39 viral Tiktok videos made by clothing brands
These TikToks from clothing brands show how fast, fun videos can get tons of views. It's not about being perfect—it’s about being relatable and quick to the point.
If you want help making videos like this, we’re ready to help.
Napolify's Resources
- More than 500 viral content pieces analyzed
- Case Studies of viral accounts (Tiktok, Instagram and Facebook)
- Free Marketing Tools & Calculators
- Latest Tiktok Trends
More blog posts
- Viral marketing trends for clothing brands in 2025
- Viral social media strategies for clothing brands
- Viral Instagram Reels made by clothing brands
Adidas "Six or Seven" Super Bowl Gag, 1M+ views
In this TikTok video from Adidas, we see a young basketball player TK getting asked about the Super Bowl.
The interviewer asks him how many touchdowns Pat Mahomes will throw, and TK answers "probably like 6, 7." Then when asked about career Super Bowl rings, TK gives the exact same answer with an even bigger smile.
The hook works because of the setup and payoff structure. The first answer sounds reasonable for one game, but when he uses identical numbers for career achievements, it creates this funny moment where you realize he's just throwing out the same optimistic guess. His delivery sells it perfectly.
The video keeps people watching because it's super short and builds to that punchline. The interviewer's abrupt "Alright, we're done. Bye" cuts it off right after the joke lands, which makes it feel even funnier.
People would probably share this because it captures that sports fan mentality of wild predictions.
@adidas @Tk with a surprising answer 👀 #patrickmahomes #superbowl #basketball #adidas ♬ original sound - adidas
Adidas Multi-Shorts Mayhem, 2.8M+ views
This Adidas video shows Ray doing the "Crazy Lite Shorts Challenge" where he puts on 25 pairs of shorts one after another.
There's an on-screen counter that goes up with each pair, and when he pulls his shirt over all of them, he looks completely ridiculous.
The visual counter is what makes this work so well. Each number creates a small hit of satisfaction, like you're playing a game and waiting to see how high it goes. The moment where he lifts his shirt to show the massive bulk is the visual punchline that makes people laugh.
Watch time stays high because you want to see the final number and the end result. The "fail" sound effect when he fumbles the 26th pair gives a sense of completion.
People would comment asking "How many was that?!" even though the counter shows it, and share it because it's such a weird, harmless challenge.
@adidas @Ray the fit god #ray #basketball #challenge #adidas ♬ hidden beach - choppy.wav
Adidas Pixelated Product Pop, 4.3M+ views
This Adidas collaboration with Minecraft shows a product box designed like a grass block getting "mined" with a pixelated pickaxe.
When the box breaks with classic Minecraft sounds, it reveals a hot pink Adidas jacket underneath.
The concept works because it combines two huge audiences - Minecraft players and Adidas fans. The mining mechanic feels immersive rather than just opening a box normally. Those classic block-breaking sounds trigger immediate recognition and nostalgia for gamers.
The surprise element keeps people watching until the reveal. You expect something because of the Minecraft setup, but the bright pink jacket provides a nice contrast to the earthy, pixelated theme.
People would share this because it's such a creative crossover concept that feels fresh.
@adidas crafted perfection 🔨#minecraft #minecraftmovie #chickenjockey #adidas ♬ original sound - adidas
Calvin Klein Seamless Sell, 7.5M+ views
This Calvin Klein shapewear ad features a Black, curvy model showing different support levels of their products.
She demonstrates how each type smooths and shapes while maintaining comfort, with clear text indicating "Light Support" to "Extra Firm Support."
The representation immediately connects with viewers who rarely see themselves in shapewear advertising. The model's confidence while wearing the products communicates that they enhance rather than restrict. Each segment shows tangible benefits without feeling like a hard sell.
The rapid information delivery keeps attention locked - you get clear visual proof of how each product works.
People would probably comment positively about the representation and share it with friends who might benefit from seeing shapewear presented this authentically.
@calvinklein Four compression levels. Take your pick. This is new Calvin Klein Shapewear. Smooth sculpting with hidden clean-cut edges. Experience new shaping solutions.
♬ original sound - Calvin Klein
GUESS Capri Dream Campaign, 7M+ views
The GUESS video opens with aerial shots of Capri's famous sea stacks, then shows elegantly dressed people in romantic Italian coastal scenes.
There are kisses by vintage cars, scooter rides, beach lounging, and toasts against breathtaking backdrops.
This taps into pure escapism and aspiration. Capri represents luxury and "la dolce vita" - viewers get transported into this idealized world. The cinematic music elevates it beyond a regular fashion ad into something that feels like a beautiful short film.
The rapid succession of romantic vignettes keeps you engaged wondering what perfect moment comes next. Each scene tells a tiny, evocative story.
People would save this for travel inspiration or share it saying "We need to do a trip like this!" It sells a complete lifestyle, not just clothes.
@guess Captivate in Capri 🧡 Discover the first to arrive from the Spring Collection. #LoveGUESS ♬ original sound - GUESS
PUMA Speedcat Surge in Paris, 10.1M+ views
This PUMA video shows multiple stylish people in Paris all wearing the same Speedcat sneakers in black or red. The text "PARIS RIGHT NOW" anchors it as current street style from a fashion capital.
The trend-spotting angle creates immediate FOMO. Seeing the same distinct shoe repeatedly makes it feel like an emerging micro-trend that viewers are getting insider access to. Paris as the setting elevates these relatively accessible sneakers to high-fashion status.
The pattern recognition keeps people watching - each cut shows the shoe styled differently, reinforcing its significance. People would comment asking where to get them or share it to alert friends about the trend.It's one of the classic viral formats we have noticed.
@puma The Speedcat has landed in Paris ❤️🔥 #PUMA #Speedcat #Sportstyle #PFW ♬ original sound - PUMA
Ralph Lauren Hamptons Arrival, 1.4M+ views
The Ralph Lauren video shows a woman arriving at the Hamptons for a runway show.
She's wearing pinstripe trousers and carries a Ralph Lauren bag, with a classic Mercedes in the background. Her narration mentions leaving the kids at home to see her husband.
The "left the kids at home" line transforms her from a distant fashion figure into someone relatable with a real life. This grounds the extreme aspiration in a universally understood human element. The cinematic quality and quiet luxury aesthetic align with current trends.
The direct address "I'm excited to bring you with" makes viewers feel included in this exclusive experience. The high production value and sophisticated styling create shareable content that signals taste and access to luxury experiences.
@ralphlauren Guess who’s arrived in the Hamptons for the #RalphLaurenSP25 Fashion Show? Stay tuned to see who it is. #RalphLauren #RLInTheHamptons #NYFW ♬ original sound - Ralph Lauren
Ralph Lauren Crescent Moon Showcase, 1.6M+ views
This Ralph Lauren video rapidly showcases their crescent-shaped handbag in different colors and styling contexts.
Quick cuts show white, black, brown, and red versions paired with various outfits, ending with a runway model carrying the white bag.
The fast-paced editing creates an almost hypnotic effect. Each flash shows just enough new information to demand attention while preventing cognitive overload. The variety demonstrates the bag's versatility across different styles and occasions.
The upbeat music syncs perfectly with the visual rhythm, making it highly rewatchable. People might loop it just for the satisfying audio-visual combination. The runway shot at the end validates its trendiness with social proof.
@ralphlauren Guests complete their looks with the #PoloIDCollection as they arrive at #RalphLaurenSP25. #RLInTheHamptons #RalphLauren #NYFW ♬ original sound - Ralph Lauren
Ralph Lauren Authentic Storytelling, 5.4M+ views
This Ralph Lauren video tells the story of how Ralph's love for vintage began in his early marriage, living under the El train and decorating with magazine cutouts.
It connects his childhood hand-me-downs to the brand's philosophy that things "get better with age."
The narrative creates emotional investment by showing genuine personal history rather than just selling products. The humble beginnings arc appeals universally - viewers see how authentic passion became a luxury brand. Vintage imagery and archival photos enhance the authenticity.
The "Did you know?" opening creates curiosity, and the story unfolds with satisfying completeness. People would share this for the interesting brand history or to show appreciation for authentic storytelling in fashion marketing.
@ralphlauren The story behind #RalphLauren Vintage: A drop that's authentic to Ralph Lauren's love of vintage. #PoloRalphLauren #PoloRLStyle #Vintage ♬ original sound - Ralph Lauren
Ralph Lauren Polo Bear Unboxing, 3.6M+ views
The Ralph Lauren video shows a young man unboxing multiple Polo Bear items in a cozy, festive setting. He pulls out sweaters, polos, socks, and slippers, all featuring the iconic bear motif, creating a cascade of reveals.
The rapid-fire unboxing creates mini-dopamine hits with each new item. The brain constantly asks "What's next?" and the video keeps delivering. The Polo Bear itself carries nostalgic value and represents a collectible sub-brand within Ralph Lauren.
The holiday aesthetic with plaid and warm lighting taps into seasonal emotions. The short duration and loopable format maximize completion rates. People would probably share this as gifting inspiration or with friends who collect Polo Bear items.
@ralphlauren Forget the holiday gift guide, our #PoloBear is what he wants. #RLHoliday #PoloRLStyle #PoloRalphLauren ♬ original sound - Ralph Lauren
Ralph Lauren Finale Allure, 3.7M+ views
This Ralph Lauren video builds from runway models to audience applause, culminating in Ralph Lauren himself appearing on a balcony in a distinctive skull-and-cross sweater. The crowd and models look up, clapping and filming.
The structure creates anticipation through the audience's animated reaction before revealing what they're responding to. Seeing Ralph Lauren himself is a significant moment for fashion fans. His unexpected outfit choice (the skull sweater) adds memorability to the appearance.
The social proof is heavily leveraged - if this many people are impressed and filming, it signals importance to viewers. The orchestral music elevates the emotional tone, making it feel like witnessing a significant cultural moment.
@ralphlauren The finale: Ralph Lauren closes the Fall 2025 Runway Show. #RalphLauren #RLCollection #RalphLaurenFall25 ♬ original sound - Ralph Lauren
Femmenina Aesthetic Wishlist, 5.8M+ views
The Femmenina video showcases delicate tops with lace trim, ribbon details, and cupid prints laid flat on a ruffled bedspread. Each piece fits the "coquette" or "feminine romantic" aesthetic that's highly popular on social platforms.
The aesthetic cohesion immediately attracts the target audience who identify with this specific style. The items aren't generic fast fashion - they feel curated and unique. The flat-lay presentation lets viewers appreciate all the intricate details without distraction.
The dreamy music perfectly matches the soft, romantic visuals. People who vibe with this aesthetic would save it for style inspiration and comment asking for product links. This pattern keeps popping up in our breakdowns of viral content.
@shopfemmenina Some of my fav tops I’ve made for you guys 🧺🍓 #coquette #handmade #coquetteaesthetic #slowfashion #clothingbrand ♬ music to watch boys to x i wanna be yours mashup - lana del rey ୨୧
UNIQLO Puffy Bag Teaser, 1.7M+ views
The UNIQLO video announces "We're launching new puffy bags!" and shows three colors sliding into frame. Then someone demonstrates how a 13.3" laptop and daily essentials easily fit inside, highlighting the bag's practical features.
The visual problem-solving is immediately valuable. Many people need bags that fit laptops and look stylish. Showing rather than just telling creates strong utility. The synchronized reveal with music makes it visually satisfying.
The "Available from 28 Feb, don't miss out!" creates urgency and scarcity. The demonstration answers the key consumer question about capacity. People would share this with friends looking for functional bags or save it for future purchase consideration.
@uniqlosg We’ve made yet another iconic bag ✨ UNIQLO : C Soft Puffy Shoulder Bag drops 28 Feb! #Uniqlosg #UniqloC #NewArrivals #Uniqlobag #viralbag ♬ original sound - 𝖊𝖑𝖎
UNIQLO Oxford Switch-Up, 1.1M+ views
This UNIQLO video shows a man and woman in JW Anderson Oxford shirts asking "Who wore it better?".
They swap styling elements, then the video concludes "Doesn't matter when we know we both ATE!" using current slang for looking great.
The initial competition hook immediately invites viewer opinions and engagement. The rapid outfit swaps with slick editing keep attention locked. The positive resolution subverts the competitive setup, creating a feel-good moment that encourages sharing.
The split-screen product features ("Cropped length," "Boxy silhouette") integrate naturally into the stylish presentation. The confidence and chemistry between the two models make it more personable and aspirational.
@uniqlosg Our viral JW Anderson Oxford Boxy Shirt is back! 🤩 Stay right on trend with its boxy silhouette and cropped length – the perfect fit for both the guys and the girlies. Style tip: Pair it with our Men’s Wide Straight Jeans or Women’s JW Anderson Straight Jeans for an effortless everyday look!! Grab yours online and in-stores before they fly off the shelves again! #UNIQLO #UniqloSG #LifeWear #JWAnderson #Restock ♬ original sound 👑 - Fujicko
Banana Republic Unpacking Appeal, 11M+ views
The Banana Republic video shows a man in a three-piece suit walking through striking desert rock formations. The visual juxtaposition of formal urban attire in a rugged natural landscape immediately creates cognitive dissonance.
Your brain registers the mismatch - why is someone so formally dressed in this setting? This pattern interrupt stops the scroll and creates curiosity. The lack of explanation invites viewers to create their own stories about the scene.
The cinematic quality with good lighting and complementary music elevates it beyond a simple fashion shot. The mysterious, confident energy makes it highly shareable as a "vibe" or aesthetic inspiration. For us, it looks very familiar, because it's a proven format we've documented many times.
@bananarepublic Introducing the April Collection: defined by staples that will carry you into spring.
♬ Caramel Latte - Prod. By Rose
Rhodes Wood Full Windsor, 12M+ views
This video from Rhodes Wood shows an older gentleman in a high-end haberdashery demonstrating how to tie a full Windsor knot. He methodically explains each step while showcasing the technique with a brown textured tie.
The presenter's sophisticated appearance and articulate delivery establish immediate credibility. His calm, unhurried pace creates an almost ASMR-like experience that keeps viewers engaged. The practical utility appeals to anyone needing formal wear skills.
The methodical instruction encourages rewatches as people try to follow along. The classic setting and expertise create trust and aspiration. People would save this for reference or share it with others who need to learn tie-tying skills.
@rhodes_wood How to tie a full Windsor knot. #fullwindsor #tie #suits #fyp #rhodeswood #howto ♬ original sound - Rhodes Wood
Halfdays Ski Chic Showcase, 1.6M+ views
The Halfdays video opens with "The ski fit of your dreams is waiting ✨" and rapidly cycles through three women modeling different colored ski bibs with black turtlenecks and winter accessories.
The extremely rapid cuts create high energy and force attention. New information appears constantly, preventing viewers from scrolling past. The aspirational messaging taps into desires for glamorous ski trips and stylish winter wear.
The variety in colors invites comparison and discussion about preferences. The clean white background keeps focus on the products while the energetic music makes it feel dynamic and shareable among ski enthusiasts.
@halfdays The Isabel Bib: the perfect balance of “I look chic” and “I look like I rip” 🎿❄️ #halfdays #skitok #skiing #outerwear #skistyle ♬ Feral Anthems pt 4 - DJ L BEATS
Axel Arigato Sneaker Sniffers, 12.2M+ views
This Axel Arigato video shows small bunnies gently sniffing and interacting with colorful sneakers. The camera focuses on one bunny nuzzling white laces before revealing more bunnies around different pairs of shoes.
The "aww" reflex triggers immediately - the bunnies' neotenous features activate caregiving instincts and dopamine release. The juxtaposition of delicate animals with trendy fashion items creates novelty and surprise that captures attention.
The delayed reveal of additional bunnies serves as a pattern interrupt just as initial interest might wane. People would definitely tag friends who love cute animals or trendy sneakers. The loopable nature encourages multiple views to catch all the details.
@axelarigato All things fluffy for FW24. Discover the Area Fluffy collection (bunny not included) #axelarigato ♬ original sound - Axel Arigato
Halfdays Red Suit Sensation, 1.3M+ views
The Halfdays video shows a woman in a vibrant red ski suit with text reading "THE ski suit !!!!".
She poses confidently, shows the back and hood, then opens her arms in a "ta-da!" gesture, all set to upbeat music.
The bright red color creates an immediate visual punch that stops scrolling. Red triggers excitement and energy while communicating importance. The woman's confident energy and the exclamation points suggest this isn't just any ski suit - it's THE definitive one.
The brevity and energetic pacing sync perfectly with the trending audio. There's no dead air - every second delivers new visual information about the suit. People would probably comment asking where to get it or tag skiing friends.
@halfdays im sorry but the murphy ski suit is a slay #fyp #foundertok #skioutfit #halfdays ♬ original sound - spedupsongsnlyrics
Babyboo Quick-Change Dream, 14M+ views
This Babyboo video shows rapid transitions between four elegant dresses - pink with a bow, deep crimson A-line, white broderie anglaise, and red corset-style. Each change is seamless with an assistant's hand briefly visible making adjustments.
The immediate visual gratification from rapid dress changes creates "what's next?" anticipation that boosts watch time. Each dress represents ideal occasion-wear, tapping into aspirational desires. The high production value makes it feel cinematic rather than commercial.
The dreamy French pop music elevates the aesthetic and makes it feel curated and sophisticated. The brief glimpses of the assistant add authenticity to what could feel overly polished. People would save this for style inspiration or share it for the satisfying visual rhythm.
@babyboofashion A collection of romance 🌹 #babyboofashion #tiktokfashion #valentinesdayoutfit #reddress #pinkdress #styling ♬ original sound - EX7STENCE™
Odd Muse Favorite Dress Dilemma, 5.4M+ views
The Odd Muse video shows a woman in three similar mini-dresses (burnt orange, beige, white) repeatedly declaring each one her "favorite" before immediately changing her mind with "Wait, wait, wait" and "No, no, no, hold on."
The pattern interrupt works perfectly - each declaration sets an expectation that gets immediately contradicted. This creates curiosity about whether she'll change her mind again. The indecision is highly relatable for anyone who struggles to choose between multiple outfits they love.
The enthusiastic, slightly exasperated delivery makes the repetitive phrases engaging rather than annoying. The Parisian backdrop adds aspirational appeal. People would probably comment "This is so me!" or tag friends with similar decision-making struggles.
@oddmuselondon its a hard decision to make, whats your favourite😅 #oddmuse #oddmuselondon #dress #resort #newcollection #summeroutfits #paris #fashion ♬ This one is my favourite - Humans of Yesterday
Octobre Editions Viral Wardrobe Reel, 3.2M+ views
This Octobre_Editions video presents seven distinct flat-lay outfits for each day of the week, Monday through Sunday. Each day features coordinated clothing plus lifestyle props like vinyl records, books, croissants, and cameras, synchronized to a days-of-the-week jingle.
The extreme brevity combined with high informational density almost necessitates rewatches to absorb all the outfit details. The complete weekly loop feels satisfying while the lifestyle props elevate it beyond simple outfit displays to curated daily vibes.
The predictable structure taps into our preference for patterns and completion. Each day creates micro-anticipation for the next look. People would save this for outfit inspiration throughout the week or share it as practical style guidance. It's a recurring element we've seen in multiple viral case studies.
@octobre_editions Which look is your favourite?! 🍂 #octobreeditions #ootd #outfitinspo ♬ sonido original - Caarlagavilan
Axel Arigato Puffer Jacket Paradox, 1.6M+ views
The Axel Arigato video shows someone completely engulfed in an oversized brown puffer jacket, hood pulled up so only eyes and nose are visible, typing on a laptop. Text reads "Everyone in London this week 🥶" with dramatic orchestral music.
The caption immediately targets Londoners experiencing a shared cold spell, creating instant in-group identification. The visual exaggeration of the comically large jacket makes the everyday act of staying warm feel like an epic struggle, amplified by the dramatic music.
The Red Bull can tucked into the jacket adds a specific, quirky detail that transforms it from simply "person cold at laptop" to "extreme survival mode powered by caffeine." This small touch makes it more memorable and shareable as people point out the clever detail.
@axelarigato Spotted: our giant inflatable puffer jacket in Soho 👀 have you seen it around? #axelarigato #london ♬ Pujiji~ - Official Sound Studio
Babyboo Birthday Viral Moment, 12.8M+ views
The Babyboo video uses trending audio "Everyone, it's my birthday!" showing a woman in elegant black dress and opera gloves being presented with a "Babygirl" cake. She places a candle, looks directly at camera, and blows it out while maintaining eye contact.
The trending audio provides immediate engagement and signals the theme. The "dark feminine" aesthetic with the black dress, gloves, and candlelit restaurant creates a highly desirable visual narrative. The "Babygirl" inscription adds modern, slightly provocative intrigue.
The sustained eye contact with camera, especially after blowing out the candle, creates parasocial interaction that makes viewers feel personally addressed. This direct engagement significantly boosts retention and encourages likes as viewers connect with the confident energy.
@babyboofashion Had my cake and ate it too 🎂🤩 #Babyboofashion #tiktokfashion #birthdaydress #birthdayoutfit #birthdaycake #sparkle ♬ happy birthday
Brentinyparis Sparkle Loop Seduction, 10.2M+ views
This Brentinyparis video shows a woman in a long, sparkly black evening gown in a white minimalist setting. She moves subtly - looking at camera, glancing away, adjusting poses - as the video seamlessly loops with smooth R&B music.
The perfectly executed visual loop creates an almost hypnotic effect. Viewers might watch multiple times before realizing it restarted, drastically increasing watch time. The sparkly dress triggers primal attraction to shimmering objects while the elegant setting feels aspirational.
The subtle performance - gentle smiles, soft gazes - embodies confidence within aspiration. The music synchronization creates immersive emotional atmosphere. People would save this for style inspiration or share it as aesthetic appreciation without much cognitive load required.
@brentinyparis Glitter dress ref : 49441✨ #pourtoi #fypシ #brentinyparis #partydress ♬ original sound - 𝑽𝒆𝒙𝒙
Halfdays Aspirant Skier's Dopamine Hit, 2M+ views
The Halfdays video opens with POV skiing footage, then shows different models in colorful ski suits (yellow, black, cream) both actively skiing and enjoying après-ski drinks. Text reads "POV: Our new ski collection just dropped."
The POV framing immerses viewers in the skiing experience through mirror neurons. The video sells an idealized mountain lifestyle - looking stylish while being active and social. The variety of models and settings demonstrates broad appeal and versatility.
The rapid pacing and catchy music create dynamic energy that matches the active lifestyle being portrayed. People would share this as aspirational content or to friends planning ski trips, tapping into FOMO about mountain experiences.
@halfdays *Adds to Christmas List* halfdays.com ⛷️ #skiwear #skiwearbrand #skifashion #skioutfit ♬ accidentally in love - 💌
Axel Arigato Caught Sneakerhanded, 2.1M+ views
This Axel Arigato video shows an employee caught leaving the stockroom with sold-out "Astro Sneakers." The text sets up the scenario: "POV: a customer catches you coming out of the stockroom." He makes eye contact, looks panicked, then runs through the store and onto the street.
The POV format implicates the viewer as the "customer," making it personal and immediate. The core premise of scarcity (sold-out sneakers) immediately establishes desirability. The employee's genuine-looking surprise and comedic escape creates an entertaining mini-narrative.
The ambiguity about his motives fuels discussion - is he securing them for himself or someone else? The cinematic audio elevates the dramatic escape. People would probably comment speculating about the situation or share it as an amusing "caught in the act" moment.
@axelarigato 🥲 We’ll let you know when they’re back in stock 👀 #axelarigato #copenhagen ♬ original sound - Axel Arigato
Axel Arigato Urban Hibernator, 9.6M+ views
The Axel Arigato video shows someone in an extremely oversized brown puffer jacket typing on a laptop, with a Red Bull can tucked into the jacket. Text reads "Everyone in London this week 🥶" with epic orchestral music playing.
The hyper-specific relatability immediately resonates with Londoners experiencing cold weather. The comically oversized jacket exaggerates how people feel about staying warm, while the serious typing suggests powering through work despite discomfort.
The juxtaposition of mundane laptop work with epic orchestral music creates humor through cognitive dissonance. The Red Bull tucked into the jacket shows resourceful adaptation to extreme cold. The simple concept executed with perfect timing and music choice maximizes shareability.
@axelarigato Looks good in every angle. The new Area Sneaker. #axelarigato ♬ original sound - Chester and Humans
Odd Muse Unexpected Validation, 3.1M+ views
The Odd Muse video shows a woman in a beige strapless dress with the text "pov: a random stranger knew your UNRELEASED dress was from your brand just because you have the most recognisable shaped dresses!!" She excitedly tells the camera "She knew!"
The "unreleased" claim creates scarcity and insider access. The stranger recognition provides powerful external validation - it's not the brand owner claiming recognition, but an unbiased third party. This social proof is far more credible than self-promotion.
The authentic excitement from both the woman and camera person feels genuine and contagious. For aspiring designers, this represents a "dream come true" scenario of organic brand recognition. People would probably share this as aspirational entrepreneurial content.
@oddmuselondon i kid you not!!!! When she said Odd Muse, I gasped so loudly!!! 😭😭😭😭 #oddmuselondon #oddmuse #fashion #brand #luxury #spotted #nyc #soho #newyorkcity #customer #bts #photoshoot #reaction ♬ original sound - Odd Muse London
Axel Arigato Bundled-Up Londoner, 1.3M+ views
This Axel Arigato video shows someone deeply bundled in an oversized brown puffer jacket, face mostly obscured, typing on a laptop with a can tucked into the jacket. Text: "Everyone in London this week 🥶" with dramatic orchestral music.
The specific reference to London creates immediate identification for locals experiencing cold weather. The visual hyperbole of the extreme jacket makes staying warm feel heroic, enhanced by the epic music that contrasts with the mundane laptop work.
The energy drink detail suggests determination to power through discomfort. The specificity of "this week" gives it timely relevance that generic cold-weather content lacks. People would tag London friends or share it as accurate representation of their current state.
@axelarigato It really be like that now 🥶 #axelarigato ♬ original sound - Axel Arigato
Octobre_Editions Micro-Interview Giveaway, 2M+ views
The Octobre_Editions video shows someone asking store customers "Do you follow Octobre on TikTok?" Multiple people answer "No" until one young man says "Yeah, I think so" and immediately receives a free striped shirt that's even his size.
The repetition of "No" answers builds anticipation through the Zeigarnik effect - viewers become invested in seeing if anyone will meet the criteria. The genuine surprise and delight when someone finally gets rewarded provides vicarious satisfaction.
The scarcity element makes the follower feel special while demonstrating brand loyalty rewards. The authentic interactions feel spontaneous rather than scripted. People would probably comment hoping for similar opportunities or follow the brand to join the rewarded "in-group."
@octobre_editions On a demandé à nos clients s'ils nous suivaient sur TikTok… 👀 #octobreeditions ♬ son original - Octobre_Editions
Babyboo Casual Glamour Bomb, 10M+ views
The Babyboo video starts with text "Invite: Dress casual" then reveals a woman in a stunning one-shoulder satin gown with high slit. The gradual reveal builds from showing just the flowing fabric and bare leg to the full glamorous outfit.
The premise immediately resonates with anyone who's received ambiguous dress codes. The slow pan upwards maximizes anticipation and watch time before the full reveal. The comedic contrast between "casual" and the glamorous gown creates humor through expectation violation.
The gradual reveal is more effective than showing the full look immediately - it teases the audience and rewards continued watching. People would relate to either being the overdresser or knowing someone who interprets "casual" creatively.
@babyboofashion On my way to steal the spotlight ✨ #babyboofashion #graduationdress #promdress #formaldress #satinmaxi #outfitinspo ♬ Say It Right - Sped Up Remix - Nelly Furtado & Speed Radio
Sézane Enduring Coordinated Joy, 1.9M+ views
The Sézane video shows a stylish older couple in coordinated beige trench coats. They wave at camera, make peace signs, high-five, take turns spinning to show their outfits, and end with playful poses, radiating genuine happiness.
The "aspirational wholesomeness" is incredibly powerful - they project enduring love, style, and vitality in later life. Older viewers see themselves reflected while younger viewers project future relationship goals. Their coordinated but individually styled looks create visual harmony.
The positive emotional contagion is undeniable - their genuine joy radiates through the screen. The playful interactions and evident affection trigger mirror neurons, allowing viewers to vicariously experience their happiness. The brief, action-packed format ensures high completion rates.
@sezane Tag your best half 🥹 @akiandkoichi @Octobre_Editions ♬ seasons - jjobenn
Sézane Unconventional Style Query, 1.4M+ views
The Sézane video shows a woman in a buttoned-up trench coat and jeans, then she lifts her foot to show bright red ballet flats while saying "...and these ballerina ass slippers. What's going on?"
The phrase "ballerina ass slippers" is the absolute hook - it's a pattern interrupt that surprises viewers expecting "ballet flats." This unexpected, colloquial descriptor creates cognitive dissonance that's both humorous and memorable.
The direct question "What's going on?" explicitly invites viewer participation and lowers barriers to commenting. The sophisticated trench paired with the casual descriptor creates debatable style tension that encourages discussion and opinion-sharing.
@sezane New trench alert #sezane #sezanelovers #outfitinspo ♬ original sound - veggiequeen69
Black Street Suave Transformation, 18.2M+ views
The Black Street video shows a methodical getting-dressed sequence: tucking in shirt, fastening belt, adjusting tie, putting on tan suit jacket, placing pocket square, checking watch, and showcasing the final shoe before walking confidently outdoors.
The aspirational transformation from basic shirt and trousers to complete sophisticated ensemble taps into self-improvement desires. Each step acts as a mini-reveal building toward the final polished result. The precise, economical movements demonstrate effortless grace.
The structured completion principle keeps viewers engaged wondering what element comes next. The visual and rhythmic satisfaction from the smooth editing and upbeat music creates an almost meditative dressing ritual that's inherently rewatchable.
@blackstreet_official Rate this outfit
♬ Bécane - A COLORS SHOW - Yamê
Odd Muse Day-to-Night Transformation, 4.6M+ views
The Odd Muse video shows a woman in a white jumpsuit explaining it works for "9-5 and then straight to drinks afterwards." She unzips the neckline and adjusts the collar, transforming it from professional to evening-ready.
The clear value proposition addresses a common problem - versatile work-to-social clothing. The visual demonstration provides immediate proof of the claim rather than just describing it. The simple zipper adjustment shows the garment's built-in versatility.
The practical utility encourages saves and shares as people discover a useful styling tip. The efficiency of the single-garment solution appeals to busy professionals. The subtle confidence boost from the neckline change taps into desires for social attractiveness.
@oddmuselondon We have got you our corporate muses!!! #oddmuse #oddmuselondon #fashion #luxury #brand #femalebusiness #9to5 #corporatelife #corporateoutfits #drinks #ootd #jumpsuit ♬ original sound - Speedy Songsz
Odd Muse Louvre Look Switch, 10M+ views
The Odd Muse video shows a woman kneeling by the Louvre who pulls a black dress from her bag, steps into it over her white dress, then skillfully removes the white dress from underneath and waves it triumphantly.
The "Quick wardrobe change by the Louvre" text immediately creates curiosity about how she'll manage this in such a public, iconic location. The technique itself is ingenious - layering one dress over another then removing the underneath garment feels almost like a magic trick.
The Parisian setting elevates the practicality into aspiration while demonstrating a genuinely useful skill. The novelty of the changing method makes it highly rewatchable as people try to fully grasp the technique. The daring public location adds excitement.
@oddmuselondon and just like that #oddmuse #oddmuselondon #resortcollection #paris #fashion #business #dress #citygirl #louvre ♬ original sound - ︎︎︎︎
Babyboo Relatable Micro-Comedy, 2.7M+ views
The Babyboo video uses trending audio "Everyone, it's my birthday!" showing a woman initially refusing more shots, then immediately agreeing when text appears: "Bestie: 'I'll do one if you do one' 🤪" She smiles and raises the shot glass.
The profound relatability targets the widely shared experience of "I'm done drinking... just one more" especially under friend influence. The "bestie" framing specifically invites viewers to think of their own friends and share the content as mutual recognition.
The extreme brevity ensures high completion rates while the pattern interrupt from refusal to immediate acceptance provides satisfying humor. The specific "bestie" call-to-action makes sharing more personal and potent than general peer pressure scenarios.
@babyboofashion Ok let’s go bestie 😏 #twinwho #fyp #partydress #tiktokfashion #partygirl #drinking #shots #bestie #drunk ♬
Banana Republic Venetian Daydream, 9.5M+ views
The Banana Republic video shows a woman on a Venice boat with text "POV: You just arrived in Italy; you're discovering Venice for the first time and finding the joy in slow living." Classical music plays as she moves contemplatively through the scene.
The POV framing bypasses critical thinking and puts viewers directly into the aspirational experience. Venice and "slow living" address modern yearnings for peace and escape from hustle culture. The audio-visual synergy with emotive classical music amplifies the dreamy mood.
The successful emotional transference makes viewers feel like they could be experiencing that peace and beauty. The aesthetic quality and iconic location create powerful wish fulfillment. People would share this as escapist content or to express travel desires.
@bananarepublic And with the right bag, you’re never on an adventure alone.
♬ Sad and beautiful classical music(815765) - 松本一策
Napolify's Resources
- More than 500 viral content pieces analyzed
- Case Studies of viral accounts (Tiktok, Instagram and Facebook)
- Free Marketing Tools & Calculators
- Latest Tiktok Trends
More blog posts
- Viral marketing trends for clothing brands in 2025
- Viral social media strategies for clothing brands
- Viral Instagram Reels made by clothing brands