27 viral Instagram Reels made by clothing brands
These Instagram Reels from clothing brands are fun, fast, and super shareable. You’ll see how small moments and smart hooks grab attention fast.
Want to do the same for your brand? Let’s make it happen.
Napolify's Resources
- More than 500 viral content pieces analyzed
- Case Studies of viral accounts (Tiktok, Instagram and Facebook)
- Free Marketing Tools & Calculators
- Latest Tiktok Trends
More blog posts
- Viral Tiktok videos made by clothing brands
- Viral marketing trends for clothing brands in 2025
- Viral marketing strategies for clothing brands
Cucumber Madness by Jacquemus, 3.4M+ views
🧨 Read our detailed analysis of this viral content here
This Jacquemus reel is basically a visual puzzle that stops people dead in their tracks. You see a woman covered in cucumber slices while gloved hands place more on her body. It makes no sense, and that's the hook.
Your brain goes "wait, what?" and you pause. That surprise moment is what gets people to watch instead of scrolling past. The weirdness grabs attention better than any flashy text or trending sound.
But here's where it gets smart: the visuals are beautiful. Soft greens, warm wood, clean lines. It's bizarre but elegant at the same time. This mix of weird and pretty keeps people watching. They can't look away because it's oddly satisfying to watch.
The audio is where this reel really explodes. Aggressive Brazilian funk beats over calm, spa-like visuals. The contrast hits hard. It turns a quiet scene into something with energy and attitude. That beat makes everything feel alive and gives the content personality.
People comment because they're confused but entertained. They ask questions, make theories, share the audio. That engagement tells Instagram this content is good, so the algorithm pushes it to more people.
As a clothing brand, you can copy this formula: take something normal from fashion (trying on clothes, fabric cutting, design process) and make it weird or unexpected. Add music that clashes with the visual tone. Keep it beautiful but confusing. Make people think "I don't get it, but I can't stop watching."
The Burgundy Dress Reveal by Odd Muse, 2.3M+ views
A woman walks away from the camera showcasing a burgundy dress with an open back, then turns around to reveal the front while text reads "It was so hard to keep this one a secret..."
The "secret" text overlay creates an immediate curiosity gap. Your brain wants to know what's being hidden, so you keep watching to discover what makes this dress special.
It matches a pattern we’ve identified in some of the most successful viral posts.
The behind-the-scenes conversation feels authentic and unscripted. When colleagues discuss design details like sleeve coverage for "girls who want to cover their arms," it builds trust and makes the brand feel more approachable and genuine.
For fashion brands, use the "secret" framing when launching new pieces. Create anticipation by making viewers feel like they're getting exclusive access to something before everyone else knows about it.
The Hypnotic Gaze Montage by Jane Wade, 1.6M+ views
This reel shows a rapid-fire sequence of people making direct eye contact with the camera, perfectly synced to a rhythmic "Outs, Outs, Outs" audio track.
The fast cuts create a trance-like effect that's hard to look away from. Your brain processes faces naturally, and the quick succession combined with direct eye contact simulates personal interaction.
The perfect loop and rhythmic synchronicity encourage multiple viewings. People get caught in the rhythm and want to see it again, which massively boosts watch time metrics.
Fashion brands can use this technique by showing quick cuts of different people wearing the same item, creating a hypnotic showcase that demonstrates broad appeal and keeps viewers engaged.
The Bangle Sizing Solution by So Fetch, 1.2M+ views
This tutorial shows how to measure your bangle size using paper wrapped around your hand, divided by pi, then matched to a sizing chart.
The hook addresses a common frustration: not knowing your bangle size. By offering a practical solution using household items, it provides immediate value that viewers want to save and share.
The "hack" element makes viewers feel smart for learning something new. The mathematical step (dividing by pi) adds perceived precision and makes the solution feel more scientific and trustworthy.
Jewelry and accessory brands should create educational content that solves common customer problems. These helpful tutorials build trust and often get saved for future reference.
The Inclusive Fit Showcase by OH POLLY, 35M+ views
Three models in sizes XS, M, and XL wear the same sparkly mini-dress, walking in sequence then standing side-by-side for comparison.
The power comes from answering every online shopper's question: "How will this look on someone like me?" The size-by-size reveal builds anticipation and the final side-by-side comparison provides instant clarity.
This builds trust by showing real representation instead of just claiming inclusivity. Viewers feel seen and validated, which triggers strong emotional responses and positive comments.
Clothing brands should regularly show products on different body types. This transparency reduces purchase anxiety and makes more customers feel confident buying online.
The Dual-Choice Glamour Reveal by OH POLLY, 55M+ views
Split-screen reveals show the same woman holding sparkly dresses in two colors - honey gold and pear green - then trying on both simultaneously.
The A/B comparison format forces viewers to make a choice, immediately engaging their decision-making process. Your brain can't help but pick a side, which keeps you invested in watching both reveals.
The simultaneous presentation is more impactful than showing options sequentially. The sparkly, glamorous dresses provide immediate visual satisfaction that triggers likes and shares.
Create choice dilemmas that make viewers mentally participate. Show the same item in different colors or styles side-by-side, and let the audience debate in comments which version they prefer.
The Unfolding Allure by Maison Kitsuné, 1.1M+ views
A young man walks through frame, disappears, then re-enters wearing a minimalist outfit. The video ends with a close-up of him closing his eyes as the brand name appears.
The deliberate pause when he walks out of frame creates micro-suspense. This pattern interrupt makes viewers wait for his return, boosting retention during those crucial first seconds.
The aesthetic appeal and "effortless cool" persona trigger aspirational desires. The final contemplative moment feels intimate and enigmatic, inviting viewers to ponder the mood rather than just the clothes.
Fashion brands can create intrigue through pacing and withheld information. Use movement and pauses to build anticipation, and let the mood speak as much as the products themselves.
Anatomy of a Viral Dress Teaser by OH POLLY, 38M+ views
A woman walks down a hallway in a burgundy dress with text "It was so hard to keep this one a secret..." followed by casual conversation about the design.
The "secret" creates immediate curiosity while the authentic behind-the-scenes conversation builds trust. Unlike polished ads, this feels like getting insider access to the brand's process.
Addressing practical concerns like "girls who want to cover their arms" makes the product relevant and thoughtful. This problem-solution framing increases perceived value.
Use the "behind-the-scenes secret" approach for launches. Make viewers feel like they're getting exclusive access while addressing real customer needs in casual conversation.
Aegean Muse in Indian Drape by So Fetch, 10.2M+ views
A woman in a white saree with gold embellishments poses in stunning Mediterranean locations while text draws parallels between Indian and Greek culture's emphasis on family.
The visual escapism is immediate - the stunning scenery and elegant styling create instant aspiration. The cultural narrative adds depth beyond just showing pretty clothes.
By connecting Indian and Greek heritage through family values, it resonates emotionally with viewers from both cultures. This "soft sell" approach feels more like cultural appreciation than direct advertising.
Luxury brands can weave cultural narratives into product showcases. Connect your pieces to deeper meaning and heritage while showcasing them in aspirational settings.
The Midi Dress Decision by Odd Muse, 1.3M+ views
A woman models a black midi dress in a boutique, then appears in the same style dress but in beige, twirling in scenic outdoor locations.
The question "What colours to bring you this summer?" directly invites participation. This transforms passive viewers into active participants who feel their opinion matters.
The shift from indoor boutique to stunning outdoor settings elevates the product from simple clothing to lifestyle aspiration. The scenic backdrops make viewers dream of wearing the dress in similar locations.
Directly ask your audience for input on future products. This engagement strategy makes followers feel invested in your brand's decisions while generating valuable feedback.
The Cavalli Clip's Viral Velocity by Roberto Cavalli, 2.1M+ views
Rapid-fire cuts showcase diverse models in Roberto Cavalli Fall Winter 2023-24 runway looks, with dramatic red lighting appearing midway through.
The hyper-condensed format provides constant visual refresh, feeding the brain's attraction to novelty. Each second brings a new striking look, preventing viewer fatigue.
The sudden red lighting serves as a pattern interrupt, re-engaging attention just as it might wane. This environmental shift extends watch time through the clip's conclusion.
Fashion brands should create highlight reels that maximize visual impact per second. Quick cuts and dramatic lighting changes can transform a simple runway show into highly shareable content.
The Metallic Fox Bloom by Maison Kitsuné, 2M+ views
Abstract gold and black material unfurls to reveal fox-shaped balloons that float and gently collide in different metallic colors.
The initial ambiguity creates curiosity - "What am I looking at?" This mystery gets resolved when the fox shape emerges, providing cognitive satisfaction that hooks viewers.
The smooth animation and reflective surfaces create a hypnotic, almost meditative quality. The "shiny object" effect is primal and hard to resist.
Brands can build awareness through artistic content that features signature elements. Use your logo or brand symbols in creative animations that capture attention without feeling overtly commercial.
The Founder's Touch by apc_paris, 0.6M+ views
Founder Jean Touitou makes a leather tote bag from leftover scraps, showing each step from tracing patterns to the final "Et voilà!" reveal.
Having the actual founder involved creates authenticity and credibility. This isn't just any craftsman - it's the person behind the brand, showing genuine passion for the process.
The rapid transformation from scraps to finished luxury item satisfies our love of "process porn." Each step provides a mini-completion that keeps retention high.
Founder involvement can significantly boost engagement. Show the people behind your brand doing hands-on work to demonstrate passion and authenticity.
Digital Kiosk Materialization by ZARA, 2M+ views
Purple objects on the ground in Washington Square Park lift off and blue panels fly in to assemble themselves into a branded ZARA kiosk.
The surprise element of objects animating in a normal setting immediately grabs attention. The "what is that?" moment creates curiosity that compels continued viewing.
The progressive assembly satisfies our pattern recognition urges - we want to see what's being built. The high-quality CGI creates wonder and "how did they do that?" reactions.
Brands can create viral moments by unexpectedly disrupting familiar environments with digital magic. The key is making the impossible feel possible in real-world settings.
The Mediterranean Runway by JACQUEMUS, 2.2M+ views
Models walk on a terracotta runway against a backdrop of deep blue sea and sky, with Jennie Kim from BLACKPINK making a surprise appearance.
The stunning minimalist location creates immediate visual gratification and escapism. The natural lighting and beautiful setting make this feel more like a destination than a fashion show.
Jennie's appearance acts as a massive viral accelerator. Her global fanbase guarantees millions of engaged views, while introducing the brand to new audiences.
Location as storytelling tool is powerful. Choose backdrops that align with your brand's essence, and strategic celebrity integration can amplify reach exponentially.
The Triple Threat Bridesmaid Reveal by Odd Muse, 1M+ views
Three-panel split screen shows a bride alone in each panel, then bridesmaids enter wearing different colored dresses, timed to "Someone in the Crowd" from La La Land.
The utility is immediate - it efficiently shows three different bridesmaid color schemes at once. This practical value makes viewers save it for wedding planning reference.
The musical synchronization creates a satisfying reveal moment. When the lyric "Somewhere in the crowd there's you" plays and bridesmaids enter, it provides aesthetic pleasure and completion.
Multi-option reveals save viewers time while showcasing versatility. Use split screens to show different styling possibilities, making your content both entertaining and practically useful.
Elevator Chic by JACQUEMUS, 2M+ views
A vintage elevator operated by a bellhop reveals different stylish people - including Pamela Anderson and Simon Porte Jacquemus - in quick succession.
The "who's next?" pattern creates anticipation. The consistent elevator setting provides a predictable frame, but each opening reveals new faces, feeding our attraction to novelty.
Celebrity recognition and the confined intimate space create an "exclusive event" feeling. The "Shot on iPhone" tag adds authenticity to what feels like candid moments.
Create anticipation through consistent settings with varied reveals. Use intimate spaces and unexpected celebrity appearances to generate buzz and make content feel exclusive.
The Style Elevation Snippet by So Fetch, 5.7M+ views
A woman transforms a basic white shirt and jeans outfit by adding a statement gold-buckle belt, finishing with sunglasses and confident poses.
The opening challenge "name a more classic combo" engages viewers mentally. The simple upgrade demonstrates achievable aspiration - one accessory can elevate a basic outfit.
The transformation is quick and satisfying, showing how a single piece can make a dramatic difference. This builds self-efficacy - viewers feel they can achieve similar results.
Show how single accessories can transform basic outfits. Focus on achievable elevations that viewers can immediately replicate with items they likely already own.
The "Dangerous Elegance" Formula by Alexandra Dobre, 1.9M+ views
A woman in various power suits demonstrates four tips for being "dangerous" - dressing classy, eye contact, staying calm, and hiding weaknesses.
The "dangerous" framing immediately hooks viewers - it's about social power and commanding respect, not physical threat. This aspirational empowerment narrative creates strong initial interest.
Each tip comes with visual proof through different suits and settings. The authoritative voiceover and high-status symbols (luxury car, expensive watches) reinforce the message.
Frame confidence advice around powerful imagery. Use clothing to embody the traits you're teaching, making the visual reinforce the psychological message.
Anatomy of a Viral Dress Reveal by Odd Muse, 1.4M+ views
Shows a woman trying on a black dress in a factory setting with text "A year ago... not realising this was the dress that was going to be our biggest ever launch."
The retrospective storytelling creates a "before they were famous" fascination. Viewers love origin stories, and this frames the dress as having proven success.
The authentic factory setting and design discussion make viewers feel like insiders witnessing the creative process. This builds connection beyond just showing a product.
Share origin stories of successful products. Show the development process retrospectively to build narrative and make current customers feel part of a proven success.
Ephemeral Divinity by Mirror Palais, 3.3M+ views
A woman poses in various sheer, flowing garments in sacred locations - churches, ancient ruins - blending religious imagery with sensual fashion.
The controversial blend of sacred and sensual creates strong reactions. This juxtaposition provokes both admiration and criticism, driving intense engagement in comments.
The rapid scene changes and stunning locations provide constant visual refresh. The artistic ambiguity invites interpretation and discussion.
Bold artistic statements can drive engagement through controversy. Use archetypal imagery thoughtfully to create conversation-starting content that people feel compelled to react to.
The Chic Coordination Get-Ready by Maison Kitsuné, 1.5M+ views
Two people simultaneously put on matching light blue pinstriped shirts, then coordinate accessories before striking final poses together.
The coordination creates immediate visual intrigue. Watching two people perform the same actions raises questions about their relationship and the purpose of matching.
The elegant setting and smooth choreography create aspirational content. The positive energy and charming interactions make viewers feel good about the brand.
Coordinated content with multiple people creates natural curiosity. Use matching or complementary styling to showcase relationship dynamics and brand community.
The "Best Seller Reimagined" Reveal by Odd Muse, 1.3M+ views
Shows a woman in a black embellished co-ord set, then reveals the same style in white with text "We took our best selling product & created it in white."
Leading with "best selling" provides social proof - if others love it, it must be good. This pre-validates the design and reduces perceived risk.
The simple color transformation satisfies our love of familiar patterns with novel variations. It's easy to understand and visually pleasing.
Leverage successful products by showing variations. Use social proof of existing popularity to generate excitement for new colorways or styles.
The Art of the Bespoke Hook by Alberto Dobre, 1.6M+ views
A client gets fitted for a pinstripe suit while "Red Right Hand" (Peaky Blinders theme) plays, ending with a handshake and thumbs up.
The music choice immediately triggers "Peaky Blinders" associations, connecting the visuals with themes of power and style. This cultural reference hooks fans instantly.
The bespoke details like basting stitches communicate exclusivity and craftsmanship. The transformation from shirt to full suit provides satisfying completion.
Strategic music choices can amplify your brand's message. Use culturally resonant tracks that align with your aesthetic to create immediate emotional connections.
The Unfiltered Glamour Viral Loop by Odd Muse, 10.5M+ views
Behind-the-scenes of a street photoshoot with a model posing on a white Cadillac while passersby stop and react positively to the scene.
The authentic behind-the-scenes feel combined with real public reactions creates compelling social proof. When strangers say "That is hot," it validates the entire scene.
The "POV: you love your brand" text makes it relatable for entrepreneurs while showing the glamorous reality of brand building. This hustle narrative resonates with aspiring creators.
Capture genuine public reactions during shoots. Real-time validation from strangers is more powerful than staged testimonials and adds authentic excitement to your content.
The Art of Fabricated Hype by Cruel Pancake, 1.2M+ views
AI-generated voices of celebrities like David Beckham, Drake, and Pharrell Williams seemingly endorse the unknown brand "Cruel Pancake" and "Candy Shop" event.
The cognitive dissonance of mega-celebrities endorsing an unknown brand creates immediate curiosity. This incongruity sparks "What is this?" questions that drive engagement.
The mystery around the brand and event creates FOMO. Viewers feel they might be missing the next big thing, encouraging shares and comments seeking answers.
Manufactured mystery can drive viral engagement. Use unexpected celebrity associations or create intrigue around new launches to generate buzz and discussion.
The Smart Simplicity of a Viral Style Reel by Odd Muse, 1M+ views
Shows a woman in different elegant dresses with text "Dresses I wore last summer that I'm repeating this year" in beautiful locations.
The "repeating clothes" message is relatable yet elevated by the chic execution. It normalizes re-wearing while making it look glamorous and intentional.
The European-esque locations and elegant dresses create aspiration while the core message promotes smart consumption. This balance appeals to conscious consumers.
Normalize smart fashion choices through aspirational presentation. Show that rewearing clothes can be glamorous and intentional, not just practical.
Napolify's Resources
- More than 500 viral content pieces analyzed
- Case Studies of viral accounts (Tiktok, Instagram and Facebook)
- Free Marketing Tools & Calculators
- Latest Tiktok Trends
More blog posts
- Viral Tiktok videos made by clothing brands
- Viral marketing trends for clothing brands in 2025
- Viral marketing strategies for clothing brands