37 viral content ideas made by makeup brands
If you’re stuck on what to post for your makeup brand, these ideas will help. They’re easy, real, and made to grab attention.
Need fresh content ideas? We’ve got you.
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Aquatic Metamorphosis, 17.4M views
This TikTok video from Makeup Revolution shows a dramatic transformation where someone turns into an aquatic creature using makeup.
The video starts with the creator speaking directly to the camera about wanting a "makeup revolution," which immediately hooks viewers with a bold statement.
The transformation begins with applying white base makeup that completely covers the face, creating curiosity about what comes next.
Then comes the intricate work - blues and teals applied in alien-like patterns, followed by prosthetic fin pieces and finishing touches like blue lipstick and a seashell crown.
This went viral because the extreme transformation taps into our fascination with before-and-after content. The white base creates a strong curiosity gap that keeps people watching to see the final result. The high skill level shown through detailed blending and creative use of prosthetics triggers admiration. The pacing with quick cuts and energetic music maintains attention, while the "makeup revolution" framing makes viewers feel part of something bigger. The final aquatic look provides serious visual payoff that people want to share.
@makeuprevolution Join our #CreatorRevolution competition to win a $100k creator contract! Judged by @abbyroberts ♬ Creator Revolution - Makeup Revolution
Beginner Friendly Makeup Tutorial, 1.7M views
In this Instagram Reel, creator Jooshica demonstrates an "unrecognizable" makeup look by showing one side of her face fully made up while working on the bare side.
She walks through each step - colored contacts, dramatic false lashes, winged eyeliner, fake double eyelid lines, drawn-on bottom lashes, and strategic blush placement.
The half-face reveal creates an immediate visual hook that showcases the dramatic potential. Each step visibly changes her appearance, creating continuous micro-payoffs that keep viewers watching.
It’s one of those viral formats we keep seeing over and over.
Her confident delivery and step-by-step format make complex techniques feel achievable. The final transformation where she notes her Face ID wouldn't recognize her delivers on the "unrecognizable" promise.
People probably share this because the techniques offer real educational value, especially the advanced methods like creating fake double eyelids that aren't commonly taught.
CeraVe's Comedic Misdirection, 5.4M views
This TikTok features dermatologist Dr. Muneeb Shah introducing actor Michael Cera as being "from CeraVe," playing on the name similarity.
Cera then proceeds to give hilariously wrong answers to basic skincare questions while Dr. Shah maintains his professional composure.
The comedy comes from subverting expectations - we expect celebrity endorsers to know about products, but Cera delivers absurd responses like "I like eggs on my toast, not on my skin" when asked about eczema. This creates a pattern where viewers anticipate each wrong answer, building comedic tension. Dr. Shah's patient reactions make him the relatable "straight man" in the dynamic.
The ambiguity about whether Cera is really a spokesperson adds intrigue. People would comment about Dr. Shah's patience or quote Cera's funniest lines, while the lighthearted humor makes it easy to share.
@cerave Can always count on Dr. Shah, a real, board-certified derm, for chasing the facts. #DevelopedWithDerms ♬ original sound - CeraVe
CeraVe's Dry Skin Solution Showcase, 1.6M views
CeraVe presents a clean, simple 3-step routine for dry skin in this TikTok. The video shows their Hydrating Foaming Oil Cleanser transforming from oil to foam, followed by their Hyaluronic Acid Serum, and finishing with SPF moisturizer. Each step includes clear instructions and benefits.
The oil-to-foam transformation provides a satisfying visual moment that increases watch time. The "3-Step Routine" promise makes skincare feel manageable rather than overwhelming. Clear benefit statements like "removes dirt, oil & makeup" address specific needs. The upbeat music and checkmark emojis create positive associations.
Also, the authority of the CeraVe brand, known for dermatologist recommendations, builds trust.
People probably save this for the simple, actionable routine they can actually follow.
@cerave Struggling with dry skin? Here’s a 3-step dermatologist-approved routine with #CeraVe 💙🥼🫧 #DrySkin #Routines #MoisturizeLikeADerm #SkinType #SkincareRoutine ♬ Akon's Beautiful Day - Akon
Chanel's Chance Encounter in a Labyrinth of Light, 83.8M views
This TikTok from Chanel Beauty creates a kaleidoscopic journey through a mirror maze with dynamic lighting and a model interacting with Chance perfume.
The video features rapid cuts, swirling reflections, and multiple versions of the model dancing with perfume bottles.
The intense visual stimulation with kaleidoscopic effects creates a mesmerizing experience that's hard to look away from. The synchronized music and quick editing maintain constant engagement. The aspirational aesthetic makes viewers associate the product with an exciting, stylish lifestyle.
We always see this kind of pattern when we study and decrypt viral content.
The technical execution feels almost psychedelic, providing a pattern interrupt that breaks through scroll fatigue. The multiple dancing figures and creative use of mirrors make it highly rewatchable as viewers notice new details each time. People would share this primarily for its visual spectacle - it's the kind of content that makes you say "you have to see this."
@chanel.beauty NEW. CHANCE EAU SPLENDIDE. A splendid story of CHANCE. Music by Angèle. Film directed by Jean-Pierre Jeunet. @💿 Angèle 💿 #CHANELBeauty #ChanceEauSplendide #Angèle #CHANELFragrance #BeautyTok ♬ original sound - chanel.beauty
Chromatic Lash Play, 2.9M views
Maybelline's TikTok showcases their colored mascaras by applying vibrant pink, electric blue, and deep burgundy to different eyes. The video shows clear application and side-by-side comparison of the bold colors.
The novelty of brightly colored mascara immediately grabs attention since most people are used to black or brown. The rapid succession of different colors creates mini before-and-after moments that maintain interest. The side-by-side comparison invites viewers to pick favorites, tapping into choice psychology.
People probably comment about which color they prefer or share with friends to get their opinions. The familiar application process makes it relatable while the unusual colors provide the wow factor.
@maybelline Which new Sky High Mascara Color are you most excited to try? @Brooke Fromkin swatched the shades pink air, blue mist, and burgundy haze 🤩! #maybellineemployee ♬ original sound - Maybelline NY
Dior's Micro-Moment Mastery, 9.8M views
This Instagram Reel features Anya Taylor-Joy and Willow Smith showcasing Dior's Forever Hydra Nude Foundation with quick cuts highlighting "24H Nude Perfection" and "48H Hyaluronic Enriched Hydration."
The dual celebrity endorsement creates powerful aspirational appeal - viewers want to associate with the elegance and style these stars represent. The extremely quick cuts pack maximum visual impact into each second, preventing attention from wandering. The clear benefit claims address real concerns about long-lasting, natural-looking makeup. The high production value reinforces Dior's luxury image while the "NEW" positioning creates FOMO. People would share this to signal their appreciation for these celebrities or the brand's sophisticated aesthetic.
Fenty x Arcane, 3.7M views
Fenty Beauty's TikTok showcases their collaboration with the animated series Arcane, featuring lip glosses themed around characters like Jinx, Vi, and Caitlyn. Each product is shown with dramatic lighting that matches the character's aesthetic, followed by texture shots and lip application.
The collaboration bridges two passionate fanbases - Fenty Beauty lovers and Arcane/gaming enthusiasts. The character associations trigger strong engagement from fans who connect with specific characters. The extreme close-ups of gloss textures create ASMR-like satisfaction while the dramatic lighting makes products look premium. The limited-edition nature creates urgency.
People probably comment about "their" character's gloss or share with friends who are fans of either the beauty brand or the show.
@fentybeauty Shimmer and chaos, but make it Fenty ✨😈💅 Power up your pout with main character energy by swiping on the glosses from the limited-edition #FentyxArcane Collection 💪 ⭐️ Jinx inspired #GlossBomb in 'Kaboom' ⭐️ Mel inspired #GlossBomb in 'Risky Rulin' ⭐️ Vi inspired #GlossBomb in 'Rebel Rais'r' ⭐️ Caitlyn inspired #GlossBomb in 'Rogue on Riche$' ⭐️ Anomaly inspired #GlossBomb in 'Morphic Melt' Shop this legendary collection *NOW* at the #fentybeauty site & @sephora! #arcane #leagueoflegends #riotgames ♬ original sound - Fenty Beauty
Fenty's Glittering Reveal, 2.9M views
This TikTok shows a Fenty Beauty lipstick emerging from a swirling bed of pink glitter, rotating through different textures before revealing the glittery product finish.
The dynamic glitter creates immediate visual interest that's almost hypnotic. The controlled "explosion" of glitter provides satisfying sensory appeal while the sequential reveals build anticipation. The high production value screams luxury, making the product appear more desirable. The brief format encourages multiple viewings to catch details. The glittery finish on the actual product reinforces the glamorous theme. People would share this for its pure visual appeal - it's satisfying content that feels premium.
@fentybeauty Who are these divas? ✨
♬ original sound - Fenty Beauty
Holiday Gift Guide, 13.1M views
Estée Lauder's TikTok addresses holiday gift-giving by categorizing four products: eye cream "For Your Dad," perfume "For Your Mom," lipstick "For Your Bestie," and serum "For Everyone."
The problem-solution framework directly addresses holiday shopping stress with concrete suggestions. The categorization makes it easy for viewers to identify relevant sections, increasing retention. The "best sellers in one" positioning elevates perceived value while the sensory descriptions make products feel tangible. The seasonal relevance during peak gift-buying season creates immediate utility. People would save this for shopping reference or share in DMs as gift hints. The "For Everyone" category provides a fail-safe option that broadens appeal.
@esteelauder We’re here to solve your #holiday gifting dilemmas! Find a gift for everyone on your list with #EsteeLauder 🎁 #TikTokMadeMeGiftIt ♬ original sound - Estée Lauder
Klum's Runway Radiance, 3.2M views
This Instagram Reel from L'Oréal features Heidi Klum walking a runway in a dramatic black gown with diamond jewelry, waving and blowing kisses to the audience.
Heidi Klum's international recognition provides instant star power that guarantees attention. The high-fashion runway setting with professional lighting creates aspirational appeal. Her direct engagement - waving and blowing kisses - makes viewers feel acknowledged and connected. The dynamic camera work and brief duration ensure high completion rates. The glamorous presentation makes it feel like an event rather than just an ad. People would share this to show appreciation for Klum or because the visual glamour fits their social media aesthetic.
Kylie Cosmetics' Hybrid Blush Launch, 3M views
Creator Charlene Truong introduces Kylie Cosmetics' new Hybrid Blush in this Instagram Reel, explaining it's neither cream nor powder but a unique hybrid with a "suede finish." She swatches all eight shades then applies "Kylie Jenner's favorite shades" while highlighting benefits like being "sweat and humidity proof."
The Kylie Cosmetics brand power immediately draws attention from the existing fanbase. The "hybrid" concept creates curiosity about what this new formulation actually is. Showing all eight shades provides comprehensive information while the "Kylie's favorites" angle adds social proof. The practical benefits like sweat-proof wear address real concerns. The creator's enthusiasm and skilled application build trust in the product's performance.
People probably comment expressing desire to try the product or asking about specific shades.
Kylie's Everyday Gloss Reveal, 4.7M views
In this Instagram Reel, Kylie Jenner shows her "favorite everyday gloss combo" by applying two products while casually sipping iced coffee, ending with a satisfied smile.
Kylie's beauty mogul status means her product recommendations carry serious weight with fans. The "everyday" framing makes her glamorous lifestyle feel slightly more accessible. The coffee sip adds a relatable human moment that creates connection. The simple two-product combo feels achievable compared to complex tutorials. Her direct gaze and smile create parasocial intimacy that makes fans feel personally addressed. People would share this to friends who love Kylie or save it as shopping inspiration.
Kylie's Target & Ulta Makeup Run, 7.4M views
This Instagram Reel shows a first-person perspective of someone shopping for Kylie Cosmetics products at Target/Ulta, filling a distinctive pink perforated basket with various lip products before checking out.
The Kylie brand association immediately creates interest and speculation about whether it's actually her shopping. The aspirational yet accessible narrative - luxury products available at mainstream stores - makes the brand feel attainable. The mystery creates engagement as people debate and theorize in comments. The satisfying visuals of products being selected and the distinctive pink basket become talking points. The ASMR-like sounds and first-person perspective feel authentic rather than overly produced.
People probably comment about wanting the pink basket itself or questioning if it's really Kylie.
Lip Liner Swatch Symphony, 1.4M views
This Instagram Reel from Maybelline shows ten different lip liner shades being swatched in sequence, each clearly labeled, followed by a smudge test that proves their "10/10 longwear" claim.
The rapid succession of swatches creates a satisfying rhythm with each new shade acting as a mini-reward. The performance proof through the smudge test builds credibility - it's not just a claim but a demonstration. The neat, uniform presentation appeals to our love of order and patterns. The comprehensive shade range in under 40 seconds provides high utility for makeup shoppers. People would save this for shade reference or share as a recommendation for long-lasting lip liners.
Lipstick Moment, 1.4M views
This Instagram Reel from Estée Lauder shows a woman who strongly resembles Ana de Armas applying lipstick in what appears to be a hotel room, set to chill lo-fi music.
The celebrity resemblance (or possible actual celebrity appearance) creates immediate scroll-stopping power. The intimate GRWM setting makes viewers feel they're getting behind-the-scenes access. The slow, deliberate application has ASMR-like qualities that are calming and focused. The aesthetic execution with soft lighting and minimal approach feels cinematic. The extreme brevity almost guarantees full viewing and encourages rewatching.
People probably comment debating whether it's actually Ana de Armas or share because of the celebrity recognition factor.
Cosmetic Up, 1M+ views
🧨 Read our detailed analysis of this viral content here
This Reel from @cosmeticup.official shows a messy kids' makeup kit being fully restored.
The hook? Visual chaos that’s oddly satisfying to watch get cleaned up.
Surprise twist: the lipstick is actually a mini sausage—totally unexpected and attention-grabbing. This "schema violation" keeps viewers watching.
ASMR sounds and the step-by-step transformation trigger a sense of satisfaction. People love seeing disorder become order—it scratches a psychological itch.
The sausage reveal adds humor and makes the content shareable. It’s just weird enough to pass around, but not off-putting.
Even though it’s not a typical beauty brand, the formula works: start with a mess, add an unexpected twist, end with a satisfying transformation.
Beauty brands can apply the same idea—restore ruined palettes, replace expired products, or recreate looks in unusual ways.
Luminous Summer Glow Tutorial, 1.3M views
This TikTok from Estée Lauder shows a model with radiant skin and dreadlocks creating a "luminous summer makeup look" using multiple products in under 30 seconds, from foundation through bronzer to lip balm.
The extreme efficiency delivers a complete look tutorial in record time, respecting viewers' attention spans. The model's flawless skin and professional application create aspirational appeal.
Each product is clearly shown and named, providing actionable shopping information. The rapid pacing with constant visual changes prevents boredom. The universal appeal of "luminous summer glow" makes it broadly relevant. People would save this as a reference guide or share for the quick, achievable routine.
@esteelauder Futurist Foundation for the win! Get into that luminous summer glow 🌞 #summermakeup #summerfoundation #glowingskin ♬ original sound - Estée Lauder
Makeup Muse, 7.1M views
Creator LENA demonstrates "round face makeup application" in this Instagram Reel while wearing pink hair rollers. She applies contour and highlight using stick products, blends everything with a brush, then reveals soft waves and new bangs at the end.
The soft aesthetic with pink rollers and dreamy music taps into the popular "coquette" trend that resonates strongly online. The face shape chart creates educational value while sparking debate - many comment that her face doesn't actually look round. This controversy drives engagement as people voice opinions and correct each other. The satisfying blending process and dual transformation (makeup plus hair) provide multiple payoffs. The step-by-step format feels teachable and approachable.
People probably comment about the face shape mismatch or share for the aesthetic appeal.
Mascara Showdown, 1.2M views
Maybelline's Instagram Reel demonstrates their Sky High mascara in two colors - burgundy and black - by applying each to a different eye and asking viewers to choose their favorite.
The direct A/B comparison creates an immediate engagement opportunity as viewers form preferences. The novelty of burgundy mascara versus classic black provides visual interest. The trusted Sky High product line reduces barrier to interest while the clear demonstration shows actual performance. The binary choice format makes commenting easy and natural.
People probably engage by stating their color preference or asking about availability.
Rio Radiance, 1.2M views
This Instagram Reel features Brazilian celebrity Juliette Freire doing a complete Fenty Beauty routine against the backdrop of Rio de Janeiro, including scenic shots and a "FENTY BEAUTY BRASIL" plane banner.
Juliette's massive following in Brazil provides built-in audience and social proof. The Rio setting with iconic landmarks creates aspirational appeal and local pride. The extremely fast editing with 1-2 second shots maintains high energy and prevents attention drift. The samba-infused music enhances the positive, energetic vibe. The combination of celebrity, beautiful location, and high production value creates a mini-event feeling. People would share this for the cultural pride aspect or because it feels like discovering something special.
Sensory Unboxing, 1.4M views
This TikTok from Makeup Revolution shows the unboxing of a "Cherry Jelly" blush with extreme attention to sound - the tapping, plastic peeling, cap popping, and product twisting, ending with touching the jelly texture.
The focus on distinct, isolated sounds creates strong ASMR triggers that can be deeply satisfying and relaxing. The sequential reveals build anticipation while each step provides sensory payoff. The jelly texture novelty adds visual interest when the dark product transforms to bright pink upon touch. The meticulous sound design makes each action deliberate and satisfying. People would share this primarily for the "oddly satisfying" factor or save it for repeated ASMR enjoyment.
@makeuprevolution Bounce, Blush, Go! 💖 Blush up your lips and cheeks with our Jelly Blush Stain! With hydrating skin-loving ingredients such as hyaluronic acid, aloe, watermelon extract💦 💻Available online at Revolutionbeauty.com, @Superdrug , @Ulta Beauty , @LOOKFANTASTIC , @prettylittlething , @BEAUTY BAY @Debenhams 🛍In-store at Superdrug 9th Oct #JellyBlush #revolutionjellyblush #blushstain #lipstain #revolutionblush #asmr ♬ original sound - Makeup Revolution
The Allure of the Unveiling, 1M views
Clinique Spain's Instagram Reel unveils their advent calendar with text like "Ya está aquí" (It's here) and "¿Qué esconderá?" (What will it hide?), showing each compartment being opened to reveal skincare and makeup products.
The advent calendar format taps into natural curiosity about "what's inside" while the seasonal timing creates relevance. The "best sellers in one" positioning suggests high value and smart curation. The rapid reveals prevent boredom while building excitement. The Spanish text and emojis create conversational, enthusiastic tone. The comprehensive product range appeals to diverse beauty needs. People would share this as a gift guide or save for shopping reference during holiday season.
The At-Home Hair Color Revolution, 19.7M views
This Instagram Reel shows a woman discovering L'Oréal's ColorSonic device, explaining how it solves frequent salon visits by delivering professional results at home in just 5 minutes with no mess.
The relatable problem of expensive, frequent salon visits immediately connects with the target audience. The device's technological novelty creates intrigue - it's not just another box dye but an innovative tool. The dramatic before-and-after with complete grey coverage provides visual proof of efficacy. The convenience claims (5 minutes, no mess, no mixing errors) address common pain points with DIY coloring. The L'Oréal partnership adds credibility.
People probably share this with friends who struggle with grey roots or comment expressing amazement at the technology.
The Concealer Canvas, 1.9M views
Maybelline's Instagram Reel shows someone using different shades of their Eraser concealer for full-face sculpting, starting with "THE ART" and ending with "THE ARTIST" while revealing three different shades.
The "Art/Artist" framing creates narrative intrigue and elevates the technique beyond simple instruction. Using one product type in multiple shades makes the look feel more accessible than complex contouring with various product categories. The smooth blending process is visually satisfying while the final reveal resolves the initial curiosity. The affordable drugstore product makes the polished result feel achievable. People would save this for the practical technique or share it as a useful makeup hack.
The Dessertification of Dove, 2.3M views
This Instagram Reel shows Dove body scrub being piped into a jar using a pastry bag and star nozzle, creating a whipped cream effect topped with a cherry to complete the dessert illusion.
The food-not-food deception creates immediate cognitive intrigue as our brains process the visual conflict. The ASMR-quality sounds of the product being piped are deeply satisfying. The precise, controlled application appeals to our appreciation for order and skill. The cherry-on-top moment provides perfect comedic timing and completion. The playful transformation aligns with the self-care luxury that body scrubs represent. People would share this for the "wait, that's not food" surprise factor or enjoy rewatching for the satisfying sounds.
The Dior Addict Lip Glow Quest, 1.5M views
Alexandra Daddario goes through a gamified journey in this Instagram Reel, playing claw machines and other arcade games to find her perfect Dior lipstick shade, ultimately discovering she's a "cool girl" who needs shade "006 Berry."
The gamification transforms routine product selection into an engaging adventure with clear stakes and resolution. Alexandra's celebrity status provides aspirational appeal while the arcade setting adds playful novelty. The "warm vs cool" narrative creates a simple conflict that viewers can follow and relate to their own shade-finding struggles. Each "game" provides mini-payoffs that maintain interest. The interactive elements like asking for viewer input create parasocial engagement.
People probably comment about their own warm/cool preferences or share because of the creative concept.
The Ephemeral Parisian Portrait, 15.4M views
Helena Soubeyrand creates a symmetrical line-art portrait on a café window using both hands simultaneously in this Instagram Reel, set to whimsical French accordion music with Parisian street scenes visible.
The dual-handed symmetrical drawing demonstrates genuinely rare skill that triggers immediate admiration and amazement. The curiosity gap keeps viewers watching to see what emerges from the abstract lines. The Parisian setting with charming music creates perfect aesthetic cohesion that feels authentically artistic. The one-line art style provides satisfying completion when the face is finally recognizable. Her genuine smile and the brief glimpse of impressed onlookers add authentic human appeal. People would share this primarily to showcase the impressive talent or because the Parisian charm fits their aesthetic preferences.
The Fenty Football Factory, 2.1M views
Fenty Beauty's Instagram Reel shows an animated assembly line where white footballs get "painted" with different foundation shades by suspended beauty products, with football gear branded with "FENTY" prominently displayed.
The brand power of Fenty combined with football timing (likely Super Bowl when Rihanna performed) created massive built-in interest. The unexpected fusion of rugged sports equipment with delicate beauty products provides strong pattern interrupt. The "painting footballs with foundation" metaphor cleverly references both "game face" makeup and Fenty's inclusive shade range. The satisfying, repetitive motion with synchronized spray sounds creates ASMR-like appeal. The seamless loop encourages multiple viewings. People would share this for the creative concept or speculate about upcoming campaigns in comments.
The Green Liner Holiday Spark, 1.5M views
Maybelline's Instagram Reel promotes their green Tattoo Studio eyeliner as "the best green liner for the Holidays," showing a quick swatch, smudge test, and application in under 15 seconds.
The immediate value proposition and seasonal relevance create instant relevance for holiday makeup seekers. The extreme efficiency packs demonstration, performance proof, and application into minimal time. The festive green color provides novelty while remaining wearable. The smooth application and clean wing are inherently satisfying to watch. The upbeat music enhances the positive, holiday-appropriate mood. People would save this for holiday makeup reference or share with friends looking for seasonal color options.
The Hypnotic Assembly Line, 1.1M views
This TikTok from TIRTIR shows an animated cosmetic factory where cushion compacts move through an assembly line, getting filled with foundation by precise dispensers with satisfying "gloop" and "click" sounds.
The perfect precision and mechanical smoothness create deep ASMR satisfaction through both visual and audio elements. The idealized manufacturing process satisfies curiosity about how products are made while maintaining aesthetic appeal. The seamless loop encourages multiple viewings without viewers realizing. The distinct sounds are carefully crafted for maximum sensory impact. The clean, bright aesthetic aligns with modern beauty branding. People would share this for the "oddly satisfying" factor or enjoy rewatching for relaxation.
@tirtir.official 🔋 filling up, glowing out ! 🔋 our cushions are charging up and ready to deliver: ❤️ Red cushion: silky satin vibes 💗 Pink cushion: matte, seamless perfection 🪩 Silver cushion: naturally dewy brilliance your glow, your rules—so, which one‘s your pick ?🫶 whichever one you choose, grab it on Amazon.com at an unbeatable price until ⏰ December 2nd !! #tirtir #tirtircushion #tirtircushionfoundation #cushionfoundation #koreanbeauty #blackfriday #amazonbestseller #amazonbeauty ♬ 오리지널 사운드 - TIRTIR Inc.
The Intimate Ritual, 68.7M views
Chanel Beauty's TikTok uses a unique "inside-the-bag" perspective as a model retrieves and applies hand care products, stating "How do I get things done? I nail it" while demonstrating a complete manicure routine.
The novel inside-the-bag viewpoint creates immediate visual intrigue and feels intimately personal. Chanel's luxury branding provides aspirational appeal that makes viewers want to associate with the sophistication. The meticulous close-ups of product application have strong ASMR qualities that boost watch time. The "I nail it" wordplay is memorable and shareable. The ritualistic aspect makes self-care feel elevated and purposeful. The high production value reinforces luxury positioning. People would share this for the creative visual concept or because it represents the lifestyle they aspire to.
@chanel.beauty CHANEL BEAUTY MIX - Hand Repair. Do it yourself. #CHANELBeauty #CHANELMakeup #CHANELSkincare #Beautytok ♬ original sound - chanel.beauty
The Parisian Product Spectacle, 2.6M views
L'Oréal's Instagram Reel shows a giant bottle of their Elvive Glycolic Gloss hair product as a multi-story pop-up shop structure positioned near the Eiffel Tower, with people exploring the installation.
The massive scale creates immediate "wow" factor that breaks through typical content noise. The Eiffel Tower location adds aspirational Paris appeal and global recognition. The novelty of a product-as-building concept triggers curiosity and amazement. Whether real or CGI, the execution quality makes it feel believable and impressive. The visual spectacle naturally prompts "how did they do that" discussions. People would share this for the "you have to see this" factor or because it represents impressive marketing creativity.
The Shopping Spree Foreshadow, 3.5M views
Kylie Cosmetics' Instagram Reel shows someone browsing their website while cutting to elevator scenes where the person carries progressively more shopping bags, set to frantic meme audio with "subtle foreshadowing" text.
The relatable online shopping experience resonates with anyone who's added "just one more thing" to their cart. The escalating visual gag builds anticipation as bag quantities comically increase. The trending meme audio immediately signals humorous intent and cultural relevance. The brand's self-awareness in creating shopping behavior content shows playful personality. The Black Friday timing creates perfect seasonal relevance and FOMO.
People probably comment about their own shopping habits or share because they relate to the shopping struggle.
The Swatch Symphony, 0.9M views
TIRTIR's TikTok systematically swatches all shades of their Pink and Silver cushion foundations, showing the comprehensive range from light to deep tones with clear labeling and upbeat music.
The comprehensive shade display addresses the major pain point of foundation matching by providing visual comparison. The neat, uniform presentation creates satisfying visual order while the rhythmic dabbing has ASMR-like qualities. The extensive range suggests inclusivity across skin tones. The efficient information delivery respects viewers' time while providing practical utility. People would save this as a shade reference guide or share with friends who need foundation matching help.
@tirtir.official whether you’re after a flawless matte finish or a hydrating glow, we’ve got your complexion covered 🤙 watch as we swatch our iconic pink and silver cushions across all 20 shades each —showcasing everything from Fair Ivory to Fudge 🤩 #tirtir #tirtircushion #cushionfoundation #kbeauty #koreanmakeup #koreanbeauty ♬ son original - jnkclip
The Unrecognizable Transformation, 12.2M views
Creator JJ challenges other "unrecognizable" makeup tutorials in this Instagram Reel, demonstrating extreme transformation techniques including colored contacts, dramatic false lashes, drawn-on features, and strategic contouring to completely alter her appearance.
The confrontational opening immediately hooks viewers with bold claims about doing it better than others. The half-done face creates powerful visual curiosity that compels watching until completion. Each step produces dramatic visible changes that maintain engagement through continuous transformation. The advanced techniques like drawing fake double eyelids offer unique educational value. The confident, challenging persona generates discussion and debate.
People probably comment expressing amazement at the transformation or engage in discussions about the techniques shown.
Tirtir's Shade Range Reveal, 37.2M views
This TikTok shows a creator at TIRTIR's Korean lab addressing criticism about limited shade ranges by revealing new, expanded foundation options including deeper tones and warm undertones developed from customer feedback.
The direct response to community criticism transforms negative feedback into positive momentum. The exclusive behind-the-scenes lab access provides authenticity and transparency rarely seen from brands. The visual proof of new deeper shades directly addresses inclusivity concerns that resonate strongly with diverse communities. The creator's personal shade matching makes the expansion relatable and necessary. The customer survey mention shows the brand actively listens to feedback.
People would comment with excitement about finally finding their shade or share with friends who've struggled with K-beauty shade ranges.
@tirtir.official Our Best Friend @Darcei visited our lab for an exclusive first look at our ✨NEW Shades✨ Come join us straight from the Red Cushion manufacturing 🤩🤭. #tirtir #maskfitredcushion #cushionfoundation #koreanbeauty #kbeauty #kmakeup #koreanmakeup ♬ original sound - TIRTIR - TIRTIR Inc.
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