17 viral Tiktok strategies for dental clinics
Tiktok works best for dental clinics when the content is fun and informative.
These strategies make learning feel easy and engaging.
If you need support, we’re here to help.
Napolify's Resources
- More than 500 viral content pieces analyzed
- Case Studies of viral accounts (Tiktok, Instagram and Facebook)
- Free Marketing Tools & Calculators
- Latest Tiktok Trends
More blog posts
- Viral Instagram strategies for dental clinics
- Viral social media strategies for dental clinics
- Viral marketing trends for dental clinics
The "Wrong vs Right" Educational Hook
This strategy works by showing viewers they've been doing something incorrectly their whole lives, then revealing the proper technique. It creates an instant "aha!" moment that makes people stop scrolling and pay attention.
The power comes from making viewers feel like they're getting insider knowledge. When you challenge what people think they know, you create curiosity and urgency to learn the "real" way.
Take "The Art of the Floss" (3.6M views), which starts by showing how most people floss incorrectly - just snapping the floss straight down and up. Then it demonstrates the proper C-shape technique against each tooth. Another example is "The Floss Pick C-Shape Revelation" (10M views), where viewers learn they've been using floss picks wrong by going straight up and down instead of curving around each tooth.
For your clinic, film yourself demonstrating common mistakes patients make with brushing, flossing, or using mouthwash. Show the wrong way first, then reveal the correct technique. This format gets shared because people want to help others avoid making the same mistakes.
Celebrity Dental Analysis
Breaking down famous people's smiles taps into our fascination with celebrities while providing educational content. People love getting the "professional take" on what makes their favorite stars look good.
The strategy works because it combines entertainment with learning. Viewers get to satisfy their curiosity about celebrities while picking up dental knowledge they can apply to themselves.
"The Veneer Verdict" (3.4M views) analyzes Singles Inferno contestants to guess who has veneers, giving a green checkmark for each assessment. "The Margot Smile Deconstruction" (3.5M views) breaks down what makes Margot Robbie's smile so captivating, explaining technical terms like "buccal corridors" and "pointy canines" in simple language.
Pick trending celebrities or reality TV stars and analyze their smiles. Explain what makes them attractive using dental terminology, but keep it accessible. This content gets massive engagement because fans love discussing their favorite stars.
The Shocking Health Connection
This strategy links everyday dental hygiene to serious health consequences most people don't know about. It works by creating urgency through fear, then offering a simple solution.
The key is connecting something people already do (or don't do) to a health outcome they care deeply about. When you make this connection credible and startling, people pay attention immediately.
"The Alzheimer's Flossing Wake-Up Call" (1.8M views) reveals that gum disease bacteria have been found in Alzheimer's patients' brains, with scientists actually inducing Alzheimer's in mice through gum disease. "The Dentist's Unspoken Household Rule" (3.8M views) shows a dentist stating they would never have Listerine in their house, creating immediate curiosity about why a common product could be problematic.
Research connections between oral health and systemic diseases like heart disease, diabetes, or pregnancy complications. Present these links as urgent information people need to know, then provide actionable steps they can take immediately.
Behind-the-Scenes Process Reveals
People are fascinated by what happens during dental procedures they can't normally see. Showing the step-by-step process demystifies treatments and often has an "oddly satisfying" quality that keeps viewers watching.
It's one of the classic viral formats we have noticed.
This works because it satisfies curiosity while building trust. When patients see exactly how procedures work, they feel more comfortable and informed about their own treatment options.
"The Brace Face Blueprint" (16M views) shows the complete process of putting braces on, from taking impressions to the final result with purple elastics. "The Peel and Reveal of No-Prep Veneers" (1.1M views) demonstrates how no-prep veneers can be gently removed and reapplied, showing the reversible nature of the procedure.
Film your actual procedures (with patient consent). Focus on the most visually interesting steps and explain what's happening in simple terms. These videos build trust and often lead to appointment bookings from viewers who want the same treatment.
@thebracesguy Getting braces on... 🦷 #braces #tiktokdentist #learnontiktok ♬ original sound - The Braces Guy
The Contrarian Professional Opinion
Taking a stance against commonly accepted dental advice creates immediate controversy and engagement. When a dentist challenges conventional wisdom, people stop and listen.
This strategy works because it positions you as someone willing to tell uncomfortable truths. It suggests you have knowledge that others don't, making your opinion feel more valuable and exclusive.
"The Anti-Crown Manifesto" (3.3M views) strongly advises against getting crowns, explaining how they remove too much tooth structure and often fail catastrophically. "The Dental Discard" (1M views) shows a dentist throwing away common products like Crest toothpaste and TheraBreath mouthwash, challenging what people think they know about oral care.
Take a strong stance on controversial dental topics. Whether it's questioning fluoride, challenging crown recommendations, or criticizing popular products, make your position clear and back it up with reasoning. The debate this creates drives massive engagement.
Emotional Patient Transformations
Stories that show real emotional impact hit viewers hard. When you capture genuine moments of insecurity turning into confidence, people can't help but share these powerful human experiences.
The strategy works by creating an emotional journey viewers can follow. Starting with vulnerability and ending with joy gives people a complete story they want to share with others.
"The Generous Dentist's Gift" (22M views) shows a 14-year-old girl who hates her "ugly" teeth receiving free braces, capturing both her disbelief and her mother's tears of gratitude. "The Unapologetic Turkey Teeth" (7M views) features a woman defending her dramatic veneers despite criticism, showing the confidence cosmetic dentistry can provide.
Document real patient journeys, especially those involving significant aesthetic changes. Capture the emotional moments - the initial consultation where they express their concerns, and the reveal where they see their new smile. These authentic reactions create the most shareable content.
@drrhonaeskander Dentist take #turkeyteeth #smiles #veneers ♬ original sound - Dr Rhona Eskander
The "What's in Your Mouth" Mystery
Creating curiosity about unknown objects or techniques in dental care makes people watch until the end. This format works by presenting a mystery that only gets solved if viewers stay engaged.
The hook comes from our natural need to solve puzzles. When you show something unusual without immediately explaining it, people feel compelled to find out what it is.
"The Celebrity Mouth Mystery Solved" (1M views) starts by asking "What's in Hailey Bieber's mouth?" showing her with a small white object, then reveals it's a Colgate Wisp portable toothbrush. "The Expander Enigma" (11M views) shows a close-up of a key being inserted and turned in a palatal expander, creating curiosity about this unfamiliar orthodontic device.
This pattern keeps popping up in our breakdowns of viral content.
Start videos with mysterious objects or procedures without immediately explaining them. Build suspense by showing the action first, then reveal what it is and why it's used. This format guarantees high watch-through rates because people need the answer.
Quick Professional Tips
Short, actionable advice from an expert provides immediate value. When you can solve a problem or improve someone's routine in seconds, they remember and share that information.
These work because they respect people's time while delivering genuine value. Viewers feel like they gained something useful from just a few seconds of watching.
"The Rice Grain Revelation for Infant Toothpaste" (1M views) shows the tiny amount of toothpaste needed for a 1-year-old - just a rice grain size. "The 13-Hour Flight Survival Kit" (2.4M views) shares dentist-specific travel tips including using mouth tape and a night guard for upright sleeping.
Create bite-sized tips that people can implement immediately. Focus on common problems your patients face and provide solutions they can try at home. These videos get saved and shared because they offer practical value.
Product Warnings and Alternatives
Warning people about popular products while offering better alternatives creates trust and positions you as looking out for their interests rather than just selling services.
This approach works because it shows you're willing to give away valuable advice for free. When you help people avoid mistakes or wasted money, they see you as trustworthy and knowledgeable.
"Dental Myths Debunked with a Twist" (27M views) reveals why using Listerine both morning and night isn't recommended, ending with a dramatic "Bitch, you better be joking" audio. "The Dentist's Pantry Purge" (1M views) shows three things a dentist would never have in his house, including fluoride toothpaste, creating controversy and driving engagement.
Research products your patients commonly use and identify any issues with them. Create content warning about these products while suggesting better alternatives. This builds trust and often leads to questions about what you recommend instead.
Satisfying Cleaning Procedures
The visual satisfaction of removing buildup and seeing dramatic before-and-after results taps into the same psychology as cleaning videos. People find these transformations deeply satisfying to watch.
These videos work because they trigger our love of order and cleanliness. Seeing chaos transformed into perfection provides a dopamine hit that makes people want to watch again and share with others.
"The Calculus Crackdown" (55M views) shows extreme tartar removal with an ultrasonic scaler, including the satisfying moment when a large piece comes off in one chunk. "The Calculus Chronicle" (101M views) demonstrates the complete removal of heavy calculus buildup, revealing clean white teeth underneath.
Film your most dramatic cleaning cases (with permission). Focus on the most satisfying moments like large pieces of tartar coming off or dramatic color changes. These videos often go viral in the "oddly satisfying" category and can attract new patients who want similar results.
@dr.morad.shaglouf Scaling of tartar & calculus from teeth #teeth #dentist #dental #dentista ♬ original sound - Dr.Morad.Shaglouf
Office Culture and Personality
Showing the fun, human side of your practice makes you more relatable and approachable. People want to see that their healthcare providers are real people who enjoy their work.
This strategy works by breaking down the intimidating barrier many people feel toward dental visits. When your office looks fun and welcoming, patients feel more comfortable choosing you.
"The Orthodontic Office Breakout" (26M views) shows a dental professional performing an impressive dance routine complete with cartwheels and splits while her coworkers continue working normally. "The Synchronized Scrubs Serotonin Boost" (6M views) features three medical professionals in matching scrubs performing a perfectly coordinated dance routine.
Show your team's personality through fun, light-hearted content. Dance challenges, behind-the-scenes moments, or friendly team interactions all help potential patients see your practice as welcoming and positive. This type of content makes people want to visit because you seem approachable.
@thebracesguy But has it been done at a dental office yet? 🦷 (Read Bio)
♬ Attention by Todrick Hall - alejandro ʕ•̫͡•ʕ•̫͡•ʔ•̫͡•ʔ
Problem-Solution Formats
Presenting a dental problem and immediately showing how to fix it creates a complete story viewers can follow. This format works because it shows you can solve real issues people face.
These videos succeed because they provide hope. When people see a problem similar to theirs being fixed, they believe you can help them too, leading to more appointment requests.
"The Lollipop Retainer Surprise" (20M views) shows a retainer accidentally stuck to a lollipop, then an orthodontist explains exactly what to do: save the retainer, wear your backup, and see your orthodontist. "The Braces Blunder and Expert Rebuttal" (27M views) shows someone trying to remove braces with a spoon, followed by an orthodontist explaining why this causes serious problems.
Identify common problems your patients face and create content showing both the problem and your solution. This demonstrates your expertise while showing potential patients that you can handle their specific concerns.
@thebracesguy It’s always the suckers 🍭 Here’s what do… 👍🏼 #retainer #braces #candy ♬ original sound - The Braces Guy
Lifestyle Integration
Showing how dental health fits into everyday life makes your advice more practical and memorable. When people see how to incorporate good habits into their routine, they're more likely to follow through.
This approach works because it makes dental care feel manageable rather than overwhelming. People respond better to advice that fits naturally into their existing lifestyle.
"The Counter-Intuitive Health Hack" (4.5M views) shows someone wanting to brush after vomiting but reveals you should wait 30 minutes to avoid damaging softened enamel. "Gadget Intrigue Meets Practical Advice" (9M views) evaluates a UV toothbrush sanitizer, explaining it's nice but not necessary, then offering cheaper alternatives like soap or vinegar.
Create content that shows how dental care integrates with daily activities like eating, drinking coffee, or traveling. Focus on practical tips people can actually use rather than perfect scenarios they'll never follow.
Authority Through Experience
Leveraging your years of experience and credentials to make bold statements or predictions creates immediate credibility. When someone with decades of experience speaks, people listen.
This strategy works because it positions you as the expert who has "seen it all." Your experience becomes social proof that your advice is worth following.
"Dental Insights Unveiled" (2M views) features a cosmetic dentist with 40+ years explaining that LED teeth whitening is a scam and sharing his preferred methods. "The Dental Dad's Viral Advice" (21M views) shows a dentist and father listing 10 things he never lets his kids do, using his dual expertise as both a professional and parent.
Lead with your credentials and experience when sharing advice. Use phrases like "In my X years of practice" or "As a dentist and parent" to establish authority. Your experience gives weight to opinions that might otherwise be dismissed.
Relatable Workplace Humor
Creating content about common dental office situations that both staff and patients recognize builds community and makes your practice more memorable. Everyone loves inside jokes they can understand.
This works because it makes people feel included in your world. When patients see situations they've experienced from your perspective, it creates connection and understanding.
"The Dental POV Shift" (12M views) starts with a dentist explaining "You're bleeding because you're not flossing" then shifts to the intimidating patient perspective of looking up at the dentist and light. "Dental Suction Silliness" (1.4M views) categorizes different patient types during suction, from the "fish kisser" to the "gagger."
Create content about typical patient behaviors or office situations that everyone can recognize. Frame these observations with humor and understanding rather than frustration. This type of content gets shared because it's universally relatable to anyone who's been to the dentist.
@garretthawley Does this sound familiar??
♬ original sound - Mattness | NCMA/PBT
Transformation Storytelling
Following someone's complete dental journey from problem to solution creates an emotional narrative people want to follow. These stories work because they show real change happening to real people.
The power comes from hope and possibility. When viewers see someone with similar problems getting help, they believe positive change is possible for them too.
"The Perils and Redemption of Turkey Teeth" (1.1M views) follows Amanda's journey from regret over Turkish dental work to finding proper treatment, showing both her distress and eventual relief. "The Unbrushed Teeth Saga" (10M views) documents someone attempting to brush for the first time in years, showing both the fear and the attempt to overcome it.
Document real patient transformations from start to finish. Include the emotional aspects - initial concerns, treatment process, and final results. These authentic stories create the most powerful content because they show the human impact of your work.
@drrhonaeskander Thank you @ladbible #dentist #awareness #education #fyp ♬ original sound - Dr Rhona Eskander
Interactive Engagement Tactics
Creating content that requires viewer participation through comments drives massive engagement and algorithmic boost. When you give people a specific action to take, they often follow through.
This strategy works because it converts passive viewers into active participants. Each comment or interaction signals to the platform that your content is engaging, pushing it to more people.
"The Cavity Catch" (4.6M views) explains how acid steals calcium from teeth, then asks viewers to comment "CAVITY" for a link to a guide with solutions. "The Dental Red Flag" (9M views) warns about crowded baby teeth indicating breathing issues, then asks for "AIRWAY" comments to receive more information.
End your videos with specific calls to action like "Comment X for more info" or "Share your experience below." Offer genuine value in exchange for engagement - guides, consultations, or additional tips. This drives both immediate engagement and long-term relationship building.
Napolify's Resources
- More than 500 viral content pieces analyzed
- Case Studies of viral accounts (Tiktok, Instagram and Facebook)
- Free Marketing Tools & Calculators
- Latest Tiktok Trends
More blog posts
- Viral Instagram strategies for dental clinics
- Viral social media strategies for dental clinics
- Viral marketing trends for dental clinics