14 viral short videos made by dental clinics
Short videos can help your dental clinic grow fast. These clips show what works—quick tips, real procedures, and friendly explanations.
Want to try it for your practice? Let's do it.
Napolify's Resources
- More than 500 viral content pieces analyzed
- Case Studies of viral accounts (Tiktok, Instagram and Facebook)
- Free Marketing Tools & Calculators
- Latest Tiktok Trends
More blog posts
- Viral marketing trends for dental clinics
- Viral social media strategies for dental clinics
- Viral marketing strategies for dental clinics
The Alzheimer's Flossing Wake-Up Call, 1.8M+ views
This Instagram Reel from Dr. Mark Burhenne starts with him in a kitchen, holding a cup like he's making coffee. Then boom, text drops the bomb: "Gum disease bacteria have been found in the brains of Alzheimer's patients." He follows up fast with "It's not just correlation" and mentions scientists giving mice Alzheimer's through gum disease.
The hook works because it connects something you do every day (or don't do) with your biggest fear about aging. Most people think flossing is just about cavities, but linking it to dementia? That's a pattern interrupt that stops the scroll.
The music choice is smart too. "Somebody's Watching Me" has this paranoid vibe that matches the health anxiety he's trying to trigger. People probably comment "BRAIN" because he asks them to, which pumps up the engagement numbers. This pattern keeps popping up in our breakdowns of viral content.
What makes this work better than other dental advice is the boldness. He's not talking about bad breath, he's talking about your brain. That fear + simple solution combo (just floss) makes people want to share it as a "you need to know this" type of post.
The Dental Red Flag, 9M+ views
Dr. Mark Burhenne shows two pictures on Instagram: spaced baby teeth versus crowded ones. The red flag emoji hits hard when he says crowded teeth could mean sleep breathing problems.
This taps into every parent's worst nightmare - missing something important about their kid's health. The video creates an information gap: "Wait, teeth spacing affects breathing?" Parents probably comment asking what to do next or sharing their own concerns.
The real genius is in his top comment where he asks people to comment "AIRWAY" for more info. That's not just engagement farming, that's lead generation disguised as helping. Each "AIRWAY" comment signals to the algorithm that people care about this content.
It's one of the classic viral formats we have noticed - create fear about something parents can easily check, then offer exclusive knowledge. The controversy in the comments (people calling it "bullshit") actually helps the video spread more because arguments drive engagement.
Dental Insights Unveiled, 2M+ views
This Instagram Reel has Dr. Mark Burhenne brushing his teeth while dropping dental "secrets" as text overlays. He calls himself a "cosmetic dentist of 40+ years" and shares tips like "LED teeth whitening is a scam" and recommends specific products.
The authority angle works immediately. Forty years of experience makes people listen, especially when he's debunking popular stuff like LED whitening. The myth-busting approach gets people engaged because everyone likes feeling like they're getting insider info.
The format is perfect for short attention spans. Quick tips over a simple action (brushing) means you can absorb the info even with sound off. People would share this because it feels like they're passing along professional secrets their friends don't know.
The visual of him actually brushing while giving advice makes him feel more authentic than just talking to camera. Plus, having the nano-hydroxyapatite toothpaste visible while praising the ingredient is subtle product placement that doesn't feel pushy.
The Dentist's Pantry Purge, 1M+ views
Dr. Mark Burhenne opens his pantry on Instagram to reveal "3 things you'll never see in my house." He builds suspense by showing drawers labeled 1, 2, 3 before revealing: Goldfish crackers, dried fruit, and fluoride toothpaste.
The first two items make sense - crackers and dried fruit are obviously sugary. But when a dentist says he doesn't use fluoride toothpaste? That breaks everything people think they know about dental care. This cognitive dissonance is what makes people stop and engage.
The smart move is not explaining why or what he uses instead. That information gap forces people to ask questions in the comments. For us, it looks very familiar, because it's a proven format we've documented many times - reveal the problem, skip the solution, let engagement fill the gap.
People probably comment asking for toothpaste recommendations or challenging his fluoride stance. The controversy drives more comments, which tells the algorithm this content matters.
Dental Aesthetics of a Reality Star, 2M+ views
This TikTok from Dr. Rhona Eskander analyzes Paige from Love Island's smile using a split-screen format. She breaks down why Paige's natural teeth look good, pointing out the slightly longer front incisors and visible gum line.
Celebrity content always hooks people, but the educational angle makes it feel valuable. She's not just commenting on someone's looks, she's teaching dental aesthetics. The "au naturel" praise feels refreshing when everyone's talking about fake "Turkey teeth."
People would comment because she asks "What do you guys think?" but also because Love Island has a huge fanbase. Fans of the show want to discuss Paige, and people interested in dentistry learn something new about smile analysis.
The positive framing works better than criticism. Instead of picking apart someone's flaws, she's celebrating natural beauty and explaining why it works. That makes the content feel good to share.
@drrhonaeskander @Love Island #dental #teeth #bonding #smiles #beauty #love #happiness #teeth #face #dentist #paigethorne #paigeloveisland ♬ Storytelling - Adriel
The Dental Drama, 1M+ views
This TikTok from PrecisionDentalbg shows a dental assistant dramatically "scolding" the dentist for trying to grab instruments herself. They use audio from Thor: Ragnarok with lines like "If you touch that again, I shall kill you right now."
The humor comes from the massive overreaction to something small. Dental assistants keep the workspace organized, so when the dentist reaches for tools, it messes up their system. But using threatening movie dialogue to "enforce" this rule is absurd in the best way.
It's a recurring element we've seen in multiple viral case studies - taking workplace dynamics and cranking them up to 11. Dental staff probably comment with their own stories about similar situations, which builds community around the shared experience.
The trending audio helps too. People recognize the Thor dialogue, so using it in this context creates that meme-like quality that encourages shares.
@precisiondentalbg Thats my job! BACK UP😂😂😂 #dentist #dentistry #kentucky #dentaltok #dentalassistant #clinic #teethcleaning #dentalcare #oralhealth #oralcare #procedure #trendiing #viral #trendingvideo #fyp #trendingsound #trendingviral #trendingsong #viralcontent #trendingtiktok #tiktok #workhumor #officelife #worktok #worklife ♬ original sound - Schweden Eotogi
Rainbow Braces Transformation, 16M+ views
The Braces Guy on TikTok shows the complete process of getting braces, from the initial smile through polishing, etching, bracket placement, and finally adding colorful elastics. It ends with the patient smiling in rainbow braces.
Transformation content always performs well, but this one works because it shows the entire journey compressed into seconds. The procedural aspect is oddly satisfying - watching the precise gel application and bracket placement hits that same nerve as watching someone organize a drawer.
The rainbow colors make it fun instead of clinical. Many people have anxiety about dental work, so seeing it presented as colorful and positive changes the whole vibe. People probably comment about their own braces memories or tag friends who are getting them.
The music choice with the "5, 6, 7, 8" count-in makes it feel like a performance rather than a medical procedure. That reframing removes the fear factor and makes it shareable as something cool rather than scary.
@garretthawley Choose your future dentist
♬
The Coke & Tooth Decay Revelation, 2.4M+ views
Dr. Rhona Eskander on TikTok drops a real tooth into Coca-Cola for 24 hours using a split-screen format. When she removes it, the tooth is brown and crumbles when touched with a dental probe.
The visual impact is immediate and undeniable. Seeing an actual tooth dissolve isn't abstract like most health warnings - it's right there falling apart. The visceral reaction ("that's disgusting") is exactly what drives shares and comments.
Coke is everywhere, so this feels personally relevant to millions of people. It's not "acidic drinks are bad" - it's "this specific thing you probably drank today does this to your teeth." That specificity makes the threat feel real and immediate.
The split-screen keeps both the experiment and expert explanation in view, which builds credibility. People trust it more because they're seeing a dental professional conduct what looks like a legitimate experiment, not just making claims.
@drrhonaeskander How does coke affect your teeth #teeth #dental #bonding #veneers #smiles #dentist #bonding #smilemakeoverdental ♬ Black Hole - Griff
The Viral Fang Application, 28M+ views
The Braces Guy on TikTok applies a dental fang to his own tooth using professional tools, including a curing light. He does the whole process on himself while making intense expressions at the camera.
The DIY aspect combined with professional tools creates this weird tension - it looks official but also feels like something you could try. The step-by-step process keeps you watching to see if it'll work, and his facial expressions add personality to what could be a dry demonstration.
Fangs appeal to specific communities (goth, cosplay, vampire fans) but the general audience is curious about body modification. The transformation from normal teeth to fangs is dramatic enough to make people stop scrolling.
The intensity in his eyes when the curing light activates and his final stare at the camera gives it this almost unhinged energy that makes it memorable. People would share this as a "you have to see this" type of content.
@thebracesguy Just making some fangs🩸You’ll see why on my insta tomorrow 👀IG:thebracesguy
♬ Stunnin' (feat. Harm Franklin) (Explicit) - Curtis Waters
The Perils and Redemption of "Turkey Teeth", 1.1M+ views
This TikTok from Dr. Rhona Eskander features Amanda, who's crying about her botched dental work in Turkey. Her teeth were filed down and fused together, causing infections. Dr. Rhona explains the problems and shows how she's fixing them with proper temporaries.
The emotional hook is immediate - Amanda's genuine distress makes you want to know what happened. The shocking visuals of her filed-down teeth stumps create that train wreck effect where you can't look away.
Turkey teeth are already a hot topic, so this serves as both entertainment and cautionary tale. People probably comment sharing their own horror stories or asking for advice. The redemption arc with Dr. Rhona as the rescuer gives it a satisfying resolution.
What makes this work is the human cost angle. It's not just about bad dental work - it's about someone's pain and the expert who steps in to help. That emotional journey from despair to hope makes people want to share it as awareness.
@drrhonaeskander Thank you @ladbible #dentist #awareness #education #fyp ♬ original sound - Dr Rhona Eskander
The Unbrushed Teeth Saga, 10M+ views
Dr. Rhona Eskander on TikTok reacts to a video of a woman who hasn't brushed her teeth in years attempting to brush for the first time. The woman is terrified and emotional, and when she finally tries, a tooth chips immediately.
The extreme premise hooks people immediately - years without brushing is almost unthinkable to most viewers. But the woman's genuine fear and vulnerability turns it from a freak show into something deeply human. Her terror feels real.
Dr. Rhona's compassionate reaction is crucial. Instead of judging, she explains the dental issues and validates the woman's fears. This reframes the content as educational rather than exploitative, which makes it safer to engage with positively.
The moment when the tooth actually chips validates all the woman's fears in real time. That immediate consequence creates this perfect storm of shock, sympathy, and the urge to share as a warning or to generate discussion about dental anxiety.
@drrhonaeskander Dentist reacts: She hasn’t brushed her teeth for YEARS #dentistreacts #teethtok #dentistsoftiktok #drrhona #fyp #dentalworld ♬ original sound - Dr Rhona Eskander
Dental Deep Clean Transformation, 1.8M+ views
Timely Dental Clinic on TikTok responds to a comment asking about "cleaning" by showing a dramatic before-and-after of tartar removal. Heavy buildup gets scraped away with an ultrasonic scaler, revealing clean teeth underneath.
The transformation is genuinely satisfying to watch. The "before" state is pretty extreme - thick yellow buildup that makes the "after" look miraculous. This taps into that same satisfaction people get from cleaning videos or pimple popping content.
The "reply to comment" format makes it feel organic rather than like advertising. Plus, they include the price right in the video, which removes friction for people who are interested. People would probably share this in DMs to friends who need dental work.
The upbeat music (Jessie J's "Price Tag") keeps it feeling positive despite the somewhat gross visuals. That contrast between potentially unpleasant content and happy music makes it more palatable and shareable.
@timelydentalclinic_ Replying to @quigithinji0 Our client came in with heavy plaque buildup, and after a professional Scaling & Polishing session, their teeth are now cleaner, healthier, and brighter! Did you know? Plaque and tartar can lead to gum disease, bad breath, and even tooth loss if left unchecked. That’s why dental cleaning is essential at least twice a year to maintain optimal oral health. 📅 Book your appointment today at Timely Dental Clinic and let’s keep your smile fresh and healthy! #scalingandpolishing #timelydentalclinic ♬ Just smile - ~Aidan~
The Brace Face Blueprint, 16M+ views
The Braces Guy on TikTok shows the complete process of putting braces on, from taking impressions to creating models to transferring brackets all at once using a special tray. It ends with the patient smiling in purple braces.
The behind-the-scenes angle satisfies curiosity about a common procedure most people have experienced or will experience. The precision and technique involved is more complex than people expect, which makes it educational and impressive.
Each step flows into the next without dead time, creating this satisfying production line effect. The technique of placing all brackets at once using the transfer tray is probably new information for most viewers, adding a "wow, I didn't know they did it that way" factor.
People probably comment sharing their own braces experiences or asking questions about the process. The clear, step-by-step format makes complex dental work accessible and less intimidating, which encourages engagement from people considering orthodontics.
@thebracesguy Getting braces on... 🦷 #braces #tiktokdentist #learnontiktok ♬ original sound - The Braces Guy
The Boss Dentist Dance, 1M+ views
Dr. Rhona Eskander on TikTok dances in her dental office while text explains how a patient asked to speak to "the dentist" and then "the owner" - not realizing she's both. She's wearing scrubs and dental loupes while celebrating.
The scenario hits a nerve because many women in professional fields face this kind of assumption. The double reveal (dentist AND owner) makes the dismissal even more ridiculous. Her confident dance response turns potential frustration into celebration.
The contrast between the serious medical setting and joyful dancing creates this delightful subversion. Instead of being angry or defensive, she's literally dancing about it, which signals confidence and success that people find aspirational.
People would probably comment sharing their own experiences of being underestimated or cheering her on. The text provides clear conversation starters about workplace bias and professional recognition, driving engagement through shared experiences.
@drrhonaeskander You’re looking at her 😌#dentalclinicowner #drrhona #fyp #trend #femalefounder #sexismindentistry #dentist #dentalworld #dentistsoftiktok ♬ original sound - Ibiza Records
Napolify's Resources
- More than 500 viral content pieces analyzed
- Case Studies of viral accounts (Tiktok, Instagram and Facebook)
- Free Marketing Tools & Calculators
- Latest Tiktok Trends
More blog posts
- Viral marketing trends for dental clinics
- Viral social media strategies for dental clinics
- Viral marketing strategies for dental clinics