Today, do you make more money on TikTok or on Facebook?
This article has been written by our TikTok expert who will tell you what are the most efficient strategies in your niche
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TikTok pays creators between $0.40-$1.00 per 1,000 views while Facebook offers $8.75-$10.00 for long-form video but only $1.00-$1.50 for Reels.
While Facebook dominates in per-view earnings for traditional video content, TikTok excels in engagement rates and viral potential, making it the superior choice for creators targeting younger demographics and seeking rapid growth through short-form content.
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TikTok dominates in engagement rates and viral potential while Facebook offers higher per-view payments for long-form content. The choice between platforms depends heavily on your target demographic, content format, and monetization goals.
| Metric | TikTok | Winner | |
|---|---|---|---|
| Per 1,000 Views Payment | $0.40-$1.00 (Creator Rewards) | $8.75-$10.00 (long-form) / $1.00-$1.50 (Reels) | FB |
| Average Engagement Rate | 2.5%-4.86% | 0.07%-1.7% | TikTok |
| Primary Age Demographics | 16-34 years (67% of users) | 25-54 years (majority) | Depends |
| Best Content Format | Short-form vertical videos (15-60s) | Long-form video + Reels | Depends |
| External Link CTR | 4.8%-6.2% | 2.3%-3.1% | TikTok |
| Fake Engagement Rate | 8-15% (bots/fake followers) | 12-20% (established bot networks) | TikTok |
| Brand Deal Earnings (100k followers) | $1,000-$5,000 per post | $2,000-$10,000 per post | FB |
How much do creators earn per 1,000 views on TikTok versus Facebook in 2025?
Facebook significantly outpays TikTok for long-form video content, offering $8.75-$10.00 per 1,000 views through in-stream ads compared to TikTok's $0.40-$1.00 Creator Rewards Program.
However, this advantage disappears when comparing short-form content directly. Facebook Reels only pay $1.00-$1.50 per 1,000 views, putting them in the same range as TikTok's compensation structure. The key difference lies in Facebook's requirement for longer watch times and higher production quality to access premium ad revenue.
TikTok's payment structure varies significantly by region and content category. Creators in tier-1 countries like the US, UK, and Germany earn on the higher end of the spectrum, while those in emerging markets typically see rates closer to $0.20-$0.40 per 1,000 views. Educational and how-to content generally commands higher rates than entertainment-focused videos.
Facebook's in-stream ads require videos longer than 3 minutes with at least 1 minute of watch time to qualify for monetization. This creates a higher barrier to entry but results in substantially better per-view compensation for creators who can meet these requirements.
The reality is that most creators earn more from brand partnerships and affiliate marketing than platform payments, regardless of which platform they choose.
What are the engagement rates on TikTok versus Facebook across different niches and account sizes?
TikTok consistently delivers 3-7 times higher engagement rates than Facebook across all account sizes and niches, with overall averages ranging from 2.5% to 4.86% compared to Facebook's 0.07% to 1.7%.
| Account Size | TikTok Engagement Rate | Facebook Engagement Rate | Top Performing Niches |
|---|---|---|---|
| Nano (1k-10k) | 8.2%-12.5% | 2.1%-3.8% | Beauty (TikTok), Local Business (FB) |
| Micro (10k-100k) | 4.8%-7.3% | 1.2%-2.4% | Finance (TikTok), Community Groups (FB) |
| Macro (100k-1M) | 2.8%-4.1% | 0.8%-1.5% | Gaming (TikTok), News/Media (FB) |
| Mega (1M+) | 1.9%-3.2% | 0.3%-0.9% | Entertainment (TikTok), Celebrity (FB) |
| Beauty Niche | 6.8%-9.4% | 1.8%-2.6% | Tutorial content performs best |
| Finance Niche | 4.2%-6.1% | 1.1%-1.9% | Quick tips and market updates |
| Gaming Niche | 7.1%-10.3% | 2.2%-3.4% | Live streams and highlights |
Beauty and gaming content consistently achieve the highest engagement rates on TikTok, often exceeding 10% for accounts under 50k followers. Finance content, while lower in raw engagement, tends to have superior conversion rates and attracts more valuable brand partnerships.
Facebook's engagement advantage lies in community-driven content and local businesses, where the platform's group functionality and marketplace integration create more meaningful interactions than simple likes and shares.
How many likes and comments do posts typically receive on each platform by follower count?
TikTok posts generate substantially more engagement per follower, with creators seeing 3-5 times more likes and 2-4 times more comments compared to Facebook posts of similar content quality.
| Follower Count | TikTok Average Likes | Facebook Average Likes | Comments Ratio (TikTok vs FB) |
|---|---|---|---|
| 10k followers | 800-1,200 likes per post | 150-300 likes per post | 45-70 vs 15-25 comments |
| 100k followers | 4,000-7,000 likes per post | 800-1,500 likes per post | 200-350 vs 60-120 comments |
| 1M+ followers | 25,000-50,000 likes per post | 5,000-12,000 likes per post | 800-1,500 vs 250-500 comments |
| Peak Performance | Can reach 10x+ average | Rarely exceeds 3x average | Viral potential much higher |
| Consistent Performance | More volatile, algorithm-dependent | Steadier, predictable reach | FB better for consistent output |
| Content Lifespan | 24-72 hours for most engagement | Several days to weeks | TikTok front-loads engagement |
| Comment Quality | Shorter, reaction-based | Longer, discussion-oriented | FB better for community building |
TikTok's algorithm rewards early engagement heavily, meaning posts that gain traction in the first few hours often see exponential growth. Facebook's engagement patterns are more predictable but less explosive, making it better suited for creators who prefer consistent, steady growth over viral moments.
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What are the conversion rates from followers to customers on each platform?
Facebook demonstrates superior conversion rates across most product categories, with digital products converting at 2.8-4.2% compared to TikTok's 1.9-3.1%, though TikTok excels in impulse purchases and fashion items.
| Product Category | TikTok Conversion Rate | Facebook Conversion Rate | Best Platform |
|---|---|---|---|
| Digital Products | 1.9%-3.1% | 2.8%-4.2% | |
| Physical Products | 2.4%-3.8% | 2.1%-3.4% | TikTok (slight edge) |
| Services/Coaching | 1.2%-2.1% | 2.9%-4.7% | |
| Affiliate Links | 3.8%-5.2% | 1.8%-2.9% | TikTok |
| Fashion/Beauty | 4.1%-6.3% | 2.2%-3.6% | TikTok |
| High-Ticket Items | 0.8%-1.4% | 1.9%-3.2% | |
| Subscription Services | 1.5%-2.3% | 2.4%-3.8% |
TikTok's strength lies in impulse buying behavior, particularly for products under $50. The platform's algorithm creates a sense of urgency and FOMO that drives quick purchasing decisions, especially in fashion, beauty, and trending items.
Facebook's superior performance in high-value conversions stems from its mature advertising ecosystem and users' comfort with making significant purchases through the platform. The ability to research products thoroughly through groups and reviews creates more informed, confident buyers.
Age demographics play a crucial role in conversion patterns. TikTok users (primarily 16-34) have different spending power and decision-making processes compared to Facebook's older demographic (25-54), who typically have higher disposable income and make more deliberate purchasing choices.
Which platform drives more external traffic and has better click-through rates?
TikTok generates significantly higher click-through rates for external links, averaging 4.8%-6.2% compared to Facebook's 2.3%-3.1%, making it the superior choice for driving traffic to websites, landing pages, and affiliate offers.
TikTok's advantage stems from its full-screen, immersive content format that captures complete user attention. When creators strategically place calls-to-action during peak engagement moments (typically 3-7 seconds into videos), users are more likely to follow through with external actions.
Facebook Stories perform exceptionally well for direct website visits, with CTRs reaching 3.8%-5.1%, rivaling TikTok's performance. However, Facebook's main feed posts struggle with external link engagement due to the platform's algorithm prioritizing native content to keep users on-platform.
Link-in-bio strategies work differently on each platform. TikTok users readily navigate to creator profiles to find links, while Facebook users prefer direct links within posts or stories. This behavioral difference affects how creators should structure their traffic-driving campaigns.
The quality of traffic also differs significantly. TikTok traffic tends to have higher bounce rates but better conversion rates for impulse purchases, while Facebook traffic shows more page exploration and research behavior before converting.
Where is fake engagement more prevalent: TikTok or Facebook?
Facebook suffers from higher rates of fake engagement, with 12-20% of interactions coming from bot networks and fake accounts, compared to TikTok's 8-15% fake engagement rate, though both platforms continue to battle sophisticated manipulation tactics.
Facebook's longer presence and more established bot ecosystems contribute to its higher fake engagement rates. The platform's group functionality and event features create additional opportunities for artificial interaction manipulation that don't exist on TikTok.
TikTok's fake engagement primarily manifests through view manipulation and comment bots, with detection becoming increasingly difficult as bot technology improves. However, the platform's algorithm quickly identifies and penalizes accounts that rely heavily on inauthentic engagement.
The impact of fake engagement varies by content type. Educational and tutorial content on both platforms sees lower fake engagement rates (3-7%) compared to entertainment content (15-25%), as bots typically target viral-prone content categories.
Creator verification and engagement quality matter more than raw numbers. Authentic creators can identify real engagement through comment quality, profile diversity, and sustained interaction patterns rather than focusing solely on numerical metrics.
What content formats perform best on each platform for reach, engagement, and monetization?
Short-form vertical videos (15-60 seconds) dominate TikTok performance, while Facebook sees optimal results from a hybrid approach combining long-form videos for monetization and Reels for reach and engagement.
TikTok's algorithm heavily favors native vertical content shot within the app, with external uploads performing 40-60% worse in terms of reach and engagement. Quick cuts, trending audio, and hook-heavy introductions within the first 3 seconds determine success rates.
Facebook's monetization sweet spot lies in videos between 3-8 minutes that maintain 60%+ watch time. These longer formats qualify for in-stream ads while still being digestible enough to maintain audience attention throughout the duration.
Live streaming performs exceptionally well on both platforms but serves different purposes. TikTok Live excels for real-time engagement and gifting monetization, while Facebook Live builds community trust and drives higher-value product sales.
Carousel posts and image content still hold value on Facebook, particularly for older demographics and business-focused accounts, but contribute minimally to overall platform monetization compared to video content.
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How do user demographics and purchasing behaviors differ between the platforms?
TikTok attracts a younger demographic (67% aged 16-34) with higher engagement rates but lower individual spending power, while Facebook's older user base (majority 25-54) demonstrates greater purchase consideration and higher transaction values.
TikTok users exhibit impulse buying behavior, making quick decisions based on social proof and trending products. Average purchase values range from $15-$45, with fashion, beauty, and lifestyle products performing exceptionally well. The platform's users expect authentic, unpolished content from creators.
Facebook users engage in more research-driven purchasing, often spending days or weeks evaluating products before buying. Average transaction values range from $50-$200, with home goods, technology, and services performing better than trendy items. Professional, polished content resonates more with this demographic.
Geographic purchasing patterns also differ significantly. TikTok sees higher international purchase rates, with users willing to buy from overseas sellers, while Facebook users prefer domestic or well-established international brands with strong customer service reputations.
The decision-making timeline affects content strategy. TikTok creators succeed with urgency-driven content and limited-time offers, while Facebook creators benefit from educational content that builds trust over multiple touchpoints before making sales pitches.
Where do users spend the most money on platform-native features and external purchases?
Facebook users spend significantly more on external purchases through the platform, averaging $127 per transaction compared to TikTok's $43, while TikTok dominates in platform-native spending through gifts, coins, and live streaming donations.
TikTok's native monetization thrives during live streams, where users regularly send virtual gifts worth $0.50-$50 to creators. Top TikTok streamers can earn $500-$2,000 per hour during peak engagement periods, primarily from audience gifts and coin donations.
Facebook's Marketplace integration drives substantial external purchase volume, with users comfortable making high-value transactions for vehicles, real estate, and business equipment. The platform's payment protection and seller verification systems encourage larger financial commitments.
Shopping behavior patterns show TikTok users prefer quick, entertainment-driven purchases during content consumption, while Facebook users tend to browse dedicated shopping sections and make deliberate purchasing decisions through Facebook Shops and Marketplace.
Subscription and recurring payment adoption rates favor Facebook, where users readily sign up for coaching services, digital courses, and membership sites promoted by creators they trust. TikTok users show resistance to recurring commitments but excel in one-time purchase conversion.
What are the main monetization streams and average monthly incomes by account size?
Facebook offers more diverse high-value monetization streams including in-stream ads, fan subscriptions, and Facebook Shops, while TikTok excels in brand partnerships and social commerce for younger demographics.
| Account Size | TikTok Monthly Income | Facebook Monthly Income | Primary Revenue |
|---|---|---|---|
| 10k followers | $200-$800 (brand deals, affiliate, Creator Rewards) | $200-$800 (Reels bonuses, affiliate, small brand deals) | Tied |
| 100k followers | $1,000-$5,000 (major brand partnerships, TikTok Shop) | $2,000-$10,000 (in-stream ads, sponsored content) | |
| 1M+ followers | $5,000-$20,000 (premium brand deals, product lines) | $8,000-$40,000 (video monetization, fan subscriptions) | |
| Top Earners | $50,000+ (celebrity endorsements, business ventures) | $100,000+ (media companies, established businesses) | |
| Monetization Speed | Faster initial growth, plateau at mid-tier | Slower start, higher long-term potential | Depends |
| Revenue Stability | More volatile, trend-dependent | More predictable, algorithm-stable | |
| Barrier to Entry | Lower requirements, faster qualification | Higher thresholds, longer approval process | TikTok |
Brand deal rates vary significantly by niche, with TikTok commanding premium rates for fashion and lifestyle content while Facebook excels in B2B and professional service pricing. Micro-influencers often earn more per follower on TikTok due to higher engagement rates.
Revenue diversification strategies differ between platforms. TikTok creators typically focus on multiple small income streams (Creator Rewards, brand deals, affiliate links, live gifts), while Facebook creators often build fewer but higher-value revenue sources (in-stream ads, fan subscriptions, premium content).
How have revenue and engagement metrics evolved over the past 12 months?
TikTok experienced 23% growth in average creator earnings while engagement rates stabilized around 3.2%, whereas Facebook saw 15% revenue growth but continued declining organic reach for traditional posts, offset by strong Reels performance.
TikTok's Creator Rewards Program expansion to more countries increased global earning opportunities, though individual creator payouts remained relatively flat as the user base grew. The platform's algorithm changes favored educational and how-to content over pure entertainment, affecting creator earnings distribution.
Facebook's pivot toward short-form content through Reels bonuses and enhanced monetization tools helped offset declining engagement on traditional posts. The platform's investment in shopping features and business tools created new revenue streams that weren't available in previous years.
Market saturation affects both platforms differently. TikTok faces increased competition for viral content slots, making consistent performance more challenging, while Facebook benefits from a more stable but slowly declining user engagement pattern that creates predictable monetization opportunities.
Looking toward 2026, TikTok's growth rate is expected to slow as the platform matures, while Facebook's focus on integration with Instagram and WhatsApp may create new cross-platform monetization opportunities that don't currently exist.
If you feel like your content isn't getting enough engagement, we can help improve that.
What criteria should creators use to choose between TikTok and Facebook today?
Choose TikTok if you're targeting audiences under 35, creating short-form video content, and seeking rapid growth through viral potential, while Facebook works better for established businesses, longer-form content, and audiences over 30 with higher spending power.
Content creation capabilities should guide platform selection. TikTok requires consistent video production with trending audio and quick editing, while Facebook allows for more diverse content types including text posts, images, and longer videos that require less frequent updates.
Revenue timeline expectations matter significantly. TikTok can generate quick wins through viral content and immediate brand deal opportunities, but income stability remains challenging. Facebook offers slower initial growth but more predictable long-term monetization through established advertising systems.
Geographic targeting influences platform choice. TikTok dominates in younger international markets and urban areas, while Facebook maintains stronger presence in suburban and rural demographics across most countries, particularly for local business promotion.
Resource allocation should factor into decision-making. TikTok demands daily content creation and trend monitoring, while Facebook allows for less frequent posting with longer content lifespans, making it more suitable for creators with limited time or resources.
Conclusion
TikTok emerges as the superior platform for creators seeking high engagement rates, viral potential, and rapid audience growth, particularly when targeting younger demographics with short-form video content.
Facebook maintains its advantage for established creators focused on longer-form content, higher per-view monetization, and serving audiences over 30 with greater purchasing power and decision-making timeframes.
Sources
- Bluehost TikTok Payment Guide
- Descript TikTok Earnings Analysis
- ActionSprout Facebook Payment Study
- Vocal Media Platform Comparison
- Buffer Engagement Rate Benchmarks
- Social Insider Platform Benchmarks
- Hootsuite Engagement Statistics
- Metricool Social Advertising Study
- Sprout Social TikTok Statistics
- Hootsuite Facebook Statistics
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