8 viral marketing trends for beauty spas in 2025
The most effective spa marketing trends today aren’t about slick tech or massive ad budgets … they’re about being real, being quick, and understanding what grabs attention.
You’ll see what we mean in the examples below.
If you want to stay ahead of the curve this year, we’ll show you what’s working now.
Napolify's Resources
- More than 500 viral content pieces analyzed
- Case Studies of viral accounts (Tiktok, Instagram and Facebook)
- Free Marketing Tools & Calculators
- Latest Tiktok Trends
More blog posts
- Viral content marketing ideas made by beauty spas
- Viral Instagram Reels made by beauty spas
- Viral short videos made by beauty spas
ASMR-Driven Sensory Marketing
This trend is all about creating content that literally gives viewers the tingles (social media is not only visual - there is also the sound experience, don't neglect it!).
Brands are discovering that carefully crafted sounds and visuals can create an almost addictive viewing experience through ASMR (Autonomous Sensory Meridian Response).
Take The Zen Head Spa Ritual with its massive 90 million views. This video layers sound after sound - tinkling bells, the scrape of gua sha tools, the squish of foam, joint cracking, and flowing water. Each sound is captured so clearly you can almost feel it yourself.
Similarly, The Art of the Head Spa (2.4M views) uses that distinctive turtle-shaped watch and multiple specialized tools to create what viewers describe as "brain massage" content.
What makes this marketing genius is that the content becomes the product preview. Viewers don't just see the service - they get a taste of how relaxing it feels. This creates an almost physical craving for the actual experience.
@floramilo2503 Wash your hair, relax and go to sleep #Immersive #skincare #Skin #lipcare #head #sclaptreatment #Beauty #salon #Clinic #immersive #relax #beautysalon #remove #ImmersiveSkinCare #relieve #facespa #skintreatment #cleanface #foryou #massage ♬ nhạc nền - Healing Spa
Real-Time Testimonial Marketing
Instead of polished post-treatment reviews, this approach captures genuine client reactions while treatments are happening, creating unfiltered moments of authentic surprise and delight.
When we think of it, it’s a recurring blueprint (among many niches) in viral content we’ve studied.
The power comes from viewers witnessing spontaneous, unscripted responses that feel completely real and trustworthy.
Look at The Allure of the Scrape (12M views) where the client provides live commentary during dermaplaning, directly addressing common concerns like "my hairs do not grow back darker, it's a myth. I'm not a werewolf."
Another perfect example is The Melasma Makeover (13M views) where Kim Anh spontaneously shares her joy about her skin being "80% better" while dramatic before photos appear on screen.
This works because viewers trust peer recommendations more than advertisements. When someone is literally getting the treatment and expressing genuine amazement, it becomes irresistible social proof.
@lequynhspa Học trò cũ ghé thăm…lúc đầu vào hoc nghề da nám sạm…..còn bây giờ thì đẹp quá ui🥰🥰🥰#die#dieutrinam ♬ nhạc nền - lequynhspa
Comedy Relief Spa Marketing
This trend flips the script on typical serene spa content by introducing unexpected humor and human moments that make treatments feel more approachable.
Why it stands out: Instead of perfect experiences, these videos celebrate the funny, awkward, or unexpected moments that happen during real treatments.
Consider The Contractor's Catnap (10M views) where a client falls into such deep relaxation during a facial that he starts snoring loudly, while the esthetician shares knowing glances with the camera.
Or take The "Look Busy" Ballet (0.7M views) where spa staff choreograph an elaborate dance of fake activities when there are no customers, set to "Somebody's Watching Me."
This humanizes the spa experience and makes potential clients feel like these places are fun, welcoming spaces rather than intimidating wellness temples.
@soulsensesspa Us pretending to be busy when the manager walks by! #tiktokviral #vibe #tiktok #explore #comedyvideo #funnyvideos #funny #stressrelief #tiktokviral#relatable #luxuryspa #wellnessjourney #massage #dubai #dubaispa
♬ original sound - SoulSensesSpa&Wellness
Transformation Theater Marketing
Rather than simple before and after photos, this creates dramatic reveals using picture-in-picture overlays or split screens that shock viewers with immediate visual proof.
What makes it work: The brain loves clear problem-solution narratives, and when the solution is visually obvious, it becomes incredibly shareable content.
The best example is The Melasma Makeover (13M views) which uses picture-in-picture overlay showing devastating before photos while filming the client's glowing skin in real time.
Similarly, Laser Hair Removal: Expectation vs. Reality (9M views) uses an expectation versus reality format to dramatically show how much easier the actual experience is compared to people's fears.
The key is making transformations so visually striking that viewers can't help but share them with someone who needs to see this "magic."
@sapphireskinltd When people imagine laser hair removal, they picture all sorts of awkward positions—like a yoga class gone wrong! But in reality? Just sit back, relax, and enjoy our VIP treatment while we zap your hair away. Who knew getting hair-free could feel like a day at the spa? ✨ #HairTodayGoneTomorrow #luxury #spaexperience #skin #vip #LaserHairRemovalMagic ♬ original sound - Günther Krabbenhöft
Novelty Equipment Spotlighting
This strategy puts unusual or specialized equipment front and center, turning tools into the stars of the show rather than just background props.
It works because each unique device becomes a conversation starter and a reason for viewers to comment, share, and ultimately visit to try these intriguing contraptions.
See A Japanese Head Spa ASMR Experience (2.4M views) which deliberately introduces each tool with its unique sound signature - ice globes, crystal gua sha combs, and that mesmerizing circular "halo" water fixture with LED lights.
Another great example is The "Surreal Spa" Snippet (0.8M views) which rapid-fires through different environments - salt caves with changing lights, agate-lined saunas, and futuristic therapy pods.
People share these videos asking "what is that thing?" and "where can I get this treatment?" The tools themselves become marketing magnets.
Relationship Goals Positioning
This approach frames spa experiences as perfect bonding activities for couples, friends, or family members, making treatments feel like social experiences rather than solo indulgences.
Why it's brilliant: It doubles the potential customer base and creates natural sharing triggers when people tag their loved ones in comments.
Look at Couples' Spa Day Montage (1.2M views) which uses POV framing "you and your boy came to relax with us" and shows a complete journey ending with the couple toasting in foot soaks.
Also see The "Spa Day with Bestie" (1M views) which explicitly calls out "tu bestie" and shows two friends laughing together in a jacuzzi against a stunning backdrop.
This works because it reframes self-care as relationship-building, making it easier for people to justify the expense and time investment.
Baby Content Shock Factor
This completely unexpected trend uses babies receiving gentle spa treatments to create massive emotional impact and viral sharing potential.
What makes it new: It combines the universal appeal of cute babies with the luxury positioning of spa services, creating cognitive dissonance that stops the scroll immediately.
The standout examples are Baby's Serene Spa Day (15M views) showing an infant floating peacefully in water with a neck float, then receiving gentle massages.
And Baby's First Facial Delight (13M views) where a baby receives a full facial treatment complete with headband, gentle cleansing, and brushes, responding with pure joy.
This works because babies trigger instant emotional responses. People share these videos because they're simultaneously adorable, unexpected, and represent the ultimate in gentle care that adults desperately want for themselves.
@elevatemedispa Baby’s first “facial.” 🫧🤍✨ Never too young to enjoy some pampering! Thank you @injector_alyssa for the cutiest patient of the day. #facial #esthetician #medspa #babyfever ♬ A Summer Place - Hollywood Strings Orchestra
Curiosity Gap Cliffhangers
This trend deliberately leaves viewers hanging at the most anticipated moment, forcing them to engage through comments, shares, or repeat views to get resolution.
We always see this kind of pattern when we study and decrypt viral content.
It's effective because unresolved tension creates a powerful psychological need for completion that drives massive engagement.
Perfect example: A Viral Waxing Tease (2.6M views) shows the entire setup for nostril waxing with dramatic music and "I think I'm losing my mind" text, but cuts off right before the actual removal.
Another approach is The "Don't Lose the Card" Gambit (2.7M views) where staff repeatedly warn a customer not to lose their entry card, only to have the turnstile immediately take it, creating a comedic cliffhanger.
This drives comments like "Where's part 2?!" and "I need to see the ending!" while people share it to see if their friends have the same frustrated reaction.
@goplacetoronto Don’t lose the check-in card😏#spa #spaday #torontospa #torontolife #torontoevents #toronto #relaxtime #relaxation #luxurylife ♬ original sound - GoPlace
Napolify's Resources
- More than 500 viral content pieces analyzed
- Case Studies of viral accounts (Tiktok, Instagram and Facebook)
- Free Marketing Tools & Calculators
- Latest Tiktok Trends
More blog posts
- Viral content marketing ideas made by beauty spas
- Viral Instagram Reels made by beauty spas
- Viral short videos made by beauty spas