21 viral short videos made by B2B SaaS
Short videos can help your B2B SaaS grow fast. These clips show what works—quick solutions, real problems solved, and clear benefits.
Want to try it for your software? Let's do it.
Napolify's Resources
- More than 500 viral content pieces analyzed
- Case Studies of viral accounts (Tiktok, Instagram and Facebook)
- Free Marketing Tools & Calculators
- Latest Tiktok Trends
More blog posts
- Viral marketing trends for B2B SaaS
- Viral social media strategies for B2B SaaS
- Viral marketing strategies for B2B SaaS
Canva's Feature Frenzy Game, 2.2M+ views
In this Instagram Reel from Canva, we see an office game where Marketing and Sales teams compete to guess new product features from emoji combinations. The video starts with a woman introducing the "Droptober Emoji Challenge" before teams line up to compete.
The hook works because it disguises a product announcement as entertainment. Instead of just listing new features, Canva turns it into a guessing game that makes viewers actively participate. You find yourself trying to solve the emoji puzzles before the teams do, which keeps you watching.
The competitive element between Marketing and Sales taps into workplace rivalry that most people recognize. The fast pace and genuine excitement from participants creates energy that transfers to viewers. When the Marketing team celebrates winning, you feel their enthusiasm.
What makes this smart is how each emoji combination teases actual Canva features like "Magic Write" and "Interactive Charts." Viewers aren't just entertained - they're learning about tools they might want to use. People probably comment to share their excitement about specific features or debate which team should have won.
AddMeUp's Claim and Celebration, 1.9M+ views
This TikTok video shows a bold claim overlaid on a clip of someone dancing with pure joy. The text promises WhatsApp views jumped from 32 to over 750 in one day using AddMeUp.
The dancing clip feels completely authentic - this person looks genuinely ecstatic about their results. That raw emotion is contagious. When someone celebrates this hard, your brain mirrors that excitement even if you don't know what they're celebrating.
The specific numbers (32 to 750 views) create a concrete promise rather than vague "boost your engagement" claims. This precision makes the testimonial feel real and gives viewers something measurable to hope for.
The low-fi quality actually helps here. It looks like user-generated content rather than a polished ad, which makes the testimonial more trustworthy. People would share this because they want similar results for their own WhatsApp content.
@addmeup_ We always have our users feeling like social media superstars 🤭 Want your status views to go from 32 to 750+ too? All you have to do is signup and download the app. Visit our website and start connecting ❤️ #addmeup #WhatsAppMarketing #WhatsAppContacts #BusinessGrowth #TargetedMarketing #AffordableMarketing #Exposure #GrowYourBrand #MarketingSolutions #DigitalMarketing #WhatsAppForBusiness #EntrepreneurLife #BoostYourBusiness ♬ original sound - AddMeUp
Fiverr's AI Evolution, 4.5M+ views
This Instagram Reel features comedian Brett Gelman playing an AI character telling its journey from creating generic content to learning from human freelancers on Fiverr. The AI starts by showing identical yellow sunglasses to an unimpressed boss, then narrates its transformation.
Brett Gelman's familiar comedic style immediately grabs attention. The video tackles AI anxiety head-on by showing the AI's flaws - creating identical outputs and misunderstanding requests. This honesty builds trust with viewers who have similar concerns about AI.
The "ugly duckling" story structure keeps you engaged. You want to see how this bumbling AI gets better. When Jane the illustrator teaches the AI her techniques, it addresses the fear that AI will replace humans by showing collaboration instead.
It's one of the classic viral formats we have noticed. The "five fingers" joke specifically targets people who know AI art struggles with hands, creating an inside reference that makes viewers feel smart for getting it.
Adobe Lightroom's AI Magic, 2.1M+ views
This Instagram Reel demonstrates Lightroom's Generative Remove tool by seamlessly erasing a person from a street photo. The presenter shows the before and after while explaining how the AI fills in the background perfectly.
The "magic trick" quality of watching someone disappear from a photo creates instant amazement. This visual payoff is exactly what drives shares - people want to show others this "impossible" thing they just witnessed.
The demonstration addresses a universal photographer frustration: unwanted people in shots. By showing such a clean, effortless solution, viewers immediately see the value. The presenter's genuine excitement makes the tool seem even more appealing.
The brief pro-tip at the end (use Generative Remove before Quick Actions) adds extra value that transforms the video from just a demo into actionable advice. People probably save this for the tip alone.
Google Trends' Maxxing Out the Metrics, 20.3M+ views
This Instagram Reel shows four dials being turned to "MAX" while revealing trending "maxxing" search terms: lookmaxxing, pheromone maxxing, height maxxing, and auramaxxing. The animation syncs to glitchy electronic music.
The surprise factor drives everything here. Seeing Google officially acknowledge these niche internet terms feels surreal. For people familiar with "maxxing" culture, it's validating yet amusing. For outsiders, it's a peek into a strange online world they didn't know existed.
The visual metaphor of turning dials to maximum perfectly represents increasing search interest. The satisfying animation paired with the scratchy sound effects creates an almost hypnotic viewing experience that encourages rewatching.
Coming from @googletrends gives this meme-like content unexpected authority. It feels like Google is acknowledging and even celebrating these subcultures, which makes it instantly shareable as a "weird thing Google posted."
Canva's Monday Motivator, 1.6M+ views
This Instagram Reel starts with Monday morning dread - alarm clocks, groaning people, and fake sick day excuses. Then it pivots to show "Monday Champions" energetically tackling their day while showcasing Canva's AI writing features.
The opening perfectly captures that universal Monday feeling. Everyone recognizes those moments of wanting to call in "sick" after a big weekend. By validating this struggle first, the subsequent motivation feels more genuine than typical rah-rah content.
The pacing shift from sluggish Monday morning to high-energy productivity creates an emotional journey. The absurd excuses like "cornhole injury" add humor that makes the motivational message more palatable.
This pattern keeps popping up in our breakdowns of viral content. The final shot of someone napping under their desk provides the perfect punchline that acknowledges the reality of workplace fatigue while maintaining the positive message.
The Adam's Parametric Stairway Symphony, 1.4M+ views
This Instagram Reel shows the rapid creation of a complex, curved staircase in 3D modeling software. The video displays each command name as it's executed, transforming simple planes into an organic architectural form.
The transformation from basic geometric shapes to something that looks almost impossible creates instant intrigue. The "easier than it looks" promise at the beginning sets up a curiosity gap that keeps you watching to see if it's actually simple.
Each command name appearing on screen turns this from entertainment into education. For 3D modeling students and professionals, this is immediately valuable content they'll save and potentially try to replicate.
The crisp sound effects for each action create an ASMR-like quality. Combined with the smooth visual transitions, this makes the technical process surprisingly satisfying to watch. The rapid pace respects short attention spans while building anticipation for each step.
Canva's "Oops, I Leaked It!" Strategy, 3.3M+ views
This Instagram Reel shows someone accidentally sharing their screen during a video call, briefly revealing a "secret" speaker lineup for Canva Create featuring Guy Raz, Daniela Amodei, and Jon Batiste before quickly switching away.
The screen-sharing mishap hits different because everyone who works remotely has this fear. That instant relatability makes you pay attention, even though you suspect this "accident" might be intentional.
The shushing emoji next to "Speaker Lineup" signals exclusive information. When viewers catch those recognizable names in the brief flash, they feel like they've stumbled onto insider knowledge. This perceived scoop makes the content highly shareable.
The marketing disguised as human error is clever. It doesn't feel like a traditional announcement, which makes it more engaging and less likely to be scrolled past. People would share this to be "in on the secret" or to spread the news about interesting speakers.
Canva's "Pouring Through a Phone" Illusion, 1.3M+ views
This Instagram Reel shows chocolate mousse apparently pouring through a phone screen into a mug below, then breaks down how to create this illusion using simple filming tricks and Canva's editing tools.
The initial impossibility grabs you immediately. Your brain knows liquid can't pour through solid objects, so you stick around to understand how this trick works. The physics-defying visual creates that essential "wait, what?" moment.
Breaking it down into simple steps makes the complex-looking effect feel achievable. When viewers see it's just two clips layered together in Canva, they get that satisfying "aha!" moment that often triggers likes and saves.
For us, it looks very familiar, because it's a proven format we've documented many times. The tutorial aspect provides real value to content creators looking for fresh ideas. The pun "famousse content" cleverly ties the technique to viral success aspirations.
Funimate's "Von Dutch" Lyric Reveal Edit, 2.1M+ views
This TikTok video starts with stark green backgrounds showing simple text synced to Charli XCX's "Von Dutch" lyrics. At the beat drop, it transitions to rapid-cut clips from the music video with glitch effects.
The opening nine seconds create a puzzle. The bright green screen with minimal text feels intentionally underwhelming, making you wonder what's coming next. This controlled build-up makes the eventual visual payoff more impactful.
The song choice matters. "Von Dutch" has that hyperpop energy that matches the fast-cut editing style. Charli XCX's "cool girl" aesthetic appeals to viewers who want to signal their music taste or aesthetic preferences.
The structure rewards patience. By starting simple and building to something visually dynamic, it trains viewers to watch until the end. The satisfying sync between audio and visuals encourages rewatching to catch details.
@funimate 💚Brat💚 Edit made by @jared 🔥 #charlixcx #charlixcxbrat #charlixcxfan #charlixcxedit #brat #bratedits #musicedits #viraledit #fyp ♬ original sound - Funimate Official
Canva's "Work" Illusion, 6.9M+ views
This Instagram Reel shows "Macy" scrolling through social media on her phone while her computer displays "Yes, I'm working - I'm the social media manager Macy" on both her laptop and monitor screens.
This hits perfectly for social media managers who constantly face judgment for being on their phones at work. For these professionals, scrolling through feeds isn't leisure - it's research, trend monitoring, and competitor analysis. The video validates this misunderstood reality.
The humor comes from the need to explicitly state you're working while doing something that looks like procrastination. The prayer hands emoji adds that "please believe me" desperation that many remote workers feel when colleagues see their screens.
It's a recurring element we've seen in multiple viral case studies. The screensaver itself becomes a desirable solution. People probably comment asking for the template because they want this exact defense for their own workspace misunderstandings.
Picsart's 2025 Logo Procrastination Solution, 2M+ views
This Instagram Reel addresses aspiring entrepreneurs stuck on logo design, showing how Picsart's AI can quickly generate professional options. A woman speaks directly to camera before demonstrating the simple input process and impressive results.
The "It's 2025 and you still haven't started" opening creates urgency and mild shame. This time pressure taps into FOMO while calling out a specific type of business procrastination that many recognize.
The demonstration removes the mystery from AI logo creation. Watching someone input basic details and get multiple attractive options makes the intimidating design process feel manageable. The "Stitchin cousins" crochet example shows realistic, usable results.
The direct, conversational tone makes complex technology feel approachable. The final "So, you're welcome. Now, go do it" provides both confidence and a clear call to action that transforms inspiration into potential action.
Corporate Natalie's Compliment Cascade, 2.2M+ views
This Instagram Reel from Corporate Natalie shows coworkers escalating compliments to absurd levels, with one person playing both roles. The exchange becomes increasingly hyperbolic until someone asks if they're being filmed.
The competitive complimenting feels familiar yet exaggerated enough to be funny. Many viewers recognize either giving or receiving this type of workplace praise, making the content immediately relatable while highlighting how awkward excessive positivity can become.
Corporate Natalie playing both characters adds a layer of performance skill that showcases her range. The rapid back-and-forth dialogue creates rhythm that keeps viewers engaged throughout the escalating absurdity.
The transition into the Canva competition feels natural because the theme centers on workplace appreciation. The call to tag coworkers transforms passive viewing into active engagement, creating a viral loop where participation drives visibility.
Picsart's Digital Deception, 1.4M+ views
This Instagram Reel shows someone editing a fake engagement ring onto a photo, then pranking family members through text messages before revealing it was an April Fools' joke.
Engagement announcements carry huge emotional weight, making them perfect prank material. The sequential text message reveals create mini-cliffhangers as family members react with increasing excitement before the punchline lands.
The brief editing demonstration shows how easy the deception is to create, which is both impressive and slightly concerning. This accessibility makes viewers think "I could do that too," increasing the likelihood of app downloads or similar pranks.
The emotional rollercoaster from curiosity to surprise to humor creates a satisfying viewing experience. People would share this either to warn friends about potential pranks or to get ideas for their own April Fools' content.
Fiverr's Dream Chaser's Serendipitous Pitch, 1.5M+ views
This Instagram Reel captures an unscripted moment where someone shouts "I have a dream!" during a street interview, then runs down to pitch his sock business that supports African artisans.
The spontaneous interruption breaks every expectation about street interviews. Darren's genuine passion and breathless excitement feel completely authentic, creating an emotional connection that scripted content rarely achieves.
The underdog narrative combined with social impact (African artisans getting 30% of sales) appeals to viewers' desire to support meaningful businesses. Simon's immediate validation provides social proof that reinforces the value of Darren's mission.
The meta-moment where Simon offers to leverage his Fiverr sponsorship to boost the video adds a fairy-tale quality. This real-time opportunity feels like watching someone's life change, which creates powerful emotional investment from viewers.
Dropship's Dropshipping Dream, 3.4M+ views
This TikTok video traces a dropshipping journey from losing $138.50 on day one to making $1.1 million by day 365, showing dashboard screenshots and ending with cash and Dubai fountain visuals.
The initial loss creates authenticity that makes the eventual success feel more achievable. Starting with failure acknowledges the reality most people experience when trying online businesses, which builds trust for the dramatic numbers that follow.
Each milestone creates anticipation for the next reveal. The escalating figures from hundreds to thousands to millions tap into viewers' desires for financial freedom while the rapid progression maintains engagement throughout the short video.
The Dubai footage transforms abstract numbers into tangible lifestyle aspiration. Seeing cash stacks and luxury fountains makes the financial success feel real and desirable, triggering both inspiration and envy that drives shares and comments.
@dropship It’s never too late to start #ecommerce #dropshipping #onlinebusiness #entrepreneur #ecomtips #dropshippingtips ♬ original sound - Dropship
Accounting+'s Enthusiastic Accountant's Return, 2.9M+ views
This TikTok video shows someone approaching their accounting professor's office with exaggerated enthusiasm, synced perfectly to Bryan Adams' "Here I Am" with lyrics that narrate the recurring visit.
The manic smile paired with the "Here I am, once again" lyric captures that specific student desperation when you need help repeatedly in a difficult subject. The contrast between feigned excitement and underlying stress creates relatable humor.
The song choice transforms a potentially embarrassing academic struggle into something almost triumphant. The upbeat music makes the repeated help-seeking feel less shameful and more comedic.
The five-second loop and perfect audio sync make this extremely rewatchable. Students probably share this with classmates who understand the specific pain of difficult courses and professor office hours.
@accounting.plus Catch me in those office hours #AccountingStudent #AcctIsLimitless #hereiamonceagain @kirstenortez ♬ original sound - Accounting+
QuickBooks' Fizz Factor, 7.5M+ views
This TikTok video shows someone holding a fizzing kombucha bottle with text asking "Is payroll stress bubbling over?" then offers the solution to "Run payroll fast without the fizzle."
The fizzing kombucha provides a perfect visual metaphor for overwhelming stress. The mess and chaos of the overflow immediately translates to the feeling many business owners have about payroll complexities.
The metaphor makes an abstract problem (payroll stress) concrete and understandable. Your brain instantly connects the visual chaos to the emotional experience of feeling overwhelmed by business responsibilities.
The brief, loopable format with upbeat music makes this highly rewatchable. The clever wordplay between "fizzle" and business efficiency creates a memorable connection between the problem and solution that sticks with viewers.
@quickbooks That moment you realize there’s an easier way. #newbiznoproblem #smallbusinessowner #newbusiness ♬ original sound - QuickBooks
CreatorKit's The Part 15, 3M+ views
This TikTok video shows AI image generation tool Stockimg.ai creating a Christmas scene from a simple prompt, emphasizing how the results are "mindblowing" for marketers needing unique visuals.
The "Part 15" designation immediately establishes this as valuable content from a trusted source. This series format creates FOMO while promising viewers they're getting curated, high-value tool recommendations.
The rapid demonstration shows real value in under 15 seconds. Watching the AI generate an impressive Christmas scene from a simple prompt provides immediate proof of the tool's capabilities without requiring viewers to test it themselves.
The focus on marketer pain points (needing unique, affordable images quickly) makes this directly useful to the target audience. People probably save this for the specific tool recommendation rather than general entertainment value.
@creatorkit The potential of this tool is 🔥🔥🔥🔥 Just know exactly what you want and describe it in the text box. Then just let the magic happen 🙌🏼 #artificialintelligence #techtok #smallbusinesstiktok #aitoolsforbusiness #aitoolsyouneed #marketingaitools #AITOOLS #aitoolsformarketers #creatorkit ♬ Sirtaki (Zorba the Geek) - LucasGitanoFamily
Cantant's Three Pillars of Brand Value, 0.7M+ views
This TikTok video reveals how small businesses can "steal" branding strategies from big companies by moving beyond functional value to include social and emotional value, using Rolex and Apple as examples.
The "steal this from big brands" hook promises insider knowledge that could provide competitive advantage. The diamond emoji reinforces the idea that this advice is valuable and somewhat secret.
Using Rolex (status) and Apple (connection) as examples makes abstract concepts concrete. These universally recognized brands help viewers immediately understand how social and emotional value work in practice.
The simple three-part framework (functional, social, emotional) presented as a pie chart makes complex branding strategy feel accessible. Small business owners probably share this because it provides a clear roadmap for improving their marketing approach.
@cantanthq Small business advertising tips: how to build a brand #smallbusiness #smallbusinesstiktok #smallbusinessideas #smallbusinesstips #smallbusinessowner #businessowner #entrepreneur ♬ original sound - Cantant
tldv.io's Workplace Satire, 5.5M+ views
This TikTok video follows a customer complaint through multiple departments, showing how Sales promises features that don't exist, forcing Product to add them while Dev struggles with impossible demands, culminating with a CEO asking Siri "What is agile?"
The interdepartmental chaos feels painfully familiar to anyone who's worked in software or tech companies. Each character represents recognizable workplace archetypes, from the overpromising salesperson to the overwhelmed developer.
The escalating absurdity builds as the problem passes from department to department, with each adding their own complications. The logical flow from customer complaint to CEO confusion creates a complete narrative arc in under a minute.
The "What is agile?" punchline perfectly satirizes out-of-touch leadership that uses buzzwords without understanding their practical implications. This ending resonates deeply with employees who've experienced similar management disconnects.
@tldv.io Another day at another tech company #tech #startup #corporatehumor #product #sales #cs #dev ♬ original sound - tldv.io - AI Meeting Recorder
Napolify's Resources
- More than 500 viral content pieces analyzed
- Case Studies of viral accounts (Tiktok, Instagram and Facebook)
- Free Marketing Tools & Calculators
- Latest Tiktok Trends
More blog posts
- Viral marketing trends for B2B SaaS
- Viral social media strategies for B2B SaaS
- Viral marketing strategies for B2B SaaS