21 viral Instagram Reels made by B2B SaaS
These Instagram Reels from B2B SaaS companies prove business software can be engaging too. You'll see quick demos, problem-solving moments, and tips that make work easier.
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Napolify's Resources
- More than 500 viral content pieces analyzed
- Case Studies of viral accounts (Tiktok, Instagram and Facebook)
- Free Marketing Tools & Calculators
- Latest Tiktok Trends
More blog posts
- Viral Tiktok strategies for b2b saass
- Viral marketing trends for B2B SaaS
- Viral marketing strategies for B2B SaaS
Meta's AI Showcase, 1.1M+ views
This Instagram Reel from Meta for Business turns a feature announcement into a gamified quiz at Cannes. The host asks random people to name the top 5 ways businesses use AI on Meta platforms, creating a curiosity gap that hooks viewers immediately.
The format works because it doesn't feel like a corporate presentation. Real people struggle to answer, making it relatable. When someone gets one right (with whispered clues), it creates small victories that keep you watching. The numbered list filling up gives you a clear sense of progress.
The fast cuts between different locations and the mix of failures and successes build tension. You want to see if they'll complete all five. The "thug life" glasses meme when someone nails the #1 answer adds unexpected humor to what could have been dry business content.
Crafting a Simple Yet Effective "Buy One Get One" Ad, 1M+ views
In this Instagram Reel from Picsart, someone shows how to create a "Buy One Get One" ad using a simple mirror effect. They start with one person, duplicate them with the mirror tool, then split the clip and remove the effect from the first half.
It's one of the classic viral formats we have noticed. The visual transformation is the hook. Seeing one person become two, then watching how that turns into an actual marketing concept, creates an "aha" moment that makes people rewatch to catch all the steps.
The tutorial is fast enough to feel effortless but detailed enough to actually follow. People probably save this because it's a practical business solution they can use right away. The speed also means you might miss something, so you watch again, boosting those retention numbers.
Fiverr's Provocative AI Musical, 1.3M+ views
This Instagram Reel from Fiverr sparked major controversy with its musical number declaring "Nobody cares that you use AI." The video features a mock LinkedIn feed, AI-generated content examples, and people singing that only results matter, not the process.
The controversy was the engine here. Creative freelancers felt attacked by a platform that depends on them. The song's catchy, repetitive "Nobody cares!" became an earworm, but not in a good way for many viewers. People shared it to express outrage, not admiration.
The fast-paced musical format with anime effects and quick scene changes grabbed attention, but the message backfired. Comments flooded in from angry artists who felt their skills were being dismissed. The hate-sharing boosted reach, but damaged Fiverr's relationship with its core user base.
Canva's Feature Frenzy Game, 2.2M+ views
This Instagram Reel from Canva turns a product launch into an office competition. Teams labeled "Marketing" vs "Sales" race to guess new features from emoji combinations during their "Droptober" event.
The competitive element creates instant engagement. You find yourself rooting for a team or trying to guess along. The emoji puzzles are simple enough to understand but clever enough to feel satisfying when solved. Each correct answer builds momentum.
The office setting feels authentic, and the energy is infectious. People would probably comment to cheer for their team or share their excitement about specific features. The format transforms a boring feature announcement into entertainment that teaches you about new tools without feeling like an ad.
Lightroom's AI Magic, 2.1M+ views
In this Instagram Reel from Adobe Photoshop Lightroom, someone demonstrates the new Generative Remove tool by seamlessly erasing a person from a street photo. The presenter's genuine excitement sells the feature's impact.
The "wow" factor drives everything here. Watching someone disappear from a photo feels like magic, even though we know it's AI. The demo is quick but shows clear before-and-after results that photographers immediately understand the value of.
The presenter's enthusiasm feels real, not scripted. He explains the broader benefit - freeing up time for creative work instead of tedious editing. This positions the tool as solving a genuine pain point rather than just showing off cool technology.
The "Pouring Through a Phone" Illusion, 1.3M+ views
This Instagram Reel from Canva breaks down how to create a viral illusion where chocolate mousse appears to pour through a phone screen into a mug below. The three-step tutorial demystifies what looks impossible.
The initial hook is pure curiosity. Your brain knows liquids can't pass through solid objects, so you have to keep watching to understand the trick. When they reveal it's just clever editing with two clips, you get that satisfying "of course" moment.
This pattern keeps popping up in our breakdowns of viral content. The breakdown feels achievable in Canva, which lowers the barrier to trying it yourself. People would share this as a cool technique they want to attempt for their own content.
The Compliment Cascade, 2.2M+ views
This Instagram Reel from Canva shows Corporate Natalie playing two coworkers who can't stop complimenting each other. The escalating praise becomes hilariously over-the-top before transitioning into a contest announcement.
The humor comes from recognizing this dynamic while seeing it pushed to absurd extremes. The rapid-fire compliments create a rhythm that's almost hypnotic. When one "coworker" asks if she's being pranked, it breaks the fourth wall perfectly.
The contest integration is smooth. The video naturally leads into encouraging people to tag coworkers, turning the skit's theme into a call-to-action. People would tag colleagues both to share the humor and potentially win the prizes, creating massive engagement in the comments.
Monday Motivator, 1.6M+ views
This Instagram Reel from Canva tackles Monday morning dread with sports commentary energy. It starts with alarm clocks and groggy people, then flips into high-energy motivation about "crushing" the workday.
The relatability is instant. Everyone knows that post-weekend sluggishness, especially after big events like the Super Bowl. The fake sick day excuses ("cornhole injury") hit close to home while making you laugh.
For us, it looks very familiar, because it's a proven format we've documented many times. The narrator's over-the-top enthusiasm creates ironic humor. When someone ends up sleeping under their desk at the end, it acknowledges the reality behind the motivation, making the whole thing feel human rather than preachy.
The 2025 Logo Procrastination Solution, 2M+ views
This Instagram Reel from Picsart calls out entrepreneurs stuck in the logo design phase with a time-pressure hook: "It's 2025 and you still haven't started your business." Then it shows how AI can solve this creative block.
The shame-based opening hits hard. Many people have postponed business ideas because they got overwhelmed by branding decisions. The "2025" framing adds urgency - time is passing while you're stuck on logos.
The screen recording shows the solution in action, generating professional logos for a crochet business in seconds. The ease of the process makes the initial paralysis seem silly. People would probably share this with friends they know are procrastinating on similar projects.
The "Oops, I Leaked It!" Strategy, 3.3M+ views
This Instagram Reel from Canva stages an accidental screen share "mistake" that reveals their speaker lineup for Canva Create. The presenter quickly tries to cover it up, but the damage is done.
The relatability is universal. Anyone who's worked remotely has feared sharing the wrong screen. The "accident" feels authentic enough to be believable, even when you suspect it's planned. The shushing emoji on the slide signals that this is exclusive information.
The curiosity factor is huge. Getting a glimpse of "secret" content makes viewers feel like insiders. The speaker names (Guy Raz, Jon Batiste) are big enough to generate discussion. Canva's follow-up comment playing along with the "leak" while driving ticket sales shows smart engagement strategy.
Maxxing Out the Metrics, 20.3M+ views
This Instagram Reel from Google Trends shows four dials being turned to "MAX" while revealing trending search terms like "lookmaxxing," "pheromone maxxing," and "auramaxxing" - all niche internet optimization trends.
The shock value comes from Google officially acknowledging these underground self-improvement terms. For people familiar with "maxxing" culture, seeing it validated by a mainstream source is both hilarious and surreal. For everyone else, it's a glimpse into a weird corner of the internet.
It's a recurring element we've seen in multiple viral case studies. The electronic music and scratch sounds create a satisfying audiovisual experience. The simple dial animation is hypnotic and perfectly timed. People would share this as either "look how weird the internet has become" or "finally, Google gets it."
The "Work" Illusion, 6.9M+ views
In this Instagram Reel from Canva, someone sits at their desk scrolling through social media on their phone. But their computer screen displays "🙏 Yes, I'm working 🙏 I'm the social media manager Macy."
The relatability for social media managers is instant. What looks like slacking off is actually core job responsibilities - research, trend-spotting, competitor analysis. The prayer hands emoji perfectly captures the "please believe me" desperation.
The visual gag of the screensaver is both funny and functional. People immediately ask where they can get this template. The simple concept addresses a real professional pain point while making light of the misunderstanding many social media workers face daily.
The Dream Chaser's Serendipitous Pitch, 1.5M+ views
This Instagram Reel from Fiverr captures an unscripted moment when someone shouts "I have a dream!" from an overpass during a street interview. The young entrepreneur runs down to pitch his social impact sock business.
The authenticity is the key. Darren's breathless passion and the unplanned nature of the encounter feel completely genuine. His business concept - African artisans designing socks and getting 30% of sales - taps into viewers' desire to support purposeful ventures.
The underdog narrative combined with immediate validation from the interviewer creates an emotional payoff. When Simon offers to help boost the business through his Fiverr sponsorship, it feels like watching someone's life change in real time. People would share this as an inspiring example of seizing opportunities.
Parametric Stairway Symphony, 1.4M+ views
This Instagram Reel from The Adam shows how to transform simple flat planes into a flowing, organic staircase using 3D modeling commands. Each step is labeled clearly as the basic shapes morph into complex architecture.
The transformation hook is powerful. Starting with boring rectangles and ending with an elegant, curved structure creates a satisfying progression. The fast pace makes complex modeling look effortless while the command callouts provide real educational value.
The sound design amplifies every action - clicks, swooshes, completion sounds. This creates an ASMR-like quality that makes the technical process oddly relaxing. The clear labeling of each command (Array, Loft, Fillet) means viewers can actually learn the workflow, not just watch magic happen.
The Digital Deception, 1.4M+ views
This Instagram Reel from Picsart shows someone creating a fake engagement photo by adding a diamond ring to a hand, then texting it to family as a prank. The reactions escalate until the April Fools reveal.
The sequential storytelling builds tension perfectly. First the setup (editing the ring), then the execution (sending the fake announcement), followed by increasingly excited family responses, and finally the punchline reveal.
The emotional rollercoaster works because engagement announcements carry real weight in families. The fake excitement feels authentic, making the eventual letdown (for the family) funnier for viewers. People would probably save this as a prank idea or share it with partners as a "should we try this?" moment.
Fiverr's AI Evolution, 4.5M+ views
This Instagram Reel from Fiverr features comedian Brett Gelman as an AI character telling his transformation story. He starts as a generic, confused AI but improves after learning from human freelancers on the platform.
The personification of AI through a recognizable actor immediately grabs attention. The humor comes from acknowledging AI's current limitations - generic outputs, weird interpretations like offering "K-pop style" speeches. This feels honest rather than overly promotional.
The collaboration message addresses real anxieties about AI replacing humans. Instead of dismissing concerns, Fiverr positions their tool as augmenting human creativity. The "five fingers" joke specifically targets people familiar with AI art fails, creating an in-group moment that encourages sharing among creators.
The Accidental Hero's Journey, 1.3M+ views
This Instagram Reel from Fiverr shows a street interview where a geography teacher reveals his dramatic weight loss transformation. The interviewer reframes his personal success into a potential business helping others lose weight.
The visual shock of the before photo (146kg) creates an immediate "wow" moment. The stakes feel real when he mentions his doctor's cardiac arrest warning. This isn't just a business idea - it's a life-saving mission that happened to one person already.
The interviewer's dramatic framing ("someone dies today" if he doesn't act) elevates the potential impact. The fact that his students recognize him in the comments creates an organic wave of support that algorithms love. The transformation story combined with the teaching background makes him instantly trustworthy.
The Honeymoon Magazine Reveal, 3.1M+ views
This Instagram Reel from Canva shows someone unboxing a custom magazine they created from honeymoon photos in Japan. The pages include mock ads featuring her husband and articles about their trip experiences.
The curiosity gap in the opening ("turning photos from our honeymoon into a...") compels you to watch for the reveal. When "MAGAZINE" appears, it's a novel solution to the common problem of digital photos sitting unused on devices.
The personal touches - like making her husband a "Uniqlo model" and creating fake "famichiki" ads - add humor and authenticity. His genuine delight at seeing the finished product provides the emotional payoff. People would share this as both a sweet relationship goal and a creative project idea.
Picsart's Quick Photo Fix Tutorial, 1.1M+ views
In this Instagram Reel from Picsart, someone demonstrates removing photobombers from a picture using AI, then enhances the image quality and applies a vintage filter for a polished final result.
The problem is universal - unwanted people ruining otherwise good photos. Seeing the photobombers vanish almost instantly creates that satisfying "magic trick" feeling. The before-and-after slider for the AI enhancement provides clear visual proof of improvement.
The rapid demonstration of multiple features (remove, enhance, filter) packs significant value into a short time. Each successful edit reinforces the app's capability while showing how simple the process is. People would probably save this for the next time they need to fix a photo.
The Cherry Blossom Cleanup, 4.1M+ views
This Instagram Reel from Adobe Photoshop Lightroom shows a woman posing with beautiful cherry blossoms, then demonstrates removing background people using AI to create the perfect isolated shot.
The aesthetic hook is immediate - cherry blossoms are naturally beautiful and photogenic. The setup feels authentic as she poses while other people walk through the frame, creating a relatable "photobomb" scenario that ruins the moment.
The AI removal demonstration is visually satisfying. Watching the unwanted people disappear while the background reconstructs perfectly feels like technological magic. The "every shot is the perfect shot" tagline connects the feature to a universal desire for social media-worthy photos.
The Virtual Hair Makeover Hook, 1.9M+ views
This Instagram Reel from Picsart shows someone using the app to try different hair colors and styles virtually, then taking the result to an actual salon as inspiration for a real makeover.
The fear of hair regret is real and relatable. Many people avoid dramatic changes because they can't visualize the outcome. The app bridges that gap by letting you "test drive" looks safely before committing to permanent changes.
The progression from virtual play to real-world application is the key narrative element. Seeing her show the AI-generated image to her hairstylist demonstrates practical utility beyond just "fun filters." The multiple quick transformations maintain visual interest while showcasing the tool's range and realism.
Napolify's Resources
- More than 500 viral content pieces analyzed
- Case Studies of viral accounts (Tiktok, Instagram and Facebook)
- Free Marketing Tools & Calculators
- Latest Tiktok Trends
More blog posts
- Viral Tiktok strategies for b2b saass
- Viral marketing trends for B2B SaaS
- Viral marketing strategies for B2B SaaS