vichy Shower 💦" introduces an unfamiliar treatment, prompting viewers to watch to discover what it entails. The unusual setup of lying down under a full-body shower is visually distinct from typical spa treatments.
The creator's authentic reactions enhance engagement. Her playful comments about her toes tickling and especially her candid surprise at the cold water ("Ooo it's FREEZING!!") make the experience feel genuine and unscripted, fostering connection.
Strategic informational overlays detailing health benefits (stress relief, detoxification, improved circulation) add perceived value beyond mere novelty, triggering saves for future reference.
For your spa, showcase unique treatments with both honest reactions and educational elements. Don't be afraid to show real responses, even when they're not entirely positive - that authenticity builds trust.
The Med Spa Invitation
This TikTok from BOHO Med Spa reached 1M views with a direct invitation to influencer Brianna Arsement to visit the spa.
The content's primary hook is its exclusivity and direct call-out: "This video is for Brianna Arsement and Brianna alone." This creates immediate curiosity and leverages the power of Brianna's existing fanbase, who would be motivated to comment, tag her, and share the video to get her attention.
The strong ASMR component enhances retention - the whispering voiceover, gentle product application sounds, and intimate visuals are designed to induce relaxation. The phrase "experience what the sound of a facial feels like" explicitly acknowledges this ASMR appeal.
The visually distinctive treatments (pearlescent mask with individual pearls, jade comb) create memorable imagery that stands out from typical spa content, making the invitation more compelling.
For your spa, consider creating content that directly invites local influencers to experience your services, showcase your most visually unique treatments, and incorporate ASMR elements to enhance viewer retention.
@bohomedspa Replying to @sydsssssssss If you were looking for a sign here it is🔮🫶🏻 @Brianna I would love to melt you to my table🥰 P.S. If you are not Brianna you are more than welcome to come in🤞🏻 #asmrsleep #asmrsounds #asmrslime #asmrrelaxing ♬ original sound - BOHO Med Spa
The Melasma Makeover
This TikTok from lequynhspa achieved 13M views highlighting a dramatic skin transformation treating melasma.
The content's power comes from visual proof of transformation. The picture-in-picture "before" images juxtaposed with the live "after" footage creates a compelling contrast that immediately satisfies viewers' desire to see results and addresses a common pain point.
Kim Anh's genuine happiness and verbal feedback act as powerful, unscripted testimonials. Her statement about 80% improvement provides a quantifiable result that feels credible. The Teacher-Student relationship adds a layer of trust that makes the endorsement feel more authentic.
The conversational, casual interaction creates authenticity. It doesn't feel overly polished or corporate, which builds trust more effectively than a slick commercial approach.
For your spa, prioritize clear before/after visuals when showcasing transformative treatments, encourage genuine client testimonials that include specific improvements, and maintain a conversational tone rather than scripted messaging.
@lequynhspa Học trò cũ ghé thăm…lúc đầu vào hoc nghề da nám sạm…..còn bây giờ thì đẹp quá ui🥰🥰🥰#die#dieutrinam ♬ nhạc nền - lequynhspa
The Salon Scalp Massage Loop
This TikTok from Premium Head Spa in Sydney & Canberra garnered 2.3M views with its satisfying hair washing sequence.
The video's dominance comes from its perfect ASMR qualities. The close-up visuals of sudsy hair being manipulated, combined with the tactile sounds of shampoo squishing and gentle rubbing, directly stimulate this response in viewers, significantly boosting watch time.
The text overlay "You know when your getting your hair washed at the hair salon and your sitting there wishing it never ends... THAT'S what we do" taps into a universally acknowledged pleasure. This shared understanding creates immediate connection and drives likes and comments affirming this sentiment.
The pinned comment "can I pay you to play with my hair for an hour?" acts as social proof, validating the desirability of the experience shown and triggering more comments and inquiries.
For your spa, focus on universally satisfying moments from your treatments that most people would recognize and enjoy. Highlight these "wish it would never end" experiences and feature actual client comments that express desire for your services.
@thescalpspa Replying to @Lynette Marcel Kassi for more than an hour 🤗💆♀️💆♀️ if you don’t fall asleep more than once during this treatment then we haven’t done it right #thescalpspa #headspa #headspasydney #hairwash #japaneseheadspa #ASMR #spa #thingstodoinsydney ♬ original sound - The Scalp Spa ™
The Serene Skin Ritual
This TikTok from Puka Skin Care, specializing in facial massage, received 4.4M views showcasing a calming skincare ritual culminating in a mask peel.
The content's primary appeal lies in its perfect combination of visual and auditory ASMR. The slow, deliberate hand movements during massage, the smooth application of products, and especially the perfect, clean peel of the mask are all classic ASMR triggers that create a "brain massage" effect.
The rubber/hydrojelly mask application and removal (especially the clean peel in one piece) delivers an "oddly satisfying" payoff that provides a sense of completion and cleanliness. This visual satisfaction encourages rewatching and sharing.
The soothing lullaby-like music enhances the calming atmosphere, creating a trance-inducing experience that significantly increases retention. This audio choice is more emotionally evocative than generic spa music.
For your spa, focus on capturing perfect, clean processes with satisfying conclusions (like the mask peel). Pair these visuals with carefully chosen music that enhances the mood rather than generic background tracks.
@puka.skincare Get the facial of your life here💫☁️✨🌙 #fyp #facial #skincare #spa #massage #aesthetician #mask #relax ♬ Butterfly's Repose - Zabawa
The Zen Head Spa Ritual
This TikTok from Lisa Nail & Spa reached an extraordinary 90M views with its comprehensive head spa treatment featuring diverse techniques and tools.
The content's viral success stems from masterful "trigger stacking" within the ASMR genre. The continuous, flowing sequence of diverse tactile and auditory stimuli takes viewers on a sensory journey rather than showing just one action.
The variety of unique and visually interesting tools (gua sha stones, ice globes, wire head massager, coconut shell, waterfall rinse attachment) maintains curiosity and prevents sensory habituation. Viewers stay hooked to see what comes next.
The video creates a sense of "vicarious pampering," where viewers mentally place themselves in the client's position. This fulfills a desire for relaxation and self-care, triggering comments like "I need this!" and shares with friends.
For your spa, create content that showcases the full journey of a signature treatment rather than isolated moments. Use diverse tools and techniques in sequence, and ensure high-quality audio capture of subtle sounds to enhance the ASMR effect.
@lisanailvn Gội đầu dưỡng sinh quận 1 siêu phê, thư giản, giảm stress #lisanailspa #asmr #goidauduongsinhquan1 #goidauduongsinhquan3 #goidauduongsinhquan5 #goidauduongsinhquan7 ♬ nhạc nền - Lisa Nail & Spa
More blog posts
- Viral Instagram Reels made by beauty spas
- Viral Tiktok videos made by beauty spas
- Viral marketing trends for beauty spas in 2025