24 viral content marketing ideas made by B2B SaaS
These content marketing ideas for B2B SaaS are professional, helpful, and built for business audiences. No boring pitches—just content that solves real problems.
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Napolify's Resources
- More than 500 viral content pieces analyzed
- Case Studies of viral accounts (Tiktok, Instagram and Facebook)
- Free Marketing Tools & Calculators
- Latest Tiktok Trends
More blog posts
- Viral marketing trends for B2B SaaS
- Viral social media strategies for B2B SaaS
- Viral short videos made by B2B SaaS
AddMeUp's Meme Magic, 3.4M+ views
This TikTok video from AddMeUp kicks off with their logo and text asking "You say you're looking for WhatsApp Contacts but you don't use AddMeUp?" Then it cuts to a Black woman laughing with the subtitle "(careless laughter)" over catchy African pop music.
The hook works because it uses a meme format people recognize - the "Are you serious?" reaction followed by dismissive laughter. When viewers see this setup, they get it right away because they've felt that "obvious solution" frustration before.
The video loops and the music is infectious, which makes people watch it multiple times without thinking about it. This boosts watch time big time. Plus, the cultural specificity of the actress and music probably hits harder with West African audiences, who would share it more within their community.
What makes this better than most corporate meme attempts is how natural it feels. The product isn't forced into the joke - it IS the punchline. It's one of the classic viral formats we have noticed.
@addmeup_ You're missing out big time. AddMeUp makes it effortless to expand your WhatsApp network—whether you're building your business, growing your social circle, or just connecting with like-minded people. Why waste time looking for contacts when you can let AddMeUp do the work for you?
♬ original sound - AddMeUp
Accounting+ Career Outfit Guide, 4.6M+ views
This TikTok video from Accounting+ shows different outfits for an accounting career, starting with a "Work from home" segment where she's wrapped in a blanket over a shirt. The relatability hits immediately - anyone working remotely has been there.
The video runs about 15 seconds and moves fast through "Casual," "Smart casual," and "Business casual" looks. Each quick transition keeps you watching because you want to see the next outfit. The completion rate is probably sky-high because it's so short.
The outfits look achievable, not like high fashion. This makes viewers think "I could wear that" or "I have similar pieces." People probably save this for reference or share it with friends who need outfit ideas. The creator's genuine smile makes her feel like a helpful colleague, not a fashion influencer trying too hard.
@accounting.plus #Accountant Dripppp #Accounting #AccountingStudent @kirsten ♬ original sound - Accounting+
Canva's Droptober Game Show, 2.2M+ views
This Instagram Reel from Canva sets up a game between Marketing and Sales teams to guess new features from emoji combinations. The host asks if they're ready for the "Droptober Emoji Challenge" and splits the group into two lines.
The competitive element gets you invested - you start rooting for a team or trying to guess the features yourself. Each emoji combo teases a new Canva tool, so existing users stick around to learn about updates they might use.
The pacing keeps your attention because there's always a new clue coming. People probably comment about which features they're excited for or joke about their team (Marketing vs Sales). What's smart here is how they disguise a product announcement as office entertainment.
This pattern keeps popping up in our breakdowns of viral content.
Accounting+ Stereotype Buster, 1.8M+ views
This TikTok from Accounting+ starts with text saying "I bet you don't have work life balance because you're an accountant." The creator looks down at her laptop, then hits you with an exaggerated shocked face at the 0:03 mark.
That facial expression is the hook - it breaks your expectation about where the video is going. Then it switches to a montage of her doing community service, traveling, and enjoying life, all set to upbeat trending audio.
The stereotype-busting narrative feels satisfying. Accountants (or anyone in a "boring" profession) would share this to push back against misconceptions. The aspirational travel clips also appeal to people who want better work-life balance, even if they're not accountants.
@accounting.plus Life balance #FTW #DumbDumb #AcctIsLimitless @stephanienuesi ♬ original sound - Accounting+
AddMeUp's Success Dance, 1.9M+ views
This TikTok from AddMeUp shows a bold claim: "Me watching my WhatsApp views go from 32 views to over 750 views after one day of using AddMeUp." The video shows someone dancing with uninhibited joy in what looks like a living room.
The specific numbers (32 to 750) create immediate curiosity - that's a 23x increase in one day. The dancing feels genuine, like someone really celebrating a big win. If this was overly polished, it wouldn't work as well.
The raw emotion is contagious. You see someone that happy and you want to know how they got there. People probably share this in DMs with friends trying to grow their WhatsApp engagement, or comment asking if the results are real.
@addmeup_ We always have our users feeling like social media superstars 🤭 Want your status views to go from 32 to 750+ too? All you have to do is signup and download the app. Visit our website and start connecting ❤️ #addmeup #WhatsAppMarketing #WhatsAppContacts #BusinessGrowth #TargetedMarketing #AffordableMarketing #Exposure #GrowYourBrand #MarketingSolutions #DigitalMarketing #WhatsAppForBusiness #EntrepreneurLife #BoostYourBusiness ♬ original sound - AddMeUp
PicsArt's BOGO Tutorial, 1M+ views
This Instagram Reel from PicsArt shows how to create a "Buy One Get One Free" ad using their mirror effect. They start with one person, apply the mirror to show two, then split the clip and remove the effect from the first half.
The visual transformation is the hook - seeing one person become two is instantly noticeable. When they add "Buy one" over the single person and "Get one free" over the mirrored version, the concept clicks immediately.
Small business owners would save this for reference because it solves a real problem: how to make a visually appealing BOGO ad quickly. The fast pacing means people probably rewatch it to catch all the steps, boosting watch time.
QuickBooks' Female Founder Rally, 1.3M+ views
This TikTok video from QuickBooks features multiple successful female founders giving rapid-fire advice. Each speaker gets a few seconds to share one empowering message before cutting to the next person.
The constant switching prevents your brain from getting bored. You get hit with different faces and voices delivering motivation, which keeps you engaged to hear the next piece of advice.
The social proof is strong - seeing multiple successful women validates that the advice works. Female entrepreneurs would probably share this with friends who need encouragement or save it for when they're feeling doubt about their business.
@quickbooks What’s your best advice for fellow female business owners? #whenwomenwin #breakthebias #womeninbusiness #womenshistorymonth #iwd2022 ♬ CRUISING SAILOR - Fridolin Walcher
Fiverr's "Nobody Cares" Musical, 1.3M+ views
This Instagram Reel from Fiverr takes the form of a musical with red theater curtains opening to reveal "Nobody Cares! THE MUSICAL." It shows mock social media posts and LinkedIn profiles singing about how "Nobody cares that you use AI."
The message hit a nerve, especially with Fiverr's creative community. The bold, almost aggressive stance that "nobody cares how it's made, just if it works" felt like a dismissal of artistic process and human creativity.
The musical format is unusual for a tech ad, which grabs attention initially. But the controversy is what spread it. People shared it to criticize or debate, not because they loved it. The high production value made the provocative message more memorable, but probably damaged their brand with key users.
Lightroom's AI Remove Demo, 2.1M+ views
This Instagram Reel from Adobe Photoshop Lightroom shows their Generative Remove tool in action. The presenter calls it a "game changer" and demonstrates removing a person from a Lisbon tram photo using AI.
The "wow" factor comes from watching someone disappear seamlessly from the photo. That visual magic trick quality makes it inherently shareable. You see the problem (too many people in the shot) and the instant solution.
Photographers would save this for reference because it solves a universal problem: unwanted distractions in images. The demonstration is quick and shows immediate results, which builds trust in the tool's effectiveness.
For us, it looks very familiar, because it's a proven format we've documented many times.
Google Trends' Maxxing Madness, 20.3M+ views
This Instagram Reel from Google Trends shows four dials being turned to "MAX" while revealing trending search terms: "lookmaxxing," "pheromone maxxing," "height maxxing," and "auramaxxing." Each term appears with a simple icon as the dial animates.
The hook is seeing niche internet slang validated by what looks like official Google data. People familiar with "maxxing" culture would be surprised and amused to see it acknowledged by a mainstream source.
For outsiders, the weird terms create curiosity. What is "auramaxxing"? The visual metaphor of dials turning to "MAX" makes the concept instantly clear. The glitchy electronic music and scratch sounds make it oddly satisfying to watch multiple times.
The "Part X" format suggests this is part of a series, which creates FOMO and encourages following for more. The perceived authority from Google Trends makes the meme feel more significant than if a random user posted it.
Meta's Beach Quiz Challenge, 1.1M+ views
This Instagram Reel from Meta for Business shows a host at "Meta Beach" in Cannes asking people to name the top 5 ways businesses use AI on Meta platforms. The format builds suspense as each correct answer fills a numbered list on screen.
The quiz structure creates a curiosity gap - you want to see the list completed. Some people struggle to answer, which makes it feel more authentic than a scripted presentation. The variety of locations (beach, bar, mirrored room) keeps it visually interesting.
Business owners would probably save this to learn about AI tools they might be missing. The "man on the street" approach makes the information feel more credible than a corporate announcement.
Canva's Monday Motivation Overload, 1.6M+ views
This Instagram Reel from Canva starts with Monday morning dread - alarm clocks, groggy people, fake sick day excuses. Then it switches to hyper-motivational mode with epic music and people "crushing" their workday.
The relatability hits immediately. Everyone knows that Monday feeling, especially after a big weekend. The fake excuses ("Cornhole injury," "My dog died") are funny because they're absurd but relatable.
The over-the-top motivation with heroic music creates ironic humor. When someone shows Canva's AI writing a project proposal, it feels like a natural part of the "get stuff done" narrative rather than a forced ad.
The ending (someone napping under their desk) acknowledges the reality gap between motivation and actual energy, which makes people feel understood rather than pressured.
Ukirama ERP's Accounting Comedy, 1.6M+ views
This TikTok video from Ukirama ERP shows an instructor explaining debit and credit rules in accounting. After each explanation, she asks "Ngerti nggak?" (Understand?) and the students respond with a vacant "Oh..." in unison.
The humor comes from that universal learning experience where you nod along but don't really get it. The students' synchronized, unconvincing "Oh..." gets funnier each time because you know they're not actually following.
The repetitive structure builds comedic rhythm. You learn the pattern (explanation → "Understand?" → "Oh...") and anticipate each payoff. Accounting students would tag friends who struggle with these concepts.
It's a recurring element we've seen in multiple viral case studies.
@ukirama.id Cara cepat menghafal debit kredit #ukirama #ukiramaerp #carapintarkeloalbisnis
♬ original sound - Ukirama ERP
Canva's "Accidental" Speaker Leak, 3.3M+ views
This Instagram Reel from Canva shows someone in a video call who "accidentally" shares her screen, revealing a slide titled "Canva Create Speaker 🤫 Lineup" with Guy Raz, Daniela Amodei, and Jon Batiste. She quickly says "Wrong tab. No, no, no."
The relatability is instant - anyone who's worked remotely fears sharing the wrong screen. Even though this is obviously staged, it mimics that panic so well that it feels authentic.
The shushing emoji signals this is secret information, which makes viewers feel like they stumbled onto insider news. The brief flash of the speaker names is just long enough to register but quick enough to make you want to rewatch.
People probably comment about being excited for specific speakers or share it with colleagues who use Canva. The cleverness of disguising an announcement as a relatable mistake makes it more engaging than a standard reveal.
Canva's Phone Pouring Magic, 1.3M+ views
This Instagram Reel from Canva shows chocolate mousse appearing to pour through a phone screen into a mug below. Then it breaks down the illusion: filming someone tapping over an empty mug, filming mousse pouring separately, and combining them in Canva.
The initial impossibility grabs attention immediately. Your brain knows mousse can't pour through a solid phone, so you stick around to understand the trick.
The three-step breakdown makes it feel achievable. When you see it's just two clips layered in Canva, the perceived difficulty drops and you think "I could try this." Content creators would save this for their own projects or share it with teammates.
Funimate's Von Dutch Edit, 2.1M+ views
This TikTok video from Funimate Official starts with a bright green background and simple text showing Charli XCX's "Von Dutch" lyrics. For the first 9 seconds, it's just text on plain green. Then it explodes into fast-cut clips from the music video.
The plain text creates a curiosity gap - why am I just seeing lyrics? The minimalist approach is a pattern interrupt in feeds full of high-stimulus content. You stick around wondering if there's a payoff.
When the beat drops and the visuals hit, it feels like a reward for your patience. The contrast between low-stimulus text and high-energy video makes the switch more impactful. The editing matches the hyperpop tempo perfectly.
@funimate 💚Brat💚 Edit made by @jared 🔥 #charlixcx #charlixcxbrat #charlixcxfan #charlixcxedit #brat #bratedits #musicedits #viraledit #fyp ♬ original sound - Funimate Official
Canva's Social Media Manager Defense, 6.9M+ views
This Instagram Reel from Canva shows "Macy" scrolling through social media on her phone at her desk. Her laptop and monitor display: "🙏 Yes, I'm working 🙏 I'm the social media manager Macy."
The relatability hits hard for social media managers who constantly look like they're slacking off when they're actually researching trends and competitor content. The prayer hands emoji adds a "please believe me" desperation that feels authentic.
People probably comment with their own stories about feeling guilty when colleagues see them on their phones. The screensaver itself becomes the star - viewers want that template for their own desks.
The novelty of using a screensaver as both punchline and solution makes it more shareable than just explaining the problem. It's a clever visual that solves a real workplace misunderstanding.
PicsArt's Logo Procrastination Fix, 2M+ views
This Instagram Reel from PicsArt opens with "It's 2025 and you still haven't started your small business because you're stuck at the logo phase." Then it shows their AI Logo Maker creating professional designs in seconds.
The "It's 2025" framing creates urgency and mild shame - time is passing while you procrastinate. This taps into a real pain point for aspiring entrepreneurs who get paralyzed by perfectionism in the branding stage.
The screen recording shows how easy it actually is, which removes the intimidation factor. When people see multiple attractive logo options generated quickly, it addresses the fear of producing something amateur-looking.
CreatorKit's Product Photo Upgrade, 1M+ views
This TikTok video from CreatorKit AI shows someone using a laptop screen as a backdrop for product photography, then reveals "I know a better way to do it" and demonstrates their AI tool creating professional backgrounds.
The contrast is everything. Starting with a relatable DIY hack makes the AI solution look incredible by comparison. The "before and after" effect is stark - amateur laptop background versus polished AI-generated scenes.
Small business owners would save this because it solves a real problem they face: getting professional-looking product photos without a budget for a photographer. The speed of the AI generation adds to the appeal.
@creatorkit #stitch with @Julie UGC Creator You don’t need fancy set ups to generate professional product photos 🙌🏻 You can generate professional images in seconds with AI 🤯🤖❤️ (And believe me, you can’t tell the difference) As a Marketer, you should consider this tool to save time (and costs 😅)! Link in bio to get access to this tool ✨ #aitoolsformarketers #marketersoftiktok #aiformarketing #aiproductphotos #techtok #creatorkit #artificialintelligence #marketingtools #aitools #chatgpt #AIToolsformarketers ♬ original sound - CreatorKit AI Photo & Video Ad
Canva's Compliment Competition, 2.2M+ views
This Instagram Reel from Canva shows Corporate Natalie playing two coworkers who can't stop complimenting each other. The praise gets increasingly over-the-top until one asks "Is this a prank?" Then it transitions into a Canva contest where viewers tag coworkers.
The exaggerated compliments are funny because they take a nice workplace dynamic to an absurd extreme. People recognize the awkwardness of receiving too much praise or witness similar (though less intense) interactions.
The contest element drives massive engagement - tagging a coworker is low-effort but feels good. The theme connects perfectly to Canva's collaborative work tools, making the brand integration feel natural rather than forced.
Dropship's CreaClip Success Story, 31.5M+ views
This TikTok video from Dropship shows Mai Lieu on Shark Tank demonstrating her hair-cutting tool and sharing her refugee family background. She cuts her own bangs live and discusses making over $3 million.
The live demonstration immediately proves the product works - you see uneven bangs become perfectly layered in seconds. The impressive sales numbers ($550,000 last year, 20 million YouTube views) provide strong social proof.
The personal story about escaping Vietnam and wanting to care for her parents adds deep emotional resonance. You're not just watching a product pitch; you're rooting for someone overcoming adversity. This combination of practical utility and inspiring narrative makes it highly shareable.
@dropship Mai Lieu introduced her company, CreaProducts, hoping to get $200,000 in exchange for 10% ownership. She showcased her main product, the CreaClip, which allows people to cut their hair at home easily and with professional results. Mai even demonstrated the product during her pitch, impressing the Sharks with how simple it was to use. #entrepreneur #moneytok #onlinebusiness #dropshipping #ecommerce ♬ original sound - Dropship
CreatorKit's AI Tools Series Part 15, 3M+ views
This TikTok video from CreatorKit AI announces "AI TOOLS every marketer needs to know - Part 15" and demonstrates Stockimg.ai generating stock photos from text prompts in under 15 seconds.
The "Part 15" creates FOMO - if there are 14 other valuable tools, you need to catch up and follow for more. The demonstration shows immediate value rather than just talking about features.
The chosen prompt ("Christmas tree in a cozy living room, snowing outside") generates visually appealing results that look impressive. Marketers would save this to solve their constant need for unique, affordable images.
@creatorkit The potential of this tool is 🔥🔥🔥🔥 Just know exactly what you want and describe it in the text box. Then just let the magic happen 🙌🏼 #artificialintelligence #techtok #smallbusinesstiktok #aitoolsforbusiness #aitoolsyouneed #marketingaitools #AITOOLS #aitoolsformarketers #creatorkit ♬ Sirtaki (Zorba the Geek) - LucasGitanoFamily
Dropship's Flag Price Prank, 8.4M+ views
This TikTok video from Dropship shows two identical pillows - one labeled "Indonesia pillow" for $5 and the same pillow flipped and labeled "Poland pillow" for $35. The audio is "I took the Wock to Poland."
The visual joke lands immediately - Indonesia and Poland flags are identical when flipped, but the price difference is absurd. This satirizes dropshipping practices where minor changes justify huge markups.
The meme audio is already associated with humor, which primes viewers for a laugh. The text "(don't show them Monaco flag)" adds another layer since Monaco's flag is identical to Indonesia's, creating an insider joke for geography nerds.
@dropship #entrepreneur #dropshipping #ecommerce #onlinebusiness #dropshippingtips ♬ original sound - Dropship
Dropship's Hanger Innovation Story, 17.8M+ views
This TikTok video from Dropship shows someone solving the problem of clothes hangers making garments stick out from the wall. She creates a flat wooden hanger, then iterates to a stylized metal version shaped like a person.
The relatability is instant - everyone has noticed this minor closet annoyance even if they never thought to fix it. The solution is elegant in its simplicity, triggering a "Why didn't I think of that?" response.
The heroic music over the making process creates humorous contrast - epic soundtrack for a simple hanger. The final message "Proof that anyone can start a successful business" reframes the whole video from product demo to inspirational story about entrepreneurship.
@dropship The best entrepreneurs are the best problem solvers. #entrepreneur #moneytok #onlinebusiness #dropshipping #ecommerce ♬ original sound - Dropship
Napolify's Resources
- More than 500 viral content pieces analyzed
- Case Studies of viral accounts (Tiktok, Instagram and Facebook)
- Free Marketing Tools & Calculators
- Latest Tiktok Trends
More blog posts
- Viral marketing trends for B2B SaaS
- Viral social media strategies for B2B SaaS
- Viral short videos made by B2B SaaS