FORMAT # - © BY NAPOLIFY
A cool and entertaining demonstration of the product/service
(Conversion Format)
This is our Winning Format series, where we decode the content patterns that don't just go viral, but also convert. Every day, we’re scanning social media to identify the repeatable formats and behavioral patterns that drive results. Here,we map them clearly so you (and our clients) can navigate the chaotic jungle of digital content with confidence. You can explore them all here. And if you need us to fix your social media, it's here.
How to use this format?
The idea here is to show your product in a way that feels anything but boring. It should be entertaining and fun to watch.
This is probably the most classic format we have mapped.
Basically, you have to keep people engaged using all the usual techniques: clean visuals, quick edits, and a strong sense of curiosity or mystery right at the start.
But the real focus isn’t on explaining the features of the product. It’s about creating emotion.
Instead of saying what the product does, you want the viewer to feel something while watching … excitement, joy, surprise, maybe even nostalgia.
That emotional connection is what makes people stay, remember the video, and care about what you’re showing.
Examples
Example 1 - (9.3M views) - you see the AI app with a perfect use case
Example 2 - (3.9M views) - a nice storytelling that gets you engaged
Example 3 - (4M views) - the whole demo is fun because you feel the thrill of the ride, and you want to buy this bike
Example 4 - (1.4M views) - cats doing stupid things are always funny, so you immediately like the product
Example 5 - (1.4M views) - super intriguing device with a good use case
Example 6 - (1.7M views) - another cat, they awesome for product demonstrations, aren't they?
Example 7 - (2.3M views) - at first you're curious, and then you fall in love with the beauty of the product
Example 8 - (8.5M views) - the product is cute and presented in a very clean and elegant way
Example 9 - (11M views) - you already picture you inside this sofa watching the movie with the nice home cinema
Example 10 - (15M views) - just a cool and funny-looking product
Why it's good for conversion
People feel entertained, they’re just enjoying the ride … no pressure, no hard sell.
As they watch, their brain quietly says “yes” at each step: the vibe is right, the product looks cool, the experience feels good.
All those little subconscious validations stack up.
So by the end, if the feeling was right, it just makes sense to want the product … it doesn’t feel like a decision, it feels natural.
How to execute properly
Make your product part of a moment, not the main event.
Open with a visual that feels cinematic or oddly satisfying … no logos, no talking, just motion and mood. Use edits that feel like memory: fast cuts, slight blur, changes in tempo.
Basically, the core idea is to think less “how does this work” and more “what does this remind me of?”.
Also, let music do the talking; pick tracks that match the emotion you want, not the product’s category. Avoid showing too much too early … tease, suggest, let curiosity build.
Don’t aim for logic, aim for a vibe. If people feel good while watching, their brain already said yes before they even know what’s being sold.
Napolify's Resources
- More than 500 viral content pieces analyzed
- Case Studies of viral accounts (Tiktok, Instagram and Facebook)
- Free Marketing Tools & Calculators
- Latest Tiktok Trends