24 viral content ideas made by dental clinics
If you're stuck on what to post for your dental clinic, these ideas will help. They're educational, friendly, and made to make dental care less scary.
Need fresh content ideas? We've got you.
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The Art of the Floss, 3.6M+ views
This Instagram Reel from Dr. Joyce Kahng, a cosmetic dentist and owner of O+M Dental Studio, shows the wrong way to floss first (snapping it straight down), then reveals the correct C-shape technique.
The hook works because it catches people doing something wrong. Most viewers probably recognize their own flossing technique in those first few seconds, then get hit with "you're doing it wrong." That creates an instant knowledge gap that pulls you in.
The "How people think vs How to actually" format builds tension and payoff. You show the mistake, then deliver the solution. It's one of the classic viral formats we have noticed. The dramatic classical music makes it feel more important than it actually is, which adds a subtle humor layer.
People probably comment because they want to share their own flossing disasters or ask follow-up questions about technique. The visual demonstration makes it easy to understand and remember, so people would save this for later reference. The fact that it challenges something most people think they know how to do makes it highly shareable.
The "Peel and Reveal" of No-Prep Veneers, 1.1M+ views
This Instagram Reel from Dr. Joyce Kahng shows her carefully peeling off a veneer with dental tools, then revealing the result underneath.
The oddly satisfying factor drives most of the watch time here. Watching something get peeled off in a controlled, precise way taps into the same psychology as paint peeling or bubble wrap popping. Your brain wants to see the process completed.
The "no prep" angle addresses a real fear people have about veneers - that you need to grind down your natural teeth. Showing that these can be removed easily suggests they're less invasive and potentially reversible. The upbeat music and quick cuts keep the energy high, typical of content that performs well on these platforms.
People would share this because it shows a dental procedure that looks way less scary than they expected. The visual clarity and extreme close-up eliminate distractions and make the content digestible even with sound off.
The Natural Veneer Reveal, 1.3M+ views
This Instagram Reel from Dr. Joyce Kahng demonstrates veneer work with the text "POV: your veneers look just like your natural teeth."
The POV format creates intimacy - you feel like you're the patient getting this work done. The promise that veneers can look completely natural addresses the biggest concern people have about cosmetic dentistry: looking fake or obvious.
The power here is in what the video doesn't tell you. It shows a great result but leaves out key details like cost, location, and the specific type of veneers. This pattern keeps popping up in our breakdowns of viral content. That information gap forces people into the comments asking "where?" and "how much?" which boosts engagement metrics significantly.
The short loop format and trendy audio make it highly rewatchable. People might watch it multiple times without realizing it's replaying, which signals strong engagement to the algorithm.
The "Floss Pick C-Shape" Revelation, 10M+ views
This Instagram Reel from Dr. Joyce Kahng corrects how people use floss picks, showing the wrong straight up-and-down motion versus the proper C-shape technique.
The "Stop doing this / Try this instead" structure is incredibly effective for retention. You immediately validate someone's current habit as wrong, creating mild anxiety, then quickly offer the solution. The visual contrast between the incorrect and correct methods makes the difference obvious.
Most people use floss picks the wrong way, so this hits a massive audience who can relate. The demonstration is so clear and simple that viewers feel they can immediately improve their routine. This actionable utility drives saves and shares.
The fact that she's using a double-string floss pick might introduce a novelty element for some viewers. People probably comment with questions about technique or expressing surprise that they've been doing it wrong for years. The brevity ensures high completion rates, a key signal for algorithmic promotion.
The Veneer Verdict, 3.4M+ views
This Instagram Reel from Dr. Joyce Kahng analyzes "Singles Inferno" contestants, giving rapid-fire verdicts on whether each has veneers with green checkmarks and "YES" overlays.
The hook combines expert analysis with popular culture. Fans of the show are naturally curious about whether contestants' perfect smiles are natural or enhanced. Having a dentist weigh in satisfies that voyeuristic curiosity with seeming authority.
The rapid-fire format keeps viewers glued because the next "reveal" is always seconds away. Each contestant gets a quick verdict, so you don't have time to get bored or scroll away. This creates a guessing game where viewers try to predict before the dentist's assessment appears.
For us, it looks very familiar, because it's a proven format we've documented many times. People probably comment to agree or disagree with specific judgments, or to debate whether certain contestants really need veneers. The controversy around beauty standards and cosmetic procedures naturally generates discussion.
The Dental Discard, 1M+ views
This Instagram Reel from Dr. Craig Clayton, a functional and biomimetic dentist, shows him literally throwing Crest toothpaste and TheraBreath mouthwash in the trash.
The shock value of a dentist trashing popular dental products immediately grabs attention. These are brands most people use or recognize, so seeing a professional reject them creates cognitive dissonance. The physical act of throwing them away is more powerful than just stating an opinion.
The "functional dentist" label suggests specialized knowledge beyond typical dental advice. The confident gesture paired with the defiant music ("I guess I'm the problem") positions him as someone willing to challenge mainstream recommendations.
The real genius is in the comment strategy. The video creates a problem (these products are bad) but doesn't explain why in the video itself. His pinned comment offering a free PDF with alternatives turns curiosity into engagement. Every "PRODUCT" comment boosts metrics while generating leads.
The Dentist's Unspoken Household Rule, 3.8M+ views
This Instagram Reel from Dr. Joyce Kahng builds suspense with "One thing you'll never find in my house as a Dentist is..." before revealing "Listerine."
The curiosity gap is everything here. Viewers want to know what a dental professional actively avoids at home. The suspenseful music and extended buildup maximize watch time as people wait for the reveal.
Targeting Listerine specifically is smart because it's everywhere. Most households have it, so challenging such a common product creates immediate personal relevance. The video deliberately doesn't explain why, forcing people into the comments for answers.
Her detailed explanation in the comments (reasons 1-4) satisfies the curiosity while establishing her expertise. People probably comment asking for alternatives or expressing shock that their trusted mouthwash might be problematic. The professional setting and her scrubs add credibility to the controversial claim.
The "Rice Grain Revelation" for Infant Toothpaste, 1M+ views
This Instagram Reel from Dr. Joyce Kahng shows the correct tiny amount of toothpaste for a 1-year-old, expressing enthusiastic approval with "10 out of 10. I'm obsessed."
New parents are desperately seeking expert guidance, especially about child safety. The white coat immediately signals medical authority, and parents are highly receptive to advice from trusted professionals about their children's health.
The surprise factor works because most parents probably assume you need more toothpaste. Seeing such a tiny "rice grain" amount challenges assumptions and creates a knowledge gap. Her genuine enthusiasm makes the advice feel positive rather than critical.
The brevity and visual clarity make it immediately consumable. Parents can watch this multiple times to confirm the amount without significant time investment. People would share this in parent groups or DM it to friends with young children because it prevents a common mistake that could lead to fluorosis.
The Musk-Knows-Best (Dental Edition), 1.4M+ views
This Instagram Reel from Dr. Joyce Kahng opens with an unflattering close-up of Elon Musk's mouth, asking "If I could tell Elon Musk one thing..." before demonstrating proper flossing technique.
Using a celebrity creates instant parasocial intrigue. People are curious what advice someone would give to one of the world's richest people. The close-up of his gums suggests a dental issue, which humanizes someone typically seen as untouchable.
The pattern interrupt works perfectly - you expect tech or business advice, but get dental education instead. The viral audio ("Caramelldansen") creates a meme-like atmosphere rather than a dry educational tone. It's a recurring element we've seen in multiple viral case studies.
The actual flossing demonstration provides genuine value disguised as celebrity commentary. People probably comment with humor about wealth not buying good oral hygiene, while also appreciating the clear technique demonstration.
The Anti-Crown Manifesto, 3.3M+ views
This Instagram Reel from Dr. Craig Clayton emphatically states "Please don't get a crown on your tooth! Don't do it!" then explains why using tooth models and visual demonstrations.
The contrarian hook immediately grabs attention because it challenges widely accepted dental advice. When a dentist tells you not to get a common procedure, you need to know why. The "I am not crazy. I promise" line builds rapport while acknowledging how radical his advice sounds.
His structured explanation uses excellent visual aids - the tooth models make abstract concepts concrete. Showing how much tooth structure gets removed versus the actual problem area makes his argument intuitive. The phrase "fails catastrophically" sticks because it paints a vivid picture of potential disaster.
Offering onlays as an alternative gives people hope and a specific solution to ask their dentist about. People probably comment sharing their own crown horror stories, which creates social proof against the procedure while validating his message for new viewers.
The Dental Dad's Viral Advice, 21M+ views
This Instagram Reel from Dr. Mark Burhenne lists "10 Things I Never Let My Kids Do as a Dentist & Dad Who's Seen It All" while sitting casually on outdoor steps.
The "Dentist & Dad" combination provides both professional expertise and relatable parental experience. "Who's Seen It All" implies wisdom beyond textbooks - real-world consequences observed over time. This authority makes viewers trust the advice.
Many items on the list challenge common parenting practices (Goldfish crackers, gummy vitamins, sippy cups), which sparks debate and discussion. Some advice seems obvious (soda), while other prohibitions surprise people, creating curiosity gaps that drive comments.
The video presents the "what" but often omits detailed "why" explanations, compelling viewers to seek clarification in comments. His promise to reply to questions turns the video into a sustained conversation, driving return visits and extended engagement.
The Dentist's Kissing Conundrum, 1.4M+ views
This Instagram Reel from Dr. Joyce Kahng shows a mother kissing her baby while text reads "Here's the one thing I always tell new parents (but they don't believe me until it's too late)" followed by "Don't kiss the baby on the lips."
The curiosity gap created by "until it's too late" immediately hooks viewers. Parents want to know the secret advice, especially when framed with warning implications. The visual of continued kissing while the "don't kiss" text appears creates powerful tension.
Kissing babies is seen as natural and loving, so advising against it challenges deeply ingrained emotional behavior. This cognitive dissonance creates strong urges to react, leading to comment surges. The adorable baby visual evokes emotional connection, making the subsequent warning more striking.
People probably comment expressing surprise, sharing their own experiences, or asking for scientific justification. The educational value about bacteria transmission makes it shareable among parents wanting to protect their children or inform others.
The Dental POV Shift, 12M+ views
This TikTok from Garrett Hawley starts with a dentist explaining "You're bleeding because you're not flossing" then shifts to a patient's POV looking up at the dentist's intense stare.
The phrase "You're bleeding because you're not flossing" is universally relatable - almost everyone has heard this slight scolding from their dentist. The quirky, upbeat music creates humorous juxtaposition against this common uncomfortable moment.
The POV camera shift is the masterstroke. Moving from observational to first-person perspective pulls viewers directly into the scenario, making it immersive and memorable. The dentist's wide-eyed stare creates comedic tension that ensures people watch to the end.
People would share this because of shared experience - everyone can relate to feeling judged at the dentist. The brevity and catchy audio make it easily rewatchable and perfect for viral loops.
@garretthawley Does this sound familiar??
♬ original sound - Mattness | NCMA/PBT
The Generous Dentist's Gift, 22M+ views
This TikTok from Istanbul Dental Clinic shows a dentist surprising a 14-year-old girl who's insecure about her teeth by offering to pay for her braces.
The unexpected generosity creates immediate "wow" factor. Offering to pay for braces is a substantial financial commitment that taps into "faith in humanity restored" emotions. The surprise element drastically increases watch time as viewers want to see the reactions.
The raw emotional display from both daughter and mother is incredibly powerful. The mother's tears of relief trigger empathy and emotional contagion in viewers. This authenticity makes people more likely to like, comment supportively, and share the heartwarming story.
The initial vulnerability of the teenager admitting her teeth look "ugly" creates immediate connection for anyone who's experienced self-consciousness. The dentist's compassionate response addresses a real-world problem many families face, making the act feel impactful rather than like random charity.
@istanbuldentalclinic Lorelay now you can smile forever!!! Reposted video !! The other video was deleted for no reason!#istanbuldentalclinic #implants #dentalhygienist #dental #dentist #fypシ #fy #zirconium #zirconiumcrowns #dentalclinic #dentalclinic #foryoupage #turkey @Livyo @tony bulgaru @alexiiabuby ❤️❤️ @Anne Chantal @B.U.C.U.R.I.E @Elena.Laury_dcr @Tik Toker @Fanevancica.com ♬ original sound - ISTANBUL DENTAL CLINIC
The Calculus Crackdown, 55M+ views
This TikTok from Dr. Morad Shaglouf shows extreme calculus buildup being removed with an ultrasonic scaler, ending with a large chunk being extracted with tweezers.
The disgust-satisfaction paradox drives massive engagement. The initial visual of thick, discolored calculus triggers visceral revulsion, but this quickly transforms into oddly satisfying gratification as it gets methodically chipped away and removed.
The process-driven narrative keeps viewers hooked through anticipation. People want to see how much comes off and whether that large piece will be removed intact. The audible feedback from the ultrasonic scaler adds an ASMR-like quality for some viewers.
The "money shot" of removing the large, intact calculus piece provides immense cathartic release. The extremity of this case makes it highly shareable as shock content - people share it with exclamations like "you have to see this!" The relatability (everyone has plaque) makes it strangely fascinating despite being gross.
@dr.morad.shaglouf Scaling of tartar & calculus from teeth #teeth #dentist #dental #dentista ♬ original sound - Dr.Morad.Shaglouf
The Braces Blunder and the Expert Rebuttal, 27M+ views
This TikTok from The Braces Guy (Grant Collins) responds to someone trying to remove braces with a spoon, explaining the serious consequences through visual demonstrations.
The opening hook of someone doing something clearly dangerous immediately grabs attention through "train wreck" appeal. Viewers want to see the outcome or expert reaction to this risky behavior. The "ops babei" text suggests recognized mistake, further piquing curiosity.
The problem-solution format works perfectly here. The first part presents dangerous behavior, the second provides authoritative response with serious consequences. The orthodontist's visual aids - blue light showing glue spots, dental drill footage, 3D animation of shifting teeth - make abstract warnings concrete and impactful.
Fear appeal drives retention and shares. The explanation of residual glue, additional dental work, shifting teeth, and restarting treatment taps into fears of pain, wasted money, and wasted time. People would share this as a warning to others considering similar actions.
@thebracesguy Taking braces off with a SPOON!?!?! 😳
♬ original sound - The Braces Guy
The Celebrity Mouth Mystery Solved, 1M+ views
This TikTok from Dr. Sarina Kiani shows Hailey Bieber with an unknown object in her mouth, then reveals it's a Colgate Wisp portable toothbrush.
The celebrity curiosity gap is the primary hook. Seeing a recognizable figure doing something unusual with an unidentifiable object creates immediate questions. The direct question "What's in Hailey Bieber's mouth?" compels viewers to watch for the answer.
The authority transition from mystery to expert reveal is satisfying. Moving from curiosity to credible explanation respects viewers' time while providing value. The product reveal (Colgate Wisp) is relatable and accessible - not an exclusive item, making the "hack" seem attainable.
The practical information about where to buy it offers utility beyond just solving the mystery. People would share this as useful travel tip or with Hailey Bieber fans curious about her habits. The confident "you're welcome" adds personality while reinforcing value delivered.
@drsarinakiani What is in Hailey Bieber’s mouth? #haileybieber #hailey #colgate #justinbieber #minitoothbrush ♬ original sound - YellowStraps
The Lollipop Retainer Surprise, 20M+ views
This TikTok from The Braces Guy shows a woman's bonded retainer accidentally coming out on a lollipop, followed by expert advice on what to do.
The novelty and shock value of a dental appliance being removed by candy is highly unusual and instantly grabs attention. This creates an immediate "what just happened?" moment that compels continued viewing. The woman's authentic surprise amplifies the relatability.
The transition from surprising problem to clear expert solution provides immense practical value. The orthodontist's step-by-step instructions (save it, wear backup retainer, see your orthodontist) offer actionable advice for a situation many people with retainers fear.
The relatability factor is huge - many people have or have had bonded retainers and live with anxiety about something going wrong. This video taps directly into that shared fear while providing reassuring guidance. People would save this for future reference or share with others who have retainers.
@thebracesguy It’s always the suckers 🍭 Here’s what do… 👍🏼 #retainer #braces #candy ♬ original sound - The Braces Guy
The Empathy Cascade, 5.3M+ views
This TikTok from PrecisionDentalbg shows a dental professional getting sick herself after her patient starts vomiting, stealing the patient's emesis bag and running off.
The subversion of expectation drives the humor here. Viewers anticipate professional composure, but instead see sympathetic nausea leading to personal breakdown. This unexpected twist is inherently funny and surprising, ensuring high completion rates on the short loop.
The relatability of overwhelming empathy or strong physical reactions resonates with many viewers. The panicked "What do I do?" perfectly captures moments of losing professional control, making the character instantly human despite the clinical setting.
The brevity and clear POV setup maximize impact. The scenario is perfectly paced for a quick comedic payoff that's highly rewatchable. People would share this with others who work in healthcare or have strong empathetic reactions to others' distress.
@precisiondentalbg HELP US #precisiondentalbg #dental #fyp #newtrend #dentaltips #trendingsound #tiktokgrowth #tiktoktips #dentalvideos #teeth #dentalthings #dentalassistant #dentistry #hummor #dentaltiktok #trendingdentaltiktok #funnydental #dentalhummor ♬
DIY Orthodontic Fixes During Lockdown, 17M+ views
This TikTok from The Braces Guy provided solutions for broken braces during COVID-19 when orthodontist offices were closed.
The pandemic context created urgent, widespread need for this specific advice. With orthodontist offices closed, people with broken brackets faced real anxiety about teeth shifting or injury. The "Coronavirus & Braces" title immediately established relevance for this anxious audience.
The high utility value of offering clear, actionable solutions to tangible problems kept viewers engaged. Simple household solutions (wax, tweezers, nail clippers) made the advice immediately implementable, giving people control in a helpless situation.
The visual clarity with contrasting black gloves against dental models made instructions exceptionally easy to follow. This perfect alignment of specific problem (broken braces) with unique constraint (COVID lockdown) and accessible solutions created highly shareable content for affected families.
@thebracesguy How to manage broken braces at home 👍🏼 More at-home braces tips will be on my IG all week: thebracesguy
♬ original sound - The Braces Guy
Dental Suction Silliness, 1.4M+ views
This TikTok from The Dental Domain categorizes different patient behaviors during dental suctioning, from "Normal" to "Fish kisser" to "Gagger."
The high relatability drives engagement - viewers can instantly identify with at least one "type" or recognize these behaviors in people they know. This creates immediate connection and "being seen" moments that encourage likes and comments.
The "types of" format creates curiosity loops where viewers want to see what's next and whether they recognize it. Each short segment acts as a mini-hook preventing drop-off. The fast pacing and playful music maintain attention throughout.
People probably comment to identify themselves ("I'm SO the gagger!") or tag friends who match specific types. This self-identification and social tagging drives massive engagement while fostering community around shared, slightly uncomfortable dental experiences.
@dentaldomain We love our pateints!😂🫶🏼 #fyp #fypシ #dentalhumor #dentalassistant #dentalassistantlife #dentaldomain #dental #dentist #dentaloffice #dentalclinic #dentistry #smile #teeth #dentalcare #tooth #oralhealth #teethwhitening #teethtok #dentistryworld #health #smilemakeover #doctor #houstontx #staffordtx #sugarlandtx ♬ original sound - The Dental Domain
Veneer Breath, 5.5M+ views
This TikTok from Dr. Rhona Eskander uses a Love Island clip showing someone reacting badly to another's breath, then explains if "veneer breath" is real.
The clever combination of trending pop culture with relatable anxiety creates immediate engagement. The Love Island clip provides drama and schadenfreude while the dentist offers authoritative resolution to viewer curiosity about whether veneer breath exists.
The social embarrassment fear (bad breath) visualized in the TV clip makes the subsequent dental explanation feel urgent and relevant. The problem-solution framework with actionable cleaning advice provides value that encourages saves and shares.
The contrast between TV drama chaos and calm expert information offers satisfying resolution. People would share this as educational content, especially with friends considering dental work or anyone who's experienced breath-related embarrassment.
@drrhonaeskander Veneer breath… is it a thing? #veneerbreath #badbreath #veneertok #loveisland #smellybreath #fyp #trending ♬ original sound - Dr Rhona Eskander
The Orthodontic Office Breakout, 26M+ views
This TikTok from The Braces Guy shows a woman in scrubs performing an impressive dance routine including cartwheels and splits in a dental office while colleagues continue working unfazed.
The powerful juxtaposition between professional medical environment and explosive athletic dance performance creates immediate pattern interrupt. The expectation of sterile professionalism gets shattered by skilled, energetic choreography that includes genuine gymnastics moves.
The skill level displayed isn't just silly office dancing - it's genuinely impressive performance that triggers admiration. The precision of cartwheels, splits, and floor work significantly boosts retention as viewers want to see her full range of abilities.
The nonchalant reactions from colleagues amplify the surreal humor. Their apparent lack of surprise, as if this happens regularly, adds comedic absurdity that makes the video funnier and more shareable. The perfect music synchronization with "Do I have your attention?" directly mirrors the video's effect on viewers.
@thebracesguy But has it been done at a dental office yet? 🦷 (Read Bio)
♬ Attention by Todrick Hall - alejandro ʕ•̫͡•ʕ•̫͡•ʔ•̫͡•ʔ
Planning to Have Braces?, 5M+ views
This TikTok from Doc Urbi explains three types of braces, building up to self-ligating braces that work faster with less discomfort.
The immediate authority establishment combined with addressing pressing concerns for a specific audience creates strong engagement. The "Planning to have braces? Before you do..." hook creates curiosity gap and urgency for anyone considering orthodontic treatment.
The structured comparison of traditional, ceramic, and self-ligating braces builds toward a superior solution. The promise of significantly better outcomes (3 months vs 6 months for specific movements) appeals to universal desires for efficiency and reduced discomfort.
The compelling, quantifiable benefit of "fast braces" with visual before-and-after comparisons provides concrete evidence that's easily understood and highly desirable. People would share this with friends or family considering braces because it reveals a potentially superior option they might not know about.
@urbidonticsabreeza Thinking about braces this vacation? Watch this first! Before getting braces for yourself or your child, consult with your dentist to find the best option for your needs. The earlier, the better for a perfect smile! Visit us at Urbidontics or Green Apple Dental. #bracesph #bracesjourney #bracesguide #dentistdavao #davaodentist #davaobraces #clearaligners ♬ original sound - Doc Urbi | Urbidontics
Napolify's Resources
- More than 500 viral content pieces analyzed
- Case Studies of viral accounts (Tiktok, Instagram and Facebook)
- Free Marketing Tools & Calculators
- Latest Tiktok Trends
More blog posts
- Viral marketing trends for dental clinics
- Viral marketing strategies for dental clinics
- Viral short videos made by dental clinics