14 viral Tiktok strategies for beauty spas
Beauty spas thrive on Tiktok when their content educates and entertains.
These tips help you teach your audience without losing their interest.
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Napolify's Resources
- More than 500 viral content pieces analyzed
- Case Studies of viral accounts (Tiktok, Instagram and Facebook)
- Free Marketing Tools & Calculators
- Latest Tiktok Trends
More blog posts
- Viral Instagram strategies for beauty spas
- Viral social media strategies for beauty spas
- Viral marketing trends for beauty spas
The Perfect Cleaning Reveal
Your most viral content won't come from showing beautiful results. It comes from showing the mess before you clean it up. The bigger the contrast, the more people watch.
Take "The Allure of the Scrape" (12M views). They don't just show dermaplaning. They collect all the dead skin and makeup buildup on a tissue and show it to the camera. The client even says "that's so gross, but like, also satisfying." That's your money shot right there.
Same thing with "The Nit Pickers" (3M views). Every stroke of the comb shows white nits being removed from dark hair. The contrast is shocking and you can't look away. It's one of the classic viral formats we have noticed.
For your spa, film the blackhead extractions, the gunk coming out of pores, or the dead skin peeling off during treatments. Show the before state clearly, then reveal what you removed. People share these because they're both disgusting and satisfying at the same time.
@bohomedspa Our Glass Skin Princess @✨Kay and Tay✨ is back💖✨ #asmrfacial #asmrspa #kayleedudley #dallasmedspa #asmrdermaplaning ♬ original sound - BOHO Med Spa
The Sound That Hooks
Your videos need to sound as good as they look. The most viral spa content uses crisp, clear sounds that trigger ASMR responses in viewers.
"Precision Brow Grooming" (10M views) works because every scissor snip is crystal clear. "The Salon Scalp Massage Loop" (2.3M views) captures the squishing of shampoo and water flowing perfectly.
Record close to your tools. Let people hear the scraping, the water, the suction, the scissors cutting. These sounds make people feel like they're getting the treatment themselves. Turn off background music and let the natural treatment sounds take center stage.
@peakbeautystudio Trimming amd debulking brows but make it ASMR✂️ #SoloEsthetician #Esthetician #DelrayEsthetician #BocaEsthetician #Brows #BrowTrimming #browshaping ♬ original sound - Peak Beauty Studio
The Expectation Flip
Set up what people think will happen, then completely change direction. This pattern works because it holds attention through the surprise.
"Laser Hair Removal: Expectation vs. Reality" (9M views) shows people in ridiculous, contorted positions first. Then it reveals the actual comfortable process. "The Don't Lose the Card Gambit" (2.7M views) builds suspense about keeping a card safe, then the machine immediately takes it away.
For your content, show what people fear about treatments first. Make it dramatic or funny. Then show how calm and professional the real experience is. This format reassures nervous clients while entertaining everyone else.
@sapphireskinltd When people imagine laser hair removal, they picture all sorts of awkward positions—like a yoga class gone wrong! But in reality? Just sit back, relax, and enjoy our VIP treatment while we zap your hair away. Who knew getting hair-free could feel like a day at the spa? ✨ #HairTodayGoneTomorrow #luxury #spaexperience #skin #vip #LaserHairRemovalMagic ♬ original sound - Günther Krabbenhöft
The Baby Spa Phenomenon
Nothing stops scrolling faster than seeing a baby get spa treatments. The novelty combined with cuteness creates instant viral content.
"Baby's Serene Spa Day" (15M views) and "Baby's First Facial Delight" (13M views) both work because babies getting facials breaks every expectation. People watch because it's adorable and completely unexpected.
If you work with families, film gentle treatments on very young clients. Keep everything soft and playful. The key is showing the baby clearly enjoying the experience. Their genuine smiles and reactions are what make people share these videos with everyone they know.
@babyspaperth When your clients are this cute! 🥰☁️ #babyspaperth #babiesoftiktok #spa #cute #sleeping #fyp #australia #perth ♬ original sound - culkinish
The Celebrity Call-Out Strategy
Directly address a famous person in your video, even if they'll never see it. Their fans will find your content and share it trying to get their attention.
"The Med Spa Invitation" (1M views) opens with "This video is for Brianna Arsement and Brianna alone." Then shows comments from fans begging Brianna to visit the spa. This creates a community around getting the celebrity to respond.
Pick influencers who match your ideal client. Create a treatment specifically for them. Show other clients asking for the same person. Even if the celebrity never responds, their fanbase will boost your reach dramatically.
@bohomedspa Replying to @sydsssssssss If you were looking for a sign here it is🔮🫶🏻 @Brianna I would love to melt you to my table🥰 P.S. If you are not Brianna you are more than welcome to come in🤞🏻 #asmrsleep #asmrsounds #asmrslime #asmrrelaxing ♬ original sound - BOHO Med Spa
The Transformation Timeline
People love watching problems get solved step by step. Document the entire journey from consultation to final result.
"The Melasma Makeover" (13M views) shows before photos with severe pigmentation, then the client 11 days later with 80% improvement. The picture-in-picture comparison stays on screen while the client gives her testimonial.
Film your best transformations over multiple visits. Show the progression clearly. Let clients explain how they feel at each stage. These work because they prove your treatments actually work, not just look relaxing.
@lequynhspa Học trò cũ ghé thăm…lúc đầu vào hoc nghề da nám sạm…..còn bây giờ thì đẹp quá ui🥰🥰🥰#die#dieutrinam ♬ nhạc nền - lequynhspa
The Overwhelming Sensory Experience
Pack as many different tools, sounds, and textures into one video as possible. The variety keeps people watching to see what comes next.
"The Zen Head Spa Ritual" (90M views) uses bells, gua sha tools, ice globes, wire massagers, and special rinse attachments. "The Allure of the Multi-Sensory Spa Ritual" (1.2M views) transitions from dry massage to steam treatments to specialized water devices.
This pattern keeps popping up in our breakdowns of viral content. Film your most comprehensive treatments. Show every tool and technique you use. Change the pace and sensations frequently. People get addicted to seeing what unusual tool appears next.
@lisanailvn Gội đầu dưỡng sinh quận 1 siêu phê, thư giản, giảm stress #lisanailspa #asmr #goidauduongsinhquan1 #goidauduongsinhquan3 #goidauduongsinhquan5 #goidauduongsinhquan7 ♬ nhạc nền - Lisa Nail & Spa
The Snoring Client Comedy
When clients fall deeply asleep during treatments, that's content gold. The contrast between professional service and human vulnerability creates instant humor.
"The Contractor's Catnap" (10M views) and "The Case of the Snoring Contractor" (5M views) both feature the same scenario - a man snoring loudly during a facial while the esthetician tries to stay professional.
Always ask permission before filming sleeping clients. Capture the sounds clearly. Your facial expressions reacting to the situation are just as important as the snoring itself. These videos work because everyone relates to being either the snorer or the person trying to stay professional.
@peakbeautystudio Nothing more beautiful than a natural, defined brow🙈 #EsthiTok #esthetician #estheticiantok #ClinicalEsthetician #soloesthetician #waxing #brows #browtinting #browshaping #browwaxing #browtint ♬ original sound - Peak Beauty Studio
The Wire Tool Sensation
That wire head massager creates instant ASMR content. The gentle scraping sound and visual of the wires moving through hair hooks viewers immediately.
Multiple videos use this tool because it works every time. "The Art of the Head Spa" (2.4M views) opens with it. "The Alluring Head Spa Ritual" (2.6M views) features it prominently.
Film extreme close-ups of the wire massager in action. Capture the sound of it moving through hair. These tools cost under $10 but create million-view content when filmed properly.
@floramilo2503 Wash your hair, relax and go to sleep #Immersive #skincare #Skin #lipcare #head #sclaptreatment #Beauty #salon #Clinic #immersive #relax #beautysalon #remove #ImmersiveSkinCare #relieve #facespa #skintreatment #cleanface #foryou #massage ♬ nhạc nền - Healing Spa
The Look Busy Performance
Show the behind-the-scenes reality of spa work with humor. People love seeing what really happens when no clients are around.
"The Look Busy Ballet" (0.7M views) shows a staff member performing exaggerated spa tasks for invisible customers after being told to "keep working even when there are no customers."
Film your staff during slow periods. Show them practicing treatments on towels, arranging products perfectly, or preparing stations with theatrical precision. This content works because every service worker relates to having to look busy.
@soulsensesspa Us pretending to be busy when the manager walks by! #tiktokviral #vibe #tiktok #explore #comedyvideo #funnyvideos #funny #stressrelief #tiktokviral#relatable #luxuryspa #wellnessjourney #massage #dubai #dubaispa
♬ original sound - SoulSensesSpa&Wellness
The Precise Tool Work
Close-up shots of detailed, precise work create satisfying content. Focus on tools doing exactly what they're designed to do.
"Precision Brow Grooming" (10M views) shows scissors trimming individual eyebrow hairs against mapping lines. Each cut is visible and purposeful.
Film your most detailed work up close. Show brow mapping, individual hair removal, or precise product application. The key is making every action look deliberate and skillful. People watch because the precision is mesmerizing.
@peakbeautystudio Trimming amd debulking brows but make it ASMR✂️ #SoloEsthetician #Esthetician #DelrayEsthetician #BocaEsthetician #Brows #BrowTrimming #browshaping ♬ original sound - Peak Beauty Studio
The Steamy Atmosphere Builder
Steam and atmospheric effects make ordinary treatments look magical and luxurious.
"The Art of the Head Spa" (2.4M views) and "The Allure of the Multi-Sensory Spa Ritual" (1.2M views) both feature prominent steam effects that make the treatments look more exotic and high-end.
Add steam to your videos even if it's just from hot water. Film the steam catching light. Show it rising around your treatments. Steam makes everything look more professional and mysterious, which increases perceived value.
@floramilo2503 Wash your hair, relax and go to sleep #Immersive #skincare #Skin #lipcare #head #sclaptreatment #Beauty #salon #Clinic #immersive #relax #beautysalon #remove #ImmersiveSkinCare #relieve #facespa #skintreatment #cleanface #foryou #massage ♬ nhạc nền - Healing Spa
The Water Feature Focus
Specialized water delivery systems create mesmerizing content. The flow patterns and sounds are naturally engaging.
Videos featuring circular "water halo" devices or unique rinse systems get higher engagement. "The Art of the Head Spa" (2.4M views) ends with a distinctive waterfall device.
Invest in interesting water delivery tools. Film them from multiple angles. The gentle flow patterns and water sounds create natural ASMR content that people replay constantly.
@floramilo2503 Wash your hair, relax and go to sleep #Immersive #skincare #Skin #lipcare #head #sclaptreatment #Beauty #salon #Clinic #immersive #relax #beautysalon #remove #ImmersiveSkinCare #relieve #facespa #skintreatment #cleanface #foryou #massage ♬ nhạc nền - Healing Spa
The Traditional Tool Twist
Using unexpected traditional objects in modern spa treatments creates curiosity and shares.
"The Alluring Head Spa Ritual" (2.6M views) features someone drinking Coke mid-treatment and uses a coconut shell to pour water. These unexpected elements make the video memorable and shareable.
Incorporate traditional or unusual tools into your treatments. Film them being used in ways people haven't seen before. The novelty factor drives comments asking "what is that?" and "where can I get this treatment?"
@floramilo2503 Wash your hair, relax and go to sleep #Immersive #skincare #Skin #lipcare #head #sclaptreatment #Beauty #salon #Clinic #immersive #relax #beautysalon #remove #ImmersiveSkinCare #relieve #facespa #skintreatment #cleanface #foryou #massage ♬ nhạc nền - Healing Spa
Napolify's Resources
- More than 500 viral content pieces analyzed
- Case Studies of viral accounts (Tiktok, Instagram and Facebook)
- Free Marketing Tools & Calculators
- Latest Tiktok Trends
More blog posts
- Viral Instagram strategies for beauty spas
- Viral social media strategies for beauty spas
- Viral marketing trends for beauty spas