How much can you make on TikTok per week now?

This article has been written by our TikTok expert who will tell you what are the most efficient strategies in your niche

We will tell you what works for your niche on social media

How many followers do you actually need to start making money on TikTok and how much can you expect to earn per week at that stage?

You can start earning money on TikTok with as few as 1,000 followers through live streaming gifts and small brand collaborations.

The Creator Rewards Program requires 10,000 followers and 100,000 video views in the last 30 days, which unlocks the primary monetization stream that pays $0.40-$1.00 per 1,000 views. At this threshold, creators typically earn $10-$50 weekly from the program alone, assuming they generate 25,000-125,000 weekly views.

Nano-influencers with 1,000-10,000 followers can secure brand partnerships paying $50-$250 per sponsored post, particularly in high-engagement niches like beauty, fitness, or DIY content. These creators often earn $25-$150 weekly by combining live streaming income ($10-$50 per session), occasional brand deals (1-2 per month), and TikTok Shop affiliate commissions.

The critical factor isn't just follower count but engagement rate—creators with 5,000 highly engaged followers in profitable niches often out-earn those with 20,000 passive followers. A 3-5% engagement rate significantly increases brand partnership opportunities and Creator Rewards payouts.

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What are the main income streams available on TikTok right now, and how much does each typically bring in weekly for small, mid-size, and large creators?

TikTok offers five primary monetization streams with dramatically different earning potential across creator tiers.

How many hours per week does a TikTok creator need to work—creating content, engaging with followers, managing brand deals—to generate a consistent weekly income?

Small creators earning $50-$200 weekly typically invest 10-20 hours across content creation (40%), audience engagement (30%), and administrative tasks (30%).

Mid-size creators generating $200-$1,000+ weekly work 20-40 hours, with increased time on brand relationship management, content planning, and analytics review. They spend approximately 50% on content production, 25% on business development, and 25% on community management.

Large creators earning $2,000-$10,000+ weekly often work 40+ hours or treat TikTok as a full-time business. Their time allocation shifts to 30% content creation (often with team support), 40% business strategy and partnerships, 20% team management, and 10% direct audience engagement.

The most time-intensive activities include video editing (2-4 hours per high-quality post), responding to comments and DMs (1-2 hours daily), researching trending topics (3-5 hours weekly), and managing brand communications (2-10 hours weekly depending on deal volume).

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What kind of weekly earnings can a creator realistically expect with 10k, 100k, and 1 million followers, assuming average engagement rates?

Weekly earnings scale significantly with follower count, but engagement rates and niche selection often matter more than raw numbers.

Creators with 10,000 followers and 3-5% engagement rates typically earn $50-$200 weekly through Creator Rewards ($10-$50), occasional nano-influencer brand deals ($50-$250 per post, 1-2 monthly), TikTok Shop commissions ($25-$100), and live streaming gifts ($20-$80 across 2-3 sessions). Peak earnings occur when creators secure consistent affiliate partnerships in profitable niches like beauty or fitness.

At 100,000 followers with maintained engagement, creators generally earn $200-$1,000+ weekly. Creator Rewards contribute $50-$250, micro-influencer sponsorships pay $500-$3,500 per post (1-3 weekly), TikTok Shop affiliate income ranges $100-$1,000, and live streaming can generate $200-$800 weekly with daily sessions. Successful creators at this level often exceed $1,000 weekly during viral content periods.

Creators with 1 million followers earning consistent weekly income typically generate $2,000-$10,000+ through macro-influencer brand partnerships ($5,000-$20,000+ per post, multiple weekly), Creator Rewards ($200-$2,000+ from high view counts), substantial TikTok Shop commissions ($1,000-$10,000+ with viral product features), and premium live streaming income ($500-$5,000+ per session).

The key variable is audience quality—a creator with 50,000 highly engaged followers in finance or luxury niches often out-earns creators with 200,000 passive followers in oversaturated categories.

How much do creators typically get paid per brand partnership or sponsored post, and how often can those opportunities come in per week?

Brand partnership rates follow established tiers based on follower count, engagement rates, and niche authority.

What's the average payout per 1,000 views through the TikTok Creator Fund, and how many views per week are needed to make at least $100 or $500?

The 2025 Creator Rewards Program pays significantly more than the previous Creator Fund, with rates ranging from $0.40-$1.00 per 1,000 views for standard content and up to $8.00 per 1,000 views for high-quality, original long-form videos.

To earn $100 weekly, creators need 100,000-250,000 views per week at standard rates ($0.40-$1.00 per 1,000 views). For creators producing premium content that qualifies for higher RPM rates ($2.00-$8.00 per 1,000 views), only 12,500-50,000 weekly views are required to reach $100.

Reaching $500 weekly requires 500,000-1,250,000 views at standard rates, or 62,500-250,000 views for premium content creators. The key factors influencing payout rates include video originality, watch time completion, audience retention, and content format (long-form videos typically earn higher RPM).

Creators maximizing Creator Rewards focus on producing 60-second to 3-minute educational or entertainment content with high completion rates, as TikTok prioritizes quality metrics over pure view count. The most successful creators combine viral short-form content for reach with longer, high-retention videos for optimal monetization.

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How does TikTok Shop or affiliate marketing contribute to weekly earnings, and what's the typical conversion rate for creators in the U.S. or Europe?

TikTok Shop affiliate marketing represents the fastest-growing income stream for creators, with commission rates ranging from 5-30% per sale and typical conversion rates of 1-3% for U.S. and European audiences.

Weekly earnings from TikTok Shop vary dramatically by niche and audience size. Small creators (10K followers) with strong product-market fit earn $25-$200 weekly, while mid-size creators (100K followers) in profitable categories like beauty, fitness, or tech can generate $200-$2,000 weekly. Large creators (1M+ followers) with viral product features often earn $1,000-$15,000+ weekly during peak campaign periods.

Conversion rates depend heavily on trust levels and niche alignment. Beauty and skincare creators achieve 2-5% conversion rates due to high visual appeal and product demonstration capabilities. Fitness and wellness creators see 1.5-3% conversions with supplement and equipment sales. Tech reviewers often achieve 0.5-2% conversions but benefit from higher-ticket items with larger commission payouts.

The most successful affiliate creators focus on authentic product integration rather than obvious promotional content, use TikTok's native shopping features, create multiple touchpoints (reviews, tutorials, before/after content), and maintain consistent posting schedules to build audience trust and purchasing confidence.

What kind of products or niches (e.g. beauty, fitness, parenting) are generating the highest weekly revenue for creators in 2025?

Beauty and skincare dominate TikTok monetization with creators earning $500-$5,000+ weekly through product demonstrations, before/after transformations, and routine tutorials that drive both affiliate sales and brand partnerships.

Finance and business education creators command premium rates due to high-value audiences, with successful creators earning $1,000-$10,000+ weekly through course sales, coaching programs, and financial product affiliations. The niche benefits from audiences willing to pay premium prices for valuable information.

Fitness and wellness creators leverage multiple income streams including supplement affiliations, workout program sales, and equipment partnerships to generate $300-$3,000+ weekly. The visual nature of fitness content drives high engagement and conversion rates.

Tech and gadget reviewers capitalize on high-ticket item commissions, earning $200-$2,000+ weekly with lower conversion rates but significantly higher commission values per sale. Smart home, productivity tools, and consumer electronics perform particularly well.

Parenting and family content creators monetize through baby product affiliations, educational resource sales, and family-friendly brand partnerships, typically earning $200-$1,500+ weekly. The niche benefits from highly engaged, purchase-ready audiences seeking trusted recommendations.

How long does it usually take for a new creator to start earning $100, $500, or $1000 per week consistently, and what are the key growth stages?

New creators following strategic growth plans typically reach $100 weekly within 1-3 months, $500 weekly within 3-12 months, and $1,000 weekly within 6-18 months, though these timelines vary significantly by niche and consistency.

The $100 weekly milestone usually coincides with reaching 10,000 followers and Creator Rewards Program eligibility, combined with 1-2 small brand partnerships monthly and basic TikTok Shop affiliate sales. Creators achieving this fastest focus intensively on trend participation, niche consistency, and daily posting schedules.

Reaching $500 weekly typically requires 50,000-100,000 followers with strong engagement rates, regular micro-influencer brand deals, and established affiliate marketing systems. This stage demands 20-30 hours weekly, professional content quality, and business relationship management skills. Creators often diversify across multiple income streams rather than relying on single monetization methods.

The $1,000 weekly threshold usually corresponds with 100,000+ followers, macro-influencer brand partnership access, viral content capabilities, and optimized affiliate marketing funnels. Successful creators at this level treat TikTok as a full-time business, invest in content quality tools, and often manage team members for editing, engagement, or administrative tasks.

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What are the common expenses per week—editing tools, ads, virtual assistants—that creators must consider before calculating net income?

Small creators (10K followers) typically spend $25-$100 weekly on basic tools and software, including editing apps ($10-$30), music licensing ($5-$15), and occasional promotional boosts ($10-$50).

Mid-size creators (100K followers) invest $100-$500 weekly in professional tools and support, including premium editing software ($20-$50), virtual assistants for engagement management ($50-$200), content promotion ($30-$150), and equipment upgrades ($20-$100 amortized weekly).

Large creators (1M+ followers) often spend $500-$2,000+ weekly on comprehensive business operations, including full-time team members ($400-$1,200), professional video editing services ($100-$500), advanced analytics tools ($50-$200), and significant advertising budgets ($200-$1,000+).

Essential expense categories include content creation tools (20-30% of income), team support (30-50% for larger creators), equipment and software subscriptions (10-20%), promotional advertising (15-25%), and business services like accounting or legal consultation (5-10%). Smart creators track return on investment for each expense category to optimize spending efficiency.

How do live streams and virtual gifts convert into weekly income, and how many regular live sessions does it take to reach $200 a week?

Live streaming income depends heavily on audience size, engagement levels, and content quality, with earnings ranging from $10-$100 per session for small creators to $500-$5,000+ for large creators.

To reach $200 weekly through live streaming, small creators (10K followers) typically need 4-6 well-promoted sessions weekly, each generating $35-$50 in gifts. Mid-size creators (100K followers) can achieve this with 2-3 sessions weekly earning $70-$100 each, while large creators (1M+ followers) might reach $200 in a single high-engagement session.

Virtual gift conversion rates vary by platform region and audience demographics. U.S. and European audiences typically convert at 2-5% rates during live streams, meaning creators need 400-1,000 active viewers to generate meaningful gift income. The key factors include interactive content (Q&As, tutorials, games), consistent scheduling to build regular audiences, and gift acknowledgment strategies that encourage continued giving.

Successful live streamers combine entertainment with value delivery, use trending topics to attract new viewers, collaborate with other creators for audience crossover, and maintain 60-90 minute sessions for optimal engagement and gift accumulation.

What are the most effective weekly strategies for increasing revenue on TikTok—posting frequency, video format, collaborations, or platform crossovers?

Revenue optimization requires a multi-faceted approach combining consistent content production, strategic format selection, and cross-platform amplification.

Posting frequency: Successful creators post 5-7 times weekly for algorithmic momentum, with daily posting often yielding 40-60% higher engagement rates and brand partnership opportunities. Quality creators focus on 3-5 high-production videos rather than daily low-effort content.

Video format strategy: Mix short-form viral content (15-30 seconds) for reach with longer educational content (60 seconds-3 minutes) for Creator Rewards optimization. Tutorial and behind-the-scenes content drives highest conversion rates for affiliate marketing, while trending audio participation maximizes discovery potential.

Strategic collaborations: Partner with creators in complementary niches for audience exchange, participate in trend challenges early for viral potential, and coordinate with brands for authentic integration rather than obvious promotional content. Successful creators dedicate 20% of content to collaborative efforts.

Cross-platform leverage: Repurpose TikTok content for Instagram Reels and YouTube Shorts to maximize content ROI, drive traffic between platforms for email list building, and use TikTok as a discovery platform for higher-monetization channels like YouTube or email marketing.

If you're unsure why your audience isn't growing, let's take a look together.

Conclusion

Sources

1. TikTok Creator Monetization Requirements
2. Fliki - TikTok Follower Thresholds
3. Bluehost - TikTok Payment Rates
4. Marketing Heaven - TikTok Creator Earnings
5. FindNiche - TikTok Shop Affiliate Guide
6. Influencer Marketing Hub - TikTok Payments
7. Billo - TikTok Influencer Rates
8. EcoMobi - Best TikTok Niches 2025
9. TabCut - TikTok Niches for Money Making
10. DashSocial - TikTok Marketing Strategies

Who is the author of this content?

NAPOLIFY

A team specialized in data-driven growth strategies for social media

We offer data-driven, battle-tested approach to growing online profiles, especially on platforms like TikTok, Instagram, and Facebook. Unlike traditional agencies or consultants who often recycle generic advice, we go on the field and we keep analyzing real-world social content—breaking down hundreds of viral posts to identify what formats, hooks, and strategies actually drive engagement, conversions, and growth. If you'd like to learn more about us, you can check our website.