16 viral content marketing ideas made by gaming apps
These content marketing ideas for gaming apps are exciting, engaging, and built for gaming audiences. No boring tutorials—just content that makes people want to play.
Want help using these ideas? We're ready.
Napolify's Resources
- More than 500 viral content pieces analyzed
- Case Studies of viral accounts (Tiktok, Instagram and Facebook)
- Free Marketing Tools & Calculators
- Latest Tiktok Trends
More blog posts
- Viral marketing trends for gaming apps
- Viral social media strategies for gaming apps
- Viral short videos made by gaming apps
The Algorithmic Charm of a Roblox Meme, 5.3M+ views
This Instagram Reel from Roblox mixes nostalgic internet culture with stunning visuals in a way that catches people off guard. The video shows a basic Roblox character saying "can I have chez-burger please" over beautiful landscapes that look nothing like the blocky game world.
The hook works because it creates this weird contrast between the simple, childish audio and these amazing backgrounds. Your brain expects the Roblox world to look basic, but then you get these gorgeous nature scenes. That surprise keeps you watching to see what comes next.
The repetitive structure helps too. Each time you hear "pizza" or "nom nom nom," you know another pretty scene is coming. This builds a rhythm that makes people want to watch it again. Plus, the "chezburger" reference hits that nostalgia button for anyone who remembers old internet memes.
What really pushed this over the edge is that the official Roblox account posted it. When a big brand embraces meme culture like this, it feels authentic and gets shared more. People probably comment because they want to show they get the reference or ask Roblox to bring back certain features.
The BSF Garden Test, 1M+ views
This Instagram Reel from Roblox turns a simple game showcase into a social challenge. Instead of just showing six different garden styles from their game, they ask "If you know your bsf so well, which garden are they choosing?"
The social element is what makes this work. People immediately start thinking about their best friend and want to tag them or send it in DMs. It transforms passive viewing into active participation. The numbered gardens make it super easy to comment with just a number.
The quick cuts between gardens create this need to rewatch because you might miss one. Each garden gets maybe two seconds, so your retention goes up as people try to see all the options clearly. It's one of the classic viral formats we have noticed.
People would share this because it's basically a personality test for friendships. Everyone wants to know which garden their friends would pick, and it gives them a reason to start conversations.
The LEGO Transformation Tease, 3.3M+ views
This Instagram Reel from Fortnite builds anticipation with a simple countdown trick. It shows Fortnite characters dancing, tells you to "shake your phone," counts down from 3, and then transforms the characters into LEGO versions at "NOW!"
Even though shaking your phone doesn't actually do anything, the instruction makes you feel involved. You're waiting for that moment, which keeps you glued to the screen. When the transformation happens, it delivers on the promise and gives you that satisfying "wow" moment.
The combination of three popular things (Fortnite, Marvel characters, and LEGO) creates massive appeal. Each one has its own fanbase, so the video reaches way more people than if it just featured one brand.
The dance emote continuing in both versions adds this nice continuity. It's not just a random switch - the characters keep doing the same moves, just in a completely different art style. People would comment because they're genuinely surprised by how smooth the transition looks.
The PUBG Mobile x Attack on Titan Crossover, 1M+ views
This Instagram Reel from PUBG Mobile shows what happens when you mix a battle royale game with giant monsters. The video takes you through a story where PUBG characters use Attack on Titan's ODM gear to fight Titans in a walled city.
The crossover itself is the main hook. Attack on Titan fans want to see how their favorite anime translates into a game, while PUBG players get excited about new gameplay mechanics. When you combine two massive fanbases like this, the reach multiplies.
The production quality sells the concept. Instead of just showing cosmetic skins, they demonstrate actual gameplay with the ODM gear and Titan fighting. This makes it feel like a real game mode, not just decorative items. The basement reference and glowing photograph tap into Attack on Titan lore, creating mystery that keeps fans engaged.
What makes people want to share this is the wish fulfillment aspect. Every Attack on Titan fan has imagined using ODM gear, and this video shows it's actually possible in a game they can download.
Fortnite Nostalgia Trip, 2.3M+ views
This Instagram Reel from Fortnite uses a "was doing X and saw this" format to show iconic game locations appearing in real-world settings. A crater with a secret base shows up in farmland, a flaming DeLorean streaks across the night sky, and a pirate ship sails past a beach.
The emotional audio makes this hit different than typical throwback content. The voice saying "It's too late... I'm not real. None of this is" comes from a significant Fortnite story moment. For players who know the lore, this creates a deeper feeling than just "remember this?"
The surreal editing where game elements appear in normal footage creates this dreamlike quality. Your brain has to process the disconnect between reality and the game world, which makes you want to watch it again to catch details you missed.
This pattern keeps popping up in our breakdowns of viral content. The combination of nostalgia with slightly melancholic audio triggers strong emotions. People would share this because it captures how they feel about the game's evolution over time.
The Sentient Sanctuary, 10M+ views
This Instagram Reel from PUBG Mobile does something unexpected - it makes furniture talk. A plush giraffe, violin, and steampunk lamp come to life to explain the game's new "Craftsman's Pass" event while a player rearranges the room.
The Toy Story vibe immediately grabs attention because it's so different from typical game ads. Instead of showing explosions and combat, you get cute talking objects having a conversation. This breaks the pattern people expect from a battle royale game.
The mini-story structure keeps you watching. There's suspense when they hear footsteps, introduction of a new character (the lamp), and then the reveal of the event details. It doesn't feel like an ad because the information comes naturally through character dialogue.
The talking objects make the "Home" feature feel alive rather than just another game menu. When the lamp talks about coming from a warehouse with "siblings," it suggests there's a whole world of customization possibilities. People probably comment about which talking item is their favorite or how cute the concept is.
Machop's Cave Tease, 1M+ views
This Instagram Reel from Pokémon GO builds mystery around their Community Day announcement. It starts in a dark cave with rumbling sounds, then reveals a scanning interface before showing the "Community Day Classic" logo.
The cave setting and creature sounds prime your brain to think about rock or fighting type Pokémon before the reveal. This subtle foreshadowing makes the announcement feel more connected to the actual Pokémon rather than just text on a screen.
The brief duration creates a perfect curiosity loop. At six seconds, it's short enough that people will watch it multiple times to catch details they missed. The mystery element means even after you know what it's announcing, the atmospheric buildup still works.
For us, it looks very familiar, because it's a proven format we've documented many times. Community Day events generate massive engagement because they offer limited-time benefits. People would share this immediately with their local Pokémon GO groups to coordinate plans.
PUBG Mobile Train Adventure, 6.3M+ views
This Instagram Reel from PUBG Mobile takes you on a cinematic journey that starts calm and gets increasingly wild. Two characters sit on a train watching an airdrop, then witness shootouts, encounter an Attack on Titan crossover, and end up being served drinks by a robot bartender.
The rapid scene changes prevent boredom. Just when you settle into one scenario, it switches to something completely different. This variety in a short timeframe maximizes the chance that something will appeal to each viewer.
The Attack on Titan moment is the big surprise that probably gets the most shares. Seeing a massive Titan reach toward the train window creates this "did that really just happen?" feeling that makes people want to show others.
The ending with the robot bartender and sunset toast gives you a satisfying conclusion after all the chaos. It leaves you with a positive feeling, which increases the chance you'll like and share the content. People would comment about which scene was their favorite or discuss the various crossover elements.
The Ball Drop Conundrum, 13.5M+ views
This TikTok from Popcore Games shows someone playing a pin-pulling puzzle game wrong over and over. The player pulls pins in the wrong order, balls get stuck in the U-shaped chute, and a creepy human head makes choking sounds when it doesn't get fed.
The repeated failure is what makes this addictive to watch. Your brain immediately spots the obvious solution, creating this "I could do that better" feeling. This frustration-curiosity combo keeps you watching to see if they'll ever get it right.
The slightly disturbing imagery of feeding a disembodied head adds an element that makes it memorable and shareable. It's weird enough to stick in your mind but not so gross that you won't show friends.
The "Think before you pull!" instruction directly challenges viewers while the gameplay demonstrates the opposite. This creates cognitive dissonance that makes you want to prove you're smarter than what you're seeing. People would download the game just to show they can solve what looks like simple puzzles.
@popcore Is he...ok.... Game: PULL THE PIN 🔗 Download it from the bio link #pullthepin #fyp #mobilegames ♬ original sound - Popcore Games
Custom Game Surprise, 5.8M+ views
This TikTok from Gamer's Gift shows a girlfriend surprising her boyfriend with a USB drive containing a personalized video game about him. His genuine reaction when he discovers it's not a normal game but something custom-made creates authentic emotion.
The gift's uniqueness is the main viral trigger. Most people have never seen someone receive a personalized video game, so it immediately stands out. The boyfriend's surprise feels real, which makes viewers experience the joy vicariously.
The reveal happens quickly but shows enough detail to understand the concept. Seeing his photos in the game and references to their relationship proves the deep level of customization. This makes other people want to give or receive similar gifts.
It's a recurring element we've seen in multiple viral case studies. The social proof from Google reviews at the end answers the "where can I get this?" question that viewers inevitably have. People would share this as inspiration for their own gift-giving or tag their partners with hints.
@giftgamesstudioeu #mybf #ilovemybf #giftforhim ♬ In the Bosom - Sweet After Tears
DLS Goal Frenzy, 41M+ views
This TikTok from Dream League Soccer 2025 shows a rapid sequence of goals with hand emojis pointing out specific moments during each play. The "tak tak tak" audio creates a rhythmic backdrop that matches the quick cuts between goals.
The hand emoji transforms passive viewing into active learning. Instead of just watching random goals, viewers think they're seeing tactical insights or skilled moves being highlighted. This makes each goal feel more intentional and impressive.
The repetitive audio becomes hypnotic. The consistent beat keeps you engaged even when individual goals might not be spectacular. It creates an addictive rhythm that makes people want to watch it loop several times.
The focus on pure success (only goals, no misses) provides constant positive reinforcement. Each clip delivers a satisfying moment, so your brain gets multiple small rewards throughout the video. People would comment asking about specific techniques or share their own similar goals.
@dreamleaguesoccer.ftg Double tap in DLS to take the coldest skill shots 🥶 Score backheels, bicycle kicks, and more. It's that easy. #DLS #DLS25 #DreamLeagueSoccer #TapTap ♬ original sound - Dream League Soccer 2025
The Unfortunate Chef and the Feel-Good Fallout, 1.9M+ views
This TikTok from My Town Games shows a happy family kitchen scene that turns chaotic when an egg and then a whole chicken fall on the dad's head. The ironic use of "I Feel Good" music over the slapstick disaster creates immediate comedy.
The audio-visual mismatch is what makes this funny. Your brain expects the upbeat music to match happy visuals, but instead you get escalating misfortune. This contrast creates humor through surprise and keeps you watching to see how bad it gets.
The "sadness meter" is a clever visual gag that gamifies the character's emotion. Seeing a meter fill up as someone gets sadder is absurd enough to be memorable and shareable. The quick resolution with the daughter having an idea provides hope after the chaos.
The exaggerated cartoon reactions make the content accessible to all ages. The simple visual language means kids and adults can both understand and enjoy it, broadening the potential audience significantly.
@mytowngamesofficial The music makes dad throw everything! 😂😂😂 #mytowngames #funnyvideos #kids #foryou #kidsoftiktok #kidsgames #funny #kidsapp #Mytownhome #foryoupage ♬ I Feel Good (I Got You) - James Brown
The Evolution of Cuteness, 0.5M+ views
This TikTok from Play Wildchain shows a flat-design fennec fox "leveling up" and transforming into different animals. It starts as "Part 3" with visible user comments requesting this specific content, creating immediate social proof.
The gamification element taps into progression psychology. Each "level up" sound and visual growth provides a small dopamine hit, similar to actual gaming rewards. The transformations into different animals add surprise elements that break the simple growth pattern.
The final caracal with dilating eyes and tongue movements delivers peak cuteness at the end. This creates a satisfying climax after building anticipation through the progression system. The aesthetic is clean and appealing enough to screenshot or save.
Starting with "Part 3" and showing demand in comments signals that this content is already validated by the community. New viewers see others requesting it, which increases their own engagement and makes them feel part of something bigger.
@wildchainio Part 3 ✨level up✨ watch our animals GROW and LEVEL UP from baby to teen to adult in our cute animal mobile game coming soon! #mobilegame #indiegame #cutegame #animaltok #funnyanimals #levelup #cozygame #wildchainio ♬ Level Up x Push Up by L BEATS - DJ L BEATS
The Unexpected Flourish, 8.3M+ views
This TikTok from CelinaGamesWorld appears to show an ordinary situation that suddenly reveals extraordinary skill or an impressive outcome. The content starts with low expectations and then dramatically exceeds them through an unexpected display of talent or craftsmanship.
The surprise element is crucial for virality. When something appears mundane but becomes amazing, it creates a powerful emotional response. Your brain has to rapidly adjust its expectations, which generates excitement and wonder that people want to share.
The contrast between the initial setup and the final revelation makes the payoff feel earned. Instead of showing skill from the beginning, the video builds anticipation and then delivers a moment that exceeds what you thought possible.
This type of content triggers awe, which is one of the strongest emotions for driving shares. When people experience genuine amazement, they feel compelled to give others that same positive feeling. People would comment expressing disbelief or admiration for the unexpected talent displayed.
@celinagamesworld My God, I just wanted it to be real, it would be great!!!!! #AvatarWorld #avatarworldupdate #avatarworldroutine #avatarworldgame #pazu #avatarworldmap #tocalife #tocaworld #comingsoon ♬ ɱ α ɠ ɳ ҽ ƚ ι ƈ - rdn
The Alphabet-Numberblock Symphony, 1M+ views
This TikTok from Numberblocks and Friends combines alphabet learning with number concepts by pairing each letter character with its corresponding number. The rapid pacing and musical backing create an engaging educational experience.
The brand recognition gives this content an immediate advantage. Parents trust Alphablocks and Numberblocks as educational tools, so they're more likely to watch, save, and share with other parents. The established quality reputation lowers resistance to engagement.
The sensory overload works perfectly for short attention spans. Each letter-number pair brings new colors, sounds, and character designs, providing constant stimulation. The musical rhythm helps maintain engagement and makes the content more memorable.
The educational value disguised as entertainment appeals to parents looking for productive screen time. It's not just fun - it's also teaching multiple concepts simultaneously. People would share this with other parents as a useful resource for their kids.
@numberblocksandfriends Hi 👋 It’s nice to meet you, we’re the Alphablocks and the Numberblocks! Which is your favourite? #numberblocks #alphablocks#fyp ♬ Numberblocks and Alphablocks song - Numberblocks and Friends
Tips to Get Kids Excited About Reading, 1M+ views
This TikTok from Khan Academy Kids features teacher and mom Allison sharing three practical tips for encouraging reading, while demonstrating the free Khan Academy Kids app throughout.
The speaker's credibility comes from her triple identity as teacher, literacy specialist, and mother of a second-grader. This combination builds immediate trust because she understands both the educational theory and the practical parenting challenges.
The visual demonstration of the app makes the advice actionable rather than theoretical. Instead of just saying "let kids choose books," she shows the extensive library available. Instead of explaining read-aloud benefits, she demonstrates the word highlighting feature.
The free solution removes all barriers to implementation. Parents can immediately download and try everything she suggests without any financial commitment. This makes the content incredibly valuable and shareable within parent networks who are always looking for quality educational resources.
@khanacademykids Allison is a literacy expert, a mom of a 2nd grader, and a member of the Khan Academy Kids team. Today she’s sharing 3 tips to get your young kids excited about reading: ✨Tip #1: Let kids choose the books they read and expose them to a wide variety of texts. ✨Tip #2: Help kids establish a connection between print and the words they’re seeing on a page. ✨Tip #3: Make reading fun by engaging in a conversation while you read with your child. #booksforkids #booktok #kidsbooks #preschool #prekteacher #kinder #kindergarten #kindergartenteacher #teacherlife #teachersoftiktok #homeschool #firstgrade #firstgradeteacher #secondgrade #secondgradeteacher #toddlermoms #toddleractivities #appsforkids #learninggames #learntoread #learnhowtoread #learningtoread ♬ original sound - Khan Academy Kids
Napolify's Resources
- More than 500 viral content pieces analyzed
- Case Studies of viral accounts (Tiktok, Instagram and Facebook)
- Free Marketing Tools & Calculators
- Latest Tiktok Trends
More blog posts
- Viral marketing trends for gaming apps
- Viral social media strategies for gaming apps
- Viral short videos made by gaming apps