21 viral Tiktok videos made by makeup brands
These viral TikToks from makeup brands show how to mix humor, tips, and trends to get big views and shares.
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Napolify's Resources
- More than 500 viral content pieces analyzed
- Case Studies of viral accounts (Tiktok, Instagram and Facebook)
- Free Marketing Tools & Calculators
- Latest Tiktok Trends
More blog posts
- Viral marketing trends for makeup brands in 2025
- Viral social media strategies for makeup brands
- Viral Instagram Reels made by makeup brands
Fenty x Arcane, 3.7M+ views
This TikTok from Fenty Beauty by Rihanna shows off their Arcane collaboration lip glosses with a crazy visual setup.
The video starts with these glosses sitting in this deep red, shimmery background that looks super premium. Then it moves through each gloss, showing the Arcane character packaging (Jinx, Vi, Caitlyn), then a close-up swatch, then how it looks on lips.
The hook here is massive because you're getting two huge fanbases colliding. Fenty already has its loyal followers, and Arcane has this crazy passionate gaming community. When you put those together, you get way more people who might see and share this.
The visual satisfaction is what keeps people watching though. Those extreme close-ups of the gloss texture, the way it shimmers, how smooth it goes on lips.
It hits that ASMR sweet spot where people want to keep watching and rewatching. The editing moves fast enough to hold attention but slow enough to actually see each product.
People would probably share this because it bridges two worlds they love, or they'd DM it to friends saying "look at this cool collab.". The character connection makes fans comment about which one matches their favorite Arcane character.
@fentybeauty Shimmer and chaos, but make it Fenty ✨😈💅 Power up your pout with main character energy by swiping on the glosses from the limited-edition #FentyxArcane Collection 💪 ⭐️ Jinx inspired #GlossBomb in 'Kaboom' ⭐️ Mel inspired #GlossBomb in 'Risky Rulin' ⭐️ Vi inspired #GlossBomb in 'Rebel Rais'r' ⭐️ Caitlyn inspired #GlossBomb in 'Rogue on Riche$' ⭐️ Anomaly inspired #GlossBomb in 'Morphic Melt' Shop this legendary collection *NOW* at the #fentybeauty site & @sephora! #arcane #leagueoflegends #riotgames ♬ original sound - Fenty Beauty
Sensory Unboxing, 1.4M+ views
Makeup Revolution created this unboxing video that's all about the sounds.
You watch these perfectly manicured hands unwrap their Revolution Jelly Blush, and every sound is crystal clear. The plastic crinkling, the cap popping off, the twist mechanism, even a little "boing" sound when they touch the product.
This works because it taps into ASMR triggers. People get these satisfying tingles from specific sounds, and this video delivers them one after another. The sequencing builds anticipation too. You wonder what sound comes next, what the product will actually look like.
The jelly texture is the surprise element. Most people know powder or cream blush, but this dark jelly that turns bright pink when you touch it? That's the moment that makes people want to share it. It's one of the classic viral formats we have noticed.
The clean white background and deliberate pacing make every sensory detail pop. No distractions, just pure focus on the product and those satisfying sounds that keep people coming back.
@makeuprevolution Bounce, Blush, Go! 💖 Blush up your lips and cheeks with our Jelly Blush Stain! With hydrating skin-loving ingredients such as hyaluronic acid, aloe, watermelon extract💦 💻Available online at Revolutionbeauty.com, @Superdrug , @Ulta Beauty , @LOOKFANTASTIC , @prettylittlething , @BEAUTY BAY @Debenhams 🛍In-store at Superdrug 9th Oct #JellyBlush #revolutionjellyblush #blushstain #lipstain #revolutionblush #asmr ♬ original sound - Makeup Revolution
Aquatic Metamorphosis, 17.4M+ views
Makeup Revolution shows a complete transformation from normal face to this incredible aquatic creature look.
It starts with her saying she wants "peace, unity, and a makeup revolution," then she covers her whole face in white paint. That blank canvas makes you need to see what happens next.
The transformation appeal is huge here. Humans love before-and-after content, and going from everyday person to fantasy sea creature hits that curiosity gap hard. You invest time because you want to see the payoff.
The skill level on display is impressive.
The way she blends those blues and teals, adds the prosthetic fins, creates this whole underwater goddess look. People respect that technical ability, which triggers likes and comments about the artistry.
The pacing keeps you hooked with quick cuts and energetic music. No dead moments where you might scroll away. The "makeup revolution" line at the start also frames this as bigger than just a tutorial, like you're part of some creative movement.
@makeuprevolution Join our #CreatorRevolution competition to win a $100k creator contract! Judged by @abbyroberts ♬ Creator Revolution - Makeup Revolution
The Swatch Symphony, 0.9M+ views
TIRTIR made this systematic video showing their entire foundation shade range. Hand with brush, dab, swatch, label appears. Over and over, filling rows of swatches from lightest to darkest shades. Then they do the same thing with their silver cushion line.
The utility here is massive. Finding your foundation shade is genuinely hard, and this video solves that problem in under a minute. People save this for reference or share it with friends who struggle with shade matching.
There's something satisfying about the pattern and repetition. The neat rows, the rhythmic dabbing, the systematic way each shade gets revealed. It's oddly calming to watch, which boosts watch time even if you're not shopping for foundation.
The comprehensive range also signals inclusivity. Seeing shades from very fair to very deep makes people feel the brand actually cares about serving everyone. That creates positive sentiment and engagement.
@tirtir.official whether you’re after a flawless matte finish or a hydrating glow, we’ve got your complexion covered 🤙 watch as we swatch our iconic pink and silver cushions across all 20 shades each —showcasing everything from Fair Ivory to Fudge 🤩 #tirtir #tirtircushion #cushionfoundation #kbeauty #koreanmakeup #koreanbeauty ♬ son original - jnkclip
Holiday Gift Guide, 13.1M+ views
Estée Lauder created this holiday gift guide that tackles the common problem of not knowing what to buy people. The presenter in her Santa hat goes through four products, each labeled "For Your Dad," "For Your Mom," "For Your Bestie," and "For Everyone."
The timing hits perfectly during gift-giving season when people actually need these ideas. The categorization makes it easy to watch. You might skip to "For Your Mom" or watch through to see all the suggestions.
Each product gets a quick demo showing why it works for that person. The eye cream for dad with the cooling applicator, the romantic perfume for mom. These aren't random picks, they're thought-out matches that make sense.
The "For Everyone" category with the serum is smart because it gives people a safe option if they're not sure. People probably share this via DM when they need gift ideas or want to hint at what they'd like to receive.
@esteelauder We’re here to solve your #holiday gifting dilemmas! Find a gift for everyone on your list with #EsteeLauder 🎁 #TikTokMadeMeGiftIt ♬ original sound - Estée Lauder
Luminous Summer Glow Tutorial, 1.3M+ views
Estée Lauder shows a complete summer glow tutorial in under 30 seconds. The model applies foundation, concealer, powder, bronzer, blush, highlighter, mascara, and lip balm in this super efficient sequence.
The speed and information density respect people's time, which is crucial for social media attention spans. Every second delivers useful information without any filler. You get a complete look breakdown that you could actually recreate.
The aspirational quality works because the model has this gorgeous glowing skin and the lighting enhances that "golden hour" effect she's creating. People want that luminous look, especially for summer.
The clear product mentions help too. When she names specific Estée Lauder products, people can save the video to remember what to buy or ask about shades in comments. This pattern keeps popping up in our breakdowns of viral content.
@esteelauder Futurist Foundation for the win! Get into that luminous summer glow 🌞 #summermakeup #summerfoundation #glowingskin ♬ original sound - Estée Lauder
Fenty's Glittering Reveal, 2.9M+ views
Fenty Beauty by Rihanna shows their glittery lipstick emerging from this swirling cloud of pink glitter.
The glitter moves and shifts, then there's this explosion effect that reveals more of the lipstick tube as it spins and rises up.
The sensory overload hooks you immediately. That much glitter moving in fluid patterns is almost hypnotic. Your brain gets drawn into the texture and movement, which creates this kinaesthetic response where you almost feel the glitter.
The reveal structure builds anticipation. First partial concealment, then the explosion payoff, then different textures with the powder vortex. Each transition gives you something new to look at, preventing sensory fatigue.
The production value screams luxury and aligns perfectly with Fenty's brand. The smooth CGI, consistent pink palette, clean product shots make people associate the brand with quality and aspiration. People share this because it looks so premium and unique.
@fentybeauty Who are these divas? ✨
♬ original sound - Fenty Beauty
Chromatic Lash Play, 2.9M+ views
This Maybelline employee shows three colored mascaras - pink, blue, and burgundy - and applies them to create these bold, unconventional lash looks. The novelty hits immediately because most people only see black or brown mascara.
The curiosity gap is strong. "What will bright pink mascara actually look like?" That deviation from normal creates instant attention and keeps people watching to see each color result.
The comparison element engages decision-making psychology. By showing three distinct colors side by side, viewers naturally pick favorites and want to comment about which one they prefer. This drives engagement beyond just passive watching.
The application process itself is familiar even though the colors are wild. Anyone who uses mascara understands what's happening, so the barrier to comprehension is low while the visual impact is high.
@maybelline Which new Sky High Mascara Color are you most excited to try? @Brooke Fromkin swatched the shades pink air, blue mist, and burgundy haze 🤩! #maybellineemployee ♬ original sound - Maybelline NY
Tirtir's Shade Range Reveal, 37.2M+ views
TIRTIR created this response to criticism about their limited shade range by taking the creator to their lab in Korea. She addresses the negative comment directly, then shows the expanded range being developed, including darker shades and new undertones.
The problem-solution framework drives the virality here. Shade range criticism is a huge pain point in beauty, especially for K-beauty brands. By directly addressing and solving this complaint, they turn critics into potential advocates.
The behind-the-scenes access builds trust and transparency. Seeing the actual lab, the production line, the beakers of foundation creates authenticity that standard product announcements lack. People feel like they're getting insider information.
The tangible proof matters most. Showing multiple new darker shades swatched on her arm, mentioning the "W" undertone specifically requested by customers. This demonstrates real listening and action, not just empty promises.
For us, it looks very familiar, because it's a proven format we've documented many times.
@tirtir.official Our Best Friend @Darcei visited our lab for an exclusive first look at our ✨NEW Shades✨ Come join us straight from the Red Cushion manufacturing 🤩🤭. #tirtir #maskfitredcushion #cushionfoundation #koreanbeauty #kbeauty #kmakeup #koreanmakeup ♬ original sound - TIRTIR - TIRTIR Inc.
The Hypnotic Assembly Line, 1.1M+ views
TIRTIR animated this miniature factory conveyor belt where cushion compacts get filled with foundation. The white cushion opens, a dispenser aligns perfectly, fills it with beige liquid, then snaps shut. The sequence repeats for different colored compacts.
The ASMR and "oddly satisfying" quality is the main hook. That precise alignment, the smooth liquid flow, the clean mechanical sounds, the perfect closing click. These sensory inputs create a calming, almost meditative watching experience.
The seamless loop keeps people watching multiple times without realizing it. Your brain anticipates the next step in the repetitive process, creating this mini-reward cycle that boosts watch time and retention.
The idealized manufacturing process satisfies curiosity about how products get made, but presents it in this clean, fantasy version that's more appealing than gritty reality. The TIRTIR branding integrates naturally without feeling like a hard sell.
@tirtir.official 🔋 filling up, glowing out ! 🔋 our cushions are charging up and ready to deliver: ❤️ Red cushion: silky satin vibes 💗 Pink cushion: matte, seamless perfection 🪩 Silver cushion: naturally dewy brilliance your glow, your rules—so, which one‘s your pick ?🫶 whichever one you choose, grab it on Amazon.com at an unbeatable price until ⏰ December 2nd !! #tirtir #tirtircushion #tirtircushionfoundation #cushionfoundation #koreanbeauty #blackfriday #amazonbestseller #amazonbeauty ♬ 오리지널 사운드 - TIRTIR Inc.
CeraVe's Comedic Misdirection, 5.4M+ views
CeraVe developed with dermatologists this skit where Dr. Muneeb Shah introduces Michael Cera as being "from CeraVe" because his last name matches the brand. Then Cera gives completely wrong answers to basic skincare questions while the doctor stays patient.
The celebrity-brand name play creates immediate curiosity. Is he really a spokesperson? Is this serious? Michael Cera's established awkward, deadpan persona gets perfectly leveraged for comedy here.
The subversion of expectations drives the humor. You expect celebrity endorsers to know about the product or at least fake it convincingly. Cera's consistently absurd answers shatter that expectation and build anticipatory humor for what he'll say next.
The straight man dynamic with Dr. Shah amplifies everything. His subtle reactions and patient attempts to guide Cera create this relatable anchor while making the absurdity even funnier. People share this because it's genuinely entertaining content that happens to feature a brand.
@cerave Can always count on Dr. Shah, a real, board-certified derm, for chasing the facts. #DevelopedWithDerms ♬ original sound - CeraVe
The Intimate Ritual, 68.7M+ views
Chanel.beauty created this unique point-of-view video shot from inside a reflective bag. The model reaches in to grab hand cream, cuticle oil, and nail polish, applying each in detailed close-ups while saying "How do I get things done? I nail it."
The novel visual concept drives the virality. That inside-the-bag perspective creates intimacy and exclusivity, like you're getting privileged access to her personal routine. This pattern interrupt grabs attention in a sea of similar beauty content.
The aspirational Chanel branding triggers status signaling. Even watching, liking, or sharing offers a vicarious luxury experience. People associate with the brand's sophistication just by engaging with the content.
The sensory details boost watch time. Those close-ups of cream being smoothed, oil applied precisely, the glossy red nail polish going on. These ASMR-like qualities make the experience almost hypnotic and highly rewatchable.
The "I nail it" wordplay adds memorable cleverness that people quote and share. It's a recurring element we've seen in multiple viral case studies.
@chanel.beauty CHANEL BEAUTY MIX - Hand Repair. Do it yourself. #CHANELBeauty #CHANELMakeup #CHANELSkincare #Beautytok ♬ original sound - chanel.beauty
Chanel's Chance Encounter in a Labyrinth of Light, 83.8M+ views
Chanel.beauty shows a woman entering this neon-lit mirror maze with Chance perfume
The video explodes into kaleidoscopic effects where she and the perfume bottle multiply, swirl, and merge in these visually captivating patterns.
The visual stimulation and rapid pacing hook viewers immediately. The kaleidoscopic effects aren't just pretty, they're almost psychedelic and create genuine wonder. This pattern interrupt breaks through scroll fatigue and demands attention.
The audio-visual sync enhances everything. The upbeat electronic music drives the edits and her movements, creating this immersive, uplifting experience. The lyrics reinforce the "take your chance" theme while being catchy enough to stick in your head.
The model's expressive energy makes the fantasy feel grounded. Her genuine smiles and playful interactions let viewers project themselves into this joyful, stylish scenario. Combined with Chanel's prestige, this creates desire for both the product and the feeling it represents.
@chanel.beauty NEW. CHANCE EAU SPLENDIDE. A splendid story of CHANCE. Music by Angèle. Film directed by Jean-Pierre Jeunet. @💿 Angèle 💿 #CHANELBeauty #ChanceEauSplendide #Angèle #CHANELFragrance #BeautyTok ♬ original sound - chanel.beauty
Street Smarts & Viral Sparks, 8M+ views
Maybelline NY sponsored comedian Hannah Berner to ask people in Washington Square Park what "it" is in "Maybe you're born with it." The responses range from thoughtful ("flaws") to completely unexpected ("IBS", "I can peel a banana with my feet").
The outlandish soundbites drive the virality. "IBS" and "banana feet" are pattern interrupts that create high emotional arousal through surprise and humor. These moments get quoted, shared, and referenced because they're so memorable and absurd.
The host's comedic skill amplifies everything. Hannah Berner's genuine reactions and quick wit make the interactions feel authentic rather than staged. Her specific compliments like "you look like you have a high Uber rating" are more engaging than generic praise.
The "value first, sell second" structure works perfectly
The video entertains thoroughly before introducing the Maybelline Skin Tint. By the time the product appears, viewers are already engaged and more receptive to the message.
@maybelline Slaying the day with Maybelline’s Skin Tint and @Hannah Berner #ad #maybellinepartner ♬ original sound - Maybelline NY
Rihanna's Red Radiance, 1.2M+ views
Fenty Beauty by Rihanna posted this video of Rihanna applying vibrant red lipstick while wearing a striking monochromatic red outfit with a molded breastplate. Her pregnancy is visible, and "bad gal on the way" plays in the background.
The celebrity capital creates immediate attention. Rihanna's global icon status draws views, but seeing her in this seemingly candid moment applying makeup makes it feel intimate and relatable despite her fame.
The visual salience is exceptional. That monochromatic red ensemble, especially the unique molded breastplate, grabs attention instantly. Red signals passion, power, and confidence, all aligning perfectly with Rihanna's brand image.
The audio creates narrative depth. "Bad gal on the way" works as both a personal motto and a clever pregnancy reference. This alignment between visual, action, and audio makes the content memorable and shareable.
The authentic product integration works because she's using her own Fenty Beauty lipstick with genuine confidence. Seeing the creator use their product so effectively provides powerful social proof and authenticity.
@fentybeauty A moment in football history... 💋 Issa 'MVP' typa weekend, y'all! 🏆 Two years later, @Rihanna’s iconic #HalftimeShow glam is still living in our heads...and we love to see this DIVA. ❤️🔥 Complete ya game day glam with this bad gal-certified #redlip 👉🏽 IconVelvet liquid lipstick in #TheMVP ♬ BAD GAL RIRI ON THE WAY - Fenty Beauty
The TIRTIR Foundation Revelation, 2.8M+ views
TIRTIR Inc. created this response video where creators show the absurdly light "darkest" shades they found in Korea, then reveal TIRTIR's expanded range that actually includes deep shades like "55N Espresso."
The problem-solution narrative hooks viewers by addressing a widespread frustration. The creators' genuine shock at those light "darkest" shades validates what many people have experienced shopping for foundation in certain markets.
The brand responsiveness element creates positive sentiment. When TIRTIR "saw that video" and sent new shades, it demonstrates listening and adaptation. This wish fulfillment aspect makes people feel heard and valued as consumers.
The visual proof seals the deal. That stark contrast between the old "darkest" shade and the new "55N Espresso" provides concrete evidence of change. The application demo showing it working well on their skin builds credibility and trust.
@tirtir.official @Aylen Park Have you tried our Red Cushion foundation yet? We have 30 shades, and it's exclusive to K-beauty. We're also coming out with more shades soon. Please give it a try! :)) 😍🫶 #tirtir #kbeauty #kmakeup #cushionfoundation #redcushion #maskfitredcushion ♬ original sound - TIRTIR - TIRTIR Inc.
The Unlikely Dermatologist, 32.2M+ views
CeraVe developed with dermatologists created this mock press conference where Anthony Davis gets appointed "Head of CeraVe" and claims his height qualifies him to see people's scalps, making him "basically a dermatologist now." Dr. Andrew Park's reaction: "I went to school for 12 f***ing years."
The absurdist humor built on incongruity drives the virality. An unqualified basketball player claiming dermatologist expertise creates cognitive dissonance that's inherently funny. This unexpected premise hooks viewers who need to understand the setup.
The deadpan delivery from both Davis and Dr. Park amplifies the comedy. Davis's earnest belief in his "scalp-seeing" abilities contrasted with Dr. Park's relatable exasperation creates perfect comedic timing.
Dr. Park's final line provides the quotable payoff that resonates deeply with anyone who's spent years developing expertise. "I went to school for 12 f***ing years" captures professional frustration in a way that's both funny and relatable.
@cerave Did you hear the news? 🗞️ Anthony Davis is… Head of CeraVe ✅🗣️ #HeadofCeraVe ♬ original sound - CeraVe
The Redness Revolution, 1.9M+ views
TIRTIR Inc. shows a creator with significant facial redness testing their "viral cushion foundation" to see if it can actually cover rosacea. The transformation when she applies it to one cheek is immediate and dramatic.
The moment of truth creates instant gratification. Applying the product to that highly red cheek and seeing immediate coverage provides visual satisfaction that's almost shocking. Her surprised "Wasn't expecting that" adds authenticity to the effectiveness.
The half-face demonstration technique works perfectly for showing contrast. One side completely transformed, the other still red. This stark visual comparison is compelling and easily digestible, making people want to share the dramatic before-and-after.
The extreme starting point makes the impact stronger. Testing high-coverage foundation on clear skin has minimal effect, but demonstrating it on significant rosacea provides a clear, quantifiable challenge that the product visibly overcomes.
@tirtir.official Even with a light touch, you can get full coverage❤️ Go get it right now because why not?@GLAMZILLA #tirtir#tirtirrcushion #tirtirbeauty #maskfitredcushion #cushionfoundation #koreancushion #koreanbeauty #kmakeup #koreanmakeup #kbeauty #paidcolloboration ♬ original sound - TIRTIR - TIRTIR Inc.
The Unexpected Accessory, 4.1M+ views
Makeup Revolution 100% Cruelty Free & Zero Skin Retouch brought back their "Midnight Kiss Lipstick" with gothic packaging that includes a detachable skull ring. The reveal shows the skull isn't just decoration, it's actually wearable jewelry.
The scarcity messaging "IT'S BACK" creates immediate urgency and FOMO. People familiar with it feel rushed to act, while newcomers get curious about what was so popular it had to return.
The multi-layered reveal builds anticipation perfectly. First you see the gothic packaging, then the skull ring on the tube, then the embossed skull on the lipstick itself, then the ring being worn. Each surprise keeps you watching longer.
The dual functionality transforms perceived value. It's not just lipstick, it's lipstick plus jewelry. This clever design makes it more shareable because people want to show others this creative concept they discovered.
@makeuprevolution IT’S BACK📣 Our best selling Black Skull Ring Lipstick🖤😱 The perfect Halloween accessory👏 #blacklipstick #halloweenmakeup #halloweenlooks ♬ Circus-style Halloween where ghosts start dancing(880310) - Shoya Kitagawa
The "Soap Brow" Swift Tutorial, 2M+ views
Makeup Revolution 100% Cruelty Free & Zero Skin Retouch shows the complete "soap brow" technique in seconds. Perfect laminated brows appear first, then the quick steps: add water to the compact, brush brows up, apply product, flatten hairs.
The immediate visual hook works because those feathery "soap brows" are exactly what people want to achieve. Starting with the end result creates instant desire and curiosity about the method.
The brevity and clarity maintain high retention. Each step gets shown distinctly but rapidly, making the technique seem quick and achievable. This pacing encourages rewatches to catch every detail while respecting attention spans.
The high utility drives saves and shares. People who want this brow look will save the video to try later or share it with friends interested in brow styling. The satisfying transformation process also has that oddly calming quality that boosts watch time.
@makeuprevolution @lenkalul’s technique for Soap Brows using the Rehab Soap + Care 😍 #makeuprevolution #soapbrows #soapbrowstutorial #browtutorial #perfectmatch ♬ original sound - Makeup Revolution
CeraVe's Dry Skin Solution Showcase, 1.6M+ views
CeraVe developed with dermatologists created this 3-step routine for dry skin using their Hydrating Foaming Oil Cleanser, Hydrating Hyaluronic Acid Serum, and Facial Moisturising Lotion AM SPF 50. Each step gets demonstrated with clear instructions and benefits.
The problem-solution framing captures attention because dry skin affects so many people. CeraVe's dermatologist-recommended reputation lends instant credibility to the solution being presented.
The oil-to-foam transformation provides visual satisfaction that keeps people watching. "Watch as the oil transforms into a lightweight foam" explicitly directs attention to this satisfying moment that has ASMR-like appeal.
The clear structure and actionable instructions make the routine feel manageable. "Step 1, Step 2, Step 3" with checkmark emojis creates a sense of completion and correctness that encourages saves for future reference.
The "Moisturize Like A Derm" tagline provides aspirational authority, suggesting that following this routine equals expert-level care. This positions the routine as professional-grade while remaining accessible to everyone.
@cerave Struggling with dry skin? Here’s a 3-step dermatologist-approved routine with #CeraVe 💙🥼🫧 #DrySkin #Routines #MoisturizeLikeADerm #SkinType #SkincareRoutine ♬ Akon's Beautiful Day - Akon
Napolify's Resources
- More than 500 viral content pieces analyzed
- Case Studies of viral accounts (Tiktok, Instagram and Facebook)
- Free Marketing Tools & Calculators
- Latest Tiktok Trends
More blog posts
- Viral marketing trends for makeup brands in 2025
- Viral social media strategies for makeup brands
- Viral Instagram Reels made by makeup brands