21 viral content ideas made by B2B SaaS
If you're stuck on what to post for your B2B SaaS, these ideas will help. They're professional yet engaging, and made to show real business value.
Need fresh content ideas? We've got you.
Napolify's Resources
- More than 500 viral content pieces analyzed
- Case Studies of viral accounts (Tiktok, Instagram and Facebook)
- Free Marketing Tools & Calculators
- Latest Tiktok Trends
More blog posts
- Viral marketing trends for B2B SaaS
- Viral marketing strategies for B2B SaaS
- Viral short videos made by B2B SaaS
AI's Jaw-Dropping Evolution, 1.5M views
In this TikTok video from Ad World Prime, we see someone tracking AI's progress using a simple lemon cutting prompt across different Midjourney versions. Starting with a laughably bad image from V1, each version gets dramatically better until V5.1 creates an almost haunting, artistic result that barely looks AI-generated.
The hook works because it makes AI development tangible. Instead of abstract tech talk, you watch the same prompt evolve from garbage to genius in real time. That consistent lemon prompt acts like a control variable, so you can actually see the progress without getting confused by different subjects. The speaker's genuine amazement ("I mean, come on!") feels authentic and makes you share his excitement.
Each reveal builds anticipation because you want to see how much better the next version gets. The final image with the "bleeding" lemon isn't just good tech - it's genuinely artistic and slightly unsettling, which makes it stick in your mind. People would share this because it's a perfect way to show someone who doesn't get AI just how fast it's moving. The ending question about where we'll be in 5-10 years probably triggers comments and discussions about AI's future.
@adworldprime Midjourney v5.1 out now #midjourney #ai #greenscreen β¬ original sound - Ad World Prime | Ads & AI Tips
A Small Business Grant Opportunity, 17.2M views
This TikTok from QuickBooks opens with a direct question targeting small business owners, then immediately offers something most entrepreneurs dream about: $10,000 and professional coaching. The presenter doesn't waste time with fluff - she gets straight to the value proposition and backs it up with QuickBooks' credibility.
The magic happens with the call to action. Instead of just saying "apply now," she asks people to stitch or duet the video sharing how they'd use the grant. This turns viewers into content creators, which massively amplifies reach. Each person who stitches becomes a mini-commercial for the original video and the grant program.
It's one of the classic viral formats we have noticed. The video succeeds because it combines a genuinely valuable offer with a platform-native engagement strategy. The $10k isn't just marketing speak - it's life-changing money for many small businesses. The stitch request transforms what could be a simple announcement into a community-driven conversation where everyone becomes invested in the outcome.
@quickbooks π£Exciting news for small business owners! We just launched the Intuit QuickBooks Grant Program to support 20 small businesses across the US. Here's your chance to win $10,000 and receive 3 months of free business coaching! Ready to reach your next business goal? πApply now - link in bio! #QuickBooksGrant #SmallBizSuccess β¬ original sound - QuickBooks
The Dreaded "Sync", 1.4M views
This TikTok from tldv.io plays out like a corporate horror movie. One character panics about a mysterious "sync" meeting while another coldly decodes all the warning signs: 10-minute duration, HR invited, Monday 8 AM timing. The same actor playing both roles adds a layer of clever production that makes it even more engaging.
The humor hits because it exposes the unwritten rules of corporate layoffs that everyone knows but nobody talks about. When the "expert" character explains how to "stalk" your manager's calendar to predict firings, it feels like secret insider knowledge. The final line about exchanging Instagram "before they lock you out" perfectly captures the cynical reality of corporate life.
People would share this because it validates their own workplace paranoia and gives them a framework to understand confusing corporate signals. The specificity makes it hit harder than generic office humor - knowing about Teams status changes and back-to-back 10-minute meetings shows real workplace experience. It probably triggers comments from people sharing their own layoff stories or debating the accuracy of the "signs."
@tldv.io This is a joke. Only Ian can make it. Because he lived it. #layoff #whatis #meetings #sync #corporatehumor #fired β¬ original sound - tldv.io - AI Meeting Recorder
Fiverr's AI Evolution, 4.5M views
This Instagram Reel from Fiverr uses comedian Brett Gelman to personify AI's journey from generic output machine to collaborative partner. The AI character starts completely clueless, offering K-pop style speeches and identical sunglasses designs, then learns from a human freelancer named Jane.
The video works because it tackles AI anxiety head-on without being preachy. Instead of pretending AI will replace humans, it shows AI learning from human creativity and judgment. The "five fingers" joke is a perfect inside reference for anyone who's seen AI art fails. When the AI corrects itself from "my style" to "her style," it acknowledges the collaborative reality rather than AI supremacy.
For B2B SaaS companies, this shows how to address user fears while positioning your product as the solution. The video doesn't hide AI's limitations - it transforms them into features through human partnership. People probably comment because they relate to either the AI's confusion or Jane's patience in teaching it.
Parametric Stairway Symphony, 1.4M views
This Instagram Reel from The Adam starts with simple floating rectangles and transforms them into a flowing, organic staircase using parametric design commands. Each command name appears on screen while satisfying sound effects punctuate every action, creating an almost ASMR-like experience.
The hook is the promise that this complex-looking result is "easier than it looks." Then you watch basic commands (Array, Rotate, Loft) create something that appears impossible. The rapid pacing forces viewers to rewatch if they want to catch all the steps, artificially boosting watch time. The sound design is crucial - each click and transformation gets its own audio reward.
This pattern keeps popping up in our breakdowns of viral content. The educational value drives saves and shares, especially among designers and architects who see this as actionable knowledge. The visual transformation from basic geometry to architectural beauty provides that satisfying "magic trick" feeling that makes people want to show others.
Picsart's Quick Photo Fix Tutorial, 1.1M views
This Instagram Reel from Picsart addresses every photographer's nightmare: photobombers ruining perfect shots. The presenter quickly demonstrates removing unwanted people with the brush tool, then layers on AI enhancement and retro filters for a complete photo rescue.
The video succeeds because it solves a universal problem with immediate visual proof. Watching the photobombers vanish is genuinely satisfying, and the before/after slider for AI enhancement shows clear improvement. The "one more tip" transition keeps people watching until the end by promising additional value.
People would save this for future reference because it's practical knowledge they can actually use. The comment about needing a "Plus" subscription adds realistic friction that makes the demonstration feel more authentic. For B2B SaaS, this shows how to package multiple features into one cohesive workflow that solves a complete user journey rather than just showing isolated tools.
The Accidental Hero's Journey, 1.3M views
This Instagram Reel from Fiverr captures a spontaneous street interview that becomes deeply personal. When the interviewer asks about dreams, the subject reveals his transformation from 146kg to his current weight, complete with a dramatic before photo that stops viewers in their tracks.
The magic happens when the interviewer reframes this personal victory as a business opportunity. The line "If you don't do it, someone dies today" creates urgent stakes around weight management coaching. What started as casual conversation becomes a potential life-saving mission, elevated by the subject's existing credibility as a teacher.
The video gained extra momentum because the subject's students recognized him in comments, creating organic community engagement. This shows how authentic personal stories combined with mission-driven business ideas can create content that feels inspiring rather than salesy. The Fiverr mention feels natural because it's positioned as the tool to overcome practical barriers, not as the main focus.
The AI Content Creator's Toolkit, 1M views
This TikTok from CreatorKit AI lists specific AI tools for different content creation tasks, from idea generation to voice cloning. The format is rapid-fire tool recommendations with clear use cases, designed for people to save and reference later.
The retention works because it's structured like a shopping list - each tool serves a specific function that content creators actually need. The "Save for later" prompt acknowledges this is reference material, not just entertainment. The clean presentation and laptop-using presenter builds trust and authority without being flashy.
For us, it looks very familiar, because it's a proven format we've documented many times. The high utility drives saves, which signals value to the algorithm. People probably share this in DMs to fellow creators because it's genuinely useful information packaged efficiently. The key is focusing on tools people actually want rather than just showing off cool technology.
@creatorkit Increase your productivity as a content creator with these tools π‘π€ Save time and make in minutes whatβs taking you hours today (like get to good content ideas for your biz!) Which other AI tool would you consider a must as a content creator? π€ #aitoolsyouneed #aitoolsforbusiness #artificialintelligence #marketingaitools #techtok #AITOOLS #aitoolsformarketers #creatorkit #AIformarketing #marketingtools #contentcreators β¬ billie eilish not my responsibility - flwhney
The AI-Powered $100 Hustle, 4.6M views
This TikTok from Ad World Prime documents someone giving ChatGPT-4 a $100 budget and the goal to make as much money as possible. The AI develops an affiliate marketing strategy, creates a website, and guides the human through each step until the project attracts a $500 investment and reaches a $25,000 valuation.
The $100 starting point makes this feel accessible to anyone, while the AI doing the thinking reduces the perceived barrier to entry. Each step (domain purchase, logo creation, content writing) provides mini-victories that keep viewers engaged. The dramatic jump from $100 to $25,000 creates the "wow" factor that makes content shareable.
People would share this because it taps into entrepreneurial dreams while showcasing AI's practical business applications. The step-by-step progression shows what's possible without requiring deep business knowledge. The Twitter thread's own virality adds social proof - if others are paying attention and investing, it must be significant.
@adworldprime Chat GPT 4 God Mode #chatgpt #chatgpt4 #openai #aitips #aitools β¬ original sound - Ad World Prime | Ads & AI Tips
The Authenticity Illusion, 2.8M views
This TikTok from QuickBooks contrasts the polished "Rich Mom" persona with behind-the-scenes reality - stressed, in sweats, running multiple businesses. The quick outfit changes reinforce the before/after dynamic while building to the QuickBooks reveal as her "little secret" for managing chaos.
The hook works because it dismantles the Instagram-perfect facade everyone knows is fake but rarely sees addressed directly. The vulnerability feels authentic even though it's clearly produced content. By showing the messy reality first, the product recommendation feels like genuine advice from someone who understands the struggle.
The problem-agitation-solution structure is perfectly executed: business stress is real, multiple outfit changes show the emotional rollercoaster, then QuickBooks provides confident resolution. People would relate to the "successful but stressed" dynamic and probably share it with fellow entrepreneurs who need to see they're not alone in feeling overwhelmed despite outward success.
@quickbooks See @Chriselle Limβs secret to making running her businesses a little more glamorous. #newbiznoproblem #smallbusinessowner β¬ original sound - QuickBooks
The Cherry Blossom Cleanup, 4.1M views
This Instagram Reel from Adobe Photoshop Lightroom shows someone posing perfectly among cherry blossoms, then demonstrates how Generative AI removed all the background people who were "ruining" the shot. The transformation from crowded tourist spot to perfect solo portrait happens with just a few brush strokes.
The visual storytelling is elegant - beautiful scene, desired perfect photo, photobomber problem, then magical solution. The cherry blossom setting is inherently Instagram-worthy, which makes the editing demonstration feel relevant to viewers' actual photo needs. The presenter's genuine delight makes the whole process feel joyful rather than technical.
People would save this because it solves a real photography frustration with apparent ease. The aesthetic appeal combined with practical utility makes it highly shareable, especially among people who travel or take photos in popular locations. The "Now every shot is the perfect shot" tagline perfectly captures the empowerment the tool provides.
The Digital Deception, 1.4M views
This Instagram Reel from Picsart shows someone creating a fake engagement photo by adding a diamond ring to a hand photo, then pranking family members with "surprise!!" announcement texts. The recipients' shocked reactions build until the April Fools reveal deflates the excitement.
The setup creates genuine tension because engagement announcements are emotionally charged events. Each text response escalates the excitement, making viewers invested in the outcome. The emoji responses (π₯°π°ββοΈππ) enhance the emotional tone and make the conversation feel authentic.
It's a recurring element we've seen in multiple viral case studies. The prank concept works because everyone can imagine either doing this or being the victim. The editing tutorial aspect provides utility while the prank provides entertainment. People probably share this with friends they'd want to try it on, or save it as inspiration for their own pranks.
The Dream Chaser's Serendipitous Pitch, 1.5M views
This Instagram Reel from Fiverr captures lightning in a bottle when someone shouts "I have a dream!" and runs down to interrupt a street interview. Darren's passionate pitch for Sababu Socks reveals a purposeful business where African artisans design socks and receive 30% of sales.
The spontaneity feels completely unscripted, which is rare in polished social media content. Darren's breathless enthusiasm is infectious, and his social mission elevates this beyond typical business pitches. The interviewer's genuine amazement and immediate offer of support creates a feel-good moment that viewers want to share.
The underdog narrative combined with social entrepreneurship appeals to viewers' desire to support meaningful ventures. The fact that Darren used Fiverr to find artisans adds credibility to the sponsorship integration. People probably comment because they're inspired by the passion and want to support the mission or share similar entrepreneurial dreams.
The Honeymoon Magazine Reveal, 3.1M views
This Instagram Reel from Canva transforms honeymoon photos into a custom magazine complete with articles, ads, and professional layouts. The unboxing reveals beautiful spreads featuring Japan travel photos styled like a real publication, including playful fake ads for things they loved during the trip.
The concept takes photo preservation beyond basic albums into something genuinely creative and shareable. The husband's delighted reaction provides emotional validation for the effort. The "ads included π" captions show personality while the overall quality demonstrates what's possible with accessible design tools.
People would save this as inspiration for their own travel memories because it shows a unique way to celebrate special moments. The Canva integration feels natural because the result speaks for itself. The combination of romance, creativity, and achievable execution makes it ideal for sharing with partners or friends planning their own special projects.
The Mythical Man-Month in the Kitchen, 4.3M views
This TikTok from tldv.io uses kitchen analogies to explain why adding more developers doesn't speed up software projects. When the product manager suggests connecting ovens "face to face" to cook meatballs faster, the developer's mounting frustration becomes hilariously relatable to anyone who's tried explaining technical constraints to non-technical stakeholders.
The kitchen setting makes abstract software concepts tangible. The escalating absurdity of solutions (removing oven doors, connecting machines) mirrors real conversations where stakeholders suggest impossible shortcuts. The developer's eventual surrender ("I can do it in a week, okay") captures the exhausting reality of unrealistic deadline pressure.
This resonates deeply with tech workers who've lived this exact scenario. People probably share it with colleagues who would understand the pain, especially tagging product managers or developers they work with. The universal nature of the miscommunication makes it relatable beyond just software development to any field where expertise meets management pressure.
@tldv.io PM math is not regualr math #productmanagement #developer #tech #startup #corporate #customersuccess #aitools β¬ original sound - tldv.io - AI Meeting Recorder
The Rapid-Fire Side Hustle Seduction, 6.3M views
This TikTok from Dropship opens with poolside luxury and the promise of "$10k/m this year" then rapid-fires three products in under 8 seconds: Electric Ruler, Wine Pump, and Portable Keychain Charger. Each product gets barely two seconds of screen time before the video ends, leaving viewers wanting more.
The extreme brevity forces multiple rewatches to catch all the product names, artificially inflating engagement metrics. The luxurious opening connects the products to aspirational lifestyle outcomes. The products themselves have that "As Seen on TV" novelty that makes them feel like viable business opportunities.
The "$10k/m" claim combined with rapid product reveals creates powerful FOMO around missing out on entrepreneurial opportunities. People would share this with friends interested in side hustles or save it to research the products later. The video sacrifices explanation for impact, betting that curiosity and aspiration drive more engagement than detailed information.
@dropship Donβt miss out on theseπ«’ #dropshipping #winningproducts #onlinebusiness #onlinestore #wifimoney #howtofindwinningproducts β¬ ΠΎΡΠΈΠ³ΠΈΠ½Π°Π»ΡΠ½ΡΠΉ Π·Π²ΡΠΊ - πππππ£π‘
The Six-Figure Trash-to-Treasure Tax Tale, 5.4M views
This TikTok from QuickBooks celebrates hitting six figures from painting found furniture, then pivots to the reality of owing taxes on that success. The emotional shift from excitement to panic creates a relatable mini-drama that ends with QuickBooks as the solution for tracking expenses and managing the business properly.
The transformation footage of the headboard provides visual proof of the business concept while the tax revelation humanizes the success story. Instead of pure celebration, it acknowledges the complexities that come with achievement. The QuickBooks features (mileage tracking, expense deduction) address specific pain points the story establishes.
People would relate to either the entrepreneurial dream or the tax anxiety (or both). The before/after furniture transformation is satisfying to watch while the business growth story inspires others to start their own ventures. The practical solution offered makes it valuable enough to save or share with other small business owners facing similar challenges.
@quickbooks With QuickBooks, @maggiemcgaugh transforms tax season from π₯² to β¨ #newbiznoproblem #smallbusiness #taxes β¬ original sound - QuickBooks
The Small Business Hustle, 14.8M views
This TikTok from QuickBooks contrasts the romanticized view of small business ownership (leisurely coffee, playing Solitaire, shopping for gifts) with the chaotic reality (grooming dogs while on phone calls, wrestling with printers, juggling multiple tasks). Gabriel Feitosa's authentic portrayal in both scenarios makes the comparison hit hard.
The expectation vs reality format is immediately relatable to entrepreneurs and employees alike. The "reality" segment feels genuinely stressful with its rapid cuts between different crises happening simultaneously. The music cut between sections reinforces the jarring transition from fantasy to reality.
Small business owners would share this because it validates their daily struggles while showing others what entrepreneurship actually involves. The specific, mundane tasks (inventory management, client calls, equipment failures) ring true rather than generic "working hard" imagery. People probably comment sharing their own reality vs expectation moments or tagging fellow business owners who would relate.
@quickbooks Running a small business IRL isnβt all iced lattes and lip balm, but the hard work pays off. πͺ@gabrielfeitosagrooming #newbiznoproblem #smallbusinessowner β¬ original sound - QuickBooks
The Untidy Path to Innovation, 3.5M views
This TikTok from SAP Experten turns messiness into a superpower, claiming messy people are more successful because they're "lazy but clever" and therefore optimize everything to do less work. This leads to innovations like SAP, which automates business processes so humans don't have to handle routine tasks.
The video reframes a common insecurity (being messy) into a positive trait linked to intelligence and innovation. The rapid-fire delivery with synchronized text and emojis keeps attention while building a logical progression from messiness to success. The SAP connection feels natural as an example of "lazy genius" thinking.
People would share this to justify their own messiness or tag messy friends with validation. The positive reframing provides feel-good content that makes viewers look smart for their flaws. The "strategic laziness leads to innovation" message appeals to anyone who wants to believe their shortcuts actually demonstrate superior thinking.
@sap.experten.c4 Der beste FuΓballer heiΓt nicht zufΓ€llig Messi ππ β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β #sap #sap4hana #hana #erp #sapbusinessone #sapmm #saptraining #sapabap #sapsd #sapfico #business #abap #saperp #sapconsultant #sapbasis #technology #saps #sapcommunity #sapfi #lifeatsap #digitaltransformation #software #training #sapco #sapjobs
β¬ Superhero (Heroes & Villains) - Instrumental - Metro Boomin
The Virtual Hair Makeover Hook, 1.9M views
This Instagram Reel from Picsart shows someone using AI to try different hair colors and styles virtually, then taking that image to an actual salon as inspiration. The progression from digital experimentation to real-world application demonstrates practical utility beyond just fun filters.
The concept addresses a real anxiety around permanent beauty changes by offering risk-free testing. Seeing multiple transformations (red, blonde, wavy, straight) satisfies curiosity while the salon payoff proves the tool's practical value. The presenter's excitement about the improved realism builds credibility for the updated features.
People considering hair changes would save this as a helpful tip, while the broader appeal comes from seeing AI applied to personal beauty decisions. The "inspo pic" moment bridges virtual play with real action, showing how digital tools can inform real-world choices. People probably share this when friends are debating hair changes or looking for salon inspiration.
AI's Next Leap, 1.6M views
This TikTok from BetterLegal claims "AI just killed Google Search forever" then showcases three ChatGPT plugins: Ambition for job searching, Wolfram Alpha for computation, and Prompt Perfect for optimizing prompts. Each plugin gets a quick demonstration showing its specific value.
The provocative opening statement creates immediate curiosity about how AI could replace Google. The rapid demonstrations provide visual proof of capabilities while addressing common user needs (job hunting, accurate math, better prompts). The "impossible possible" framing with the elephant metaphor reinforces the groundbreaking nature of the announcement.
The utility drives sharing among professionals who could benefit from these specific tools. Each plugin solves real problems people face when using AI or searching for information. The fast pacing and concrete demonstrations make complex AI capabilities feel accessible and immediately useful rather than abstract or overwhelming.
@betterlegal ChatGPT Plugins are going to be the future #chatgpt #aitools #aitoolsforbusiness #aiplugin #aiplugins #aibusinessjourney #aibusiness #chatgpt4 #chatgpt4prompts β¬ City - lofi'chield
Napolify's Resources
- More than 500 viral content pieces analyzed
- Case Studies of viral accounts (Tiktok, Instagram and Facebook)
- Free Marketing Tools & Calculators
- Latest Tiktok Trends
More blog posts
- Viral marketing trends for B2B SaaS
- Viral marketing strategies for B2B SaaS
- Viral short videos made by B2B SaaS