44 viral Tiktok videos made by skincare brands
These viral TikToks from skincare brands show how to mix skincare education, real results, and helpful routines to get views and customers.
If you want your videos to stand out too, we'll help make it happen.
Napolify's Resources
- More than 500 viral content pieces analyzed
- Case Studies of viral accounts (Tiktok, Instagram and Facebook)
- Free Marketing Tools & Calculators
- Latest Tiktok Trends
More blog posts
- Viral marketing trends for skincare brands
- Viral social media strategies for skincare brands
- Viral Instagram Reels made by skincare brands
How to Wash Your Face Incorrectly, 1.8M views
This TikTok from Skincare.com turns skincare advice upside down by telling you what NOT to do. The hook works because it breaks expectations - instead of another "how to wash your face correctly" video, they flip the script.
The negative framing makes people stop and think "wait, am I doing this wrong?" This curiosity gap keeps viewers watching to check if they're making these mistakes. Adding Dr. Karan Lal's credentials right at the start builds trust fast.
The video shows three common mistakes: over-washing, using harsh cleansers, and washing too long. Each mistake gets its own clear text overlay with specific advice like "stick to a minute or less." This makes the content easy to follow and remember.
People probably save this to reference later when they're doing their skincare routine. The "incorrect" angle makes it more shareable than standard advice because it feels like revealing a secret people didn't know.
@skincare.com So, are you making any of these mistakes? 😬 #byloreal #skincaretips #skincareroutine ♬ original sound - Skincare.com
The Sample Saver's Ritual, 3.5M views
This TikTok from Glow Recipe captures a moment we've all been there - getting a tiny sample and treating it like liquid gold. The creator pours a minuscule amount from a sample bottle into an already nearly-full bottle of the same product.
The humor comes from how seriously she treats this pointless action. The "Me when I get a sample:" text makes it instantly relatable. Most people either do this exact thing or know someone who does.
The absurdity is what makes it stick. It's so specific and exaggerated that it becomes memorable. The clean aesthetic with the pink toner and manicured nails adds to the appeal without being distracting.
The brevity helps too - it's short enough that people watch it multiple times, either on purpose or because it loops. Each loop reinforces the joke and the "that's so me" feeling.
@glowrecipe we love a full bottle of our favorite toner 🤌 @•A D D Y• #glowrecipe #glowrecipetoner #watermelontoner #skincaresamples ♬ Goofy recorder and cajon BGM(876906) - Yuuki Hirose
The Virality of "Slugging", 1.2M views
This TikTok from Skincare.com explains "slugging" - a skincare trend that sounds weird but works. The animated slug at the beginning grabs attention while the presenter quickly clarifies she's not talking about actual slugs.
Authority builds fast when she mentions consulting CeraVe and a board-certified dermatologist. This makes the advice feel credible rather than just another internet hack. The scientific terms like "occlusive" and "transepidermal water loss" add weight without being too complex.
The demonstration shows exactly how to do it - applying moisturizer first, then the healing ointment on top. Visual learning beats just talking about it. The promise of "hydrated skin" with sparkle animations gives a satisfying payoff.
The trending topic factor helped too. "Slugging" was having a moment, so this video caught that wave. People would share this because it explains something they'd heard about but didn't understand.
@skincare.com If you want to try the #sluggingmethod like Skincare.com Social Media Editor, @katlynevap, @CeraVe has what you need! #byloreal #dryskinremedies ♬ original sound - Skincare.com
Pimple Predicament and Solution, 1M views
This TikTok from Dermalogica UK tackles blind pimples - those painful bumps under the skin that everyone hates. The split-screen format works well, showing close-ups of the problem while the presenter explains.
The hook "If you currently get these a lot, you're going to want to hear this" creates immediate relevance. Anyone dealing with this issue feels personally addressed. The pain point is real - these pimples hurt and are frustrating.
Three clear solutions get presented: don't squeeze (with the memorable "no head, no squeeze" rule), use warm compresses or patches, and try salicylic acid. The advice feels actionable and professional.
People probably comment sharing their own struggles with blind pimples or asking follow-up questions about the products. The specific product recommendation (Dermalogica cleanser) gives viewers a concrete next step.
@dermalogicauk what are under the skin spots or blind pimples!? #breakouts #skincare #skincaretips ♬ breakin my heart - renny
The Clay Mask Power, 1.1M views
This TikTok from Zena Skin makes a bold claim right away: "The clay mask to end all other clay masks." That's a strong hook that either makes people skeptical or curious to see if it lives up to the hype.
The before/after setup works by showing relatable skin concerns - "clogged," "gross" pores that many people experience. The tactile shot of dipping into the creamy product triggers a sensory response that's satisfying to watch.
What makes this stand out is addressing a common clay mask problem - they usually dry out your skin. By emphasizing "doesn't dry out" and showing natural ingredients, it overcomes a major barrier for potential users.
The cooling sensation gets highlighted, which appeals to people who want a spa-like experience at home. The visual transformation from "dull" to "glow" provides the payoff viewers expect from such a strong opening claim.
@zenaskin The mask to end all masks 💋 CODE TIKTOK for 25% off girlies!!
♬ Harry Styles Megamix by JungleSue - Jungle Sue Mashups🍀
The Viral Lip Balm Loop, 3.7M views
This TikTok from Glow Recipe uses audio as the main hook - a childlike voice saying "Everyone, I've got some lip balm" that speeds up with each repetition. The pattern interrupt works because you don't expect this sound with beauty content.
The repetition with increasing speed creates building tension. Your brain wants to see where this is going and how fast it can get. This keeps people watching and often rewatching to catch details they missed.
Meanwhile, the visuals show their toner "selling out" while focusing on lip balm, creating a mild misdirection that adds humor. The close-up texture shot of the pink balm provides visual satisfaction that complements the audio.
The sound becomes sticky - it's the kind of thing that gets stuck in your head and makes you want to use it for your own content. The brevity and loopability make it perfect for multiple views, which boosts all the metrics platforms care about.
@glowrecipe hah 🙂 #glowrecipe #newskincare #watermelontoner #lipbalm ♬ Tina used my sound - 00
The Unjust Chargeback, 2M views
This TikTok from apo.ge.life tells a "story time" about a customer nightmare that many small business owners fear. The "Don't Be This Person" framing immediately sets up a cautionary tale that draws people in.
The injustice feels real and infuriating - a customer provides the wrong address, refuses to check with neighbors, then charges back and wins. The escalating unfairness keeps viewers engaged as the situation gets worse.
The $500 threat at the end provides a shocking climax that makes the whole story feel even more outrageous. This detail transforms a frustrating customer service story into something that feels genuinely unfair and worth sharing.
People would share this to warn other business owners or to express solidarity with small businesses facing similar challenges. The behind-the-scenes manufacturing footage adds authenticity and shows the real work that goes into products. It's one of the classic viral formats we have noticed - the underdog business owner facing an unfair system.
@apo.ge.life 😤 #storytime #karens #customerservice #smallbusiness #scammers ♬ love nwantinti (ah ah ah) - CKay
The Rhythmic Reveal, 1.3M views
This TikTok from glowishere uses sound as the primary hook - a rhythmic clicking that syncs with the visual complaints about foundation. The repetitive sound creates an almost hypnotic effect that makes people pause their scrolling.
The setup lists three relatable foundation problems: feeling suffocating, ruining skin, and looking bad after hours. Each complaint builds the case against foundation while the clicking sound maintains rhythm and anticipation.
The abrupt shift to positive music signals the solution reveal. This sonic contrast emphasizes the transition from problem to answer. The presenter's expression change from concerned to excited reinforces this shift.
BB creams get positioned as the alternative, with clear product shots that make the recommendation actionable. The rhythmic buildup makes the payoff feel more satisfying than just stating the solution upfront.
@glowishere if this sounds like you, bb creams are the way to go 🤭🫧☁️ #glow #bbcream #kbeauty #foundation #foundationhack #blemishbalm #koreanbeautytip #seoul ♬ original sound - malicigo
The K-Idol "Proof" Play, 1M views
This TikTok from glowishere leverages K-pop star power by claiming "Mina from Twice has been spotted using our glow bb cream." The celebrity association creates immediate interest and social proof.
The "this is proof" overlay builds anticipation while showing what appears to be evidence. Whether real or not, the confident delivery makes it feel like insider information that viewers are getting access to.
K-beauty credibility gets established through the presenter's direct delivery and the specific product recommendation. The aspiration factor is strong - if an idol with perfect skin uses this, it must work.
The ending question "why are you guys not using bb cream yet?!" creates mild pressure and FOMO. People probably comment asking where to buy the product or sharing their own experiences with BB creams versus foundation.
@glowishere k-pop idol makeup artist shares her makeup hack to achieve flawless skin 👀✨ whose a twice fan?! #Glow #glowishere #productrecs #seoul #kbeauty #jofromglow #kbeautyskincare #glowbbcream #bbcream #makeuphack #minatwice ♬ original sound - glow - glowishere
The Instant Pore Fix, 1M views
This TikTok from Dermalogica UK gets straight to the point: "big pores?" with a close-up that lets viewers immediately relate. The direct visual comparison makes the problem feel personal and urgent.
The quick transition to "not a big problem!" with the Hydrablur Primer creates instant relief. This emotional shift from concern to optimism happens fast enough to maintain attention while building confidence in the solution.
The application demonstration is key - showing the product going on and the immediate blurring effect provides visual proof. Even if the change is subtle, the promise of instant results appeals to people wanting quick fixes.
The upbeat music reinforces the positive, "easy solution" vibe. The brevity means people can watch it multiple times to see the before/after difference, which increases engagement and retention rates.
@dermalogicauk big #pores are no match for Hydrablur Primer! #skincare #skintok #skincaretips ♬ Jr Stit x bruno mars x adele - Margaux❤️🔥
Glass Skin Moisturizer Showcase, 1M views
This TikTok from Always Be Pure Global targets the hugely popular "glass skin" trend right in the opening text. This immediately signals to viewers interested in K-beauty that they're in the right place.
The visual satisfaction comes from the gel texture shots - seeing the glossy, translucent cream being manipulated triggers an almost ASMR response. The texture mirrors the "glass skin" promise visually.
Multiple benefits get listed quickly: "Hydrating," "Cooling," "Soothing," "Brightening." This covers most common skin concerns without overwhelming viewers. The "suitable for all skin types" removes barriers to consideration.
The clinical name "Always Be Pure Forest Therapy Ultra Calming Cream" sounds sophisticated and therapeutic. People would save this for the specific product recommendation or share it with friends interested in achieving the coveted glass skin look.
@alwaysbepure.global The best moiturizer for senstive skin #moisturizer #kbeauty #kbeautyskincare #alwaysbepure #foresttherapyultracalmingcream #skincare ♬ 오리지널 사운드 - Always Be Pure Official - Always Be Pure Global
The Satisfying Swirl of Value, 1M views
This TikTok from apo.ge.life starts with an "oddly satisfying" moment - watching the perfect cream swirl being dispensed into jars. The visual and auditory appeal of the filling process draws people in immediately.
The value proposition hits right after: "Our face cream is actually twice the size of an average moisturizer." This addresses a common pain point about expensive, tiny skincare products that run out quickly.
The behind-the-scenes production footage builds trust and transparency. Seeing the manual process and clean workspace makes the brand feel authentic and small-batch, which appeals to people who value artisan products.
Multiple benefits get explained: lasts longer, better value, less packaging waste, fewer purchases needed. This pattern keeps popping up in our breakdowns of viral content - turning a potential objection (why is this more expensive?) into a selling point (actually, it's better value).
@apo.ge.life Do more with less #plasticfree #skincareroutine #skincare #skintok #tiktokmademebuyit #naturalskincare #manukahoney #consciousconsumer #acneskin #dryskin #skincarehack ♬ Vegas (From the Original Motion Picture Soundtrack ELVIS) - Doja Cat
The Journey of a Dew Drop, 6.5M views
This TikTok from Glow Recipe takes viewers behind the scenes of their Watermelon Glow Niacinamide Dew Drops production. The "Ever wonder how your favorite product is made?" hook taps into natural curiosity about manufacturing processes.
The journey from Jeju Island watermelons to finished product creates an engaging narrative. Starting with "funny shaped" watermelons (sustainability angle) and following through to hand-packing creates an emotional connection to the product.
The "1 Dew Drops sold every 17 seconds worldwide" statistic provides powerful social proof and FOMO. This creates urgency and validates the product's popularity without being pushy.
Sustainability messaging gets woven throughout - using imperfect fruit, energy-efficient extraction, recycled packaging. This appeals to eco-conscious consumers and adds positive brand associations beyond just the product benefits.
@glowrecipe In honor of National Watermelon Day, this is how our viral, bestselling Dew Drops is actually made 😏🍉 #glowrecipe #nationalwatermelonday #watermelonskincare #dewdrops ♬ original sound - Glow Recipe
The Alexis Glow, 1.1M views
This TikTok from TULA Skincare features Alexis doing her "Self-care Sunday" routine with infectious energy and personality. Her direct, enthusiastic delivery makes it feel like getting ready with a friend rather than watching an ad.
The self-affirmations at the end are the real hook - "Who is that child?" and "Yes Alexis, work it girl, you looking good." This confident self-love is both aspirational and refreshing to see.
Four Tula products get demonstrated quickly but clearly, with specific benefits mentioned for each step. The routine feels achievable and the products visible enough for interested viewers to identify them.
Her authentic excitement about each product builds trust. The "if you ain't take care of yourself, who's gonna take care of you?" message resonates beyond just skincare - it's about self-worth and prioritizing yourself.
@tula @alexisthatfox shares the #TULAskincare products she uses to get that glowing #SelfCareSunday skin. ✨ #EmbraceYourSkin #SelfCare #Skincare #FYP ♬ original sound - TULA skincare
The TULA Eye Balm Glow-Up, 4.3M views
This TikTok from TULA Skincare captures an authentic moment - someone trying a new product in their hot car and being genuinely surprised by the results. The "no filter" declaration and mention of weak AC builds trust through relatability.
The immediate cooling sensation gets emphasized repeatedly - "Oh my gosh, it feels so good!" This sensory benefit is particularly appealing when she's clearly overheated and uncomfortable.
Social proof comes from mentioning friends who use it and "look so good." This peer recommendation feels more trustworthy than brand claims. The unboxing and reading of benefits builds anticipation for the reveal.
The subtle glow that appears after application provides visual proof, even if modest. People would share this with friends dealing with puffy eyes or looking for cooling products, especially for summer. For us, it looks very familiar, because it's a proven format we've documented many times - the authentic, spontaneous product discovery.
@tula Glow & Get It Eye Balm first impressions with @leeplourde: A refreshing & cooling summertime glow...what more could we ask for?! 😍✨ #EmbraceYourSkin ♬ original sound - TULA skincare
The Rhythmic Allure of Artisan Production, 0.5M views
This TikTok from Sustain Yourself Shop leans heavily into ASMR with "Studio Sounds" as the explicit hook. The crisp sounds of pellets pouring, tins clicking, and paper tearing create a rich auditory experience.
The "oddly satisfying" visuals complement the audio - precise actions like placing lotion bars in tins, clean cuts of soap blocks, and uniform filling of lip balm tubes. Each completed micro-task provides a small satisfaction.
The variety prevents visual fatigue - switching between different products and processes keeps attention throughout the montage. The rapid pacing ensures something new happens every few seconds.
The professional aesthetic with lab coats, gloves, and clean workspace communicates quality and trustworthiness. The visible "SUSTAIN YOURSELF" branding connects the satisfying production process to an actual business people can support.
@sustainyourselfshop Some studio asmr 😌 #sustainyourself #sustainableskincare #sensitiveskin #naturalsoap #naturalskincare #sustainableproducts #barsoap #naturalbodycare #lotionbars #plasticfreeproducts ♬ original sound - Sustain Yourself Shop
The K-Beauty BB Cream Revelation, 2.5M views
This TikTok from glowishere leverages serious authority by mentioning the MUA works with NewJeans, Aespa, and Blackpink. This immediately establishes credibility and taps into K-pop's massive global appeal.
The split-screen format works well - viewers can watch the demonstration while getting the explanation. Seeing the actual BB cream application by a professional who works with idols feels like getting insider access.
The practical tip about mixing BB cream with foundation adds educational value beyond just showing application. This technique feels like a professional secret that viewers can try themselves.
The "silky smooth finish" and "doesn't burden the skin" benefits address common makeup concerns. People probably share this with friends interested in K-beauty or achieving the idol look they see in music videos.
@glowishere kpop idol make up artist for new jeans, aespa, blackpink etc used glows bb cream to create a silky smooth finish that doesnt burden the skin! have you given glows bb creams a try yet? #glow #glowishere #glowisgood #kbeauty #kbeautyskincare #seoul #kskincare ♬ original sound - glow - glowishere
The Charm of Childlike Self-Care, 6.2M views
This TikTok from Evereden features a 6-year-old doing her self-care routine with pure enthusiasm. Her excitement about the products having "little faces" and "cheeks" is absolutely endearing and triggers that immediate "aww" response.
The juxtaposition of a tiny child taking self-care seriously is both adorable and funny. Her wide-eyed expressions and careful product application create a charm that's hard to resist.
The mispronunciations and childlike commentary add authenticity. This doesn't feel coached or scripted - it's genuine kid excitement about cute packaging and the ritual of skincare.
People would share this for the pure cuteness factor or because it reminds them of their own children's behavior. The Evereden products get showcased naturally through her genuine delight rather than forced promotion. It's a recurring element we've seen in multiple viral case studies - kids being authentically enthusiastic about adult activities.
@everedenbrand Night time skincare for 6 year olds! 🫧😴🧴 #kidsskincareroutine #skincareforkids #skincareforbeginners #everedenskincare #preppyskincare #viralskincare #ratingskincare #skincarereview #cleanskincare #sephorakids ♬ original sound - Evereden
Maskne's Viral Appeal, 1M views
This TikTok from Dermalogica UK addresses "maskne" - a problem that became widespread during mask-wearing periods. The timing and relevance made this instantly valuable to many viewers experiencing this new skin issue.
The clear problem definition followed by a simple scientific explanation satisfies the curiosity gap. People were getting these breakouts and didn't understand why - this video provides the "aha" moment.
The empathetic tone acknowledges that people wear masks "for a long period in the day" without judgment. This understanding builds trust and makes viewers feel heard rather than criticized.
The "Part 2" promise at the end creates anticipation and encourages following for the solution. This cliffhanger technique turns one piece of content into a series that keeps viewers engaged with the account.
@dermalogicauk MASKNE 101! #maskne #skincaretips #acnetips ♬ original sound - Dermalogica UK
Decoding the Glow Recipe Loop, 2.4M views
This TikTok from Glow Recipe uses "pov North's tiktoks" as the hook, referencing North West's known interest in skincare. This cultural reference creates an immediate "in-joke" for viewers familiar with celebrity beauty content.
The seamless loop with repetitive, squeaky sounds creates an almost hypnotic effect. The audio is distinctive enough to be memorable but rhythmic enough to be satisfying on repeat.
Multiple Glow Recipe products get showcased in different colors, creating visual variety while staying focused on the brand. The bedroom setting makes it feel authentic and relatable rather than overly produced.
The satirical angle makes it shareable as commentary on both celebrity culture and skincare obsession. People would send this to friends who either love Glow Recipe products or follow celebrity beauty routines.
@glowrecipe we love the chaos #glowrecipe #skintok #northwest #skincarehumor ♬ iThong 69 Ringtone - Munsterus 👽
The Pore-fect Skincare Reveal, 1.7M views
This TikTok from Skincare.com starts with a relatable hook: "I just found the perfect thing to get my pores together." The casual language makes it feel like advice from a friend rather than a formal recommendation.
The dirty cotton pad reveal provides visceral proof that the product works. This "gross but satisfying" visual is compelling because it shows tangible results that viewers can see for themselves.
Quick education about AHAs adds credibility without being overwhelming. Explaining that they "exfoliate the surface" and combine "glycolic and lactic acids" makes the recommendation feel informed and professional.
The demonstration of pouring toner onto a fresh pad and the clear Thayers product shot make it easy for interested viewers to find and try the product themselves.
@skincare.com @Thayers, you’re saving our pores with this one! ✨ #byloreal #thayers #pores #skincareingredients ♬ original sound - Skincare.com
The "Loading... Revealed!" Skincare Tease, 1M views
This TikTok from Zena Skin uses a digital "loading" concept applied to physical products. The black and white filter with spinning loading animation creates anticipation for what's being "loaded."
The quick cuts between different products in loading mode builds tension. Viewers stick around to see what the final reveal will look like and how many products are part of the collection.
The transition to full color feels satisfying - like a software program finally loading completely. This digital metaphor applied to skincare is unexpected and memorable.
The final shot shows the complete Zena Skin collection in an appealing bathroom setting. The "loading" concept transforms a simple product showcase into a mini-event that feels more engaging than standard reveals.
@zenaskin We love them all 😭🙌🏻💜 #capcuttemplate #productsyouneed #skincarebrand #CapCutVelocity ♬ original sound - Zena Skin
The Pimple Popping Aftercare Guide, 1.1M views
This TikTok from Skincare.com acknowledges something almost everyone does but shouldn't - popping pimples. Instead of scolding, it provides helpful aftercare steps, which feels supportive rather than judgmental.
The "according to a dermatologist" qualifier adds authority and makes the advice feel medical rather than just personal opinion. This credibility boost makes viewers more likely to trust and follow the guidance.
Four clear steps get demonstrated: cleanse gently, apply spot treatment, moisturize, and use non-comedogenic makeup if needed. The visual demonstration with actual products makes it easy to follow.
People would save this for future reference since popping happens impulsively and the aftercare steps provide damage control. The practical, guilt-free approach makes it highly shareable with friends who might need this guidance.
@skincare.com Name a more iconic duo than @dermablendpro and @vichylaboratoires. Makeup.com Social Media Editor @katlynevap can't. ✨ #byloreal #beautytok #acneprone ♬ original sound - skincare.com - Skincare.com
The Coconut Splash Ad, 5.3M views
This TikTok from TULA Skincare creates a massive pattern interrupt - starting with a coconut vendor and suddenly cutting to a woman getting splashed with water. This jarring transition forces viewers to keep watching to understand the connection.
The cognitive dissonance between the rustic coconut opening and the polished urban setting is immediately memorable. Your brain scrambles to make sense of the connection, which dramatically increases retention.
The "Get drenched... in moisture" tagline cleverly links the literal water splash to the metaphorical hydration promise of the cream. This playful wordplay makes the transition feel intentional rather than random.
The sensory experience is multi-layered - sharp cleaver sounds, water splash shock, and the tactile implication of the cream. This full sensory engagement makes it more immersive than typical skincare ads.
@tula Ask us how many times we've watched this clip 🤣 Ready to DRENCH your skin? *Bucket of water not required* Our 24-7 Intense Day & Night Cream is our ultra-rich cream, formulated with hyaluronic acid, squalane, and peptides for next-level hydration. #tulaskincare #moisturizer ♬ original sound - TULA skincare
Fizzing Away Blackheads, 2M views
This TikTok from Dermalogica UK starts with relatable insecurity: "do you have stubborn blackheads on your nose and chin area like I do?" This immediate identification makes viewers with similar concerns feel personally addressed.
The unique selling point is the fizzing sensation - "you can literally feel working and fizzing on your face... LISTEN." The audio cue transforms passive viewing into active listening, creating a novel sensory experience.
The ASMR-like fizzing sound provides satisfaction and suggests the product is actively working. This auditory proof feels more convincing than just claiming effectiveness.
Her genuine reaction while wearing the mask - smiling and explaining how it feels - builds trust through authentic enthusiasm. The simplicity of the process (3-5 minutes, then wipe away) makes it seem easy to try.
@dermalogicauk If you have stubborn blackheads, you NEED to try this 🤯 DEBUNKING SKIN TRENDS SERIES EP 2: BLACKHEADS #blackheads #blackheadtreatment #howtoclearblackheads #skincare #skincareroutine #dermalogica ♬ Bombastic Side Eye Criminal Offensive Side Eye - CasaDi
The Curious Case of the Cloud Foam, 1.7M views
This TikTok from Evereden explicitly uses "ASMR" in the text overlay, setting clear expectations for the sensory experience. The sloshing and clicking sounds as the bottle is prepped build anticipation perfectly.
The surprising foam delivery is the key hook - instead of typical spray, long cohesive strings of foam shoot out. This unexpected behavior immediately captures attention and curiosity about how it works.
The aesthetic appeal of pastel foam strings against white tiles is visually satisfying. The colors mixing and the tactile squishing sounds when rubbed together provide multiple layers of sensory satisfaction.
The "kids" branding and cute bottle faces add charm while the cloud-like foam texture suggests a fun, playful experience that both children and adults would find appealing.
@everedenbrand Evereden proving kids products can be clean AND fun since 2017 😎🫧🧼 #cleankidsproducts #cleanskincare #kidsbathproduct #foamingbodyscrub #viraltiktokshopproducts #tiktokshopfinds #momtok #cleankidsproducts #viralproducts #skincarerecommendations #skincarerecommendations #tiktokviralproducts ♬ original sound - Evereden
From Fan to Face of the Brand, 8.1M views
This TikTok from Glow Recipe tells a perfect "how it started vs how it's going" transformation story. The authentic fan footage showing genuine product use over time builds credibility for what follows.
The progression from bedroom GRWM videos to professional photo shoot creates powerful aspirational appeal. This isn't just about skincare - it's about achieving dreams through genuine passion and consistency.
Her authentic excitement in the early clips makes the eventual partnership feel earned rather than transactional. The behind-the-scenes shoot footage shows the reward for her long-term brand loyalty and genuine enthusiasm.
The emotional payoff when she's presented with the product box on set captures a moment of pure joy that viewers can feel vicariously. This success story resonates with anyone hoping their passion might lead to opportunities.
@glowrecipe we’ve come so far together @Katie Fang 😭💖 #glowrecipe #katiefang #newskincare #trendingskincare #watermelontoner ♬ original sound - Glow Recipe
The Eco-Conscious Loophole, 1M views
This TikTok from apo.ge.life starts by addressing criticism head-on - "As she wears plastic gloves" - which immediately shows transparency and willingness to engage with difficult topics.
The dramatic visual of the mountain of accumulated gloves provides shocking scale to what might seem like a minor issue. This tangible demonstration makes the environmental impact feel real and significant.
The Terracycle solution introduction feels like a satisfying resolution to the established problem. The weighing and pouring process provides visual satisfaction while demonstrating concrete action toward sustainability.
The connection between customer support and environmental action ("Ever since you guys blew up our store... I was finally able to afford this box") makes followers feel personally invested in the brand's ethical practices.
@apo.ge.life Reply to @sophita.life Just another small step towards reducing waste #plasticfree #plasticpollution #sustainability #ecofriendly #naturalskincare #consciousconsumer #skincare ♬ Imma Be X Heads Will Roll Remix - H&RRY
Cleanser Choices, 1.1M views
This TikTok from Skincare.com addresses a fundamental question: "Are you using the right cleanser for your skin type?" This immediately makes viewers self-assess and creates personal relevance.
The texture shots are crucial - seeing the gel consistency for oily skin versus the cream texture for dry skin provides visual understanding beyond just product names. These satisfying visuals increase watch time.
Three clear categories (oily, dry, combination) with specific product recommendations make the advice actionable. Using recognizable brands like CeraVe, Garnier, and Kiehl's makes the suggestions accessible.
The combination skin solution describing something that feels "like a gel" but is "hydrating like a cream" addresses the complexity of that skin type with a balanced recommendation that feels thoughtful.
@skincare.com Between @garnierusa, @CeraVe and @kiehls, which cleanser are you choosing? 🤔 #byloreal #selfcaretips #skincaretips🤗 ♬ original sound - Skincare.com
The Comfort Loop, 2.4M views
This TikTok from TULA Skincare creates a visual comfort zone with the lit Diptyque candle and soft lighting. The luxury candle signals good taste while creating an aspirational but calming atmosphere.
The message hits at perfect timing - "You made it through the first month of the new year" - acknowledging a commonly difficult period. This specific temporal anchor makes it feel personally relevant.
The positive affirmations feel earned rather than generic because they're tied to a specific achievement. "You should be so proud of yourself" connects to the actual effort of getting through January.
The seamless loop means people experience the positive message multiple times before scrolling away. This repetition helps the affirmation sink in and creates a meditative quality that's soothing and shareable.
@tula Your Monday reminder 💙 #tulaskincare #healingtiktok #selfcare #affirmations #selflove #wellness #mentalhealthmatters ♬ Lo-fi hip hop - NAO-K
The Skincare Serenade, 1.2M views
This TikTok from TULA Skincare transforms practical advice into creative content with the "love letter about skincare" concept. This romantic framing applied to SPF advice creates unexpected charm.
The handwritten reveal builds anticipation through the familiar "Roses are red" structure. Each word written creates mini-moments of suspense as viewers wait for the complete message.
The stop-motion aesthetic feels crafted and personal rather than rushed or generic. The clean paper, neat handwriting, and soft lighting create a pleasing visual experience that matches the gentle message.
The advice itself - "ALWAYS wear SPF with your Vitamin C" - is solid and widely accepted, making it feel valuable. The creative presentation transforms mundane skincare advice into something memorable and shareable.
@tula Your skin is your forever #valentine 💌 #tulaskincare #vitaminc #spf #valentinesday #skincaretips ♬ Pieces (Solo Piano Version) - Danilo Stankovic
The Unexpected Moisturizer Reveal, 9M views
This TikTok from Glow Recipe creates massive pattern interrupt by pairing a normal skincare reveal setup with completely absurd audio about an "Among Us potion from the dark web." The incongruity is so extreme it's immediately attention-grabbing.
Her deadpan expression while chaotic audio plays amplifies the comedy. She's completely serious about showing moisturizer while ridiculous claims play in the background, creating perfect comedic timing.
The randomness encourages rewatches as people try to process what they just heard. The audio is so memorable and absurd that it becomes shareable for the pure entertainment value.
This subverts the entire genre of earnest skincare content by injecting internet-native humor. It's not trying to sell anything - it's creating a moment of surprise and laughter that stands out in feeds full of serious beauty content.
@glowrecipe it's truly something 😌 #glowrecipe #skincaretiktok #winterskincare #skinflooding ♬ The among us potion - idk_lol1237404
The Rainbow Reveal, 3.3M views
This TikTok from Glow Recipe builds anticipation by showing the standard pink bottle first, then revealing a special rainbow edition. The audio "Never ever be basic for nobody... shine bright, let them BURNNN" perfectly syncs with the visual progression.
The rainbow bottle represents the audio's message about not being basic and shining bright. This creates a satisfying connection between the empowering audio and the colorful product reveal.
The limited edition factor adds desirability and exclusivity. People want things that feel special or unique, and the rainbow design clearly stands out from standard packaging.
The empowering message makes it highly shareable as motivation or self-affirmation content. People would send this to friends as encouragement or save it for the positive energy and aesthetic appeal.
@glowrecipe note to self 📝 #glowrecipe #pride2023 #watermelontoner ♬ original sound - anastasia
The "Boat Trend" Gambit, 2M views
This TikTok from Dermalogica UK creates intrigue by referencing a mysterious "boat trend" without explaining what it is. This information gap immediately sparks curiosity and drives people to the comments seeking answers.
The workplace dynamic is relatable - proposing a cost-effective, trendy approach versus a traditional expensive shoot. Many people have experienced similar conversations about budget and marketing strategies.
The cinematic audio (Ennio Morricone's harmonica theme) combined with the clearly green-screened boat creates intentional absurdity. This juxtaposition of epic music with low-fi visuals adds humor.
Her knowing expression suggests she's proven her point, creating a sense of vindication. The meta-commentary on marketing trends and budget decisions appeals to people working in creative or business roles.
@dermalogicauk guys please don’t get me fired and also browse our skin kits via our bio x #skincare #boattrend #titanictrend ♬ Titanic flute fail - Kate McKenzie 🩵
Sweet Sisterly Skincare, 1.4M views
This TikTok from Evereden captures pure sisterly love with an older child gently applying skincare to her younger sister. The Disney song "So This is Love" immediately triggers nostalgia and emotional warmth.
The gentle care and patient application showcase the protective big sister dynamic that many people either experienced or wished they had. This relatability creates immediate emotional connection.
The matching pajamas and soft lighting create an idealized domestic scene that feels aspirational yet achievable. The products become part of a bonding ritual rather than just skincare items.
The "this is what big sisters are for" text overlay reinforces the emotional message. People would share this with their siblings or save it for the pure sweetness of the moment captured.
@everedenbrand Self care is for all ages 🫶🏻 #everedenskincare #skincareforchildren #cleanskincare #safeforsensitiveskin #cleankidsproducts #bigsisterlittlesister #bigsisteradvice #selfcareroutines #aestheticselfcare #thatgirlselfcare ♬ so this is love - soft girl aesthetic
The Polished Lie and the Relatable Truth, 4.8M views
This TikTok from glowishere creates a perfect "expectation vs reality" reveal. The polished initial shot of three arms with perfect swatches sets up professional expectations.
The behind-the-scenes reveal showing the awkward positioning needed to achieve that shot provides satisfying authenticity. This demystifies the "perfect" image and makes it feel more attainable.
The humor comes from the contrast between the elegant result and the slightly ridiculous setup. People can relate to the effort required to create something that looks effortless.
This validates the struggles content creators face while making professional-looking content. It normalizes the awkwardness and effort behind polished appearances, which feels refreshingly honest in a world of curated content.
@glowishere much love to our hardworking models 🥹🫶 we appreciate them so so much🩵 #glow #kbeauty #bbcream #modellife #officehumor #bts #photoshoot #seoul #beautytok #modelsinseoul #ferizagui ♬ original sound - Ferizagui
The Refillable Ritual, 3.7M views
This TikTok from Glow Recipe demonstrates the refill system for their Plum Plump Hyaluronic Cream. The "how to refill" hook provides immediate utility for existing customers while introducing the concept to potential new ones.
The satisfying "pop out the pod" action creates a moment of discovery - many people don't realize the container is designed this way. The audible "click" when the new pod goes in provides ASMR-like satisfaction.
The sustainability messaging gets woven throughout without being preachy. "More product without the extra packaging" appeals to eco-conscious consumers while emphasizing practical value.
The peeling of the foil to reveal fresh, untouched cream provides visual gratification. This "new beginning" moment makes the refill process feel rewarding rather than just practical.
@glowrecipe is it almost time for your first refill? 😉 #GlowRecipe #RefillableSkincare #SustainableBeauty #UnboxingSkincare ♬ ARCADE DRIVER - Stuart Moore
Skincare Order on Display, 2.5M views
This TikTok from Dermalogica UK solves a common confusion point - what order to apply skincare products. The jade roller smearing each product creates an oddly satisfying visual sequence.
The methodical progression from cleanser to SPF provides clear, actionable guidance. Each smear reveals the next step while the text overlay reinforces the product type.
The aesthetic presentation transforms educational content into visually pleasing entertainment. The neat dollops on gray tiles and smooth rolling motion create ASMR-like appeal.
People would save this as a reference guide or share it with friends confused about skincare routines. The depersonalized approach (no face, just hands and products) makes it feel universally applicable.
@dermalogicauk #skincareroutine order! do you do anything differently? #skincare #skincaretips ♬ about damn time x promiscuous - Adamusic
The Art of Apology, 1.7M views
This TikTok from glowishere directly addresses criticism about limited shade range. Starting with "Reply to comment" shows they listen to feedback and engage with difficult conversations.
The transparency about business constraints - minimum order quantities, limited budget, being a small Korean brand - provides rare insight into manufacturing realities. This education transforms potential criticism into understanding.
The structured approach (three numbered points) makes complex information digestible. Acknowledging the problem, explaining constraints, and outlining future plans shows accountability and forward thinking.
The promise to expand inclusivity while showing upcoming products creates anticipation and demonstrates commitment to improvement. People probably comment with appreciation for the honesty and transparency.
@glowishere Replying to @Angee we hope this addresses any issues regarding why we only have one shade 🥺🩵 #glow #kbeauty #bbcream #blemishbalm #koreanbbcream #FAQ #lipbalm #answeringquestions ♬ Big mood - aApVision
The Unfiltered Truth About Returns, 1M views
This TikTok from apo.ge.life starts with a provocative split-screen showing returned products being discarded alongside the blunt text "F*ck your shopping habits." This immediate confrontation stops scrolling and demands attention.
The personal story from a business owner who experienced return abuse adds authenticity and stakes to the environmental argument. Her frustration feels genuine and justified rather than preachy.
The connection between consumer behavior and environmental waste makes abstract concepts concrete. Seeing the actual waste process makes the consequences feel real and immediate.
The controversial stance on shopping habits inherently invites debate and discussion. People would comment defending their practices, agreeing with the message, or sharing their own retail experiences.
@apo.ge.life #greenscreenvideo This is a hill I will die on. #skincare #beauty #sephora #plasticfree #sustainableliving #sustainablefashion ♬ original sound - Apo.Ge
The Overnight Pimple Vanquisher, 7M views
This TikTok from TULA Skincare promises quick results with "HOW TO: shrink a pimple overnight." This addresses an urgent problem that people desperately want solved quickly.
Showing her actual hormonal breakout builds trust and relatability. This vulnerability makes the advice feel authentic rather than coming from someone with perfect skin selling products.
The two-step process feels comprehensive yet simple - apply gel all over, then spot treat specific areas. The clear demonstration makes it easy to replicate.
The "after" shot showing improvement creates hope and social proof. Even subtle changes reinforce the overnight promise and encourage people to try the products themselves.
@tula Shrink a #pimple overnight in 2 easy steps. #tulaskincare #acne #skinpositive #skinjourney #skintok #cleanbeauty ♬ original sound - TULA skincare
The Puffy Eye Panacea, 0.5M views
This TikTok from Dr. BRANDT Skincare establishes authority immediately with "licensed esthetician" credentials. The professional endorsement makes the recommendation feel more credible than typical influencer content.
The "second skin film technology" terminology sounds innovative and scientific. This unique mechanism creates curiosity about how it works differently from other eye treatments.
The promise of results "in just under five minutes" appeals to people wanting immediate gratification. This rapid timeline makes the product feel worth trying for quick fixes.
The exclusive promo code "JENNIFER25 for 25% OFF" creates urgency and value. The personal connection to the presenter makes followers feel special while the discount motivates immediate purchase.
@drbrandt The answer to puffy eyes 👀 #drbrandt #skincare #undereyebags ♬ original sound - Dr. BRANDT Skincare
The Rhythmic Fill, 1.4M views
This TikTok from xoxoskincarebrand showcases the satisfying process of piping pink and blue "Cotton Candy Body Butter" into jars. The ASMR sounds of the piping create immediate sensory appeal.
The bi-colored swirl pattern is visually mesmerizing as the colors intertwine without becoming muddy. This "oddly satisfying" element keeps viewers watching the entire filling process.
The cotton candy theme with pastel colors triggers nostalgia and positive associations with childhood treats. The whipped texture suggests luxury and indulgence.
The Portuguese text overlay adds authenticity and suggests a family business dynamic ("Hi dear grandson"). This personal touch makes the brand feel more human and approachable than corporate alternatives.
@xoxoskincarebrand Respondendo a @igor Eu fui pesquisar e… estou rindo até agora 🤣🤣🤣 #asmrtiktoks #asmrsounds #asmrvideo #asmrbodybutter #asmrmanteigascorporais #asmrbodybutter #cremecorporal #hidratantecorporal #cuidadoscomapele ♬ som original - xoxoskincarebrand
Tiny Influencer, Big Impact, 1M views
This TikTok from Evereden features a very young child mispronouncing SPF as "FPS" while excitedly showing off her new cream. The innocent error is immediately endearing and memorable.
Her exaggerated expressions and genuine surprise at the "cute packaging" trigger powerful cuteness responses. The wide eyes and animated reactions are naturally captivating.
The sensory details - smelling the cream and changing her mind from "coconut" to "watermelon" - add authenticity. These small moments of discovery feel unscripted and genuine.
The unboxing excitement focused on aesthetics ("How do you use this?" "Man, that is so cute") resonates with adults who also appreciate appealing product design. People would share this for pure entertainment and cuteness factor.
@everedenbrand Another iconic first impressions from @Ivanna | Camila & Zoey’s Mom💕 this time on our Protective Mineral Face Cream with FPS 20 #everedenskincare #cleanskincare #safeforsensitiveskin #kidscleanser #kidsatsephora #SelfCare #aestheticselfcare ♬ original sound - Evereden
Napolify's Resources
- More than 500 viral content pieces analyzed
- Case Studies of viral accounts (Tiktok, Instagram and Facebook)
- Free Marketing Tools & Calculators
- Latest Tiktok Trends
More blog posts
- Viral marketing trends for skincare brands
- Viral social media strategies for skincare brands
- Viral Instagram Reels made by skincare brands