25 viral Tiktok videos made by leather bag brands
These TikToks from leather bag brands show how fast, stylish videos can get tons of views. It's not about being perfect—it's about showing craftsmanship and quality quickly.
If you want help making videos like this, we're ready to help.
Napolify's Resources
- More than 500 viral content pieces analyzed
- Case Studies of viral accounts (Tiktok, Instagram and Facebook)
- Free Marketing Tools & Calculators
- Latest Tiktok Trends
More blog posts
- Viral marketing trends for leather bag brands
- Viral social media strategies for leather bag brands
- Viral Instagram Reels made by leather bag brands
The Artisan's Gift, 1.5M+ views
This TikTok from Orox Leather Co., a 4th generation leather crafters company from Oaxaca, Mexico, shows a heartwarming father-son moment. The son asks his dad to make him a briefcase for his new job, and his dad's enthusiastic "¡Órale!" immediately hooks viewers.
What follows is a meticulously edited montage of the father crafting the briefcase from rich, dark red leather. The crisp sounds of leather being cut, the rhythmic thud of the mallet, and the whirring of the sewing machine create an ASMR-like experience that keeps people watching.
The emotional core of the father-son relationship drives shares and comments expressing warmth, while the visual satisfaction of the crafting process boosts watch time. The fast-paced editing prevents viewers from clicking away before the satisfying payoff. It's one of the classic viral formats we have noticed.
@oroxleather More than just a bag, our Nuntius X is a combination of quality materials and functionality. Imagine effortlessly sliding your 15” laptop into its snug compartment, with pockets conveniently holding all your essentials. Crafted for versatility, it offers the ease of a shoulder strap and the classic grace of a hand-held option 💼 This briefcase is sure to make a lasting impression. Visit any of our brick-and-mortar locations or our online store to shop for your new bag for work or business. • • #leathergoods #portland #handcrafted #oregon #downtownpdx #leatherbag #shoplocal #smallbusiness #asmr ♬ original sound - Orox Leather Co.
The Stealth Wealth Stasher, 2M+ views
AGENTLE, a leather bag company, created this TikTok that starts with a casual scene of someone accessing a small black crossbody bag. The hook comes when the bag is unzipped to reveal it's packed with a thick wad of cash alongside a wallet and phone.
The surprise element creates immediate intrigue and a desire to understand how it all fits. The fast-paced editing with quick cuts maintains viewer attention, while the aspirational quality of the lifestyle and wealth implication makes it highly shareable.
People would probably comment expressing disbelief or aspiration, and share it to project a similar desire or tag friends who would appreciate the aesthetic.
@agentleth กระเป๋าสะพายข้างผู้ชาย ทรงกล่อง เรียบดูดี คล่องตัวใบเล็กพอเหมาะพกพาง่าย ใส่โทรศัพท์กระเป๋าสตางค์จบๆ จาก AGENTLE #กระเป๋าสะพายข้าง #กระเป๋าผู้ชาย #กระเป๋าใส่โทรศัพท์ #กระเป๋าคาดอก ♬ suara asli - astrooo🪐
A "Perfect Fit" Viral Moment, 0.8M+ views
This TikTok from WoolAndOak shows a man walking toward an airport baggage sizer with a brown leather duffel bag. The anxiety around carry-on luggage dimensions is something most travelers understand immediately.
When the bag slides in perfectly, it triggers a sense of relief and satisfaction. The text overlays don't just describe the action but articulate the user's confidence, positioning the bag as a reliable solution.
The real-world demonstration of a specific, valued feature makes it authentic and relatable. Comments would likely be dominated by "What bag is this?" or "Where can I buy it?", showing direct purchase intent.
@woolandoak A bag that’s more than a carry-on but designed to fit every airline carry-on requirements. This is the best bag for those who love to move. Order by clicking link in our bio. #leatherbag #dufflebag #jetset #travel #traveltiktok #luggagehack #luggage #packinghacks #bags #luxurybag #travelbag #fyp ♬ original sound - WoolAndOak
The Dynamic Handbag Showcase, 1.8M+ views
POLÈNE created this TikTok featuring rapid, almost frenetic camera movements around a light blue handbag set to "Super Freaky Girl" by Nicki Minaj. The bag becomes personified by the song's attitude.
Unlike static luxury advertising, the constant motion and quick cuts create excitement and prevent viewer fatigue. The energetic loop makes it easy to watch multiple times, inflating watch time metrics.
This breaks the expected pattern for luxury content by choosing high energy over elegance, making it memorable and shareable. The unexpected pairing of a high-fashion item with mainstream, energetic music creates novelty.
@loewe Entering our #SpeedRamp Era. Video by @D2 SHOTS. Music by @aliyahsinterlude. #LOEWE ♬ original sound - LOEWE
The Artisanal Allure, 7.4M+ views
POLÈNE's TikTok showcases the assembly of a Loewe leather bag with meticulous tool preparation and pattern work. The crisp sounds of the awl, the thud of the punch, and the click of hardware create a powerful ASMR experience.
The precision of each action appeals to our desire for order and perfection. Watching skilled hands transform raw materials into a beautiful product provides deep satisfaction.
The rhythmic editing creates a hypnotic flow that captivates attention. The exclusivity of getting a behind-the-scenes glimpse into luxury craftsmanship makes viewers feel privileged, triggering admiration and shares within aspirational circles.
@loewe The new Madrid bag - an ode to our home city.
♬ original sound - LOEWE
Crafting a Counter-Narrative, 2.1M+ views
Francisco Barri's TikTok uses a hater comment "No es lujo, es una copia barata de Hermès" as a narrative hook. This immediately establishes conflict and a "prove them wrong" storyline.
Each meticulous step of creating the blue and white embroidered handbag serves as visual evidence against the "cheap copy" accusation. The satisfying crafting process keeps viewers engaged through the transformation.
This pattern keeps popping up in our breakdowns of viral content. People would probably defend the creator in comments, creating debate that boosts interaction rates.
@francisco_barri Respuesta a @Romanov V8 VALENTINA “PENACHO” LIMITED EDITION 2024. Este diseño fue inspirado en los penachos mexicanos, símbolo de poderío religioso, militar y de nobleza en el antiguo México, siendo el más famoso el Penacho de Moctezuma, también conocido como Quetzalapanecáyotl o Tocado de Plumas, realizado de plumas de Quetzal engarzadas con oro, perteneciente según la historia al Tlatoani Moctezuma Xocoyotzin, uno de los últimos gobernantes del Imperio Azteca, objeto que hoy pertenece al Museo de Etnología de Viena, Austria. Bordado textil a cargo de Andrea Mora de Mamá Carlota Mx. CARACTERÍSTICAS: - Piel de Becerro curtida en Francia - Interior de piel de cabra curtida en Francia. - Bordado textil inspirado en los penachos mexicanos, realizado en hilo de algodón y técnicas diversas, sobre manta cruda. - 1,110 cristales Swarovski bordados a mano. - Su elaboración tomó cerca de 420 horas de trabajo. - Herrajes italianos en baño de oro de 24k. - Broche con combinación. - Bolsa Interior. - Cosido con hilo de lino francés de alta resistencia. - Entre 1,800 a 2,000 puntadas sobre piel hechas totalmente a mano con técnicas de marroquinería de lujo. DIMENSIONES: - Largo: 24 cm - Alto: 19 cm - Ancho: 10 cm #fyp #viral #trend #leathergoods #luxury #franciscobarri #masterpiece #luxuryleathergoods #valentinafranciscobarri #luxurybag #art #franciscobarrimexico #stitching #franciscobarrinewyork #valentinatalaverafranciscobarri #bolsodelujo #marroquineriadelujo #marroquineria #lujo #marroquineriaartesanal #valentina #franciscobarri #valentinamini #mexico #europe #texas #california #newyork #nyc #minibag #france #artist #valentinabag #newyorkcity #usa #arte #artista #leatherwork #artesano #luxurybrand #handbags #luxuryfashion #talavera #talaveramexicana #talaverapoblana #valentinatalavera #mexicanculture #culturamexicana #embroidery #embroidered #bordado #bordadoamano #bordadomexicano #penachodemoctezuma #penacho #penachoazteca #penachomexicano #valentinapenacho ♬ Aware - Adrián Berenguer
The Human Handbag Christmas Tree Hybrid, 1.1M+ views
Jacquemus created this TikTok showing what appears to be a Christmas tree decorated with handbags, but the trunk consists of human legs in furry boots. The person sways gently while singing "Feliz Navidad" with a distinct, off-key pronunciation as "Feliz Nebede."
The pattern interrupt of expecting a normal tree but seeing human legs creates delightful cognitive dissonance. The quirky audio becomes an earworm that prompts replays and shares.
The juxtaposition of high fashion bags with complete silliness appeals to both fashion enthusiasts and those who enjoy absurdity. The gentle humor makes people feel good and want to share that feeling.
@jacquemus #felezneveded 🎄🎄🎄🎅🏼 #merrychristmas #arvoredenatal #joyeuxnoel ♬ Felez Neveded - FLOPTROPICA 🌴👄🌴
The Puchaina Paradox, 9.7M+ views
Jacquemus created this surreal TikTok featuring an anthropomorphic avocado character called "Puchaina" obsessed with a miniature Jacquemus bag. The bizarre premise immediately arrests attention and combats scroll fatigue.
The term "Puchaina" taps into specific internet subcultures, creating in-group recognition. The soft, ASMR-like narration paired with grotesque visuals creates compelling dissonance that keeps viewers engaged.
The narrative introduces intriguing elements like "Puchaina essence" and mysterious figures, creating curiosity gaps that boost retention. For us, it looks very familiar, because it's a proven format we've documented many times.
@jacquemus 🥑🫦🥑 The legend of the Puchaina obsessed with a Jacquemus Le Chiquito Python Bag 👜 💋#Potaxie #Puchaina #Potaxies ♬ original sound - 7AJ🎧
The Allure of Artisanal Alchemy, 5M+ views
LOEWE's TikTok documents luxury handbag creation with every sound amplified - the crinkle of leather, the sharp snip of scissors, the precise thud of the stamp. These sounds create an almost hypnotic ASMR effect.
The rapid editing style shows each step just long enough to register, creating "blink and you'll miss it" feeling that compels further views. The transformation from raw materials to high-value object taps into appreciation for skill.
The unwavering focus without distraction allows the process to be the star. The clean environment and high-quality materials enhance the perceived value of both process and product.
@loewe Making the #LOEWE ♬ original sound - LOEWE
The Calculated Deception of "Real or Cake?", 1.6M+ views
LOEWE's TikTok plays a perception game presenting luxury handbags and asking "Real or cake?" A knife approaches each item, with reveals confirming or subverting expectations.
The alternating pattern establishment and subversion creates cognitive dissonance. Each item presents a mini-drama with the knife building tension and the reveal providing quick payoff.
The inclusion of distinct soundbites like "Really?" and "No way!" mirrors viewer reactions, creating shared experience. People would probably comment about whether they guessed correctly or were fooled, building community around shared reactions.
@loewe Wow! I really couldn't tell... #LOEWE ♬ original sound - LOEWE
The Unwitting Loewe Spokesman, 4.4M+ views
This TikTok shows a father earnestly presenting a Loewe handbag as the "ultimate game changer," pulling tools like measuring tape, WD-40, and a power drill from the designer bag while his daughter tries not to laugh.
The stark contrast between luxury fashion and rugged toolbox use is inherently absurd. The father's deadpan delivery amplifies the humor since he's not in on the joke.
The daughter's authentic reaction acts as emotional contagion - her amusement becomes infectious. Many can relate to "dad humor" and quirky parental behaviors, making it widely shareable.
@loewe You heard him, we’ve been doing it right since 1846. @Grace Williams #LOEWE ♬ original sound - LOEWE
The Giant Jacquemus Illusion, 3.7M+ views
Jacquemus created this TikTok showing a colossal light blue handbag slowly inflating and emerging from Mediterranean waters, dwarfing beachgoers and boats.
The high-quality CGI creates immediate cognitive dissonance as viewers try to reconcile the realistic environment with the surreal object. The slow emergence builds intrigue organically.
The delayed brand reveal allows spectacle to build mystery before showing it's an advertisement. The "Is it real?" phenomenon fuels debate in comments and makes people share to get others' opinions. It's a recurring element we've seen in multiple viral case studies.
@jacquemus OUR NEW BAG INSTALLATION!
♬ son original - Jacquemus
The Material's Journey, 4.6M+ views
Olena New York's TikTok shows a woman unrolling a massive emerald green alligator skin, then cuts to her holding a much smaller finished handbag.
The powerful scale comparison creates an "aha!" moment about the significant amount of valuable material required for a single product. This visual reinforces the high cost and exclusivity of such items.
The extreme brevity guarantees high watch completion rates, and many will re-watch to process the quick transition. The simple narrative is universally understandable without complex context.
@olenanewyork Only ethically sourced materials used #bagdesigner #decobag ♬ original sound - Olena New York
Drone-Lifted Luxury, 1.4M+ views
LOEWE's TikTok begins with a drone hovering over a dark green handbag on a dirt path. As the drone ascends with the bag, the camera reveals it's actually the edge of a cliff overlooking a vast valley.
The novelty of airlifting luxury handbags over scenic vistas breaks patterns of typical fashion content. The reveal dramatically changes context and raises stakes, creating a "wow" moment.
The combination of sleek bag, high-tech drone, and beautiful scenery is visually striking. The creative presentation elevates a simple action into something memorable and shareable.
@loewe People who understand this have the perfect FYP. #LOEWE ♬ original sound - LOEWE
"No es Lujo" Comment, 4.2M+ views
Francisco Barri's TikTok starts by displaying a critical comment stating "It's not luxury, it's a cheap copy of Hermès." This immediately sets up conflict and a defense narrative.
The meticulous showcase of creating a high-end handbag with intricate embroidery, beadwork, and traditional leatherworking serves as visual rebuttal to the accusation.
The initial provocation boosts watch time as viewers become invested in seeing the response. The demonstrated high skill validates the creator's implicit rebuttal and leaves a strong positive impression.
@francisco_barri Respuesta a @Hater VALENTINA TALAVERA LIMITED EDITION. #leathergoods #luxury #hechoenmexico #leatherwork #streetstyle #talaverapoblana #art #masterpiece #luxurylifestyle #artesanal #stitching #luxuryleathergoods #marroquineria #sac #borsa #bag #handbag #mexico #valentinafranciscobarri #franciscobarri #valentinatalavera #embroidery #embroidered #crystals ♬ Epic Music(863502) - Draganov89
The Allure of the Double Reveal, 1.1M+ views
Olena New York's TikTok starts by asking "CAN YOU GUESS WHICH LEATHER IS THIS?" showing material with intricate black and white pattern. After revealing it's "natural lizard," they introduce cowhide with the same pattern.
The layered reveal with a twist creates cognitive dissonance when the viewer's initial understanding is challenged. The implication that the "lizard" was actually printed cowhide creates a "fooled me!" moment.
People would probably share things that surprised them, wanting others to experience the same trick. The demonstration of skill in creating convincing replicas appeals to appreciation for craftsmanship.
@olenanewyork Natural leather Vs the handbags #handmadebag #bagdesigner ♬ original sound - Olena New York
Artisanal Allure, 1.3M+ views
Francisco Barri's TikTok showcases a finished tan leather handbag while displaying a user comment: "Before, my dream was to own an HERMÈS, now it's a Francisco Barrí." Text appears saying "Thank you for the trust, MADE IN MEXICO."
The user comment immediately re-frames perception through external validation rather than self-promotion. Instead of the brand claiming quality, a customer elevates it to Hermès level.
The close-up shots of hand-stitching provide ASMR-like appeal while validating the high-value perception. The "HECHO EN MÉXICO" tag instills national pride and signifies authenticity over mass production.
@francisco_barri Respuesta a @Fridaa Fernandaa Una vista a nuestro antiguo taller. Elaborando las piezas de todas mis clientas y agradeciendo la confianza en nuestra caldiad y nuestro amor por el oficio de la marroquinería. #leathergoods #luxury #hechoenmexico #letaherwork #art #masterpiece #luxurylifestyle #stitching #luxuryleathergoods #artesanal #marroquineria #handmade #mexico #franciscobarri #madeinmexico ♬ Tomorrow - Adrián Berenguer
The Hermes Experience, 6.1M+ views
Atlanta Luxury Bags created this TikTok showing contrasting customer service experiences based on spending history. A customer who "Spent $0 at Hermes" faces dismissive treatment, while one who "Spent $50,000" receives fawning service.
The satirical exaggeration of luxury retail gatekeeping taps into shared cultural knowledge about the "Hermes game." The sharp contrast provides a compelling narrative arc within a short timeframe.
The sales associate's distinct look and over-the-top mannerisms create a memorable character. The use of mundane objects branded as luxury items highlights the perceived arbitrariness of luxury value.
@atlantaluxurybags $0 Spender vs $50,000 Spender at Hermes. #hermes #birkin #hermesbirkin #hermeskelly #luxury #fashion #lux #handbags #handbagtiktok ♬ original sound - Atlanta Luxury Bags
The Hypnotic Micro-Loop, 1.5M+ views
Jacquemus created this TikTok showing two people in contrasting slip dresses performing a simple, synchronized knee bend and backward lean, perfectly timed to a "If you go..." audio snippet.
The flawless execution of an extremely short, satisfying loop creates a hypnotic effect. Viewers often watch multiple times before consciously deciding to, as the brain anticipates pattern repetition.
The visual symmetry of contrasting but complementary outfits adds intentionality and polish. The subtlety of the movement makes it easily reproducible while the slight awkwardness adds quirky charm.
@jacquemus Ok guys, I think I have spent too many hours playing this game 😅🤌🏼 #dresstoimpress ♬ dźwięk oryginalny - Mimi
The Making of a Loewe Pebble Bucket Bag, 4M+ views
LOEWE's TikTok meticulously documents luxury bag creation from unrolling leather to final assembly. Every sound - unrolling, slicing, stamping, clinking - is captured to create a deeply satisfying auditory experience.
The rapid yet comprehensible pacing shows continuous progress and transformation. This "process porn" taps into appreciation for skill and methodical creation of beauty from raw materials.
The absence of voiceover allows the craft and sounds to be the sole focus, making it universally appealing across language barriers and enhancing the ASMR effect.
@loewe Making the #LOEWE ♬ original sound - LOEWE
The Ascent of Luxury, 1.8M+ views
LOEWE's TikTok shows a drone lifting a dark green handbag from a dirt path, ascending over a valley of bare trees while dramatic music plays.
The novelty of high-tech drone handling luxury fashion creates immediate pattern interrupt. The juxtaposition sparks curiosity about context - is this advertising, delivery service, or art project?
The smooth, controlled movement and cinematic landscape provide high production value. The ambiguity fuels speculation in comments about the purpose and meaning.
@loewe Elphaba could never. #LOEWE #wicked ♬ Originalton - ETERNAL☀️
The Tomato Clutch Creation, 2.4M+ views
LOEWE's TikTok documents creating a tomato-shaped leather clutch, starting with red leather being pressed into segments over a foam mold using a bone folder.
The initial ambiguity creates a curiosity gap - the opening shots could be interpreted multiple ways. The transformation from abstract form to recognizable luxury item is incredibly satisfying.
A tomato-shaped luxury purse is unexpected and quirky. This delightful surprise makes the content highly memorable and shareable when people realize the final product.
@loewe This tomato is so LOEWE I can’t explain it. #LOEWE ♬ hannah montana youll always find you way back home - nice sounds🤝🏼
The Craftsmanship Hook, 9.4M+ views
LOEWE's TikTok shows the creation of a Puzzle bag from selecting olive-green leather to final assembly, with educational overlays like "Each Puzzle is comprised of over 20 pieces of leather."
The behind-the-scenes glimpse into luxury creation demystifies the process while reinforcing value. The ASMR-rich details of cutting, hammering, and stitching keep viewers engaged moment to moment.
The brief educational snippets provide "infotainment" that makes viewers feel they're learning something interesting. The rapid delivery caters to short attention spans while maintaining constant engagement.
@loewe Crafting the Puzzle Hobo | #Craft #MakingOf ♬ original sound - LOEWE
A Green Leather Bag, 10M+ views
LOEWE's TikTok documents creating a light green Puzzle bag with rapid succession of short clips - each action accompanied by distinct, clean sounds on a consistent green cutting mat.
The rhythmic pacing creates a hypnotic effect where each sound triggers satisfaction and focus. The completion heuristic drives viewers through many small, digestible steps, each offering a mini dopamine hit.
The staccato, sound-rich editing makes sounds the narrative. The choice of high-end brand immediately elevates perceived value and interest beyond generic craft videos.
@loewe Making the #LOEWE classic Puzzle bag in our Spanish atelier. The Puzzle is the debut bag for LOEWE by Creative Director Jonathan Anderson and comes in both ‘classic’ and ‘edge’ constructions. #MakingOf #ASMR ♬ Waltz No. 10 / Chopin , Piano(1085818) - Noi m knot
Character-Based Leather Bag, 6M+ views
LOEWE's TikTok showcases the creation and testing of a Howl's Moving Castle collaboration bag, featuring dynamic shots of the complex, multi-component design resembling the animated castle.
The IP resonance taps into powerful nostalgia and provides built-in audience eager to share. The bag's fantastical design serves as pattern interrupt that stops scrolling and elicits strong reactions.
The ASMR elements of precise painting, heat pressing, and methodical assembly create deeply satisfying viewing. The stress-testing sequence adds perceived value and trustworthiness to the luxury item.
@loewe The Moving Castle bag is the collection’s boldest piece, inspired by the surreal architecture of the film's magical castle. Made from over 250 pieces, it's intricately constructed from six iconic LOEWE bag shapes to create a spectacular showcase of craftsmanship and leather savoir-faire. With a central section from the Balloon bag, legs from the handles of the Puzzle and wings formed by the Flamenco bag's characteristic knot, it features a flurry of eyes, chimneys, zips, straps and mini bags including the Amazona and Bracelet pouch. Special techniques used include leather intarsia, printing and doming, all performed by the skilled artisans of LOEWE’s Spanish atelier. #StudioGhibli #HowlsMovingCastle #LOEWE #LOEWEhowls ♬ original sound - LOEWE
Napolify's Resources
- More than 500 viral content pieces analyzed
- Case Studies of viral accounts (Tiktok, Instagram and Facebook)
- Free Marketing Tools & Calculators
- Latest Tiktok Trends
More blog posts
- Viral marketing trends for leather bag brands
- Viral social media strategies for leather bag brands
- Viral Instagram Reels made by leather bag brands